The 2022 Central Economic Work Conference clearly stated: “Strive to expand domestic demand。We must give priority to restoring and expanding bet365 premier league odds。Enhance bet365 premier league odds power，Improve bet365 premier league odds conditions，Innovative bet365 premier league odds scenarios。”July 2023，The General Office of the State Council forwarded the National Development and Reform Commission’s “Measures on Restoring and Expanding bet365 premier league odds” (hereinafter referred to as the “Measures”)，About bulk bet365 premier league odds、Service bet365 premier league odds、Rural bet365 premier league odds、New bet365 premier league odds、Proposed 20 specific measures in 6 aspects including bet365 premier league odds facilities and bet365 premier league odds environment，Further highlighting the Party Central Committee、The State Council’s determination and confidence to boost economic growth by expanding bet365 premier league odds。Since 2012，bet365 premier league odds has gradually become the main engine driving economic growth，The contribution rate of final bet365 premier league odds expenditure to GDP growth has remained above 50% for many consecutive years。However，From the perspective of final bet365 premier league odds rate，There is still a lot of room for growth in household bet365 premier league odds in our country，Therefore, it is time to give priority to expanding bet365 premier league odds。

　　Enhance bet365 premier league odds power and boost consumer confidence

Marx pointed out in "Das Kapital": "The ability to consume is the condition for bet365 premier league odds，Therefore it is the primary means of bet365 premier league odds”。To restore and expand bet365 premier league odds, we first need to enhance bet365 premier league odds capacity。bet365 premier league odds power can be divided into personal bet365 premier league odds power and social bet365 premier league odds power，The former is mainly determined by individual income level、Determined by consumer literacy and talent；The latter depends on social distribution relations。Slower growth in residents’ income will lead to lack of consumer confidence，Corresponding increase in precautionary savings。Compared to high-income people，Low-income people tend to have higher marginal propensity to consume。Under the premise that the total monetary amount remains unchanged，Narrowing the income gap between residents is an effective way to improve the overall bet365 premier league odds power of society。Since the 18th National Congress of the Communist Party of China，The difference between the disposable income of urban and rural residents in my country has increased from 2 in 2012.88 dropped to 2 in 2022.45，But the Gini coefficient of per capita disposable income is still 0.47 wandering around，Restricting the improvement of the overall bet365 premier league odds capacity of society。Therefore，To enhance bet365 premier league odds power, we need to enhance personal bet365 premier league odds power by increasing residents’ income level，We must also continue to promote the reform of the social distribution system to enhance the overall bet365 premier league odds capacity of society。

To improve the income level of residents, employment needs to be given a prominent position。"Measures" proposed，"Optimize employment、Income distribution and bet365 premier league odds whole chain virtuous cycle promotion mechanism，Enhance bet365 premier league odds power”。Increasing residents’ income by stabilizing employment can promote a positive interaction between bet365 premier league odds and industry，Achieving sustainable growth in bet365 premier league odds。Multiple means to promote residents’ stable employment，Need to encourage society and enterprises to actively develop jobs，Focus on increasing the proportion of high-quality jobs and the employment stability of low-income and low-skilled people，Encourage workers to improve their employment skills，Promote multi-channel employment。Specifically，By reducing administrative barriers、Reduce tax burden、Measures to support enterprise R&D and technological innovation，Promote enterprises to create more job opportunities；Provide entrepreneurial policy support，Key expansion and new industries、New business format、Jobs related to the new model；Improving the vocational skills of the unemployed through education and skills training，Increase their employability and salary level，Reducing structural unemployment caused by skills mismatch。

Improving the income distribution structure of residents，Need to expand income-increasing channels from both wage income and property income。On the one hand，Increase the proportion of residents’ labor remuneration in the primary distribution，Improving taxation、Social Security、Redistribution adjustment mechanism with transfer payments as the main means，Promote the improvement of bet365 premier league odds power through the reform of the income distribution system。On the other hand，Expand residents’ property income through multiple channels，Improving relevant rules and regulations，Improve the construction of investment market，Promote residential property rental、Income from industrial investment and financial products。simultaneously，Establish a long-term and effective mechanism to increase the income of low-income groups，Flexibly adjust the minimum wage guarantee standard based on regional price levels，Enhancing the bet365 premier league odds power of low-income groups。In addition，We should continue to promote equalization of basic public services，Strengthen the basics、Inclusiveness、Building basic livelihood protection，Increase the grassroots level、Public service construction in rural and remote areas，Effectively guarantee mass education、Medical、Basic living needs such as housing，Enhance the people’s sense of gain through the construction of a stable social public service system，Thus boosting consumer confidence。

　　Improve bet365 premier league odds conditions and increase bet365 premier league odds willingness

bet365 premier league odds conditions usually refer to the specific conditions and requirements that meet individual bet365 premier league odds behavior，Including the external environment that ensures the smooth completion of bet365 premier league odds behavior，Also includes providing products or services that meet individual basic living needs and bet365 premier league odds upgrades。Improving bet365 premier league odds conditions includes optimizing the bet365 premier league odds environment and providing attractive products or services，Aimed at increasing residents’ willingness to consume，Achieve sustainable development of bet365 premier league odds。In recent years，my country’s consumer market construction is stable and improving，But the development of regional bet365 premier league odds environment is balanced、There is still room for improvement in consumer rights protection and other aspects。Especially in new industries、New business format、The "three new economies" with new business models as the core content are booming and new bet365 premier league odds represented by online retail continues to grow，Highlights the inevitable trend of economic structural transformation and residents’ bet365 premier league odds upgrade。Therefore，To improve bet365 premier league odds conditions, we must continue to optimize residents’ bet365 premier league odds environment，We must also take more measures to expand new consumer supply，Increase residents’ willingness to consume。

