Legal communication is the propagator through a certain way、Channel spread legal information to the public、Legal knowledge、Activities of legal norms and legal value。Construction of a country of socialist rule of law，Not only must we improve the socialist legal system，Also pay attention to the effect of legal communication。Since my country launched a large -scale law -popular activity in 1985，Information technology development promotes the continuous innovation of the media industry，Already from the newspaper、Magazine、Broadcast、TV -dominated traditional media era，Development to the Internet、New media era based on mobile Internet technology。Now，Artificial intelligence、The quiet arrival of the intelligent media era represented by digital virtual human and push algorithm technology，It can be said，Media technology changes have changed the legal communication mode，Actively embrace new media technology and appropriately use the theoretical method of communication，It is a prerequisite for achieving good legal communication effect。

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The central broadcast mode of legal communication is similar to the traditional popular science mode in scientific communication，That is, the state and the government transmit information to the society through the public through the mass communication tools，It is a top -down one -way communication。

Large -scale law -based activities carried out in my country are typical embodiment of the central broadcast mode。The essence bet365 live casino games of law activities is the government -led legal publicity and education activity，The form of communication mainly includes a legal lecture、Founding method newspaper、Edited legal book publications、Production of legal film and television works and broadcasting legal news columns on radio and television stations。For a long time，Frequent law activities are widely spread，All aspects of the work and life of social members，Make the public learn and master a certain legal knowledge，Analysis of specific judicial cases，Establishing legal authority，Make the concept of abide by the law of the law deeply rooted in people's hearts。

From the perspective of communication，The central broadcast mode of legal communication also has certain limitations。One aspect，It lacks feedback from the recipient to the heir，Lack of effective interactive communication，It is the "preaching style、Infiltration、Disposal of Heights "one -way communication。The official identity of the government as a heirlance can easily lead to the preparation of the recipient，The subjective initiative of the recipient is not mobilized。Because the real communication bridge can not be established，The question of the recipient in the process of receiving the education of law cannot get the answer directly。On the other hand，This mode may contribute to the production of "knowledge ditch"，Due to the high social and economic status, those with low social and economic status get information faster than those with low socioeconomic status，Therefore, the more information transmitted by the mass media，The knowledge between the two is more obvious。In a real society，Not only the difference between the social class，There bet365 live casino games are also differences in the interest and motivation of individuals to choose legal information， This has also exacerbated the formation of "knowledge ditch"，A relative strong and relative to those who use legal capabilities。This ability difference will cause the latter to enjoy legal rights more equally，will reduce their trust in the law to a certain extent。

　Public participation mode

The public participation mode of legal communication refers to the propagation mode of the public through social media to participate in the legal communication process。This mode respects the attitude of the public more，and moderately ensure the public's freedom of speech。

In the Internet era，The platform for evaluation and discussion of legal events has gradually expanded from official media to social media，and produce many hot topics，For example, the current Criminal Law "buy a trafficking woman、Child crime "whether the statutory sentence is too light。The public to better participate in the discussion，Will take the initiative to go from multiple scenes、Multi -platform、Multi -channel obtaining legal information，After discussion, you can generally understand the corresponding legal provisions，To realize the transformation from passive acceptance to active learning。Of course，Ordinary netizens are not qualified legal knowledge spreaders，Most of the lack of sufficient legal literacy，Therefore, I am used to using daily languages ​​to replace the concept of "theory"，And because unfamiliar with complete legal specifications，can only talk about things，It often lacks systemic。but but，The discussion of netizens largely reflects their justice on social justice、Fair distribution of social resources and Bet365 lotto review attitude of people's livelihood issues，Represents an Internet public opinion，It is worth the attention of legislators and legal scholars。For example，In recent years, more than ordinary family graduates have been rushed to replace college incidents，Netizens generally believe that the punishment of the law on the reputation of the law is not great enough，Related public opinion gets the attention of legislative agencies，Finally "Criminal Law Amendment (11)" will be "replaced" in punishment。

But at the same time，Group polarization is a social phenomenon worthy of vigilance in this model。Some netizens do not fully understand the original appearance of the incident and participate in the discussion，Affected by emotions greater，It is easy to form negative network public opinion，To a certain extent, it eliminates the authority of the law。For example，In the network discussion of the Zhang Dan case,，The "selective" information disclosure of individual media has made some netizens aware of the misplaces of causality of some facts，In addition, affected by the concept of "blood relatives" in traditional Chinese ritual and law culture，Driven by "Polyginity", it has spawned many one -sided and even paranoid perspective，The authority of the judicial system constitutes a challenge。To prevent online public opinion polarization，It is required to report controversial events in a comprehensive and objective manner，and actively guide the public to dissolve negative emotions，Cultivate their emotional identity of our laws and judicialness。

　　Intelligent communication mode

The intelligent communication mode of legal communication, that is, transmitted legal information to the Bet365 app download public through artificial intelligence technology。This mode considers the differentiation of the audience，You can spread to the interested person，You can also spread to those who need to correct ideas and attitudes，Is a precise communication method。

Smart Communication Follow a specific audience，First through big data technology, the interests of specific audiences、Value、Attitude, etc. Analyze，Re -organize and push targeted legal information (in text、Picture、Video and other methods)。This differentiated communication strategy can enhance the effect of legal information transmission，And "knowledge ditch" in the legal level。For example，The problem of "difficulty in protecting rights" migrant workers is closely related to such groups lack of labor law knowledge，For this，You can use intelligent communication mode，Use mobile phone text messages or vibrato、Kuaishou and other short videos push them to related legal knowledge and rights protection methods，As a result，In fact protecting its labor -related rights。

other，The government can also conduct public opinion guidance or intervention on the Internet hot -spicked legal events through the intelligent communication mode。In recent years，A large number of social robots generated by algorithms appear on social media，They send specific information to human users on social media and interact with them，Become a cognition of user cognition、Important means to interfere with public opinion。Review of evidence，There are a large number of social robots on overseas social platforms，and play an important role in the public opinion battle of Russia and Ukraine。Public opinion intervention is not necessarily an infringement of freedom bet365 best casino games of speech，It can also be a positive guidance with positive effects，The key lies in how this tool is used。Group polarization perspectives for group hotspots，You can capture specific user information through big data technology，Get their cognitive pattern，Then interact with it through social robots and spread intervention information，subtly affecting its cognitive situation。Social robots participating in legal communication reflect the expansion of the national and government will，But while guiding public opinion, you must also care about the needs of the people，To convey to netizens' determination to promote reform and improve the rule of law，Can't avoid or cover up problems existing in judicial work。

Generally speaking，Three modes of legal communication each have advantages and disadvantages，In different regions of our country、Different people can play its unique value and role。The central broadcast mode of the center, although the subjective needs of the audience and individual differences，But can play the demonstration function of the evaluation of the rule of law very well，Improve public legal consciousness，It is still very promising in areas where it is relatively lagging.。Public participation mode although the phenomenon of group polarization may be generated，But the initiative of the public's obtaining legal information is not available in other modes，The network public opinion generated in this mode also has important reference value for the government。Related technologies in the intelligent communication mode are currently immature，and there are risks of the proper intervention of propagators，but it can accurately pay attention to the differentiated needs of the user，and bet365 live casino games have the potential to meet the "knowledge ditch"，Some advantages of the central broadcast mode and the public participation mode。

　　(Author is an associate researcher at Ningbo University Modern Communication Research Institute)