February 1, 2021，General Secretary Xi Jinping published an important article "Comprehensive Strengthening of nj bet365 Protection" Stimulate innovation vitality and promote the construction of a new development pattern》，Starting from the national strategic perspective and the requirements of entering a new stage of development，Making important arrangements for comprehensively strengthening nj bet365 protection，Proposed that innovation is the first driving force for development，Protecting nj bet365 is protecting innovation。Promoted by top-level designs such as the nj bet365 power strategy and the national nj bet365 planning during the “14th Five-Year Plan” period，nj bet365 protection will become a "rigid need" for China's innovation-driven development and a "standard feature" of the market economy。

　　nj bet365 IP decisions increasingly important

nj bet365 Decision was first proposed in 2017，The meaning is that for the first time since the establishment of the enterprise, the form of intellectual property rights-trademark or patent。Different intellectual property decisions of enterprises at the beginning of their establishment，Mainly due to differences in development motivation。There are many motivations for companies to apply for intellectual property rights，Early research focused on the motivations of large companies to apply for patents，And there are obvious differences in the motivations for applying for patents and trademarks in different countries。

Existing research mainly focuses on the impact of patents on corporate performance，Enterprises form technological advantages through patents and obtain returns in the market，Therefore patents are often used to measure the technological innovation performance of enterprises，Trademark means more innovation in the early stages，Radical product innovation especially by start-ups。Some scholars have begun to explore the impact of intellectual property portfolio on corporate performance，It was found that companies that apply for both patents and trademarks receive more venture capital than companies that only apply for one of them；The joint use of trademarks and patents has a positive impact on the market value of enterprises，There is an obvious market premium for the complementarity of the two。Comprehensive four intellectual property decisions (only patents、Trademark only、Patent and Trademark Portfolio、Research findings on the impact of no intellectual property rights) on corporate innovation performance，Complementarity of patents and trademarks varies with market characteristics，And there are industry differences。Overall，Research on enterprises’ nj bet365 decisions generally focuses on patents，Ignored the trademark、Copyright、Research on trade secrets and other intellectual property portfolios，And mainly involves research on factors influencing nj bet365 decisions。

The nj bet365 strategic choice determines the path of enterprise development，To build the resource base of the enterprise，And will discuss the company’s subsequent strategy、Organization、Performance, etc. have a lasting impact。New ventures must make the right nj bet365 decisions at the outset，This not only affects its short-term survival，It is more related to its long-term development。Existing research illustrates the signaling effect of different initial IP decisions，But we know little about the relationship between new ventures’ nj bet365 decisions and their innovation performance，Urgent need for theoretical explanation。

　　Multi-dimensional layout of nj bet365 portfolio

nj bet365 decision-making is the initial strategic choice of an enterprise in the field of intellectual property。Organizational imprinting theory believes that enterprises form initial strategic decisions in specific sensitive periods，It will affect the company’s subsequent performance、Survival、Organizational structure and development trajectory have a lasting impact。The innovation profit theory believes that enterprises use the exclusivity mechanism，Adopt different intellectual property protection mechanisms (patents、Trademark、Copyright、Trade secrets, etc.) exclusive innovation benefits，Ensuring companies benefit from innovation，Thus improving the innovation performance of enterprises。

Actually，The nj bet365 decision-making of a new venture is the initial innovation (R&D) output obtained from the enterprise’s initial innovation (R&D) investment，After the new venture obtains initial innovation output，Protect the innovation achievements of enterprises by adopting different intellectual property protection mechanisms。Signaling theory believes that different nj bet365 choices send different signals to the market，Among them, patents convey the company’s technological innovation to the market，Trademarks convey corporate marketing innovation to the market，Innovation in literary, artistic and scientific creativity by copyright transfer enterprises，Trade secrets convey enterprise’s innovation at the business model level；The intellectual property portfolio represents the company’s technology、Marketing、Innovation at the creative and commercial levels。

