Strengthening the role of market demand on the digital economy causes the effect of innovation
July 06, 2022 09:18 Source: "China Social Sciences", July 6, 2022, Issue 2442 Author: Yi Xianzhong Sun Siyi

Market is one of the most scarce resources in the world。Market demand,Especially the demand for high -quality market has an important role that causes innovation,This role is further strengthened in the digital economy、magnify。The demand in the Chinese market is increasingly prominent and the accelerated development of the digital economy,Domestic demand has caused local innovation to become a technological blockade break through developed countries、Important forces to reshape the world innovation pattern。

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Demand is the core factors that cause local innovation。Demand is an important source of corporate innovation,The world innovation pattern is largely determined by the world market structure。Master Michael Potter pointed out,demand quality is more important than demand scale,Rich technical knowledge information within high quality requirements,Not only an important resource for innovation and convenient use of local enterprises,It is also the pressure source and important direction of local enterprises,It can also avoid vicious competition in the low -level product market。Innovation caused by domestic demand is common in the world,Apple and Tesla in the United States、Xiaomi and Tencent in China、Japanese home appliances and robots、French cosmetics and Swiss clocks and other products were innovative at first to satisfy the exquisite domestic consumers、Forward -looking requirements。

Digital economy enlarges the role of demand and causes local innovation。Precise grasp of market demand,The key to the successful development of the enterprise。The digital economy represented by the Internet and big data is becoming a key bet365 Play online games force for the successful development of an enterprise。The new generation of information technology not only changes the constraints of the company's use of consumer information,enable enterprises to analyze and dig user needs at low cost; it can also be tailor -made on a large scale through flexible production system,to meet personalized needs; and it also greatly reduces the information cost of consumers and corporate interactive communication,professional、Prospective Consumers participating in corporate research and development provides conditions,to strengthen、amplified market demand caused innovation functions。

The dual innovation advantages of the Chinese market demand and the digital economy are highlighting。China's increasingly prominent market demand and accelerated development of the digital economy,The importance of the demand for domestic market will be further demonstrated。One aspect,With the comprehensive completion of the well -off society and the solid advancement of common prosperity,China is in the middle -income group to accelerate the formation stage,The huge middle -income group is reshaping the Chinese consumer market,Remove a large number of high -level high levels。The expansion of the middle -income group in China is to reshape the world's high level demand market pattern,So as an important force for reshaping the world innovation pattern。On the other hand,China is a major digital economy in the United States,and in the period of accelerated development of the digital economy。China's digital economy at the industry scale、Technology level、Platform influence、The number of unicorn companies has obvious advantages。The development of the digital economy will be further strengthened、The role of domestic market demand that is amplified is prominent in local innovation。

  Dispertation of demand caused local innovation obstacles

The lag of supply side conversion causes the bet365 live casino games suppression and outflow of high -quality demand。The lag of the local supply side conversion causes domestic demand to not be fully released and lost.。One aspect,High -level demand with personalized characteristics is difficult to accurately meet traditional large -scale production and operation methods,The supply side is obvious,suppressed the effective release of domestic high -level demand。On the other hand,Supply side conversion lags behind demand upgrade,Make a large number of domestic high -level demands that have lost overseas through "Haitao" and other pasters。The potential of domestic high -quality demand in effectively promoting the innovation of local enterprises needs to be played further。

The incomplete consumption environment suppresss demand and causes innovation potential。Enterprise to professional、Cognition of forward -looking consumer demands、Interpretation and response process,It is a micro mechanism that causes innovation caused by high levels of demand。But the current domestic consumption environment is not perfect,Consumption infringement situation Strict,The company does not make interpretation and response pressure on consumer demands,Domestic professional、Prospective consumer demands cannot become the direction and pressure of the innovation of local enterprises。Just as Michael Potter pointed out,"When consumers in the country cannot provide pressure for corporate innovation,It is difficult for this industry to win foreign competitors in innovative competitions "。

The traditional operation mode of the enterprise restricts high -level demand and causes innovation functions。One aspect,Most local companies have not established a consumer -centric product design for the Internet environment、Operation mode of production and service,Consumers' professional appeal and forward -looking consumer preferences cannot be reflected in the process of product innovation。On the other hand,The huge low -level demand Bet365 app download in China provides space for the profit model of "price exchange" for local enterprises。At the same time,Foreign innovative products occupy China's high -quality demand market,Squeezing Bet365 app download high -quality demand causes local innovation market space,Makes local enterprises on a large -scale profit mode that rely on low -end demand,No establishment of a long -term development mechanism for innovation relying on high -quality demand。

