The Central Economic Work Conference in 2022 clearly states: "Focus on expanding domestic demand。Putting up and expanding consumption in the priority position。Enhanced consumption capacity，Improve consumption conditions，Innovation Consumption Scene。"July 2023，The General Office of the State Council forwarded the National Development and Reform Commission "Measures on Restoration and Expanding Consumption" (hereinafter referred to as "Measures")，Consumption around the community、Service Consumption、Rural Consumption、New consumption、Consumption facilities and consumer environment are proposed 20 specific measures，further highlight the Party Central Committee、The State Council's determination and confidence to expand consumption to promote economic growth。Since 2012，Consumption has gradually become the main engine that drives economic growth，The contribution rate of final consumption expenditure to the growth of GDP has been maintained at more than 50%for many years。But，From the perspective of the final consumption rate，There is still a large space for consumption growth of residents in my country，Therefore, putting the expansion of consumption at the time of priority。

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Marx pointed out in "Capital": "The ability to consume is the condition for consumption，Therefore, it is the first means of consumption "。Restore and expand consumption. First of all, you need to enhance consumption capacity。Consumption capacity can be divided into personal spending power and social consumption capacity，The former is mainly based on individual income、Consumption literacy and talent can be determined; the latter depends on the distribution relationship of society。Slow residents' income growth will lead to insufficient consumption confidence in residents，Corresponding increase of preventive savings。Compared to high -income people，The marginal consumption tendency of low -income people is bet365 Play online games often higher。Under the premise of the total currency amount unchanged，Reducing the income gap between residents is an effective way to enhance the overall consumption power of society。Since the 18th National Congress of the Communist Party of China，my country's urban and rural residents' disposable income double differences from 2.88 in 2012 to 2.45 in 2022，But the per capita disposable income is still hovering around 0.47，Restricting the overall consumption capacity of society。So，Increasing consumption power must be enhanced by increasing the level of residents' income，It is also necessary to continue to promote the reform of the social distribution system to enhance the overall consumption power of the society。

Increasing the level of residents' income needs to put stable employment in prominent positions。"Measures" proposed，"Optimize employment、Income allocation and consumption full chain virtuous cycle promotion mechanism，Enhance consumption power "。Increasing employment and increasing residents' income can promote consumption and industry to form a benign interaction，Realize consumer sustainable growth。and multiple means to promote the stable employment of residents，It is necessary to encourage society and enterprises to actively develop employment positions，Employment stability of the proportion of high -quality employment positions and low -income and low -skilled people，Encourage workers to improve employment skills，Promoting multi -channel employment。Specifically，By reducing administrative obstacles、Reduce tax burden、Support corporate research and development and technological innovation measures，Promote enterprises to create more employment opportunities; provide support for entrepreneurial policy，Key expansion and new industries、New format、Employment positions related to the new model; improve the occupational skills of people in the industry through education and skills training，Increases its employment capacity and salary level，Reduce structural unemployment caused by skill mismatch。

Improve the resident's income distribution structure，You need to expand the income increase Bet365 app download channel from the aspects of wage income and property income。On the one hand，Increase the proportion of residents' labor remuneration in the initial distribution，Improve taxes、Social Security、Transfer payment, etc. The re -distribution adjustment mechanism of the main means，Promote the improvement of consumption capacity with the reform of the income distribution system。On the other hand，Multiple ways to expand residential property income，Improve relevant rules and regulations，Improve the construction of the investment market，Improve the rental of residential real estate、Industrial Investment and Financial Management Products Return。At the same time，Establish a long -term effective low -income group income increase mechanism，Flexible adjustment of price protection standards in combination with regional price levels，Enhance the consumption power of low -income groups。other，It should also continue to promote equalization of basic public services，Strengthen the foundation、Betterity、Construction of Fundamental Livelihood Guarantee，Increase the grassroots、Public services construction in rural and remote areas，Practice the education of the masses、Medical、Housing and other basic living needs，Build a stable social public service system to strengthen the people's sense of gain，Then boost consumer confidence。

　　Improve consumption conditions and improve consumption willingness

Consumption conditions usually refer to specific conditions and requirements that meet the individual consumption behavior，It includes an external environment that guarantees the successful completion of consumer behavior，It also includes providing products or services that meet the basic living needs and consumption upgrade。Improve consumption conditions, including optimizing the consumer environment and providing attractive products or services，It aims to increase the willingness of residents to consume，Realize consumption sustainable development。In recent years，my country's consumer market construction is stable and good，But the balance of development in the consumer environment area、Consumption rights protection still has room Bet365 lotto review for improvement。Especially in new industries、New format、The "Three New Economy" with the core content of the new business model is booming and the continuous growth of new consumption represented by online retail，It highlights the inevitable trend of economic structural transformation and residential consumption upgrade。So，Improve consumption conditions must continue to optimize the consumption environment of residents，It is also necessary to increase the new consumption supply，Enhance the willingness to consume residents。