Empirical research findings，Patents protect companies from imitation，Provide a foundation for enterprises to compete in the technology market；Patents facilitate negotiations with other companies by strengthening the position of new companies；Patent activity can promote new business growth，Increase the chances of business survival，At the same time, it is positively correlated with corporate initial public offerings (IPOs)。Visible，Initial patent selection represents the company’s early technological nj bet365，Patent application is the basis for enterprises to form patent capabilities，Patent capabilities further transform the patent capital already possessed by the enterprise into the organization’s competitive advantage，Ultimately reflected in nj bet365 performance。Initial trademark selection represents a new venture’s early marketing nj bet365。The first trademark of a new company is most closely related to corporate nj bet365。

Studies have provided preliminary evidence that trademarks are related to innovation。New ventures are often not well-known to potential customers in their early stages，Trademark can be regarded as the basis for effective commercialization and diffusion of innovation and entrepreneurship，Helping companies stand out，Differentiate from their competitors，Thus helping to reduce consumers’ search costs。Compared to new ventures without trademark activities，Trademarks have a positive effect on the survival and asset growth of new ventures。The nj bet365 portfolio represents the company’s technological innovation、Marketing Innovation、Creativity and business model innovation。The combination of multiple intellectual property protections can represent corporate innovation more comprehensively and effectively，And it is a fundamental innovation。The protection of multiple intellectual property rights is not an antagonistic relationship，Rather, it has a complementary effect。Choose an intellectual property portfolio to prove the company’s technological innovation、Marketing Innovation、Many efforts including creativity and business model innovation，Multi-dimensional layout of intellectual property rights protection enterprise innovation，will bring growth to the enterprise in both financial and non-financial indicators。Therefore，Companies that choose intellectual property portfolios for their nj bet365 decisions will have better financial and non-financial performance。

　　Strategic choices for protecting nj bet365 rights of new ventures

Exploring the relationship between new ventures’ nj bet365 decisions and their innovation performance，Research the intellectual property strategy selection of new ventures and corporate growth as a process，Expanding the theoretical research on entrepreneurship to a certain extent，Deepen the understanding of the role of nj bet365 decisions on innovation performance in entrepreneurial context，Get the following management inspiration。

First，Initial IP decisions as the initial IP activities of a new venture，Will lock the enterprise in a specific development direction，And have a long-term impact on the innovation performance of new ventures。New ventures should comprehensively consider their own initial conditions and characteristics，Make informed initial IP decisions。As an important intangible asset and competitive resource for new ventures，nj bet365 rights play a decisive role in its survival and growth。A single patent or trademark as an initial choice has limitations and applicable conditions，IP portfolio integrates enterprise technology、Marketing、Creativity、Comprehensive information on business。New ventures should take into account the characteristics of the enterprise’s external environment as well as the individual level，Making the right initial IP choices。

Secondly，New ventures should pay attention to key events in the growth and development process of the enterprise，Thus through a specific environment、Integration of resources to form core capabilities，Improve your own innovation performance。New ventures should attract the participation of venture capital during their development process，Improving the innovation management level of enterprises。On the other hand, the role of strategic planning should be strengthened，Manage the enterprise’s intellectual property affairs by setting up a dedicated intellectual property department in the organizational structure，Ensure initial IP decisions are aligned with organizational functions。Make full use of the nj bet365 decision-making effect，Effectively improve the organizational capabilities of new ventures、Core competitiveness and growth potential，Promote the evolution of nj bet365 decisions in a favorable direction，Thus having a sustained positive impact on the innovation performance of new ventures。

Finally，Policymakers can influence the initial IP decisions of new ventures by creating initial environmental conditions conducive to IP protection。The intellectual property decision-making department can continuously improve intellectual property laws and regulations，Introduction of intellectual property policy，Strengthen intellectual property protection，Helping new ventures make the right nj bet365 decisions，To guide new ventures through the start-up period to grow and expand。

　　(This article is a phased result of the Shanghai Social Science Fund General Project "Research on the nj bet365 Decision-making of Technology New Enterprises Based on the Perspective of Organizational Imprinting" (2020BGL029)

(Author’s affiliation: School of nj bet365, Shanghai University)