Why some new views can be widely spread in different social and cultural backgrounds，and constantly changes in the development process; while the development of other new views is short、Limited，and is it easy to be forgotten? The essence of this problem and knowledge、Structure and development foundation related。New views and new knowledge are the basis for the continuous progress of science and technology，It is also effective decision、Basis of organizational change and economic development。A large number of new views are born every day，How to get them widely spread and integrate into human knowledge bases，It is worth exploring in -depth inquiry。Recent，Professor Daniel McFarland, a professor at the Graduate School of Stanford University, and Daniel Scott Smith, a postdoctoral laboratory of Knowledge Creation Laboratory, cooperation with colleges and universities such as Harvard University，A qualitative and quantitative research on the transmission path and development process of the new point of view。They think，The spread of new views is related to its production method，It is also inseparable from the impact of the social environment，After the two need to be analyzed and accurately locate，Only the best solution to promote the spread of new views。For this，Our reporter interviewed Mc Frankland。

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In the History of Science、Social Science and other fields，A large number of documents have been committed to exploring conditions that promote the generation and wide bet365 best casino games spread of new views。These studies often emphasize the use of factors other than the new view itself to explain the reasons，The spread of new views is related to its social background and material conditions，Ru creation、Promotion、The interaction between individual actors who build and manage new viewpoints and more extensive communities and other actors in the network，Rulous、Institutional resources、The status and reputation of the creator of the new viewpoint。These explanations only focus on one level of new views development and spread，Deeper interpretation needs to focus on the new view itself，Thinking from the inside，How can the understandability and coherent of the new point of view affect its spread、The relationship between the established paradigm and thinking、How to wait for the practicality when solving problems。The development of new views requires people to place them in a specific knowledge system，This is important for its future spread。McCchande said，Whether it is external or internal factors，Use a single perspective to explain the development and communication of new views inadequate and complete，Combination of these two，Instead，can accurately discover the laws and trends in it。

Mccharland and others tracked the change process of 624,934 new perspectives in different fields in different fields，Time span is 1900 to 2016，involved 38578016 articles。They extract scientific perspectives from these articles，Determine which are new views，Then track the spread of their publishing articles。The authors and similar terms related to the new perspective in the identification article，Research on the interpersonal network and related concept network of the new views。Last，Bet365 app download Summary of this，Draw the development process of a new point of view。

　　New viewpoint communication research focuses differently

This study discovered，Various documents are concerned about the spread of new views，But they have their own differences in definition and communication mechanisms。For example，Innovation and diffusion of new perspectives focuses on the response it generates，Most of them refer to the new book、Song、New point of view in the paper，Editor engaged in related work、Reviewer、Cultural masters, etc., recognize their novelty when dealing with these works，These views are easier to be accepted and spread。New view -based research based on product focuses on the analysis of its practicality and effectiveness，Mainly refers to the new invention of the enterprise、Whether the new patent and new drugs are accepted by the public，Whether the public is interested in this。In the field of science，The new point of view refers to new ideas，Research mainly examines whether they have the characteristics of conceptual symbols that can be transferred，Whether it can be transmitted widely and smoothly globally。

Different from previous research，Mccharland and others explore their development laws through more accurate recognition of new views，Characteristics of the constituent characteristics of the new point of view such as the specific features of the song、metadata in the document，Products that mixed new views and old views can be effectively identified。In the field of science，New views usually exist in the arguments proposed by research and are related to other views。The interconnection in the text will form a larger concept network，The theoretical contention of the scientific knowledge system rely bet365 best casino games on the concept network to a large extent，The concept network structure is composed of different ideological elements。The emergence of the new point of view is accidental，and often associate with the previous views，Otherwise it may not be recognized。At the same time，With the emergence of new views and affected，They will also gradually transfer the focus and change their relationship network，Then let the concept network innovate。Therefore，Accurate identification new point of view is the basis。

From Mcchandland's view，There are different development paths in the new perspective，Some communication will be successful，Some will fail，Their changes depends to a large extent on whether it can adapt to the social environment。When a new point of view is accepted by individuals with higher social reputation and across different research fields，It will spread further。When "intellectual leaders" recognize some new views and support it for a long time，It will spread more widely。In the accumulated accumulated scientific knowledge and concept network，The use of new views and its location also affect its development。other，When a new point of view is resonated with people's intellectuals, it is easier to develop at high speed; when it is associated with other important perspectives，It will also spread more widely。

　　There are many ways to promote the spread of new views

When you talk about what factors can promote the spread of new views，Mccharland mentioned，Scientists、Management staff、Entrepreneurs, etc. are the key promoters of the spread of new views。There are a large number of biography indicating the skills of scholars and inventors、Training、Attitude and even aesthetic sensitivity are the key to generating and spreading bet365 Play online games new views。For a long time，Influential outstanding characters are supporters of the new perspective、The flow of new views has played an important role。Brief words，When a new point of view is supported by "Opinion Leaders" in a field，It is also easier to be accepted by more people。Therefore，The higher the social reputation of the new perspective，The more helpful it will spread。

New point of view is wide or not，It is also related to whether it has many supporters。Make a new view of the new perspective that needs to be coordinated，Various stages of its development，This is just like the existence of different ideological genres in the academic world，When a new point of view is generally supported by scholars，It is easier to spread。The spread of new views is also related to its social embedded。Some studies believe，The scholar group will accelerate its spread when focusing on a point of view。Simply put，The more scholars studying a new point of view，The more prominent social embedded in the academic world。Therefore，Social relationships between scholars with cooperative relationships are closer，The newer view will spread farther、The wider extensively。The cooperation between experts in different fields in interdisciplinary research will also break the original knowledge boundary，There is a higher probability to generate new views and spread widely，Because behind the point of view involves very broad knowledge areas。

From a conceptual perspective，First，New views and known and influential views, the easier it is to spread。Scholars need to think about how to associate them with existing knowledge when introducing new views in the existing knowledge system，This relationship can attract more attention，bet365 Play online games It also provides quality guarantee，Help new views into the core of the knowledge system。Next，The closer the new point of view is connected with the old view，It is easier to spread。New views will face uncertainty、Discontinuous、Inconsistent problems，This is because its connection and correlation with the existing knowledge structure have not been fully explained and standardized。At this time, the new point of view may be a novelty、Special or even chaotic state presentation，Poor diffusivity。With its relationship with existing perspectives, it becomes clear、When it is in line with and available，Its concept is also more stable，Then it is applied in various ways。This process from edge to core to core generally requires a longer time。Last，When a new point is more in line with a cultural environment of society, it is also easier to be accepted and understood。New view is an important theory，At the same time, it should be able to be explained in society，The integration of its and society can fill the gap of existing research themes or thinking methods。New views can only become more meaningful in the social environment、More value。

Mccharland said，There are tens of thousands of academic articles published every year。These new views must be explained in detail and logical positioning under the established scientific facts and paradigms，Precise tracking of them can discover the laws and existence methods。The new view is widely accepted or it is little known to be related to its ideological generation method，If it is placed in the established concept network; related to the social ecology，The influence of the personal characteristics of scholars。In short，It is impossible to exist Bet365 lotto review in a static state，The way people apply a new point of view are not static。Expressing over time，Changes between the relationships will have an important impact on whether the new view can be successfully spread，and a unique social and conceptual network can discover and promote the spread of new views。