Emotional steering analysis of digital news
March 02, 2023 09:25 Source: "China Social Sciences" March 2, 2023, Issue 2601, Issue 2601: Shen Jinbaba is rested

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Digital development and technical confession changes the ecological environment of the journalism,immersive news、The rise of new formats such as augmented reality reports,The emotional steering of digital news practice has been promoted,Give digital news stronger emotional communication power and emotional appeal,Make the emotional value transmitted by digital news more likely to be understood and accepted by users。For a long time,The objective principle of news makes emotions on the edge and exclusion position in traditional news,and the force and change of emotion in digital news,Emotional factors in digital news production and communication,An important issue in digital news research。

  Connection dimension: the emotional steering foundation of digital news

Platform transformation of traditional media and platform media in the Internet era,Joined the platform development trend of digital news,Deep hooking between the platform and society,User connecting aggregation around the platform,Forming a platform society,Its media ecological attributes are also increasingly obvious。In the platform society,People establish a connection in a emotional way。On the one hand,The digital social network where the user is located is essentially emotional,Obtain emotional connection through media content,To realize group identity in the platform society。Especially in the post -truth era,Emotional、Emotional first means the connection and identity between the group,The first thing that stimulates is the emotions between individuals、Emotional connection and recognition。On the other Bet365 lotto review hand,Technology's development brings a change in the way of social exchanges and information dissemination,Manipulation of information、False information flooding and other questions,The authenticity of the content of information dissemination、Uncertainty and other issues are also increasingly prominent。Face these problems,Users to establish a contact with the group by using "emotional capital",The power to enhance individual confrontation information risks by integrating into the group。

So far,Emotional connection constitutes the basis for digital news emotional steering。"Visible" of digital news emotions gradually revealed: Digital news promotes users' emotional understanding,Based on this,Emotion as a relationship,User connecting atomic,Then affect the user's interpretation and cognition of digital news。

During the development of digital news platform,Emotions as an important factor,Building a platform ecology of digital news。Among the ecology built by emotional connection,Digital news formats have developed new development and new changes。The individual is integrating into the group,May give up the original cognition,Choose the opinions and attitudes of continuous convergence of the group。Emotional movement has become an important cause of user media consumption behavior,Users to satisfy individual emotions、To achieve deep connection with the digital environment as a target,Emotional media consumption,Media's emotional economic form is more obvious。

  Space dimension: The emotionalization of digital news is present

Digital space is the subject in real life、Dynamic mapping of the object and its relationship,Under the perspective of emotional steering,The essence of the relationship is emotional,"Emotional Stream" surge in digital space,Forms a digital emotional space。In this space,Scene elements in video news、Geographical bet365 best casino games space display in data news、Envoy of environmental space under the action of virtual technology,All make digital news pay more attention to space narrative。

The perspective of traditional news communication research has the tendency of "heavy time and light space"。Around the 1970s,"Space Treatment" rises,Gradually penetrates into various fields of social research,Media Environmental School opened the field of space research in communication。Digital emotional space is the existence of "structure" of the digital news ecosystem。British sociologist Gadenus understands the "structure" as the rules and resources that are continuously involved in the reproduction process of the social system,Digital emotional space as a rule and a resource in the digital news ecosystem。Digital Emotional Space as a rule,Frame set a set of emotional news discourse system and narrative strategies; as a resource,Emphasize the emphasis on the relationship between the digital news industry。But,Due to the complexity and predictability of emotion,Users may not participate in digital news practice with preset emotional attitudes of the communicationr,Sometimes there will be confrontational emotional participation,This phenomenon is called dark participation by German communication scholar Kurt。Under the role of darkness participation,Emotional flow in digital emotional space may be interrupted,Disted space for space。

Digital news practice has also aroused people's attention to news ethics。immersed reports to restore the disaster scene to cause secondary harm to the parties? Is the digital news pushed by personal preferences "control" people's thoughts?,In this space,Correct understanding of human subjectivity is an ethical problem that must be paid attention to developing digital news。Emotional construction of human social activities,Taking the body as a symbol Bet365 lotto review carrier,Taking the body as the fundamental feature,It is a sign of human subjectivity in the symbiosis of human and technology。The communicator condenses his emotions in a digital form.,Digital news stimulates users' emotional experience,Although emotional expression always relies on digital technology,But the emotion exists in the person itself,Digital emotional space also becomes a combination space between the existence of human virtualization and the existence of humanization。Discovery of digital emotional space,The recognition and attention of people's "emotionalization" methods in digital space,​​It is in the background of digital news technology updates,People -oriented specific practice。

