Research paradigm refers to an overall conceptual framework，The worldview shared by a research group。Under the framework of the concept，Research groups are based on a series of assumptions that the world linked to investigate and research work。In recent years，The research results of the conceptual framework with network communication are endless，Involved in policy network、Logistics Network、Social Network, etc.。The common point of these research is: starting from the framework of network cognition to capture elements in network communication、Structure、Motion rules。Related research on Internet communication has become a pioneer representative for discipline crossing and professional integration，Some scholars even think that "network communication science" is a new scientific form。Although the "network communication" is identified as the discipline as the early time，But it is undeniable that the complex system theoretical logic contained in network communication has become a new research paradigm。

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The new paradigm of online communication research regards the network as bet365 Play online games the basic element that constitutes the world，instead of being a network as a physical and form，As the Internet、Social Network、Logistics Network, etc.。This requires further breaking the traditional discipline boundary、Knowledge boundary and method boundary，This is the interconnection of these divisions as the interconnection between the knowledge network。​​The knowledge chain of network communication as a research paradigm has brought about the knowledge ditch that represents modernity and specialization of disciplines。It is worth noting that，"Network Communication Knowledge Network" is among the between social science and natural sciences，In computer science、Bioscience、Mathematics、Technical Philosophy、Economics、Sociology、Linguistics、News Communication and other disciplines have triggered research heat。Among them, there are many reflection research on online communication research paradigm。These challenges include: first，The qualitative analysis of the text network encounters algorithm failure; second，Social network analysis methods of connected micro individuals and macro society encounter scale traps; third，Dynamic research in network space exists in time lag defects。

The research paradigm of network communication often involves a comprehensive Bet365 app download application of qualitative and quantitative research methods，The balance of the research method highlights the different levels of network communication research and several outstanding contradictions。These contradictions constitute the "knowledge pattern" of online communication research，It can be summarized as four main research perspectives: one is the macro network communication system and micro network communication individual; the other is the macro network communication effect and micro network communication function; the third is the macro communication system network The main network of micro -communication; fourth, the evolution of macro network communication structure and micro -communication network。But regardless of the perspective of research，The bottleneck of online communication research paradigm is: to explore a new paradigm of network communication research that coordinate micro and macro tensions。This makes the research paradigm of network communication generate further innovation needs。

　　Promote the innovation of discipline, knowledge and methods

Innovation will be regarded as a process that people explore and adapt，Innovation -led knowledge competition will eventually form a complete knowledge structure。So，The evolution path of online communication research paradigm must be adapted by institutional innovation and technological bet365 live casino games innovation、Network communication functions and effects contain each other、The process of the individual and system in the network checks and balances each other。The evolution trend of online communication research paradigm depends on the research of network communication research in the discipline、Knowledge、Method three aspects of innovation。First，Social Sciences Become a new motivation for Internet communication research and innovation，Promoting discipline integration。Next，Development hidden knowledge has become a new path for online communication research and innovation，It has promoted the integration of knowledge。again，Discrimination of static or dynamic network communication requires combined with experience verification and theoretical construction，The research method of the research method of mathematical models and social theory has been promoted。

The research paradigm of network communication is in politics、Economics、Applicable cases in subjects and other disciplines can be found，The research paradigm innovation path of network communication represents the de -professional trend of knowledge。Display research on the Innovation Network as an example，The behavior theory based on the subject of action and its interactive mode links economic theory to the network dissemination，Mutual information、The relevant concepts of network communication such as community identity are the main variables of Bet365 app download research inspections，So that network communication has formed an important theoretical supplement to the so -called mainstream economics。First，Individualism principles in traditional microeconomics，Action actors are not affected by information dissemination of information dissemination in groups or other actors in society。Comparison of comparison，Internet communication clearly considers behavior -interactive relationship，restore the "living" social scene。Next，Microeconomics theory believes that economic behavior is almost always rational，and rational in the situation of interpersonal communication is an uncertain value，This avoids the theoretical summary of too simplified theory。again，Online communication research paradigm believes that social structure has a linkage effect on the behavior of several individuals，Provides predictability for the research results。

In short，Network communication research belongs to part of the scientific field called the theory of complexity。Traditional network communication research often ignores or simplifies the interactive relationship and behavior of the network structure，Need more knowledge about "the essence of dynamic process"。Understanding these processes means Bet365 app download that we must surpass the analysis of static network communication。Future network communication research needs to understand the micro -social mechanism that has spawned social networks，Explore the change of the communication network under the dynamic perspective，Generate new innovation path of network communication research。

　　(This article is the Humanities and Social Science Fund project of the Ministry of Education of the Ministry of Education "Research on the Effect of Urban Community Coordinated Governance in Public Communication Visual Persisce" (19YJC860010) phase -based results)

(Author Unit: School of Journalism and Communication, Hubei Institute of Economics)