With “Internet +” comprehensively promoting the development of cultural industry，The sudden rise of Internet bet365 best casino games，And gradually evolved into the center of value creation in the cultural industry。Internet bet365 best casino games can certainly boost the development of cultural industries，But the frenzied consumption it triggered，Especially the phenomenon of excessive entertainment，Also worthy of vigilance。

In the traditional cultural industry，bet365 best casino games has always played the role of "soft consumption"，The disadvantages are，Not only is the public’s desire for consumption difficult to release，It is also difficult to form an effective interaction between consumption and production。But in the Internet era，This situation has been changed，Consumers can participate in product design according to their own needs、Production、Communication and other links，Producers can also accurately grasp the “pain points” of consumers，To meet the increasing diversity of consumers、Personalized needs。Driven by this two-way win-win value chain，Internet bet365 best casino games has experienced a “blowout” in recent years，The potential of consumption has begun to be greatly released。Especially among the "post-80s" and "post-90s" groups，Internet bet365 best casino games has become a daily behavior。The Internet continues to rewrite and even influence the consumption habits of the public，The rise of Internet bet365 best casino games deserves reflection。

Internet bet365 best casino games versus traditional rationality、Restrained consumer culture has a huge impact。It relies on a strong sense of immersion、Recreation and convenience，Encourage people to spend as much as they want、Enjoy consumption，Advocate that "the growth of consumption lies in the growth of happiness"。Here，Satisfying material desires is not the primary purpose，The important thing is to always be online and the intoxicating pleasure in the process of swiping the screen，The more you consume, the more "you can't stop"。Many people discovered with vigilance，The purpose of using Internet products such as short videos is to use fragmented time for entertainment，As a result, I found that my time became more and more fragmented，It was originally about consumer culture，But it is actually "consumed" by culture。

Internet bet365 best casino games emphasizes the primacy of entertainment as bet365 best casino games。In some people’s opinion，The Internet should be a way for people to escape the constraints of the real world、Another kind of relaxation besides depression、A new world of freedom and joy。So，Personality、Grounding、Fashion、New trend、Cooler、Youfan and others have begun to become key elements in shaping the image of the Internet cultural industry，emoticon pack、Barrage、Micro video、Many new forms of entertainment such as live streaming are coming。In this virtual space，Not too many classes、Gender、Income、Restrictions on academic qualifications and other practical conditions，As long as there is an Internet connection and a mobile phone or computer，You can consume according to your own aesthetic taste。Entertainment allows different groups of people to find like-minded partners in the Internet space，Social relationships established through hobbies can even extend from online to offline，Thus expanding the social influence of Internet culture。

It’s worth noting，Entertainment, as a structural element of the modern bet365 best casino games industry chain, has long become a consensus concept for the development of Internet cultural enterprises。The concept of “pan-entertainment” emerged in China’s Internet cultural industry in 2011，The core is to use the Internet that “connects everything”，Expand the integration between different cultural products，Enhance interaction between content producers and fans，To achieve comprehensive cross-border connection of entertainment forms。After years of development，Pan-entertainment has become a mature operating concept for the Internet cultural industry。Shopping online、Online social networking、The new generation of consumer groups cultivated by online education，Gradually downplay confrontational symbols such as "generational"，via collage、Appropriating symbols from mainstream texts and business discourse，Use banter、A carnival feast that shapes entertainment through pranks and other methods，Expand one’s influence。It is exactly this change that we have seen in the new generation of consumer groups，Business capital is targeting the subculture market，Use the so-called subculture as a gimmick to attract consumers，Continue with "Business Collection"。Immersion through the senses、Interactive participation、Emotional experience, etc.，Entertainment begins to be closely integrated with capital，The entertainment carnival of Internet bet365 best casino games seems inevitable。

The entertainment aspect of Internet bet365 best casino games can certainly improve the quality and level of mass bet365 best casino games to a certain extent，It also plays an important role in promoting the development of cultural industry，But at the same time, we must also be wary of the negative effects of excessive entertainment。

　　First，Profit-driven consumption entertainment is challenging the cultural value of Internet bet365 best casino games。For industrial operators，How to gain attention on the Internet, a massive information platform，Achieving competitiveness is the primary goal。For example，Some short video platforms are trying to make the audience laugh，Even for vulgarity、Display content with distorted values。And，Consumers of Internet culture are not consciously aware either，Although the Internet has given every ordinary person the right to engage in bet365 best casino games，But it does not mean that the quality of these consumers can be guaranteed。From a realistic perspective，In certain groups of people，Vulgar and exotic tastes still occupy a large proportion，Internet bet365 best casino games often does not require deep cultural connotations，As long as these desires of people are satisfied。This situation, in turn, will make cultural producers no longer focus on criticality、Aesthetic and educational，Turn to funny、Easy、Lively and other elements，Culture is bound to accelerate its evolution into empty signifiers。

　　Secondly，The addiction problem of online consumers may also lead to conflicts with the value of normal Internet bet365 best casino games。When the bet365 best casino games becomes the most common daily necessities，It will make people dependent。For many people，“Never leaving your phone” has become the norm，Mobile phones are evolving into some kind of "electronic organ" for humans。If you don’t check Moments for a day、Short videos, etc.，No online games for one day、Watch online videos, etc.，Life seems to be defective，So feel empty and lonely。This kind of entertainment，Seems like you can get short-term joy and pleasure，But in the long run, people will fall into the state of "entertaining themselves to death" without knowing it，Thus having an impact on people’s real life，It may affect people’s physical and mental health and normal social interactions, etc.。

Consumption patterns and behaviors in a certain period，All are restricted by specific consumption concepts and culture。With the development of entertainment culture in the entire society，The entertainment carnival brought about by Internet bet365 best casino games requires a high degree of vigilance。No matter it is for consumers，For industry practitioners，Entertainment does create a lot of meaningful content。But，Entertainment is not undesirable，The key to the problem is how to avoid the bad tendencies，Actively exert its positive value。The current field of Internet bet365 best casino games has not yet formed a moral code that all consumer subjects must abide by，Enterprises also lack sufficient self-discipline，The corresponding government supervision and restriction mechanisms are also incomplete，Full cooperation among the three parties is imperative。

To cope with the challenges brought by Internet bet365 best casino games，Consumers should cultivate scientific, rational and positive consumption habits，Put an end to blind and addictive consumption；Companies should improve their sense of social responsibility，Strive to enhance the cultural value and aesthetic value of products；The government should establish content specifications for Internet bet365 best casino games as soon as possible，Perform supervisory duties in accordance with the law。Currently，my country’s cultural industry has entered an inflection point to improve quality and efficiency，The importance of bet365 best casino games in a pivotal position has become increasingly prominent，Cultivation of a positive and healthy bet365 best casino games market and consumer culture environment，It not only helps to enhance the competitiveness of the cultural industry itself，It also helps to improve public literacy、Shaping national character，Consolidate the foundation of national cultural soft power。For that matter，The improvement of bet365 best casino games structure and quality will bring more positive and far-reaching impacts。

　　(This article is part of the China Postdoctoral Special Funding Project "Research on Internet Subculture Production from the Perspective of bet365 best casino games" (2019T120721)、The Young Talent Training Project of the Foreign Literature and Culture Research Center of Guangdong University of Foreign Studies "Research on the Ideological Communication Mechanism of Internet Subculture" (18QNCX04) Phased Results)

　　(Author’s unit: Foreign Literature and bet365 best casino games Research Center of Guangdong University of Foreign Studies)