bet365 sportsbook review culture is extensive and profound，Five thousand years of civilization history has given birth to a large number of classics、Rich cultural heritage。bet365 sportsbook review cultural classics are representative manifestations of bet365 sportsbook review culture。Before the founding of New China，Westerners’ understanding of bet365 sportsbook review cultural classics mainly relies on the research of overseas sinologists，The representative figure is Zhai Lisi、Arthur Way、David Hawkes、Pound and others，The external communication of bet365 sportsbook review scholars only started more than a hundred years ago。Since the reform and opening up，With the continuous strengthening of the foreign translation work of bet365 sportsbook review classics，A propaganda situation with domestic scholars as the main body has gradually formed，Achieved fruitful results。With the continuous development of “One Belt, One Road” and the increasing international influence of our country，Strengthen the dissemination of bet365 sportsbook review classics to the outside world，Introducing the excellent bet365 sportsbook review civilization to the world，For enhancing China’s cultural soft power、Improve China’s international image、It is of great significance to help build a community with a shared future for mankind。

　　In recent years，The dissemination of bet365 sportsbook review classics overseas has a single path from the past、The limited quantity gradually presents multi-dimensional characteristics。If further investigation，will be found in overseas communication environment，The current situation of dissemination of bet365 sportsbook review classics is unbalanced。Take the four famous works as examples，The most influential overseas communication is "Journey to the West"，The smallest one is "Water Margin"。As far as the translation of "Dream of Red Mansions" is concerned，Foreign readers are more familiar with the translation by British sinologist Hawkes，Few people read Yang Xianyi’s version。On the communication culture circle，Four Great Classics in East Asia、Southeast Asia has the greatest communication influence in many countries，Among them, Japan’s pursuit of “The Romance of the Three Kingdoms” is no less than domestically motivated.，Produced a large number of videos、Drama and other works。Exploring the characteristics of overseas dissemination of bet365 sportsbook review classics，It’s not difficult for us to find，When communicating to the outside world，Translation scholars often need to maintain the cultural essence of the original work，Taking into consideration the cultural elements and appreciation interests of the nation corresponding to the target language。The reason why "Journey to the West" has the widest spread、The most far-reaching influence，Because of the heroism it promotes、Adventurism、The spirit of punishing evil and promoting good，Easier to be accepted by the Western world，Thus actively spreading the essence of bet365 sportsbook review culture。Nevertheless，We can still see，Although "Journey to the West" filmed in the United States is based on the original version，The ideas it promotes are still based on Western ideas as the main clue，The character portrayal is also closer to the classic hero image in American movies。For a work like "A Dream of Red Mansions" that is rich in traditional bet365 sportsbook review cultural elements，Western readers will have certain obstacles in accepting it。Therefore，The overseas dissemination of bet365 sportsbook review cultural classics still has a long way to go。

　　First，Raise the bet365 sportsbook review of thinking，Realize the effective combination of globalization and national differentiation。With the continuous improvement of China’s international status in the process of economic globalization，The world is increasingly exposed to the unique cultural charm spread by bet365 sportsbook review classics。Culture is the foundation of civilization，Civilization is the sublimation of culture。Culture has region、Country characteristics，Civilization can transcend countries and ethnic groups，Universal applicability。We should realize，The characteristics of mutual separation between bet365 sportsbook review and Western cultures，Constitutes the premise that the two are complementary，Make cultural mutual learning more valuable，Thus it can be sublimated into a civilization of universal significance，To help build a community with a shared future for mankind in the new era。Therefore，While we are spreading bet365 sportsbook review traditional culture，We should adhere to the cultural essence of the bet365 sportsbook review nation，Promote and maintain the independence of bet365 sportsbook review culture。If you blindly pursue communication effects、Catering to the Western discourse system，Obviously not conducive to maintaining the independence of bet365 sportsbook review culture。The spread effect of "Journey to the West" makes us realize，We should continue to deeply explore the bet365 sportsbook review classics that reflect national interests，Universal communication points that are acceptable to the audience，Loyalty to the country as reflected in "Water Margin"、Resistance to oppression，The value orientation of "morality first" embodied in "The Romance of the Three Kingdoms"。The classics themselves are a huge cultural symbol，We need to constantly dig out new growth points，Seeking the inherent universality of culture，On this basis, promote the integration and intersection of different cultures。

