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Excellent traditional culture is an important cultural resource for building a community of human destiny。How to refine the spiritual logo of China's excellent traditional culture、Show it，Improve the ability of external communication of excellent traditional culture，is a topic worthy of attention。

　　Cultural communication and civilization mutual learning

Cultural communication and communication，Different from the trade and communication of physical products，It is abstract、Unique，It is also deeply rooted in people's thoughts，Can be passed on for generations、The continuous evolution and development。Historian Qian Mu once pointed out，Culture is custom habit、Belief System、Life style such as life events，"Culture is the first weight: one culture is owned by the masses，Two culture must have the nature of the calendar "。British historian Tang Yinby combed different civilization forms in human history into more than 20 different civilizations，I think they have their own unique culture，Where，Ancient China belongs to "mature civilization"。Qian Mu also believes that culture "has its own unique personality"，After comparing the three -party culture of China and India,，He believes that due to the different environmental environment，China is the culture of "filial piety"，West is Bet365 lotto review the culture of "love"，India is the culture of "kindness"，The three show "part ways、Different path "辔 辔 辔。But，Culture and "the spirit of common in common"。Different cultural characteristics，The excellent content contained in each can be connected together。As the Confucianism in my country, "Old Old，and the old man;，and a young man "，Mozi talks "Tong Love"，West talks about "lover like yourself"，These are integrated with three characteristics of "filial piety", "love", "kindness"。So，Culture based on human heart and emotional identity，can surpass history、National、Geography、The boundary of the ideological faction，The consensus of human morality is the basis for the common integration of culture，It is also one of the foundations of building a modern civilized society。

A vitality、Civilized body that can sustainable development，Not only can it successfully spread its characteristic culture，can also attract the alien social body that has been in contact with it，Interaction with it、Mutual Learning。Politics in Chinese history、Economy、Culture and other more powerful dynasties，Su Sui、Tang、Song、yuan, etc.，All in the exchange of foreign cultural exchanges、Diversity、tolerance、Open attitude，and can inject positive vitality into other civilized bodies that can be contacted。In contemporary，Including the main economy of the world, including my country、Cultural strong country，Not only has the colorful home culture，Can tolerate accepting foreign outstanding culture，At the same time, bet365 live casino games it can continue to radiate its outstanding cultural characteristics through various cultural products，to meet the needs of interoperability between different characteristics and cultures in the era of globalization。

　　China's excellent traditional culture has strong communication

In the long historical age，China continues to convey to the world's unique traditional cultural spiritual logo，such as Chinese characters and its source flow、"Heaven and Man Unity", "Tao Fa Nature" and other thoughts。East Asia、Many countries in Southeast Asia are deeply influenced by traditional culture in history，Time to this day still retains many traditional Chinese culture and customs。Distant Europe also has experience in gaining wisdom from Chinese culture，In silk、Porcelain、Tea、Lacquer wares and other physical objects，A "Marco Polo Tour" has stirred up countless people's imagination of mysterious Oriental。Ma Jeemo translates the Yuanqu "Zhao's Orphan" into French，The Chinese spirit such as "chivalry" and "Chong Nuo" presented by the story，Touched the Enlightenment thinker Voltaire，He adapted it into a drama，After performing at the Paris Theater, it is very popular。19th Century Western Sinology Research officially emerged，Confucian Lotus has emerged since then、Riju、Dai Suiliang、Gu Saifen and other sinologists。Their language and ethnic language for Chinese language and ethnic minorities、Philosophy、Folklore、National Chronicle、Literature and Art、Administrative System, etc.，Carried out systematic research and promotion。Unique charm of traditional bet365 best casino games Chinese culture，Objectively stimulating Westerners' curiosity and exploration desire for Eastern civilization，It also contributed ideological wisdom for the vigorous development of the Enlightenment and the vigorous development of global social sciences in the 20th century。Especially worth mentioning is，The "Confucian Award" established in 1872。This award is issued annually，Since the first awarding in 1875,，Occasionally there is an annual vacancy，Still is still evaluating to develop hair，is the highest award for Sinology research in the world。Confucian Awards Follow the broad Sinology，Not only does it include China，Also includes East Asia、Southeast Asia、Chinese cultural circle such as Central Asia。The early award -winning works of this award are mainly Chinese missionary who is proficient in Chinese in China.、Language、Belief、Administrative System、Introduction to the customs of local customs，The academic research in the later award -winning works is getting heavier and heavier，More and more Chinese scholars won awards。Chinese philosopher Feng Youlan、Professor of Peking University History Yang Baozheng and others have won this award。

　　Characteristics of External Culture of Chinese Excellent Traditional Culture

In recent years，With the implementation of the "going global" strategy of culture，China is spreading excellent traditional culture、Improve the soft power of national culture、Participate in international cultural competition、Expansion of Chinese Cultural Development Space and other aspects，A certain achievements bet365 best casino games are achieved。Current，China Excellent Traditional Culture Communication Work，Show three more obvious features。

First is the diversification of the main body，Fast speed of overseas expansion of cultural industry。Take the work of publicity as an example，Cultural content from scattered copyright output，To the large -scale "classic China" international publishing project、"Silk Road Book Fragrant" Publishing Project、"Chinese Academic Translation" project and other major project upgrades。The main body of the communication of excellent traditional culture，From the government、Enterprise and personal radiation、Enterprise and personal radiation。Enterprises of various cultural enterprises have been holding them all over the world、Participate in shares、Co -operative、M & A and other business methods，Establish various overseas cultural communication agencies，Make the spread of excellent traditional culture into a new era。

The second is to spread the connotation，Not restricted in paper text。Cultural foreign propaganda units should actively refine China's excellent traditional culture spiritual logo，Taking the excellent traditional cultural logo as the carrier，Show traditional Chinese culture thick virtue、Kuanren Heavy Righteousness、Outstanding Tracks such as Chong Nuo Shinada，To fit the contemporary life and the times of the times。From traditional paper newspapers、Book，To the audiobook、AR reading object、VR reading object，Even the film and television adaptation、Online game、Digital News Video、Cultural and Creative Products, etc. extend，Realize the carrier cross -border、bet365 best casino games Cross -border content。In recent years，Excellent film and television drama and literary works containing traditional Chinese cultural elements，Continuously triggering world -class cultural phenomena，Even some folk "net reds" can also be a good messenger of Chinese traditional cultural communication。

Third, the communication platform mode is novel，The potential of the entire platform has great potential。With the Internet、Mobile communication、The rapid development of new technologies such as big data，Traditional product production、Storage、Logistics and distribution models have also changed huge changes，The diversification of the technology platform supports the diversification of cultural products。Online spread of culture is becoming more and more important，Rong Media、Digital integration media platform application of interactivity and 3D modeling technology，It is quickly breaking through the traditional mode，Plastic online and offline resources，Continue to promote the reading platform、Application of new technologies such as video platform and blockchain。These tasks are expected to play a more positive role in the field of cultural communication。

　　(This article is the study of the content of the content of the spiritual logo of China's Excellent Traditional Cultural Cultural Logic "(2019030303008) phased results)

(Author Unit: Institute of Social Development of the Academy of Social Sciences of Hebei Provincial Academy of Social Sciences; Dolphin Publishing House of China Foreign Literature and Culture Bureau)