bet365 Play online games

With the advent of the fourth industrial revolution，Science and Technology，Especially mobile Internet、Practical intelligence and media methods is closely combined，Make people's consumer behavior changes huge。Since the 1970s，Western philosophers criticized the popular consumption and media methods at the time，French philosopher Jean Baudrillard is quite representative。He proposed the concept of "Character Consumption"，That is, consumption creates ideology that conforms to production and consumption by re -coding，Three ideas in the form of advertising and mass media root in consumers' subconscious，domestication and manipulation of consumers to achieve control of society。In this process，The actual structure and function of the product is eliminated，Symbol gives new products、Virtual business art value，These values ​​temptation consumers buy goods，Let them unconsciously enter the illusion world created by the code creation，Game rules that obey in the illusion world，Lost self。Based on this，Baltricia calls on consumers to follow themselves，Going out of the illusion world dominated by advertising and mass media，Find what you really need。

But，Today after 50 years，With the arrival of the Internet age，Many consumer festivals such as "Double 11 Global Carnival", "6.18 Middle Shopping Festival"，It was created from scratch due to consumption，The sales of major online shopping platforms are bet365 live casino games also constantly breaking the historical record。Entertainment Star、Internet celebrities swarmed as "cargo expert"，Play advertisements on your own social platform to sell products，Call for fans to pay for the product。Current，Consumption alienation does not disappear，Instead, it exists in modern society in more diverse forms，Affecting the life of every consumer who lives in it。Especially today's aspects of advertising and mass media penetrated into all aspects of life，Consumers should be more vigilant，The true face behind the consumption phenomenon。

　　Personalized personality without personality

Consumer society takes a collective context as an index，Although many people are seeking personalization，But this personalization is not irreversible between people、Differences of uniqueness，but only the difference in real experience。That is to say，In a real consumer society,Whether it is race、Culture and even gender、Age and other differences，The individual not only is not distinguished，Instead, some similar preferences are abstracted into a symbol，All symbols are placed under a unified symbol code code to distinguish personality。

In this process，Advertising and Volkswagen Media is no longer an information carrier for introducing and selling products，Instead, it becomes consumers to create a consumer language context、Tools to build social platforms。It can help consumers use the methods and effects of products freely，Evaluation and recommendation related products，Forms a podcast、Fan base centered on bloggers。By this way，Build a series of medium symbols related to the product with it and other product symbols.，and attract more consumers to enter the consumer language context。

Bet365 app download It is worth noting that，This process does not force consumers to buy goods，Instead, let consumers choose the product independently selected，With the continuous expansion of the range，to form a adsorption of the same symbol。but but，This adsorption is not derived from the content of advertising and mass media、Communication mode and audience，Instead, the logical structure itself from the code consumption itself，According to this logic, "One symbol can refer to another symbol，One item can refer to another item，A consumer can refer to another consumer "。Over time，Consumers of different groups will re -community，Become a new consumer group that meets the code of coding。

　　Loneliness in the hustle and bustle

In the age of Baldrica，Product advertisements are mostly relied on paper media、TV and radio carriers spread，The amount of information and communication at that time，It is far from being far from catching up with the information explosion and index growth rate of information brought by modern Internet and mobile terminals，Baltricia has already insight into the split of the consumer society for the product itself，That is, the consumer society edit and reinterpret the real world through the improvement of the solid technology，Forcibly combined these unrelated fragments。

Although the new interpretation of the Internet era, the original connotation of the product，Make the product into an abstract symbol，But the advertiser still allows the image of the product to appear in front of consumers。Therefore，Consumers will not question any logical arrangements for a large number of commodity advertisements，Advertising can also impose the coding rules to consumers，bet365 live casino games Make consumers lose the opportunity and ability to reflect on reflection。

Not only that，With the increase in advertising and mass media communication,，Consumers' consumption content is also more diverse。physical products can no longer meet the needs of advertisers for consumers' control，The types of goods have been extended to knowledge、Experience and other series of non -real fields that can bring pleasure and satisfaction to consumers。A large number of advertisers seized the opportunity to set off the wave of payment knowledge，For example，Some people sell it with the slogan of the thick book reading、Workplace experience、Life experience and other subjectivity and fragmented paid courses，Let consumers be overwhelmed。But the fact is，The more information received by consumers，The more you feel lonely，Because these ideas are given by others，Emotion is also continuously fluctuated by the outside world，So they often need to continue to receive new information to maintain their vitality，This leading to consumers' self is too late to shape，It has been scattered by a large amount of fragmented information。

　Unreal in the real

The important feature of consumer society is to attach importance to consumer consumer experience。Consumer society in the Internet era builds an immersive consumer space for consumers，Guide consumers through advertisers to participate in interaction，Stimulate consumer consumption enthusiasm。

In the age of Baldrica，Consumption experience more as a kind smile、Thin -service and seductive gifts，Consumer participation is not high，It is not easy to stimulate the desire to consume again。and modern consumer society，Consumers are getting bet365 live casino games more and more authentic in consumer activities，and become a sample that predicts future consumption directions。Big Data Analysis、Artificial intelligence and other tools that belong to the field of computer engineering have been extended to the consumer field。Big data analysis can accurately push related products according to consumer consumption habits and needs; VR marketing、Dialogue Marketing and other new consumption methods accompanied by the deepening of artificial intelligence technology, and the first revealed edge，Even in the future not far，5G technology will rely on fast speed、The advantages of strong capacity and stability subvert the traditional entertainment industry、Manufacturing、Traffic、Consumption model of medical and other industries。These new consumption functions are gradually replacing traditional intermediaries，Drives the media role of connecting goods and consumers，Time to shorten consumers to choose a single product，Increase the number of related products to buy related products。other，Advertisers also stimulate consumers to consume again through entertainment methods such as games。Simple but difficult games can stimulate consumers' desire to win，immerse consumers in the fun of the game，After the game is over，Advertising Chamber of Commerce gives consumers some rewards，Let them have positive emotions for such consumption，Increase the possibility of re -consumption。

but，Consumers in modern consumer society，The more real participation, the more real participation，The farther away from real life。Internet era，Consumers can buy goods through electronic equipment and Internet，The logic of changing the exchange bet365 live casino games of currencies and commodity in the sale and selling site，and become paid first and then receiving goods，Consumers do not need to be present; VR marketing and dialogue marketing allows consumers to obtain more specific product details by using machines，No need to communicate with people anymore。If everything in the future can be completed through the network machine，Where will the social value of a person go? It can be said，The consumer society in the Internet era becomes a video society，but no longer a real society。People can complete all the processes from consumption to entertainment through the screen，The real world looks less important。Baltricia once sighed: consumption is the carnival of consumers in the virtual world，The real world is absent。

Analysis of consumer phenomena，We can see，Each consumption model appears with distinctive characteristics of the times，The most obvious feature of consumer society in the Internet era is networking、Informatization。The Internet makes the number of information richer、Communication is faster、Get more convenient，but also leading to people when people face miscellaneous information，Lack of time and ability to distinguish the selection。The Internet allows people to enjoy better services and experiences，At the same time, it also makes people gradually disconnect from the real world。How to use the double -edged sword of the Internet，Become a new challenge that consumer society in the Internet era。We should improve independent thinking ability，Methods and laws of understanding network communication，Make the Internet variable an increase in the development of consumer economy。

　　(This article is the phased achievement of the "Advertising Culture Research on Consumer Society Visual Society" of Graduate Research and Innovation Fund of Huaqiao University)

(Author Unit: School of Philosophy and Social Development of Overseas Chinese University)