Why some bet365 sportsbook review can spread widely in different social and cultural backgrounds，And constantly changing during the development process；The development of other bet365 sportsbook review is short-lived、Limited，And easily forgotten？This question and the nature of knowledge、Structure is related to the foundation of development。bet365 sportsbook review and new knowledge are the basis for continued progress in science and technology，It is also an effective decision、The foundation of organizational change and economic development。There are a lot of bet365 sportsbook review born every day，How to make them more widely disseminated and integrated into the human knowledge base，Worth exploring in depth。Recent，Daniel McFarland, a professor at Stanford University’s Graduate School of Education, and Daniel Scott Smith, a postdoctoral fellow in the Knowledge Creation Laboratory, collaborate with scholars from Harvard University and other universities，Conducted qualitative and quantitative research on the dissemination path and development process of bet365 sportsbook review。They think，The spread of bet365 sportsbook review is related to its production methods，It is also inseparable from the influence of the social environment，Need to combine the two for analysis and precise positioning，To find the best way to promote the spread of bet365 sportsbook review。To this，Our reporter interviewed McFarland。

　　Exploring the dissemination of bet365 sportsbook review has become a disciplinary consensus

In the history of science、Social sciences and other fields，There is an extensive literature devoted to exploring the conditions that promote the emergence and widespread dissemination of bet365 sportsbook review。These studies often emphasize using factors other than the new idea itself to explain the reasons，Believe that the spread of bet365 sportsbook review is related to its social background and material conditions，Like creation、Advocacy、Interconnections between individual actors who build and manage bet365 sportsbook review and other actors in wider communities and networks，such as funds、Institutional Resources、The status and reputation of the creator of bet365 sportsbook review, etc.。These explanations only focus on one aspect of the development and dissemination of bet365 sportsbook review，A deeper interpretation needs to focus on the new perspective itself，Thinking from within，How the comprehensibility and coherence of Nu Skin ideas affect its dissemination、its relationship with established paradigms and thinking、How practical it is in solving problems, etc.。The development of bet365 sportsbook review requires people to place them in a specific knowledge system，This is crucial for its future dissemination。McFarland said，Whether it is an external factor or an internal factor，Using a single perspective to explain the development and dissemination of bet365 sportsbook review is insufficient and complete，Combine the two，That is, to examine the development process of the new perspective from the dynamic linkage of external and internal factors，Only in order to accurately discover the patterns and trends。

McFarland et al. tracked the changing process of 624,934 bet365 sportsbook review in different fields in the corpus，The time span is 1900-2016，Involving 38578016 articles。They extract scientific ideas from these articles，Determine what are bet365 sportsbook review，Then track their spread in published articles。By identifying authors and approximate terms in articles related to bet365 sportsbook review，Network of study co-authors and related conceptual networks that capture new perspectives。Finally，Summarize this，Describe the development process of a new idea。

　　bet365 sportsbook review communication research focuses on different aspects

The study found，Various literature focuses on the spread of bet365 sportsbook review，But they differ in definitions and propagation mechanisms。For example，Innovation diffusion research on bet365 sportsbook review focuses on the repercussions it generates，Mostly refer to new books、Song、bet365 sportsbook review in the paper，Editors engaged in related work、Reviewer、Cultural celebrities and others should recognize their novelty when dealing with these works，These views are more likely to be accepted and spread。Research on new perspectives based on products focuses on analyzing their practicality and effectiveness，Mainly refers to new inventions of enterprises、Whether new patents and new drugs are accepted by the public，Is the public interested in this。In the field of science，New perspectives refer to bet365 sportsbook review，The research mainly examines whether they have transferable conceptual symbol characteristics，Whether it can be delivered widely and smoothly around the world。

Different from previous studies，McFarland and others explore the development patterns of bet365 sportsbook review through more precise identification，By analyzing the constitutive characteristics of bet365 sportsbook review such as the specific characteristics of songs、Metadata in the document, etc.，Let products that mix new and old ideas be effectively identified。In the field of science，bet365 sportsbook review often exist within the arguments proposed by the research and are related to other ideas。Interrelationships in the text will form a larger conceptual network，Theoretical debates about scientific knowledge systems rely heavily on conceptual networks，The conceptual network structure is composed of different ideological elements。The emergence of bet365 sportsbook review is accidental，And often related to previous points，Otherwise it may not be recognized。At the same time，As bet365 sportsbook review emerge and gain influence，They will also gradually shift their focus and change their network of relationships，And then revolutionize the conceptual network。Therefore，Accurate identification of bet365 sportsbook review is the basis。

