The media empowerment of the troops ideological and political education discourse
November 07, 2019 09:12 Source: "China Social Sciences" November 7, 2019 Total 1810 Author: Chang Jiangtao

China Today,has entered an era of in -depth development based on new network information technology,Micro Communication、WeChat Affairs、Micro Payment、Micro Movie、Micro Video constitutes the "micro -era" landscape of the development of China's new media。For the people's army in the "micro -era" background,How to realize the contemporary media of the discourse of grass -roots ideological and political education,Become a must -answer question for the "Internet Pass" in a good era。In summary,Grass -level ideological and political education innovation for the "micro -era",At least the following three aspects should be focused。

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The so -called media literacy,Refers to the interpretation of the information transmitted by various media、Critical ability,and the use of media information for personal life、The ability of social development services。Generally speaking,"Micro -Age" micro -propagation medium,Given the convenience of information acquisition and discourse expression of grass -roots officers and soldiers。But at the same time,The Internet is diverse on the Internet、Massive data that is difficult to distinguish between authenticity,Popular culture that Volkswagen Media is driven by business interests,Anti -mainstream ideological remarks released by the Western hostile camps,It is still common in the current network space。Most young officers and soldiers are in the formation period of the formation of knowledge structure and values,Lack of ability to identify bet365 live casino games various types of information,If the correct guidance of the educated person,It is easy to get astringent because of the confusion of negative information。In view of this,Use the micro -media to give the discourse for the grass -roots ideological and political education.,First of all, it is necessary to solve the media literacy problem of the main discourse subject。

First, it is necessary to popularize media knowledge among grassroots officers and soldiers,Clear the operating mechanism of the micro -media。Diverse media forms of micro -ages,Different micro -propagation media have differentiated communication methods,Therefore, different discourse communication characteristics have also been formed。For example, WeChat focuses on "friends circle" acquaintance social,The words published by officers and soldiers in the circle of friends often show their minds more、Psychological activities that are difficult to detect in public。and Weibo is an open stranger space,The expression of officers and soldiers in it can better show its views on public events and characters。Educators must get rid of the influence of stereotypes,Actively enter the interaction of the online world,How to know how to use various micro -media、Familiar with the discourse expression features of various platforms,"Pedestrian Pedestrian" as a microcosm。Based on this,Education to focus on the complexity of the media discourse and environmental complexity of officers and soldiers,Clarify the severe situation of Internet ideology struggle,The characteristics of the harmful remarks of the network network,Improve officers and soldiers' vigilance and ability to distinguish the complicated words environment。

Second, we must actively filter bad media information,Getting good public opinion。The information of the bet365 live casino games micro -media is open immediately,It is difficult to achieve comprehensive control,But educators can filter the bad information through the guidance of the behavior of officers and soldiers' media。Educators should form a keen sense of public opinion,For maybe may cause the negative emotions of officers and soldiers、Public opinion information of society and barracks incidents that cause adverse effects to make predictions in advance,Based on this, a fast response,Internet behavior of instant intervention officers and soldiers,Refucarming the negative remarks of related networks,Clarify the facts,Guide officers and soldiers consciously filtering harmful information。At the same time,It is also necessary to understand the discourse environment on the common media platform of officers and soldiers,Screening out WeChat public accounts that often publish and disseminate bad information、blogger and other media subjects,and guide officers and soldiers to recognize the dangers and bad intentions of the information published by such subjects,Realize the filtering of media information。

 Build a grass -roots discourse media platform

Media Technology Development in the Background of "Micro Age",provides new development space for the discourse interchanging of the grass -roots troops ideological and political education。You can pass information with a place with network coverage,Relying on micro -media,The ideological and political education of the grass -roots troops can effectively overcome the space -time boundary of the traditional media communication method,Improving the coverage and timeliness of ideological education content。Digitalization of traditional grassroots educational resources、Informatization,embedded it into the intercourse of the discourse medium bet365 Play online games of real -time interaction in the micro -era,Use the Internet media to spread sound、Painting、Figure、Multi -mode discourse form and advanced communication concept of text,We can rejuvenate the excellent traditional resources of grass -roots ideological and political education.,Promote its self -update。This is here,Create a media platform for the interchanging of the grass -roots ideological and political education discourse,It becomes an inevitable requirement for improving the effectiveness of ideological and political education at the grassroots level。Specifically,It is necessary to build a third -level network platform in accordance with the needs of all levels。

