With the advent of the digital economy era and the popularity of the Internet，The platform economy has occupied an important position in the national economy，It has become a highlight of my country's economic growth and social development in recent years。Current，The size of my country's platform economy has ranks among the forefront of the world，Platform economy as a whole and the platform itself have entered a new stage of development。Since 2019，Anti -monopoly law enforcement agencies around the world have strengthened the legislative and regulatory strength of the Internet platform，Effective competition in the economic field of maintenance platform，my country has also introduced a series of regulatory regulations on the platform economy。March 2021，General Secretary Xi Jinping requested at the ninth meeting of the Central Finance and Economics Committee，Promote the healthy and sustainable development of the platform's economic standards，Services for high -quality development and high -quality life。I think，The current economic development of the platform of the country is facing three aspects of deep reforms。

　　bet365 live casino games

Consumers and traffic are the basis for the survival and development of the Internet platform，The profit model of different platforms is very different。The simplest model is to rely on online traffic push advertisements。For this，Platforms often use consumers' personal online data and algorithms，Personalized customization of advertising bet365 live casino games content，As much as possible to extend the stay of consumers on the platform。Big data algorithm can make the content received by consumers more and more accurate，More and more in line with consumer individual preferences，But the information scope obtained at the same time is getting narrow and narrow，Finally formed "Information Cocoon Room"。Due to the way of information presentation and sorting, it is controlled by the platform，Under the traditional "traffic -advertising" profit model，The platform is difficult to pay attention to the quality of the push content，Just meet consumer preferences; and the production of high -quality content usually requires high cost investment，Eventually leading to a lot of low quality in the platform、false information，The phenomenon of "inferior coins expel good coins"。Low quality under the search engine bidding mechanism、Commercial search results，Vulgarization of the content of the short video platform、Hunting and "pan -entertainment" tendency，All typical expressions with traffic monetization。

"Value Creation" platform profit model，Requires the Internet platform to provide trading opportunities for users to supply and demand，Users can complete mutually beneficial transactions that cannot be performed without a platform，The platform provides real service as a third party in this process，Its profit is part of the increase in value。In real life，E -commerce platform has expanded the consumer market，social platforms facilitate interpersonal communication and contact，Catering takeaway platform facilitates consumers' daily life，The online car rental platform innovative travel method、Reduced the air driving rate of the vehicle，These are bet365 Play online games real value creation activities，Can achieve the win -win situation of the platform and users。

The platform will also bring negative externality to consumers and society as a whole，Based on new industries、New format、The tolerance of the new business model and the regulatory concept of "non -necessary intervention"，The regulatory agency has adopted a more cautious regulatory strategy in the early days of its development。But with my country's platform economy enters the mature period，The business model of the platform and the influence of the advantages and disadvantages of each participant have been fully displayed，Regulatory concept should also be adjusted along with，Guiding platform has changed from a simple "traffic -advertising" mode to creating value for users，Increase the efficiency of the technical and data advantages owned by the platform into the efficiency of real economic activities，Therefore, the high -quality development of the platform economy itself。

　　extend from the consumer side to the direct connection of production and sales

Uncertainty of market activities、Information asymmetry between production and sales，The main factor affecting the efficiency of resource allocation。The Internet platform can effectively connect with both sides of supply and demand，Based on massive data and big data algorithms，For market demand、Preparation of goods、Traffic and logistics road conditions、Delivery route planning, etc. to conduct precise research and prediction。April 2020，my country has officially identified data as one of the factors of production。For this，Platforms with data advantages should gradually extend their focus from the consumption side to the production side，Turn the focus of Bet365 app download operation from "how to sell goods" to "on -demand production、Production in time、Cast -produce "，Realize the direct connection of both ends of production and sales。

Current，my country has established a complete industrial system，A well -off society in an all -round way，There is a large -scale consumer market at the same time，This is an important basis for my country to continue to maintain economic stability and continuous growth under the new development pattern。How to effectively reduce the information asymmetry between production and sales，Guide the full docking of the production supply and market demand，The key to becoming the vitality of economic vitality。In recent years，my country's major Internet platforms have carried out many explorations，For example，Clothing merchants based on big data analysis and decision -making style、output and pricing，But the overall business center of gravity is still concentrated on the consumer，The intervention of upstream production links is far from enough。At the same time，Many large manufacturers are creating an industrial Internet platform for the entire industry chain，Often only limited to the production field，Unable to dock directly with market demand。So，Strengthen the in -depth fusion of data -based data between Internet platforms and manufacturers，Give full play to their respective advantages，will be the next stage of the platform "leading high -quality life、The main battlefield of high -quality development "，It will also become a new highlight of economic growth。

　　From strong platform to win -win cooperation

With the rapid rise of the platform's economy，The growth rate of platform companies far exceeds traditional enterprises，Some large platform companies bet365 Play online games have only used more than ten years to reach traditional enterprises for decades to achieve the size scale，Monopoly advantages with obvious market dominance have been formed，At the same time, the behavior of abuse of market advantages is also increasing。Whether it is a traditional industry or a platform economy，Monopoly behavior with maximum profits，Not only does it hinder market fair competition，It will also damage the legitimate rights and interests of consumers and merchants，This is also an important reason why countries around the world have strengthened large -scale platform supervision in recent years。

my country's platform economy has a good situation today，It is because of the following prerequisites。First，The huge population base provides the most critical user foundation for the platform's economic development，Achievement of 100 million -level users can be described as easily in my country。Next，Perfect communication networks and traffic infrastructure are an indispensable external condition for the economic development of my country's platform。The real outbreak of the platform economy is the user's Internet access method from the desktop end to the mobile terminal，This is inseparable from my country's continuous construction in the field of mobile communications; the development of e -commerce platforms is naturally inseparable from the logistics convenience brought by my country's transportation infrastructure。Last，Merchants in the platform and platform、Consumers who belong to the platform economy participants，The value creation process of joint participation in the platform economy，The results of the creation of value creation should be shared。But，Due to the technical monopoly and Bet365 lotto review data advantages of the platform itself，Merchants and consumers are in a relatively weak position，The beneficiary space is squeezed sharply，This situation is neither fair nor efficient，Not conducive to the sustainable and healthy development of the platform economy。May 2021，Executive Meeting of the State Council clearly proposed that "Supervision and guidance platforms reduce too high charges、Pickup and new merchant commission and promotion fee ratio "，It is to require the platform economy to respect the contribution of each participating subject、Specific embodiment of realizing shared development。

The development of the economy of our platform has gone through the stage of user dividends and business model dividends，Enter the mature development period。During this period，It is difficult to keep maintaining a high -speed growth in the scale of users，from "incremental competition" to a more intense "stock competition"; as the new business model becomes an industry practice，The profit space from model innovation is gradually disappearing。The future growth space of the platform economy can only come from real value creation，That is the value dividend stage。So，In -depth integration with the real economy，Give full use of data advantages，Realize the production and sales direct connection，Reduce the cost of circulation in the whole society，Realizing shared development，It is the economic development and specifications of my country's platform again，The only way to build a new advantage of the country。

　(This article is a major project of the National Social Science Fund "digital change、Research on China Circulation Channel Innovation and Economic Growth Model Transformation "(20&ZD054) Pharmaceutical results)

(The author is a professor at the School of Economics of Shandong University)