As an advanced cultural complex created by the Communist Party of China，Red Culture played condensation for power in the new journey of a socialist modernization country、Casting the powerful role of spiritual spirit。Popularization of red culture，Let the red culture "enter the home of ordinary people"，It is a necessary measure to give full play to the construction of red culture to help socialist modernization.。New era，With the advancement of information technology and the popularity of the Internet，The scene of cultural communication has changed a lot，provides unprecedented opportunities and platforms for the popular spread of red culture。Popularization of red culture，It should be inherited and innovated、people -centered people、Popularization and social motivation for effort。

　　bet365 Play online games The formation and development of red culture，Revolution from the leadership of the Chinese people from the Communist Party of China、The great practice of construction and reform，Not only does it follow the law of culture itself，and have a distinct "red" feature，It is the reflection and sublimation of the spiritual and cultural life of the party and the people。Revolution、Construction and Reform Practice，The Communist Party of China Bobo Crown、Alone with the times，Created a unique red cultural form，shows the patriotic feelings of the Chinese Communists、ideal beliefs、Spiritual style, etc.。The essence of the ideological essence of inheritance and promoting red culture，It is an important mission to promote the popularization of red culture。General Secretary Xi Jinping pointed out: "All great causes need to be opened before、Promoting in the future。We want to carry forward the glorious tradition、Inheritance Red Gene，Don’t forget the original heart、Continue to move forward，Strive to create a deserved time in the process of adhering to and developing the great socialist process with Chinese characteristics、Delown to the people、Delown to the performance of the ancestors。"" In the new journey of building a socialist modernization country in an all -round way，Popularization of red culture，Both inherit and show the bright background of the red culture in the revolutionary age，The ideological essence of the red culture will continue，It is necessary to develop and progress with the times，The spiritual connotation of constantly innovating red culture。On the one hand，We should always adhere to historical materialism，Deeper excavation、Study Red Cultural Resources，Grasp and inherit the essence of red culture、Essence of Thought、On the other hand、presentation method and the value of the times，Provides solid support for the popular communication of red culture。On the other hand，We should also adhere to dialectical materialism，Continuous innovation、Develop Red Culture，The latest theoretical results of Sinicization of Marxism -Xi Jinping's new era of socialist ideology with Chinese characteristics and rich red culture，Provide the content of the popular communication of red culture、Fresh blood in the form。Only this，Red culture can inherit and develop、Thought and Art、Content and form of perfect unity，Highlight the characteristics of advanced culture，Realizing popular communication。

　　Adhere to the needs of the people.The purpose of popularization of red culture is to make more people know red culture，Feeling the spirit and beliefs contained in red culture，and inherit and practice red culture in actual life。So，Adhere to the principle of "people -centered" in response to the needs of the people，is a reliable guarantee for the popularization of red culture。The people of the people are the main body of red culture，People's nature is the basic value orientation of red culture，This determines that the popularization of red culture must adhere to the various problems that the people care about、All ideological positioning with the interests of the people as the starting point。New era，The main contradictions of our society have transformed into contradictions between the people's growing good life needs and unbalanced and inadequate development。Changes in the main contradictions of society，provides a new opportunity for the popular dissemination of red culture: First, the popular communication of red culture must be closely relying on the people，Believe that the people have the powerful power in the process of popularization of red culture，Experience of cultural communication from the people、Wisdom，Relying on the people to bring the vivid historical stories in the red culture、Typical revolutionary hero、The rich revolutionary spirit spreads more affinity、More broad。Second, the popular spread of red culture must fully reflect the will of the people，Putting the spiritual needs of the people、Value concepts and other merits to the development of red cultural resources、Development of Red Cultural Industry、Red Culture Research and Red Cultural Propaganda areas，Efforts to realize the seamless docking of the content of red culture and the will of the people，The enthusiasm and initiative of improving the people consciously accepting and spreading the red culture of the people。Third is the popular spread of red culture to meet the needs of the people，On the basis of grasping the law of popularization of red culture，It is necessary to vigorously publicize the theoretical nature、Red culture with higher artistic character，Satisfy the level of knowledge higher、Elegant cultural needs of the people with strong appreciation ability，It is necessary to vigorously carry out the popularity of theory、The nationalization of red culture and art，Meeting different cultural levels、The basic cultural needs of the people who appreciate the ability，The spread of different types of red culture of "Yangchun White Snow" and "Xialiba" is the same。

