February 1, 2021，General Secretary Xi Jinping published an important article "Comprehensive strengthening intellectual property protection work  Stimulates innovative vitality to promote the establishment of a new development pattern "，Starting from the national strategic height and the requirements of entering the new development stage，Make an important deployment of comprehensively strengthening intellectual property protection work，Proposal innovation is the first motivation to lead development，Protection of intellectual property rights is to protect innovation。Driven by the top -level design of the top -level design of the national intellectual property planning during the "14th Five -Year Plan" period，Intellectual property protection will become the "just need" and the "standard" of the market economy for innovation -driven development。

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Initial Intellectual Property Decision for the initial intellectual property rights (Initial Intellectual Property Decision) was first proposed for the first time，Its meaning is the first time that the enterprise has chosen intellectual property since its establishment -trademark or patent。Different intellectual property decisions at the beginning of the company，It mainly derived from the different development motivation。The motivation for enterprises to apply for intellectual property rights is multiple aspects，Early research concentrated on the motivation for applying for patents in large enterprises，There are obvious differences in the application motivation of patents and trademarks in different countries。

Existing research is mainly focused on the impact of patents on the performance of corporate performance，Enterprise forms a technical advantage through patents and obtains bet365 Play online games returns in the market，Therefore, patents are often used to measure the technological innovation performance of enterprises，and trademarks more mean innovation in the early stages，Especially the radical product innovation of startups。Some scholars have begun to explore the impact of intellectual property portfolio on corporate performance，It is found that companies applying for patents and trademarks at the same time can obtain more venture capital than those who only apply for one of them; the joint use of trademarks and patents has a positive impact on the market value of the enterprise，The complementarity of the two has obvious market premium。Comprehensive four intellectual property decisions (only patents、Only trademarks、Patent and Trademark Combination、No Intellectual Property) Research on the impact of corporate innovation performance found，Complement of patents and trademarks changes with market characteristics，There are industry differences。Overall，Research on the initial intellectual property decision -making decision -making of enterprises generally uses patents as research focus，Ignoring the trademark、Copyright、Study on the combination of business secrets and other intellectual property rights，Research on the influencing factors of initial intellectual property decision -making。

The choice of initial intellectual property strategy determines the path of enterprise development，To build the resources of the enterprise，and the follow -up strategy of the company、Organization、Performance and other continuous impact。New founding enterprises must make the right initial intellectual property decision at the beginning of the establishment，This not only affects its short -term survival，More related to its long -term development。Studies clarify the signal effect of different initial intellectual property decisions，But we know very little about the impact of the initial intellectual property decision decisions of the new founding enterprise on its innovative performance，Urgent needs to be explained theoretically。

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Initial intellectual property decision is the initial strategic selection of enterprises in the field of intellectual property rights。Organizational branding theory believes that the initial strategic decision formed by an enterprise in a specific sensitive period，The follow -up performance of the company will be、Survival、Organizational structure and development trajectory have a long -lasting impact。Innovation profit theory believes that enterprises through exclusive mechanisms，Take different intellectual property protection mechanisms (patent、Trademark、Copyright、Commercial Secrets, etc.) Excutation of innovative income，Ensure that the company benefits from innovation，to improve the innovative performance of the enterprise。

Actually，The initial intellectual property decision of the new founding enterprise is the initial innovation (R & D) output obtained by the enterprise in the initial innovation (R & D) investment，After the start of the start of the initial innovation output，By adopting different intellectual property protection mechanisms to protect the innovative results of enterprises。Signal theory believes that different initial intellectual property options choose to pass different signals to the market，Among them, the patent to convey the innovation of the technical level of the enterprise to the market，Trademark conveys the innovation of corporate marketing levels to the market，Copyright transmission enterprises' innovation at the level of literary and scientific creativity，Commercial Secret Transmission Enterprise's innovation at the business model level; intellectual property combination represents the technology of the enterprise、Marketing、Innovation of creativity and business level。

