With the economic and social development of our country and the increase of gross national product，Financial support for agriculture has become an important external driving force for farmers to increase their income。The author bet365 offers book, Chen Xi, has worked at the grassroots level serving "agriculture, rural areas and farmers" for many years，Has been committed to research on rural financial issues。As her postdoctoral co-supervisor，I am very happy to see her presiding over the first National Social Science Fund project。This work is revised and improved based on the final report。

This book is based on the background of my country’s economic and social development，In-depth study of financial poverty alleviation issues in the “three rural” issues in the new era。Among them，Focus on the study in the context of the digital age，The important role of financial support for agriculture in the implementation of the socialist rural revitalization strategy with Chinese characteristics and the continuous consolidation of poverty alleviation results。At the same time，Discussed in detail how to build a trust mechanism in the “de-guaranteeization” model of online credit，To better integrate online social capital and offline social capital，Improving the efficiency of farmers’ bet365 offers and preventing risks。

On the topic content，This study closely follows the guiding ideology on promoting high-quality economic development in the report of the 19th National Congress of the Communist Party of China，Using digital technology to improve the rural financial system、The main line is to resolve my country’s financial difficulties in “agriculture, rural areas and farmers”，Focus on the hot issues of “trust crisis” and “lack of trust” during my country’s economic and social transformation period。In research methods，This study comprehensively uses social capital theory、Social Network Theory、Dynamic Game Theory、Information asymmetry theory、Inclusive finance theory, etc.，Analysis of the current situation of bet365 offers for farmers in rural areas of China，Looking for ways and paths to solve problems，Not only studied in detail the main trust mechanism and trust crisis issues of farmers’ bet365 offers，Constructed a trust mechanism model for farmers’ bet365 offers，And in-depth analysis of the impact of social capital on the trust mechanism of farmers’ bet365 offers，Constructed a theoretical analysis framework of "Internet Finance-Farmer bet365 offers-Trust Mechanism"。

This book uses big data analysis to construct rating indicators and evaluation methods for farmers’ bet365 offers trust mechanism，This can improve the rural credit system for our country，Provide corresponding reference for improving rural credit financing policy。The book also proposes the construction of rural credit network、Guidance of subject behavior、Strengthening of mutual trust in lending-related systems、Effective guidance of psychological expectations、Innovation of relevant systems, etc.，Building an effective trust mechanism for farmers’ bet365 offers，To improve the national credit information sharing platform and the national enterprise credit information publicity system for our country，Provides effective suggestions to improve the efficiency of farmers’ bet365 offers。This book analyzes the operation model of farmers’ bet365 offers platform under the background of big data、The operating mechanism of the credit intermediary model for farmers’ bet365 offers，And the development of farmers’ bet365 offers operation model，And based on the principles for selecting indicators of the credit rating system、Standard，Designing credit rating indicators for rural bet365 offers platforms，Constructing the “CBPIC” model for farmers’ bet365 offers credit rating based on fuzzy comprehensive evaluation method。On this basis，Evaluate the credit rating of farmers’ online loans based on survey data，Based on evaluation results，Propose safeguard measures for farmers’ bet365 offers trust mechanism under the background of big data。These studies and discussions，Not only has theoretical significance，More operational practical value。

The research issues involved in the trust mechanism of farmers’ bet365 offers are relatively complex，Due to the difficulty in assessing farmers’ credit qualifications，How to find a more suitable one、Quantifiable credit indicators to improve the evaluation effect of the trust mechanism，Higher research difficulty and challenge。Besides，How to obtain effective data-supported credit indicator design and credit mechanism construction is not an easy task in itself。What makes me happy is，Chen Xi can lead her team，Go north, south, east, and west，Visited many villages，Finally selected Jiangxi、Zhejiang and Guangxi are central regions、Typical representatives of the East and West，Focus on selecting different geographical locations、Different economic conditions、About 2,000 farmers in 100 villages with different cultural backgrounds conducted household surveys and online surveys。Although the field survey results of a small team may have certain biases，But this academic spirit of "doing research with your feet" and in-depth field investigation is admirable。The root of the "three rural" issues is the farmers' issue，Theories and models must serve the latest、The most basic level、Field investigation data at the front line of the village，In order to get more results that can solve practical problems for farmers，Such research results can truly help people who are willing to return to the countryside、People who stay in the countryside to build their hometown，Our country’s agriculture can achieve new development in the new era。This is the transformation of achievements in philosophy and social sciences as I understand it，It is also a top priority for the prosperity and development of philosophy and social sciences。

I hope Chen Xi will become more and more stable on the academic road step by step、The further you go, the better，More results are coming，Contribute wisdom and strength to the research on "agriculture, bet365 offers areas and farmers"。

　(The author is the dean bet365 offers School of Economics and Management of East China Jiaotong University、Distinguished Professor of Zhongnan University of Economics and Law)