Traditional Chinese bet365 sign up offer with oriental elements is becoming more and more popular。Photo source: China News Photo Network

Excellent traditional bet365 sign up offer is an important cultural resource for building a community with a shared future for mankind。How to extract the spiritual logo of China’s excellent traditional bet365 sign up offer、Show it，Improve the external communication ability of excellent traditional bet365 sign up offer，It is a topic worthy of continued attention。

　　bet365 sign up offer connectivity and mutual learning among civilizations

Cultural exchange and dissemination，Trade and communication different from physical goods，It is abstract、Unique，It also goes deep into people’s thoughts and concepts，Can be passed down from generation to generation、Continuously evolving and developing。Historian Qian Mu once pointed out，bet365 sign up offer is customs and habits、Belief system、Another name for life events such as life events，“bet365 sign up offer should have two meanings: first, bet365 sign up offer should be owned by the masses，The two bet365 sign up offer must be continuous”。British historian Toynbee sorted out different civilization forms in human history into more than 20 different civilizations，Think that each of them has its own unique bet365 sign up offer，Among them，Ancient China was a "mature civilization"。Qian Mu also believes that bet365 sign up offer “each has its own unique personality”，After comparing the cultures of China, India and Europe，He believes that the formation environment is different，China’s bet365 sign up offer of “filial piety”，The West is a bet365 sign up offer of “love”，India is a bet365 sign up offer of "compassion"，The three parted ways、The trend of "coming together in different ways"。However，bet365 sign up offer also “has its own common spirit”。Different cultural characteristics，The excellent content contained in each of them can be interoperable。For example, Confucianism in our country says "I am old, I am old"，And the old man；Youwuyou，And the children of people”，Mozi talks about "universal love"，The West talks about "love your neighbor as yourself"，These all combine the three qualities of "filial piety", "love" and "kindness"。Therefore，bet365 sign up offer is based on the human mind and emotional identity，Can transcend history、Nationality、Geography、Boundaries such as ideological factions，Consensus on the moral level of human nature is the basis for cultural communion，It is also one of the foundations for building a modern civilized society。

A dynamic person、A civilization that can sustain development，Not only can it successfully spread its unique bet365 sign up offer，It can also attract dissident social groups that come into contact with it，Interact with it、Mutual learning。Politics in the history of our country、Economy、bet365 sign up offer and other relatively powerful dynasties，Ru Sui、Tang、Song、Yuan et al.，Everyone is active in foreign cultural exchanges、Multiple、Tolerance、Open attitude，And can inject positive vitality into other civilizations that come into contact with it。In contemporary times，Major economies in the world including our country、Cultural power，Not only has the rich and colorful national bet365 sign up offer，Able to tolerate and accept excellent foreign cultures，At the same time, it can continuously radiate its excellent cultural characteristics outwards through various cultural products，To meet the interoperability needs between cultures with different characteristics in the era of globalization。

　　China’s excellent traditional bet365 sign up offer has strong communication power

In the long historical era，China continues to pass on the unique traditional cultural spirit of the Han cultural circle to the world，Like Chinese characters and their origins、Thoughts such as "the unity of nature and man" and "Tao follows nature"。East Asia、Many countries in Southeast Asia have been deeply influenced by our traditional bet365 sign up offer in history，Many traditional Chinese cultural customs are still preserved to this day。Distant Europe also has experience in gaining wisdom from Chinese bet365 sign up offer，In silk、Porcelain、Tea、Except for lacquerware and other physical objects，A book called "Marco Polo's Travels" has inspired countless people's imagination about the mysterious East。Joseph Ma translated the Yuan song "The Orphan of Zhao" into French，The story presents the Chinese spirit of "chivalry" and "honor"，Impressed the Enlightenment thinker Voltaire，He adapted it into a play，Very popular after performing at the Paris theater。The study of Western Sinology officially emerged in the 19th century，After that, Rulian emerged、James Legge、Dai Suiliang、Gu Saifen and many other sinologists。They are interested in our Chinese language and minority languages、Philosophy、Folklore、Ethnography、Literature and Art、Administrative system, etc.，Conducted systematic research and promotion。The unique charm of Chinese traditional bet365 sign up offer，Objectively, it stimulates Westerners’ curiosity and desire to explore Eastern civilization，Also contributed intellectual wisdom to the Enlightenment and the vigorous development of global social science research in the 20th century。Especially worth mentioning，The "Julian Prize" established by the French Academy of Letters in 1872。This award is awarded annually，Since first issued in 1875，There are occasional annual vacancies during this period，Still reviewing and issuing，It is the highest award for Chinese studies in the world。The Rulian Prize focuses on Sinology in a broad sense，Not only China，Also includes East Asia、Southeast Asia、Central Asia and other Chinese cultural circles。The early winning works of this award were mainly about the philosophy of the Chinese cultural circle by missionaries who were proficient in Chinese、Language、Faith、Administrative system、Introduction to local customs, etc.，The academic research weight of later award-winning works is becoming more and more important，More and more Chinese scholars are winning awards。Chinese philosopher Feng Youlan、Peking University history professor Yang Baoyun and others have won this award。

