With "Internet+" comprehensively promoting the development of the cultural industry，Internet culture Consumption Different Army，and gradually evolved into the center of the value creation of cultural industry。Internet culture consumption can help promote the development of the cultural industry，But the fanatic consumption it triggered，Especially over -entertainment phenomena，It is also worthy of vigilance。

In the traditional cultural industry，Cultural consumption has always played the role of "soft consumption"，The disadvantage is，Not only the public’s consumption desire is difficult to release，and it is difficult to form an effective interaction with the production link。But in the Internet era，This situation can be changed，Consumers can participate in the design of the product according to their own needs、Production、Communication and other links，Producers can also accurately grasp the "pain point" of consumers，and then meet the increasing diversity of consumers、Personalized needs。Under this two -way win -win value chain driver，Internet culture consumption in recent years has appeared "blowout"，The potential for consumption starts to be greatly released。Especially in the "post -80s" and "post -90s" group，Internet culture consumption has become a daily behavior。The Internet is constantly rewritten or even the consumption bet365 best casino games habits of the public，The rise of Internet culture consumption is worth reflecting。

Internet cultural consumption for traditional rationality、The restrained consumer culture has a huge impact。It rely on a strong impression、Recreation and convenience，persuaded people to spend money、Enjoy consumption，Promoting "The growth of consumption lies in the growth of happiness"。Here，The satisfaction of material desire is not the primary purpose，The important thing is the intoxicating pleasure in the process of online and in the process of swiping the screen，The more consumption, the more "unable to stop"。Many people are alertly discovered，Internet products such as short videos and other Internet products originally needed to use fragmented time for pastime，As a result, I found that my time is more cut and broken，Originally consumer culture，But the actual "consumption" was "consumer"。

Internet cultural consumption emphasizes the primary nature of entertainment as cultural consumption。From some people's eyes，The Internet should become people's constraints in the real world、Another relaxation other than depression、New World of freedom and pleasure。So，Personality、Ground、Fashion、New Wide、Cool、You Fan and others have become key elements in the shape of the Internet cultural industry image，Emoticon package、Barrage、Micro Video、Live and other new entertainment forms come to the face。In this virtual space，There are not too many classes、Gender、Income、Educational qualifications and other actual conditions for restrictions，As long Bet365 app download as there is a network and mobile phone or computer，You can consume with your own aesthetic taste。Entertainment makes different people find like -minded partners in the Internet space，Social relations established through hobbies can even extend from online to offline，Then expand the social influence of Internet culture。

It is worth noting that，Entertainment, as a composition element of a modern cultural consumer industry chain, has long become the consensus concept of the development of Internet cultural enterprises。The concept of "Pan Entertainment" in 2011 was born in the Chinese Internet cultural industry.，Its core is to use the "connecting everything" Internet，Expand the integration between different cultural products，Enhance the interaction between content producers and fans，Then realize a comprehensive cross -border connection in the form of entertainment。After years of development，Pan -entertainment has become a mature set of operating concepts of Internet cultural industry。Shopping online、Network Social、A new generation of consumer groups under the cultivation of online education，Gradually dilute the confrontation symbols such as "generation"，Through collage、Symbols in embezzlement of mainstream texts and business discourse，Use joke、spoofing and other methods to shape the carnival feast of entertainment，Expand your influence。and it is precisely this transformation of the new generation of consumer groups，Commercial capital only aim at the subculture market，The so -called Asian culture as a gimmick that attracts consumers，bet365 Play online games Continue "Commercial Entry"。Immersive through sensory official、Interactive participation、Emotional experience and other methods，Entertainment begins closely with capital，Entertainment carnival of Internet culture consumption seems unavoidable。

The entertainment of Internet culture consumption can improve the quality and level of mass cultural consumption to a certain extent，It also has an important booster effect on the development of the cultural industry，But at the same time, we must also be alert to the negative effects brought by excessive entertainment。

　　bet365 live casino games For industrial operators，How to get the eyeball on the massive information platform of the Internet，Getting competitiveness is the primary goal。For example，Some short video platforms laughed in order to win the audience，Even vulgar、Display with distorted values。and，Consumers of Internet culture are not conscious，Although the Internet has given each ordinary person's right to cultural consumption，But it does not mean that the quality of these consumers can be guaranteed。From the perspective of reality，In some people，Vulgar and hunting flavors still occupy a large proportion，Internet culture consumption often does not require deep cultural meaning，As long as you satisfy people’s desires。This situation will in turn make cultural producers no longer pay attention to criticalness、Aesthetic and educational，Turn to funny、Easy、Live and other elements，Culture will inevitably accelerate the evolution of energy -fingering symbols。

　　Next，The addiction of online consumers may also cause the value of the value of normal Internet culture consumption。When the Internet becomes the most common daily necessities，will make people dependence。For many people，"Uncosty's hand" has become the norm，The mobile phone is evolving into a human "electronic organ"。If there is no circle of friends in a day、short video, etc.，I don’t play online games for a day、Watch the Internet video, etc.，Life seems to be a disadvantage，So feel empty and lonely。This kind of recreational entertainment method，It seems to be able to get short joy and pleasure，But in the long run, it will make people fall into a state of "entertainment to death" but I don't know，This has a impact on people's real life，It may affect people's physical and mental health and normal social interaction。

Consumption methods and consumption behavior in a certain period，All are restricted by specific consumer concepts and culture。With the development of the entire society entertainment culture，Entertainment carnival brought by Internet culture consumption needs to cause high vigilance。Whether it is for consumers，Still for industry practitioners，Entertainment has indeed created many meaningful content。but，Entertainment is not unparalleled，The key is how to avoid the bad tendency，Actively give full play to its positive value。The current Internet culture consumption field has not yet formed a moral standards that all consumer entities comply with，Enterprises also lack enough self -discipline，The corresponding government supervision and restriction mechanisms are not perfect，Three parties to collaborate on the three parties are imperative。

Challenges brought to bet365 best casino games the consumption of Internet culture，Consumers should cultivate scientific and rational consumption habits，Eliminate blindness and addiction; enterprises should improve their sense of social responsibility，Focus on improving the cultural value and aesthetic value of the product; the government should establish the content specifications of Internet cultural consumption as soon as possible，Perform supervision responsibilities in accordance with the law。Current，my country's cultural industry has entered an inflection point for quality and efficiency，The importance of cultural consumption in the hub status is increasingly prominent，Cultivate a positive and healthy cultural consumer market and consumer cultural environment，It helps to improve the competitiveness of the cultural industry itself，It also helps to improve public literacy、Shape the national character，The foundation of consolidating the soft power of the national culture。In this way，Improvement of cultural consumption structure and quality will bring a more positive and far -reaching impact。

　　(This article is the research on network subculture production in cultural consumption vision in cultural consumption vision "(2019T120721)、Guangdong University of Foreign Studies University of Foreign Studies and Culture Research Center of Foreign Literature and Culture Research Center "Research on the Ideological Communication Mechanism of Network Asian Culture" (18QNCX04) phased results)

　　(Author Unit: Foreign Literature and Cultural Research Center of Guangdong University of Foreign Studies)