2019，The General Office of the Central Committee of the Communist Party of China、The General Office of the State Council issued the "Outline of the Grand Canal Culture Protection and Inheritance Utilization Plan"，Ministry of Culture and Tourism、The National Development and Reform Commission and other departments have compiled the "Grand Canal Culture and Tourism Integration Development Plan"，Emphasize to protect it、Inheritance、Use the Grand Canal Culture，Promote the integration and development of bet365 live casino games the canal culture and related industries，Encourage the development of the sports and leisure industry along the Grand Canal。Suzhou as an indispensable part of the Grand Canal Jiangsu section，It has continued to promote the development of cities and sports for many years，Following Beijing、Shanghai proposed to build an international sports center city、After the famous sports city in the world，It is clearly proposed to build an international sports and cultural city，I put forward new development directions and goals for the development of Suzhou sports。Deep historical and cultural heritage、Economic strong cities with rich cultural heritage，Suzhou relies on the Cultural Heritage of the Grand Canal，Create an international sports cultural city，Inheritance, promoting the excellent traditional culture of China、Show the rhyme of Jiangnan City、Cultivate bet365 live casino games urban cultural temperament、Building a sports power has important practical significance and profound historical impact。

Conservation of sports and cultural cities in the city。Rich sports tourism products，Enhance sports tourism vitality。Suzhou's Grand Canal style belt，connecting many historical and cultural heritage，Hot travel line for Chinese and foreign tourists。Combine the unique urban historical and cultural landscape and sports tourism along the Grand Canal，Jiangnan Shuiyun Culture and sports products connect，Can further display the essence of the Grand Canal Culture，Highlight the characteristics of sports tourism resources。In the advancement of sports tourism products，Based on the nature and human resources of the Grand Canal Suzhou section，Taking sports tourism and fine vacation as the development direction，Adhere to "Highlight the features、Create Brand "mode。If the well -known Olympic champion of Suzhou、World Champions theme，Create multi -dimensional、Multi -layered canal Suzhou Sports Celebrity Cultural Vision、Sports Cultural Museum、Sports Museum, etc.，Development wide field、Diverse sports and leisure canal town、Canal Resort，Stimulate the vitality of the sports tourism market，Give full play to the function and functional vector function of sports tourism products in the display of sports and cultural city display。

Develop Sports Ecological Park，Develop a new format of sports tourism。With the brand effect of the Grand Canal culture，Adhering to "Relying on Resources、Government -led、Market operation、Creation of bet365 live casino games Boutique "working ideas，Inspiration in all counties (cities in Suzhou) to actively use and develop local natural resources (such as canal parks in Gusu District、Garden Expo in Wuzhong District、Huqiu Wetland Park in Xiangcheng District, etc.)，In a well -known scenic spot、Park based on derivative sports ecological parks，Realize the goal of a sports ecological park in each county (urban area)。Local governments support conditions with conditions to carry out scenic spots、Parks' improvement and transformation and new project，Added sports and fitness activity facilities and sports and leisure squares，Through the scientific layout、Landscape improvement、Environmental improvement、Night Lighting，The development of the cultural theme activities of the canal，Holding Sports Activity Day、Sports Leisure Festival, etc.，Accelerate the development and utilization of sports ecological parks，Expand the new format of extending sports tourism，Fully create a good atmosphere of sports and cultural cities。

Demonstrate cultural self -confidence and cultural connotation。Promoting the development of competitive sports events，Create urban cultural communication and exchange platform。Hold the city culture、Sports events with international influence have become the development of urban culture、Important means of communication。in the country，Use competitive sports events to improve the exposure rate of the city，Successful cases to promote urban marketing are not a few，such as the Olympic Games in Beijing、Asian Games in Guangzhou、Shanghai's World First Bet365 lotto review -level Formula Championship，Make the world more appreciate the cultural self -confidence and cultural heritage of these cities。Grand Canal Culture、Sports competition culture is a special cultural form，It is an important part of building an international cultural exchange platform。The well -known canal cultural activities organized by Suzhou include the Grand Canal Cultural Expo、Canal Cultural Tourism Festival、Canal Poetry Club, etc.; Well -known sports events include Suzhou World Table Tennis Championships、Football World Cup、Asian Cup Group Qualifications、International Tianlian Competition Challenge, etc.。These well -known cultural activities at home and abroad、The holding of sports events to improve urban culture is the best example。

Mass sports events to build a "one district, one brand"，Promoting traditional sports culture。Mass Sports Competition Activities aims to use low thresholds、Zero distance、Multi -project method，Attract more people into the national fitness national strategy，and feel the pursuit of excellence in physical exercise、Breakthrough self、Sports charm of unity and collaboration。Suzhou wants to build an international sports cultural city，It must be extensively carried out on national sports events，Meet the sports life of the masses。Around "Suzhou Color、Suzhou temperature、Suzhou Meidu "event goals，Relying on traditional festivals，excavate the traditional national sports，Hold the national traditional sports event with Suzhou characteristics。Marathon、Dragon Boat、Bicycle、Direct Bet365 lotto review off -road、Iron Man Item、Johorure and other people who like to see it as a leader，Through the "canal element" through，Create the Grand Canal boutique landscape sports event system with extensive influence at home and abroad。

Show the spiritual style of sports and cultural cities。Establish a resource sharing platform，Establish brand business consciousness。Attractions in the canal area、Stadium facilities, etc. are the tangible resources of the Canal cultural industry，and Stadium、Fitness facilities、Sports Club, etc. is a tangible resource for the sports industry。The invisible resources of the Canal Cultural Industry and the sports industry include historical culture、Brand effect, etc.。Resource sharing is the requirements of industrial development in the new period，The interactive development of the canal cultural industry and the sports industry，It should be developed around the market，Share their respective market resources，At the same time in industrial infrastructure、Realizing resource sharing in project resources and regional brands。First，The government must analyze the status quo of the resource，Active plan、Integrated resources，Give full play to the advantages of the canal ecological resources，Construct a resource sharing platform for the sports industry and the cultural industry of the Canal。Next，Actively guide the cross -fusion of the two major industrial brands，Interactive development，Forms more and stronger docking industry new brands。Last，Enterprises can adopt the "package -bundled" marketing strategy of bet365 live casino games the canal culture and sports industry，Both achieve higher economic benefits，Improve stadium、The utilization of facilities。

The industrial chain extends to each other，Optimize the industrial structure。Industrial Chain Extension，determines whether the two major industries of sports and canal can be deeply integrated，To realize the two -way extension and docking of the industrial chain，Effective measures are to increase investment in investment，Maximum extension value chain，Realize the development of industrial cluster。Suzhou City should focus on the theme of "Canal Culture"，Highlight ecology、Leisure、Experience，Driven through the large project、Brand effect，To achieve travel、Sports、Business、The integration and development of the cultural industry chain。By optimizing the industrial structure，Actively expand the market，Enhance the regional competitiveness of the corporate brand，A comprehensive cooperation between the sports industry and the cultural industry chain of the canal，New industries that create dual characteristics of fusion sports and Canal culture。

Building a famous international sports cultural city is a long -term、Systemic、Strategic Engineering，Relying on the Grand Canal culture、Focusing on sports tourism、With sports events as the core、System system with the development of the sports industry。Dedicated the development trend of the construction of the Grand Canal Cultural Belt and the integration of cultural tourism and sports，Related functional departments must play existing resource advantages，Digging urban potential，bet365 live casino games Accelerate the shape process of international sports and cultural cities，Suzhou characteristics and the Grand Canal charm that highlights the international sports and cultural cities。

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(Author Unit: Shihu Think Tank, Suzhou Vocational University)