"Measures" proposed，"Accelerate the construction of urban and rural consumption infrastructure，Perfect the long -term mechanism of expanding the consumption of residents，Effectively protect consumers' rights and interests，Create convenience consumption、Rest assured consumer environment "。Consumption environment refers to external objective conditions that affect the consumer behavior of residents，Including "hard" environment such as infrastructure construction，It also includes a "soft" environment such as the protection system of consumer rights and interests。Improve consumption "hard" environment，Need to improve the construction of traffic infrastructure，Including roads、Public Transport、Logistics and communication networks，Improving consumption can be available; strengthen consumer credit and inclusive finance，Relieve consumer liquidity constraints; strengthen urban leisure、Culture、Entertainment and other consumer places construction，Accelerate the construction of the "last mile" of the living community，Improve consumption convenience。Improve the consumer "soft" environment，Need to strengthen market supervision and law enforcement，Prevent market manipulation、Fraud and improper competition occurred，Ensure that market competition is fair; strengthen consumer data privacy protection，Formulate and implement strict data protection laws and regulations，Prevent data abuse and leak，Ensure that consumers' personal information is fully protected; establish an effective consumer complaint solution mechanism，Quickly solve consumer complaints and disputes，Effectively maintain the Bet365 lotto review legitimate rights and interests of consumers。

For expanding new consumption supply，Need to encourage related industries or industries to strengthen key areas and technology research and development，Promote the synchronization upgrade of industrial structure and consumer structure，Diversity、High -quality commodity supply meets the needs of residents' consumption upgrade。Relying on the Internet、Artificial Intelligence、Cloud computing、Big Data、5g、Digital technology represented by the blockchain，Promote digitalization of traditional industries、Intelligent、Green transformation，Cultivate digital consumer products、Smart Consumption Products、Green Consumer Products。Promote the integration and development of the digital economy and service industry，Promoting productivity、Digital transformation of life service industry，Create smart medical treatment、Smart travel and other new service consumption。Promote the high -quality development of personalized customized industries，By analyzing user needs、Participate together、Exclusive design and other methods provide customized products，Meet consumers' personalized needs。

　　Innovative consumer scene stimulates consumer potential

Consumption scenario refers to a specific consumption situation or environment，That is the place where consumers conduct purchase or consumer activities、Time and Scene。Consumption location includes offline stores、Restaurant、Scenic Area and other real scenes and online shopping sites、Social media and other virtual scenes; consumer timing refers to the time when consumer behavior occurs，such as holidays、Specific season and promotional period, etc.; Consumer situation refers to a specific situation in consumer behavior，If you buy a gift、party supplies、Wedding celebration, etc.。In other words，Consumption scenarios have time and space and purpose，It can help products break through functional attributes，Give the product social、Emotional value of life attitude，Stimulate users to buy desire。Innovative consumption scene is an effective extension of traditional consumption Bet365 lotto review scenarios，The point is to satisfy consumers' personalization、Gel Sense、New scene、Fresh sense and other upgraded consumer experience requirements，Not only pay attention to the materiality of consumers、Functional requirements，Pay more attention to consumer purpose and meaning。In the background of the digital era，Consumption scenario innovation needs to fully apply the new generation of information technology development new model、New scene，Accelerate the integration of various elements，Stimulate residents' consumption potential。

On the one hand，Promoting the organic integration of new technology and new formats。Give full play to virtual reality、Augmented reality、The important role of new technologies such as the Internet of Things，Provide consumers with richer entertainment、Education and shopping scene，Personalization of consumer experience、Interactivity and immersion sensation。The integration of multi -business formats such as business travel and entertainment is developed as the creation of innovation consumption scenarios，Meet the demand for residents diversification and high -quality consumption。This requires physical business to experience the rich consumer experience through innovative scenes，Create a new type of consumer block for "heavy experience light retail"，Promoting catering、Movie、Art Exhibition、Education and other traditional service consumption and social media integration，One stop to satisfy residents to play、Culture、Social and other consumer demand。

On the other hand，Realize differentiated development in combination with regional characteristics。Innovative consumption scenarios require the place or space where consumer behavior occurs with the cultural belonging of consumers、Value、Lifetime and other elements blend together，Forms themes、Experience、Scenes of interactivity and community characteristics。So，Innovative consumption scenarios need to be based on local characteristics and cultural attributes，Opening new consumption scenes that meet the consumption habits of local residents and can stimulate the potential of internal bet365 best casino games consumption。Urban consumption scenario innovative should be rely on historical and cultural monuments、Natural resources and regional characteristic food，With the unique local advantageous resource endowment，Create a new scene with local characteristics，Provide more personalized consumption choices and rich diversified consumption experiences，Promote the full release of consumption potential。

(This article is the "Study on the Formation Mechanism of Consumption Leading Economy and Promotion Path" (23bjl086) phased achievement)

(The author is the vice president of the Chinese Consumer Economic Society、Dean of the Chinese Institute of Economics, China Western Economic Research University、Professor; PhD in the Western Institute of Economics, China University of Finance and Economics)