Adhere to "popular" instead of "kitsch". "Fresh and lively、Chinese style and Chinese style that Chinese people are liked to be liked by the Chinese people "，spreading red culture in the form of popular language，It is an effective means to promote the popularization of red culture。The people are the creators of red culture，It is also a enjoyment of red culture，Only red culture of the ground can be energetic，can you live forever and vitality。So，Red culture should not be abstract、"Yangchun White Snow" suspended on the high platform。Even if the red culture is constantly being renamed in response to the needs of the times、Created，It will reflect the practice and theoretical innovation of the country's exploring the development of socialism with Chinese characteristics as the main content，It should also be firmly adhered to the people's public position，Specific、Vivid、Fresh language method，Colorful appearance presentation。But，"Popular" is not the same as "Kilust"，Popularization of red culture must properly handle the relationship between "popular" and "kitsch"。On the one hand，To have Chinese style、Chinese Qi Pai，Close to the public、Language that I have been liked by the public、Method，The value concept contained in red culture、The essence of thought and theoretical character is transformed into the people's easy acceptance、I can understand、Popular stories like listening to listening，Popularization of red culture。On the other hand，To prevent it from causing to meet public fun、Excessive pursuit of economic benefits，Refusing to speculate or even distort、Tampered with red culture essence and content，Resisting the red culture as a "cash cow" and other behaviors for chasing interests。Art can insert the wings of imagination，But the creation must step on the solid earth。Similarly，Popularization of red culture，Also insert the wings of imagination，Innovation and communication method，But be sure to step on a solid earth，The noble character of adhering to the red culture，Opposition to turn the red culture into a vulgar art of "trend" with the trend of "trend" to attach inflammation。

　　Social motivation for popularization.Popularization of red culture is not just a matter of some people and some departments，should become the consensus of the whole society。So，Social motivation for the popularization of red culture to explore and innovate the popularization of red culture，spread red culture and socioeconomic、Politics、Culture、Education、Practical activities in the fields of propaganda and other fields are organically combined，Forms a combination of comprehensive promotion of popularization of red culture。Vigorous development includes red tourism、Publishing Red、Red cultural industry, including red film and television，At the same time as the economic benefits of red culture，Make red culture spread within a wider group and scope。The ideological heritage of tapping red culture、Value form, etc.，The content and form of red culture are organically combined with the needs of modern society，Continuously strengthen the party's leadership of red culture，The modern communication of red culture leads the health of social atmosphere。With the rich connotation of red culture, "tells Chinese stories，Propagate Chinese Voice "，further consolidation of the cultural self -confidence of the Chinese nation on the basis of widely spreading red culture。At the same time，To strengthen the red culture education of large and secondary school students，Cultivate the red cultural consciousness of socialist builders and successors，The red cultural heritage of the youth group，Intergeneration of red culture、International communication lays a good foundation。We can enter the classroom through red culture、Red Culture Enter the countryside、Red Culture Training、Red Culture Propaganda Activities of Red Culture Entering the streets，Forms "Red Culture Everywhere，Study red culture from time to time，Red Culture Communication atmosphere of red culture "。

(This article is the State Social Science Foundation Project "Research on the Party's Political Construction in the Central Soviet Area" (18BDJ044) phased achievement)

(Author Unit: The Ministry of Education's Humanities and Social Sciences Research Base Gannan Normal University China Communist Party Revolutionary Spirit and Cultural Resources Research Center、School of History and Culture and Tourism at Gannan Normal University)