  Stiring demand causes innovation potential

Policy space to broaden demand conditions,Cultivate high -level requirements。First, strictly formulate and implement product standards and regulations,Help demand upgrade。In product safety、Environmental quality、Product standards and regulations in energy efficiency and other aspects should highlight standards and regulations,Not only must it play a role in accelerating and developing domestic products,It should also play a role in encouraging consumers' demand for new products and reflecting the trend of international mainstream consumption。Should recognize,The formulation and implementation of product standards and regulations,It is an important factor in China's winning in the new round of international competition。Second is to improve government procurement standards,Improve demand conditions。Government procurement is a market demand that local enterprises can strive for,It should become a positive force that promotes local innovation。For this,Government procurement needs to follow the following principles: government procurement should reflect forward -looking,Stimulate the needs of advanced products and services; government procurement should set strict product standards,and play a strong picky customer; the procurement process should be appropriately opened to introduce foreign competition,Procurement content reflects international demand trends。Third is to improve consumer policy,bet365 live casino games Continuously meet high -quality demand。The demand for cultivating high levels is not only to expand the middle income group to promote consumption upgrade,It can also promote consumption tax reform,It is also possible to formulate policies to encourage and guide residents for consumption,Change conservative consumption concept,Guide consumption to intelligent、Green、Health、Security direction change。

Improve the consumption and innovation environment,Construction of high -quality demand caused by innovation conditions。1 is to improve the consumer environment,Transforming high -end demand into the motivation for corporate innovation。Good consumer environment will train majors、forward -looking、Celebrity consumers,Then promote local innovation。At the same time,A good consumer environment is also a necessary condition for turning consumer professional demands into the pressure and direction of enterprise innovation。By strengthening quality supervision、Fresh consumer rights protection channel、Improve market supervision efficiency、Improve the laws and regulations of consumer rights protection,Create safety、Convenience、Good consumer environment for integrity,Not only is it related to people's livelihood,It is also the long -term strategy of "advancing technology self -reliance"。Second is to improve the innovative orientation market environment,Forced the development model of the enterprise。To promote local enterprises to abandon low -end short -acting development model,Steering to rely on domestic high -end demand to achieve a long -term development model of innovation; not only need to comprehensively implement the fair competition review system to regulate market order,It also needs to deepen the reform of the system to avoid various types of "renting、speculation、Arbitrage "space。

Innovation mode under the digital economy,Strengthening Bet365 app download high -quality demand causes innovative functions。The first is to promote the development of the industry Internet,Solve the problem of the conversion of the supply side,Promote the change of enterprises from low -end demand to high -end demand for refinement。Industrial Internet Platform has predicted needs、Produced on demand、Important functions of precise matching capacity。Promote the Internet from the consumer side to the upstream production side,Can effectively resolve the problem of supply -side conversion lag problems,Not only can the company's low -cost mining high -end demand,can also be customized on a large scale through a flexible production system,Effectively meet personalized high -end needs。Second is to promote the digital transformation of enterprise operation and R & D model,Constructing the demand for effective interaction with consumers to drive innovation mode,Strengthening high -end demand causes innovation functions。Promoting the establishment of "digital" enterprise operation and research and development model,Establish an informationized operation platform and organizational structure,Let forward -looking、Celebrity consumers participate in product ideas through data、Test and improvement and other links,To achieve seamless cooperation and effective interaction between corporate innovation teams and consumers,Zooming in high -end demand causes innovation functions。Third is to improve the innovation system and innovation policy of the digital economy,Help enterprise needs drive innovation mode。Digital economy positive reshaping enterprise operation and R & D model,This requires re -examining and coordinated optimization of existing innovation systems and innovative policies in the Internet and big data situations,Supply from common technology、Rongtong Innovation、Netlated collaboration and big data platforms Bet365 app download in collaboration,Help enterprises form a complete demand for the digital economy, driven the innovation mode。

 (This article is the general project of the National Social Science Foundation "Under the Background of the World Market Transferred Global Value Chain Status Revisibility Research" (19bjy095) phased achievement)

(Author Unit: School of Economics, Nanjing Audit University)

Editor in charge: Chen Jing
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