Empirical Research Discovery，Patent protection enterprises exempt from imitation，provides the foundation for the company's competition in the technical market; patents can promote negotiation with other enterprises Bet365 app download by consolidating the status of a start -up enterprise; patent activities can promote the growth of new enterprises，Opportunity to increase corporate survival，At the same time, it is positively related to the company's first public offering (IPO)。Visible，Initial patent selection represents the company's initial technological innovation，Patent application is the basis for the formation of patent capabilities for enterprises，Patent capabilities further transform the patent capital of the enterprise into the competitive advantage of the organization，Eventually reflected in innovative performance。The selection of initial trademark represents the new founding enterprise in the initial marketing innovation。The first trademark of the starting enterprise is the most closely related to corporate innovation。

At present, there are preliminary evidence related to trademark and innovation。New founding enterprises are usually not familiar with potential customers when the starting period，Trademarks can be regarded as the basis for the effective commercialization and diffusion of innovation and entrepreneurship，Help the company stand out，Different from their competitors，This will help reduce consumer search costs。Compared with a start -up company without trademark activities，Trademarks have positive effects on the survival and asset growth of new foundes。Initial intellectual property combination represents the technological innovation of the enterprise、Marketing Innovation、Innovation of creativity and business model。The combination of multiple intellectual property protection can more comprehensively and effectively represent corporate innovation，And is fundamental innovation。A variety of intellectual property protection is not a oppositional relationship，but has a complementary effect。Choose an intellectual property portfolio to prove that enterprises in technology innovation、Marketing Innovation、Creative and business model innovation and other aspects of efforts，Bet365 lotto review Multi -dimensional layout Intelligent property protection enterprise innovation，It will bring financial indicators and non -financial indicators to enterprises。So，Initial intellectual property decision -making selection of intellectual property combinations will have better financial performance and non -financial performance performance。

　　Protecting the strategic selection of intellectual property rights of new founding enterprises

Explore the relationship between the initial intellectual property decision -making decision -making and its innovative performance of the new founding enterprise，Research on the selection of intellectual property strategies of new founding enterprises as a process as a process，To a certain extent, the research of entrepreneurial theory，Deepen the understanding of initial intellectual property decisions in the entrepreneurial situation，Get the following management revelation。

First，Initial Intellectual Property Decisions as the initial intellectual property activity of a start -up enterprise，Will lock the enterprise in a specific development direction，and have a long -term impact on the innovative performance of the new founding enterprise。New founding enterprises should comprehensively consider their initial conditional features，Make a wise initial intellectual property decision。As an important intangible asset and competitive resource as a new enterprise，Intellectual property rights have a pivotal effect on their survival and growth。A single patent or trademark as the initial choice with limitation and applicable conditions，Intellectual property combination integrates corporate technology、Marketing、Creative、Comprehensive information in business。New founding enterprises should take into account the characteristics of the external environment and individual level of the enterprise，Make a suitable initial intellectual property selection。

Next，New founding enterprises should pay attention to key events in the growth and development of enterprises，So through a specific environment、Resource integration to form a core ability，Bet365 app download Improve your innovative performance。In the process of its development, the participation of venture capital should be attracted，Improve the level of innovation management of enterprises。On the other hand, the role of strategic planning should be strengthened，Special intellectual property departments in the organizational structure to manage the intellectual property affairs of the enterprise，Make sure the initial intellectual property decision -making and organizational functions match。Give full play to the effectiveness of initial intellectual property decision -making，Effectively improving the ability of new founding enterprises、Core competitiveness and growth potential，Promoting the evolution of initial intellectual property decision -making towards favorable directions，Therefore, the innovative performance of the new founding enterprise has continued to have a positive and positive impact。

Last，Policy makers can influence the initial intellectual property decision -making by creating the initial environmental conditions that are conducive to the protection of intellectual property rights。The intellectual property decision -making department can continuously improve the laws and regulations of intellectual property rights，Introduction of intellectual property policy，Strengthen intellectual property protection，Help the new founding enterprise to make the correct initial intellectual property decision，Therefore, guide the new founding enterprise through the initial period of growth and growth。

　　(This article is the Shanghai Municipal Social Science Fund general project "Research on the Initial Intellectual Property Rights Decision -making Decisions based on the Organization Hiring Corner" (2020bgl029)

(Author Unit: School of Management of Shanghai University)