　　Secondly，Based on long-term strategic planning，Cultivating professional bet365 sportsbook review talents。The current foreign translation of bet365 sportsbook review cultural classics faces a shortage of professional translators、Difficulties such as limited foreign translation languages。The existing translation talent training mechanism mainly uses English as the basic content of national education。The foreign translation of bet365 sportsbook review cultural classics requires professional translators who have a deep understanding of bet365 sportsbook review culture and are familiar with the culture and history of the target language country。The development of cultural consciousness is a long process，We need to fully understand our own culture，Contact the world’s diverse cultures，Find the reasonable positioning of your own culture。Therefore，The construction of a multilingual professional translation talent team should be improved，Improve the translator’s cultural awareness；Enhance the quality awareness of foreign translation work，Improve translation quality，Think about how to make translations based on an accurate understanding of local culture，Compatibility and integration with the cultural traditions of the target language country，Thus further improving the local adaptability of the translation，Maximize communication value。This will have a positive and far-reaching impact on the spread of bet365 sportsbook review culture to the outside world。

　　Once again, enhance market awareness and explore and improve bet365 sportsbook review channels.At present, the market mechanism for the foreign translation and dissemination of cultural classics in my country is not yet complete，Accurate assessment of international market demand and marketing strategies with clear target positioning need to be further explored。Domestic publishing and communication agencies should improve their understanding of bet365 sportsbook review classics，Seize the opportunity of the “One Belt, One Road” initiative，Increase multilingual education in countries along the Belt and Road，Thus carrying out more targeted activities、Effective foreign translation education of bet365 sportsbook review cultural classics。How to read the four famous works in East Asia、Breakthrough in popular behavior in Southeast Asian cultural circles，On the basis of consolidating existing results，Continuously spread to the external cultural circle。Improve the framework and strategy of external translation，Strengthen cooperation with foreign publishing houses，Based on scientific assessment of the cognitive needs of overseas audiences，Determine publishing and marketing strategy，Achieving an effective cycle and positive interaction integrating the cultivation of overseas bet365 sportsbook review cultural market and the overseas cultural publishing industry。

　　Finally，Grasp psychological needs，Create a new platform for the overseas dissemination of bet365 sportsbook review classics。In the process of external communication，To have a deep understanding of the cultural traditions of the target readers，Investigate their psychological needs，Design suitable for its cultural background、The story of thinking patterns and acceptance styles，Let bet365 sportsbook review cultural classics go to the world through dialogue and exchange，Show the world a three-dimensional and vivid China。With big data technology、The rapid development and maturity of artificial intelligence technology，While the Internet brings us more diverse and massive information，It can also be refined according to the user’s own needs、Multiple levels、Comprehensive content dissemination，Enable the audience to achieve efficient matching of communication content，Creating a new pattern in the all-media era。We must make full use of the advantages of combining traditional media and new media，Make the story rich with pictures and text、Complete audio and video、Vivid image，Tell bet365 sportsbook review classics in a simple and profound way by telling stories。This way of expression is more helpful for the understanding of listeners from other countries，More able to impress young people。

　Today’s world，Globalization is not only reflected in economic interests，It is also reflected in the common spiritual value needs of all mankind for harmonious coexistence。Mutual cultural learning is in line with the needs of the times，Provides a value basis for harmonious coexistence of the international community，Enables exchanges between the East and the West from the material level to the spiritual level，Gradually moving towards a good trend of common development。Tell bet365 sportsbook review stories well、Making bet365 sportsbook review culture “go global”，Not just staying on the international stage to speak out，What is more important is to allow Western audiences to fundamentally improve their understanding and acceptance of bet365 sportsbook review culture，Understand the essence of bet365 sportsbook review culture。The overseas dissemination of bet365 sportsbook review classics as a cross-cultural behavior，We need to combine the current market demand，Make long-term strategic planning，Fundamentally improve the dissemination effect of bet365 sportsbook review classics。We should stand at the height of a community with a shared future for mankind，Correctly view the similarities and differences between bet365 sportsbook review and Western cultures，And on this basis, seek a basis for global cultural mutual learning，Sublimation of civilization and integration，Thus creating a more mutually beneficial and inclusive development prospect，Promote inclusive and civilized exchanges。

　　(Author’s unit: School of bet365 sportsbook review Languages, Nanjing Normal University)