Current，IoT、Artificial Intelligence、5G and other digital technologies develop rapidly，And changed unprecedented ways to change、Reshape people’s production lifestyle、Social Organization Forms、Group cultural structure, etc.。Even，Leaving these digital technology，The current social operation mode will be unpalatable。But，No matter how much digital technology improves production efficiency、Promote the convenience of life，The "double -edged sword" attribute of technology has never changed。Digital technology developed in full swing with fire is，Including information security、Data abuse、Many technical derivatives, including network attacks, etc.。and，At the same time，A certain Internet power is also forming。These problems are slowly fermenting into a extensive Internet trust crisis，It impacted people's traditional concepts and inherent understanding of the digital network。Observation and reflection on the Internet power in digital society，It can provide some possibilities for the solution of the above problems。

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The essence of Internet power is a kind of technical power。The concept of power in the field of traditional political science is different，The source and foundation of technical power is mainly technology，The subject of power achieves the dominance and restrictions of the object through the ownership or control of the technology and achieves its specific purpose。So，General definition bet365 best casino games of combining power，Technical power can be regarded as the control and influence of technical users of technical users。This control and influence mainly rely on two factors，First is the ownership of the technology，Second, the level of the technical function in the same technical system，The higher the functional level, the greater the technical power。Internet power is an extension and specific expression form of technical power in the field of Internet applications，The basic definition of its technical power，That is, the technical advantages related to the use of technical behavior to the Internet have influenced the other person and achieve their specific purposes。At the same time，Internet power also has the following characteristics。

First is mutual dependence。Mutual dependence is the basis for the existence of Internet power。The Internet is to connect the various elements of the network space，Create an unatient segment、Free space without obstacles。"Interconnection" is the original intention of the Internet to generate the inherent attributes，Internet power is based on this "interconnection"，The impact on the object of power is also implemented through this "interconnection network"。At the same time，Under the current technical structure and social structure，A huge amount of demand for the Internet has been formed in reality。Regardless of whether these needs are functional or benefit,，The existence of demand itself strengthens the interdependence between Internet behavior。

Followed by asymmetric。From the basic definition of "power", you can see，The main object of the power process is not equal，but a typical asymmetric relationship。The party with the advantage of resources will develop bet365 best casino games into the main body of power during the interaction of power，Occupy dominant position。Of course，This asymmetry is not static and absolute，Power Master and Overwheel may change under certain conditions。In a digital society，Internet power also has asymmetric characteristics，and，This kind of power asymmetry caused by technical asymmetry is increasing。

Finally, the interaction of power。If the interdependence of Internet power is based on the needs of the bet365 best casino games Internet behavior body，Then the interaction of Internet power is based on the interaction between Internet behavior。The two -way nature of the Internet in the process of information transmission is consistent，Internet power also has the characteristics of two -way shaping。This two -way shaping is mainly reflected in two aspects。First, the interaction between personal power and social power。On the one hand，The Internet has given personal expression dissemination opinions、Establish a new identity or even break through the actual restrictions and many other conveniences，Challenges to social power; on the other hand，Due to the Internet's own interconnection attribute，Individual power pursuit will inevitably be converted to the group，When personal power gradually develops and forms a new social power system，Social power in turn will gather and restrict personal power。The second is the interaction between new technical power and traditional power represented by new media。Current，The impact and stimulation of the traditional media from the media，Promoting the change of traditional media and the arrival of media integration。

To sum up，Internet power in digital society，It can be regarded as a carrier with the Internet、Some bet365 best casino games Internet behavior body affects and dominate the other part of the Internet behavior body through technical level advantages。and，It has mutual dependence、Asymmetric、Interactivity of power。

　　Internet power is formed in a digital society

Current，Society is wrapped by the Internet。From instant communication、Social media to e -commerce、Intelligent control，The entire society is wrapped in a close "Internet"。Whether it is a technical external tool，The technical system in the reproduction system，The Internet has become an indispensable factor in the development of modern society。Number of people in the Internet、The breadth and depth are continuously increasing，The Internet platform has also begun to become a support for social security and public services，Provide medical treatment、Education and other service support。The Internet is achieving a comprehensive docking with society。

Socialist Manuel Castells pointed out in the book "Communication"，Internet society with "superiority than the superiority of social actions" as the structural characteristics，The practice of power is usually based on the control of information and communication，that is, "Communication is power"。This is because of，The communication activities of the information society have a natural tendency -master politics、Social behavior body of capital and technical advantages，It will occupy a favorable position during the information expression and transmission process，Given a wide and powerful influence。This influence is mainly reflected in two aspects。The first is the collection of personal data of Internet companies、Monitoring and abuse。Second, it is an unprecedented person in the information bet365 best casino games world built by the Internet platform and Internet content。As early as 1964，McLuhan proposes "media is information" in "Understanding Media"，It has implied the possibility or tendency of the media to have some special features。A point of view or expression，What kind of medium choice，Basically determines its audience and interactive form。So，The communication process itself becomes part of the content of the communication，and the transformation from information to power at the technical level。When all Internet products may become a medium，This problem becomes more prominent。

Another embodiment of Internet power in digital society，The Internet technology system represented by the Internet platform is incorporating each Internet user into the data reproduction system built by itself。On the one hand，Connection and integration of the logistics side and demand side，Internet platform completed the reconstruction of the supply chain industry chain in the form of "Internet+"，Then use the recommendation algorithm、Advertising Media and other tool means，Guidance and influence individual production lifestyle、Consumption habits and cognitive models, etc.。On the other hand，Data generated by individuals during the use of Internet use，Back through the device port and transmission technology back to the data reserve of the Internet platform，Digital asset accumulation of the data regeneration system dominated by the Internet platform，and then transformed into a competitive advantage in the new round of consumption cycle。At the same time，In this data collection -accumulation -conversion -re -collection process，The Internet platform has also completed the information construction bet365 Play online games and behavioral portrait for individuals，The launch and guidance of Internet power will be more effective。

　　Careful response to Internet power

Reflection on Internet power，Not to completely deny the Internet and related technical systems。Actually，A new era of technology opened by the Internet，Makes our work and life more convenient，Created countless opportunities and possibilities for people to be happy。If you get rid of the Internet，Many technologies and products will disintegrate at the basic level。In a society that has gradually moved towards digitalization，The situation without the Internet is unimaginable and almost impossible。but but，While Internet -related technology prosperity and development，We should not ignore the problems and hidden dangers accompanied by it。These problems and hidden dangers are multi -dimensional and multi -way，There is both the economic and technological level，There are also from the legal ethics level，and the interconnection of the Internet itself、Diversified access and multi -center characteristics have increased the hiddenness and difficulty of tracking of the Internet's misunderstanding。In fact，Many Internet powers occur，It is done in our unconscious。

Facing the Internet and related technical systems or technical phenomena，We cannot blindly optimistic，I believe that technology is natural to good or all problems can be digested and solved in the development of the technology itself。Reality Display，Many technologies develop to a certain stage，All "anti -bull" of human beings will perform some extent，It is difficult to avoid。Of course，We don’t have to be too pessimistic。What we have to think about is，How to achieve bet365 best casino games the true unification of the rational and value rationality of the tools in the existing technical system，and in the accumulation and brewing of technology，Cultivate it as a new motivation to lead social development。

　　(Author Unit: Graduate School of the Party School of the Central Committee of the Communist Party of China (National Academy of Administration)