  Value dimension: Pursue public value under the action of emotional confession

The emotional steering of digital news is on the basis of admitting the subjective emotions of the user,Always adhere to promoting mainstream social values,The value pursuit of public value as the value of the emotional steering of digital news。Emotional supply of digital news is the key to the formation of public value。Conference concepts originated from ecological psychology,Emphasize the impact of objective environment on the selection of subject actions。The emotional confession of digital news is manifested in the process of two -way emotional communication,Build the emotional community of the two parties,This pursue the realization of public value。

intermediaries between the communicator and the user,Digital news condenses the emotion of the communicator,and pass this emotion to the user。Social characteristics of digital news diffusion channels,While intermediary emotional transmission,Atomic user connection as a group,Emotional experience of individuals gathers the emotional cognition of the group,From this formed an emotional passing chain from the communicationr to the user group。At the bet365 Play online games same time,Emotional confession also acts on the propagers,It is manifested as the user's emotional feedback through digital news reviews and other methods,"Back" to the spreader,and affect the emotional experience and emotional communication strategies of the communicator。In the digital news ecology,Emotional confession helps the public and the communicator in the emotional community。

Emotional Community provides a possible path for the realization of public value。Marx's "Newspaper Organic Movement Theory" thinks,Looking at a single report alone may be one -sided,But as long as the newspapers are moved in the "organic" ground,Facts will be completely revealed。Under the emotional steering of digital news,Due to the existence of dark participation,Maybe the emotional communication effect of a digital news practice is not satisfactory,But as long as the transmission of the two parties in the emotional community maintains the "organic" emotional communication,will eventually realize the recognition of empathy。British philosopher Shafzbury divides human emotions into two categories: one is the first sequence emotion,is intuitive、Based on human instinctual passion; second, second -order emotion,It is learned by people through socialization、More stable emotions。Digital news environment,The first sequence emotion is manifested as a collective carnival for a news work,Usually based on "explosive" works, relying on,High emotional strength,but may not last for a long time。The generation of second -order emotions depends on deeper identification,That is the emotional output of the user recognized the communicator,Make a sense of recognition of their own work from the user's feedback,The two sent out in emotional interaction to each other、Internal identity of society。Some self -media blindly pursuing explosive models,bet365 best casino games Emotional narrative causes the group's emotional venting,A sharp outbreak of emotional energy,Of course, in a short period of time, you can condense the emotional community,But in the long run,The realization of public value depends on the stability of the second sequential emotions of the two sides in the emotional community。For example,Chinese media follow -up reports on the movement of the Elephant Elephant Elephant North,Vividly tells the beautiful story of my country's related animals and ecological protection,Emotional people in the public opinion field,Establish an emotional relationship with users in the whole report,Win domestic、The high attention and general praise of the international community。In a media environment for technology empowerment and platform,Establishment from emotional community to public value through emotional confession,is the value dimension that the emotional shift of the digital news。

Cognition and use of emotional factors,enriched the practice method of digital news business,Emotions gradually become important resources and power in the process of digital news production and communication。At the same time,Also alert to the "emotional alienation" that the digital journalism may face。Alienation usually means when facing objective things,Lost of the person's main status。If the emotion becomes the "flow password" of digital news,The news industry is easy to fall into the vicious competition of the media's emotional economy,Lead the emotional expression distortion of the communicator,Emotional confrontation of the user group、Emotional polarization and other phenomena will also continue to appear。When people's emotions are alienated into a kind of resource in the process of capital chase,,It will turn with emotional to excavated the original intention of the human subjectivity.。Emotional Practice of Digital News,It should always pursue Bet365 app download public value、The harmonious society of creating a coexistence of the spirit of rational spirit and emotional thinking is the fundamental follow。

(Author Unit: Communication University of China Media Fusion and Communication National Key Laboratory)

Editor in charge: Changchang
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