bet365 sports is the treasure of Chinese culture，The inheritance and innovation process vividly interprets the health and wellness concepts of the Chinese nation for thousands of years and the medical achievements in solving difficult and complicated diseases for patients，Reflects the profound wisdom of the Chinese nation。With the exchange of people from all over the world，TCM culture is widely spread and popular around the world。But affected by the economy、The influence of culture and other factors，The overseas development of bet365 sports also faces some challenges。

　　Development prospects

According to statistics released by the State Administration of bet365 sports in April 2021，Currently, more than one-third of the world’s population has received treatment related to bet365 sports，The spread of bet365 sports has expanded to 196 countries and regions。Statistics from the World Health Organization，113 member states recognize acupuncture and other bet365 sports diagnosis and treatment methods，29 member states have formulated relevant laws and regulations for the standardized use of bet365 sports，There are also 20 member states that include acupuncture and other bet365 sports diagnosis and treatment into the medical security system。This fully proves that Chinese medicine culture has a large audience、Spread the word。

bet365 sports as an important representative of traditional medicine，Has less toxic side effects、Convenient administration、Low cost and other features，It can treat many diseases of the human body，The body’s immunity can also be enhanced or improved through the diagnosis and treatment of bet365 sports。In addition，bet365 sports has undergone long-term practical testing，The cost of research and development and refining is lower，And the success rate is high、High profit。So，Overseas markets are generally optimistic about the development prospects of bet365 sports。Especially with industrialization、Urbanization、Population structure and disease spectrum、Ecological environment、Continuous changes in lifestyle，People in various countries face different levels of health risks。TCM with its unique medical method、Efficacy and availability，Can reduce the risk of disease invasion for people in various countries，Together with modern medicine，Provide comprehensive life-cycle health services to people around the world，Work together to build a safety barrier for people’s lives and health and prevent disease。

At the same time，bet365 sports is also considered a representative Chinese element。"China's National Image Global Survey Report" (2015-2019) shows，Overseas respondents generally believe that bet365 sports、Chinese food、Martial arts best represents Chinese culture。Culture symbolizes the unique spiritual identity of a nation，It is the soul of a nation。Cultural confidence is more fundamental、Wider、Deeper confidence，Also the most basic、The deepest、The most lasting power。The development of bet365 sports overseas can not only improve China’s image、Improve the country’s influence、Building bridges for external communication, etc.，It also provides opportunities for the development of bet365 sports at home and abroad。

　　Facing challenges

bet365 sports is China’s cultural and medical resources，For overseas national image construction，Is an essential cultural element。At the same time，TCM can promote cultural exchanges and people-to-people bonds between China and foreign countries，Promote the development of its overseas communication。But，Overseas development of bet365 sports，Opportunities and challenges coexist。

First，Challenges faced by bet365 sports，It’s a cultural difference。TCM has rich connotations，No matter the explanation of the name of bet365 sports (difficult to express or understand)，It is still a treatment method (unique)，There are big differences from the diagnostic methods and therapeutic efficacy judgments of modern medicine。In terms of drug use，Comparing Chinese medicine with Western medicine，The use of bet365 sports is relatively complicated，Western medicine is mainly composed of chemical compounds，It is easy for both doctors and patients to know clearly which chemical substances have therapeutic effects。Due to the differences between bet365 sports culture and modern medicine，It has brought certain cultural barriers to the development of bet365 sports overseas。

Second，The overseas development of bet365 sports is faced with a large number of service agencies、Small scale and singleness problem。The development of overseas Chinese medicine is mainly in areas influenced by Chinese culture，Has a broad mass base，But it shows the disorganization of bet365 sports institutions，In addition, the mystery and cultural differences of Chinese medicine culture，Hindered the development of bet365 sports to some extent。There are many bet365 sports service institutions、The problem of single or insufficient service，Making it difficult to break through the development bottleneck。

　Third，bet365 sports lacks sufficient legalization paths overseas。Although bet365 sports has a large audience overseas、Spread the word，However, due to many differences between bet365 sports and modern medicine，Many countries and regions still measure bet365 sports by modern medical standards，Set thresholds and standards，Restricted the development of bet365 sports，As a result, the diagnosis and treatment methods or drugs of bet365 sports cannot obtain the same status as Western medicine。The huge challenges faced by the development of bet365 sports overseas，The objective factor is that the development of the entire system of bet365 sports lacks sufficient legalization paths。We should actively promote some countries (such as the United States) to countries around the world、Australia and other countries) practices，Legislation to legalize bet365 sports。

　　Breakthrough path

The development of bet365 sports overseas can not only help other countries to prevent and treat diseases and improve their medical and health systems，Promote the development of global health，And the spread of Chinese civilization、People-to-people and cultural exchanges between China and foreign countries play an important role in promoting friendship between China and foreign countries。We need to build a development platform、Provide delivery carrier、Develop development standards，Master the right to speak internationally，Open up a breakthrough path for the overseas development of bet365 sports。

First，Actively build a platform for the overseas development of bet365 sports。TCM is an outstanding representative of ancient Chinese science，Fully support the overseas dissemination of bet365 sports、Promotion and Application，We need to actively build a platform。First, rely on cultural and educational exchanges，Recruit Chinese medicine students overseas and rely on Confucius Institutes and cooperate with overseas universities to run schools，Provide systematic theoretical study of bet365 sports and complete clinical operation and practical guidance for overseas students of bet365 sports，Cultivation of high-quality bet365 sports talents。The second is to organize and compile authoritative multilingual teaching materials。Due to the general lack of a comprehensive understanding of bet365 sports in overseas countries，Most Chinese medicine education is not systematic enough、Mature，Teaching levels vary，Resulting in worrying quality of teaching，Resulting in slow or incomplete promotion and application of Chinese medicine culture overseas。A big factor is the insufficient translation of classic books on bet365 sports，Influenced the standardization of overseas Chinese medicine education。Therefore，We need to actively translate and introduce classic Chinese medicine books in multiple languages，Promote the international level of bet365 sports culture。

Second，Promote the construction of carriers for the external dissemination of bet365 sports。With the development and popularization of the Internet，Information dissemination becomes more convenient、Quick。The overseas dissemination of bet365 sports must make good use of the Internet，Promote the construction of carriers for the external dissemination of bet365 sports。We can according to the Internet usage characteristics of people in different countries or regions，Widely loved by the public、Highly used Internet platform，Establishing a database and corpus of bet365 sports，Integrate the profound cultural connotation of bet365 sports，By means of audio or video，Easy to understand、Disseminate overseas in an easily acceptable form、Promotion，Thus deepening people’s knowledge and understanding of bet365 sports culture。

　Third，Developing international standards for the global development of bet365 sports。Actively promote the development of international standards for the global development of bet365 sports，It is not only crucial to the internationalization of the bet365 sports health service industry and opening up the international market of traditional medicine，And it can help to gain a say in the field of international traditional medicine，Expand the international influence of bet365 sports culture，Promote the international medical community’s understanding and recognition of the theory and scientific nature of bet365 sports。As of December 2020，The international standards of bet365 sports have reached 65 (excluding projects under development)。Development of international standards for bet365 sports，Not only to regulate the use of bet365 sports，It is also for the inheritance and innovation of bet365 sports and breaking down the technical or trade barriers to the global promotion and application of bet365 sports。We must make full use of the low price of bet365 sports、Good curative effect、The advantage of small side effects，Show its important role in preventing and treating diseases，Protect human health，Promote the construction of a human health community。

　　(Author’s unit: School of Marxism, Fujian Normal University)