The first floor is the internal network platform of the army,On the basis of making full use of the strong military network and the local area network,Comprehensive ideological and political education communication platform formed by the information release portal website and the theme forum for officers and soldiers。Educators can pass the Mu class、Military Video and other forms,Integrate the Internet,Carry out online learning exchange、Officers and soldiers interaction、Policy preaching、Answers to activities such as doubts, solution, and cultural entertainment,Greed up the coverage of the content of advanced ideological and political education,Enhance the timeliness of the grass -roots ideological and political education。

The second layer is a grass -roots ideological and political education discourse micro platform。Educators must give full play to the convenience of mobile phone access to Internet communication information,Concentrated power develops a mobile phone -based、Portable devices such as tablets and other portable devices grass -roots ideological and political education clients。Through the integration of the traditional news newspapers、Audio and video resource,Introduction of comments、Forward、Instant communication and other bet365 live casino games online discourse communication mechanisms,Big data system for the collection and analysis of the media and soldiers of officers and soldiers,Then strive to build the theoretical study of the starting collection、communication communication、News push、Comprehensive ideological and political education platform with the analysis of ideological and political education analysis as one。

The third floor is a social public media platform。On Weibo、WeChat、Douyin、Today Headline、Zhihu and other social public media spaces with major social influence and officers and soldiers,Educators should also embed the corresponding ideological and political education platform component。Positive comment on hot public events、Powerful response to the public opinion incident of the army、Instant push for strong military information、Answering and confusion of officials and soldiers' policies to create a good military image,Reasonable guidance to the media behavior of officers and soldiers。

  Establishing media discourse monitoring and guidance mechanism

The diversity and fissionability of the Internet discourse spread in the "micro -era" background,As a result, it is difficult to control the outbreak of public opinion incidents on the Internet,Negative news involved in the army through multi -party transmission and fermentation on the microcosquence platform,It is easy to evolve into a major public opinion incident that has attracted widespread society,Slightly careless during the processing process will cause serious negative effects,Public image of damage to the army,Then affect the collective identity of officers and soldiers。Facing the "micro -era" public discourse environment in the face of rapid changes,Scientific media discourse monitoring and guidance mechanisms are particularly necessary。

First, to establish a bet365 live casino games media discourse collection and analysis mechanism。Big data technology can collect massive data generated by Internet user network behavior、Treatment、Analysis and prediction of user behavior habits,This provides possible。The ideological and political education of grass -roots troops should establish an analysis mechanism for the media and soldiers who rely on big data technology。By Weibo、Public information published by public media platforms such as WeChat to collect,Concentrated analysis and the age of the grassroots officers and soldiers、Education、House of use of user groups with similar identity backgrounds such as household income、Interest preference、The degree of acceptance of different ideological words and the focus of attention within a certain period of time,Timely early warning of major public opinion incidents involved in the army。

Second, to form a discourse strategy support system for up and down linkage。Based on the collection and analysis of the discourse behavior of officers and soldiers,Forms an analysis briefing released by regularly released by the grass -roots education policy for equivalent levels,The content covers the current hot vocabulary of the current network、Hot characters and events that have attracted widespread concern in society,and the prevention of events that may have caused the impact of malignant public opinion in the near future、Corresponding and intervention opinions,Provide strategic support for the grass -roots educators to carry out ideological and political education。And these public opinions based on big data should also have timely feedback in educational content,Further strengthen the timeliness and effectiveness of ideological and political education。

 (Author Unit: School of Political Science of National Defense University)

Editor in charge: Wang Ning
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