　　Characteristics of the spread of China’s excellent traditional bet365 sign up offer to the outside world

In recent years，With the implementation of the cultural “going out” strategy，China is spreading excellent traditional bet365 sign up offer、Enhance the country’s cultural soft power、Participate in international cultural competition、Expand the development space of Chinese bet365 sign up offer and other aspects，All achieved certain results。Currently，The work of disseminating China’s excellent traditional bet365 sign up offer to the outside world，Presenting three obvious characteristics。

First, diversification of communication subjects，Cultural industry is expanding overseas rapidly。Take publishing and publicity work as an example，Cultural content is exported from scattered and single copyrights，Towards a large-scale "Classic China" international publishing project、“Silk Road Scholars” publishing project、Upgrading of major projects such as the "Chinese Academic Foreign Translation" project。The main body of dissemination of excellent traditional bet365 sign up offer，From the government、Social organizations to schools、Enterprise and personal radiation。Cultural enterprises have successively established holdings in various parts of the world、Share participation、Joint venture、Mergers and acquisitions and other business methods，Establish various overseas cultural communication agencies，Bringing the spread of excellent traditional bet365 sign up offer into a new era。

Second, the communication is rich in connotation，Not limited to paper text。Cultural publicity units should actively refine the spirit of China’s excellent traditional bet365 sign up offer，Using excellent traditional cultural symbols as the carrier，Presenting Chinese traditional bet365 sign up offer and virtues、Tolerance and justice、Excellent traits such as trustworthiness and trustworthiness，To fit in with contemporary life and fashion of the times。From traditional paper newspapers、Books，To audio books、AR reading、VR reading，Even film and television adaptation、Online games、Digital News Video、Extension of cultural and creative products，Realizing carrier cross-border、Cross-border content。In recent years，Excellent film, television, drama and literary works containing elements of traditional Chinese bet365 sign up offer，Continuously triggering world-class cultural phenomena，Even some private “Internet celebrities” can also be good messengers of Chinese traditional bet365 sign up offer。

Third, the communication platform model is novel，Great communication potential across all platforms。With the Internet、Mobile Communication、The rapid development of new technologies such as big data，Traditional commodity production、Storage、Logistics and distribution models have also undergone tremendous changes，The diversification of technology platforms supports the diversification of cultural products。Online communication of bet365 sign up offer is increasingly important，Integrated media、Digital media platform application of interactivity and 3D modeling technology，Is rapidly breaking through the traditional model，Aggregation of online and offline resources，Continue to promote the reading platform、Application of new technologies such as video platform and blockchain。These works are expected to play a more active role in the field of cultural communication in the future。

　　(This article is a phased result of the Hebei Province Social Development Project "Research on Content Extraction and Communication Strategies of Chinese Excellent Traditional bet365 sign up offer Spiritual Identification" (2019030303008)

(Author’s unit: Institute of Social Development, Hebei Academy of Social Sciences；bet365 sign up offer International Publishing Group Dolphin Publishing House)