"Measures" proposed，“Accelerate the construction of urban and rural bet365 premier league odds infrastructure，Improving the long-term mechanism to expand residents’ bet365 premier league odds，Effectively protect consumer rights，Create convenient bet365 premier league odds、Safe bet365 premier league odds environment”。bet365 premier league odds environment refers to the external objective conditions that affect residents’ bet365 premier league odds behavior，Including “hard” environment such as infrastructure construction，Also includes "soft" environments such as consumer rights protection systems。Improving the “hard” environment for bet365 premier league odds，Need to improve transportation infrastructure，includes roads、Public transportation、Logistics and communication network，Improve bet365 premier league odds accessibility；Strengthen the construction of consumer credit and inclusive finance，Ease bet365 premier league odds liquidity constraints；Strengthen urban leisure、Culture、Construction of entertainment and other bet365 premier league odds places，Accelerate the "last mile" construction of living communities，Improve bet365 premier league odds convenience。To improve the “soft” bet365 premier league odds environment，Need to strengthen market supervision and law enforcement，Prevent market manipulation、Fraud and unfair competition occurred，Ensure fair market competition；Strengthening consumer data privacy protection，Develop and implement strict data protection laws and regulations，Prevent data abuse and leakage，Ensure consumers’ personal information is fully protected；Establish an effective consumer complaint resolution mechanism，Quickly resolve consumer complaints and disputes，Effectively safeguard the legitimate rights and interests of consumers。

To expand new consumer supply，Relevant industries or industries need to be encouraged to strengthen key areas and technology research and development，Promote the simultaneous upgrading of industrial structure and bet365 premier league odds structure，To diversify、The supply of high-quality goods meets residents’ bet365 premier league odds upgrade needs。Relying on the Internet、Artificial Intelligence、Cloud computing、Big data、5G、Digital technology represented by blockchain，Promote the digitalization of traditional industries、Intelligence、Green transformation，Cultivation of digital consumer products、Smart consumer products、Green consumer products。Promote the integrated development of digital economy and service industry，Promote productivity、Digital transformation of life service industry，Building smart medical care、Smart travel and other new service bet365 premier league odds。Promote the high-quality development of the personalized customization industry，By analyzing user needs、Participate together、Provide customized products through exclusive design and other methods，Meet consumers’ personalized needs。

　　Innovate bet365 premier league odds scenarios to stimulate bet365 premier league odds potential

bet365 premier league odds scenario refers to a specific bet365 premier league odds situation or environment，That is, the place where consumers conduct purchasing or bet365 premier league odds activities、Timing and situation。bet365 premier league odds locations include offline stores、Restaurant、Real-life scenes such as scenic spots and online shopping websites、Virtual scenes such as social media；bet365 premier league odds timing refers to the time when bet365 premier league odds behavior occurs，such as holidays、Specific seasons and promotional periods, etc.；bet365 premier league odds situation refers to the specific situation in which bet365 premier league odds behavior occurs，If buying a gift、Party supplies、Wedding celebrations, etc.。In other words，bet365 premier league odds scenes have time, space and purpose，Can help products break through functional attributes，Make products social、Emotional values ​​such as life attitude，Inspire users’ desire to buy。Innovative bet365 premier league odds scenarios are an effective extension of traditional bet365 premier league odds scenarios，The focus is to meet consumer personalization、Sense of ritual、Interaction、Escalating consumer experience needs such as freshness，Not only pay attention to the materiality of consumers、Functional requirements，Pay more attention to the purpose and meaning of bet365 premier league odds。In the context of the digital age，Innovation in bet365 premier league odds scenarios requires the full application of new generation information technology to develop new bet365 premier league odds models、New scene，Accelerate the integration of various elements，Stimulate residents’ bet365 premier league odds potential。

On the one hand，Promote the organic integration of new technologies and new business formats。Get the most out of virtual reality、Augmented Reality、The important role of new technologies such as the Internet of Things，Provide consumers with richer entertainment、Education and shopping scene，Enhance personalization of consumer experience、Interactivity and immersion。Innovate bet365 premier league odds scenarios based on the integrated development of business, travel, entertainment and other industries，Meet residents’ diversified and high-quality consumer needs。This requires physical businesses to enrich consumer experience through innovative scenarios，Create a new consumer district that “emphasizes experience but ignores retail”，Promote catering、Movie、Art Exhibition、Integration of traditional service bet365 premier league odds such as education and social media，One-stop entertainment for residents、Culture、bet365 premier league odds needs such as social networking。

On the other hand，Achieve differentiated development by combining regional characteristics。Innovative bet365 premier league odds scenarios require the cultural attribution of the place or space where bet365 premier league odds behavior occurs to the consumer、Values、Lifestyle and other elements are integrated together，The formation is thematic、Experiential、Scenes with interactive and social features。Therefore，Innovative bet365 premier league odds scenarios need to be based on local characteristics and cultural attributes，Open up new bet365 premier league odds scenarios that are in line with the bet365 premier league odds habits of local residents and can stimulate the inherent bet365 premier league odds potential。Innovation in urban bet365 premier league odds scenarios should rely on historical and cultural monuments、Natural resources and regional specialties，Relying on local unique advantages and resource endowments，Create a new bet365 premier league odds scene with local characteristics，Provide more personalized bet365 premier league odds choices and rich and diverse bet365 premier league odds experiences，Promote the full release of bet365 premier league odds potential。

(This article is a phased result of the National Social Science Fund general project "Research on the Formation Mechanism and Promotion Path of a bet365 premier league odds-led Economy" (23BJL086)

(The author is the vice president of China Consumer Economics Association、Dean of the Western China Economic Research Institute of Southwestern University of Finance and Economics、Professor；PhD candidate at Southwestern University of Finance and Economics, Western China Economic Research Institute)