In McFarland’s opinion，bet365 sportsbook review have different development paths，Some transmissions will be successful，Some will fail，Their changes depend largely on whether they can adapt to the social environment。When bet365 sportsbook review are accepted by individuals with higher social prestige and across different fields of study，It will spread further。When "intellectual leaders" recognize some bet365 sportsbook review and support them for a long time，It will spread more widely。In the ever-accumulating network of scientific knowledge and concepts，The use of a new perspective and its location also affect its development。In addition，When bet365 sportsbook review resonate with people’s intelligence, it is easier to develop rapidly；When it is related to other important ideas，It will also spread more widely。

　　There are many ways to promote the spread of bet365 sportsbook review

When it comes to what factors promote the spread of bet365 sportsbook review，McFarland mentioned，Scientist、Manager、Entrepreneurs are the key promoters of the spread of bet365 sportsbook review。There are numerous biographies demonstrating the skills of scholars and inventors、Training、Attitudes and even aesthetic sensibilities are key to generating and disseminating bet365 sportsbook review。Long time，Influential and prominent figures mobilize supporters of bet365 sportsbook review、Redirecting the flow of bet365 sportsbook review has played an important role。In short，When bet365 sportsbook review are supported by “opinion leaders” in a field，It is also easier to be accepted by more people。Therefore，The higher the social prestige of adopters of bet365 sportsbook review，The more conducive it is to its spread。

Whether bet365 sportsbook review are spread widely，It is also related to whether it has many supporters。Making bet365 sportsbook review impactful requires coordinated and collective action，Involving various stages of its development，It’s like there are different schools of thought in academia，When a new idea is generally supported by scholars，It spreads more easily。The spread of bet365 sportsbook review is also related to their social embeddedness。Some research suggests，When a community of scholars focuses on an idea, it accelerates its spread。In simple terms，The more scholars who study a new point of view，The more socially embedded this perspective is in academia, the more prominent it is。Therefore，The closer the social relationship between scholars with cooperative relationships，bet365 sportsbook review will spread further、The wider。Collaboration between experts in different fields in interdisciplinary research will also break the original boundaries of knowledge，There is a higher probability of generating bet365 sportsbook review and spreading them widely，Because the views behind them involve a very broad field of knowledge。

From a conceptual perspective，First，The more bet365 sportsbook review are related to known and influential ideas, the easier they are to spread。When scholars introduce bet365 sportsbook review into the existing knowledge system, they need to think about how to relate them to existing knowledge，This relationship can attract more attention，Quality assurance is also provided，Helping bet365 sportsbook review into the core of the knowledge system。Secondly，The closer the new perspective is to the old perspective，It will be easier to spread。There will be uncertainty after bet365 sportsbook review are generated、Incoherent、Inconsistency and other issues，This is because its connection and correlation with existing knowledge structures have not been fully explained and standardized。At this time, the new perspective may appear as a novelty、Special or even chaotic state presentation，Poor diffusion。As its relationship to existing ideas becomes clear、When consistent and identifiable，The concept is also more stable，Then applied in various ways。This change process from edge to core generally takes a long time。Finally，When bet365 sportsbook review are more in line with the cultural environment of a society, they are more likely to be accepted and understood。The new perspective is an important theory，It should also be able to be explained in society，Its integration with society can fill gaps in existing research topics or ways of thinking。bet365 sportsbook review only become more meaningful in a social context、More value。

McFarland said，Tens of thousands of academic articles are published every year。These bet365 sportsbook review must be elaborated and logically positioned under established scientific facts and paradigms，Only by accurately tracking them can we discover their patterns and existence。Whether a new idea is widely accepted or little known is related to the way the idea is generated，If it is placed in an established concept network；Related to social ecology，Such as the influence of scholars’ personal characteristics。Anyway，Views cannot exist in a static state，The way people apply bet365 sportsbook review is not static。Over time，Changes between various relationships will have an important impact on the successful spread of bet365 sportsbook review，And unique social and conceptual networks can discover and promote the spread of bet365 sportsbook review。