As an advanced cultural complex created by the Chinese people under the leadership of the Communist Party of China in the revolutionary practice，Red culture plays a cohesive force in the new journey of comprehensively building a modern socialist country、The powerful role of building the spirit。Promote the popular dissemination bet365 voucher，Let red culture “enter the homes of ordinary people”，It is a necessary measure to give full play to red culture to help build a modern socialist country。New Era，With the advancement of information technology and the popularity of the Internet，The scene of cultural communication has changed a lot，Provides unprecedented opportunities and platforms for the popular dissemination bet365 voucher。Realizing the popular dissemination bet365 voucher，Should inherit and innovate、People-centered、Focus on popularization and social dynamics。

　　Insist on innovation based on inheritance.The formation and development bet365 voucher，From the revolution led by the Chinese people under the leadership of the Communist Party of China、Great practice of construction and reform，Not only follow the laws of cultural development，And has distinctive "red" characteristics，It is the reflection and sublimation of the spiritual and cultural life of the party and the people。In the revolution、Construction and reform in practice，The Communist Party of China draws on the strengths of others、Advancing with the times，Created a unique red cultural form，Highlights the patriotism of Chinese Communists、Ideals and beliefs、Mental outlook, etc.。Inherit and carry forward the ideological essence bet365 voucher，Is an important mission to promote the popular dissemination bet365 voucher。General Secretary Xi Jinping pointed out: “All great undertakings need to build on the past and forge ahead into the future、Carry on the past and open up the future。We must carry forward our glorious tradition、Inherit the red gene，Don’t forget your original intention、Keep going，Strive to create something worthy of the times in the great process of upholding and developing socialism with Chinese characteristics、Worthy of the people、Worthy of the achievements of our ancestors。”On the new journey of comprehensively building a modern socialist country，Realizing the popular dissemination bet365 voucher，It is necessary to inherit and highlight the distinctive background bet365 voucher in the revolutionary era，We must continue the ideological essence bet365 voucher，We must progress with the development of the times，The spiritual connotation of continuous innovation in red culture。On the one hand，We should always adhere to historical materialism，Dig deeper、Research red cultural resources，Grasp and inherit the essential connotation bet365 voucher、The essence of thought、Mental traits、Presentation method and contemporary value, etc.，Provide solid support for the popular dissemination bet365 voucher。On the other hand，We should also adhere to dialectical materialism，Continuous innovation、Develop red culture，Use the latest theoretical achievements of Marxism in China—Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to elaborate and enrich red culture，Provide content for the popular dissemination bet365 voucher、New blood in form。Only this，Red culture can only be inherited and developed、Thought and Art、Achieve perfect unity in content and form，Highlight the characteristics of advanced culture，Achieving mass communication。

　　Insist on responding to the needs bet365 voucher people.The purpose of promoting the popular dissemination bet365 voucher is to let more people know about red culture，Feel the power of spirit and belief contained in red culture，And inherit and practice red culture in real life。Therefore，Adhere to the principle of responding to the needs of the people, that is, "people-centered"，Is a reliable guarantee for promoting the popular dissemination bet365 voucher。The people are the creative subject bet365 voucher，People’s nature is the basic value orientation bet365 voucher，This determines that the popular dissemination bet365 voucher must persist in responding to various issues of concern to the people、All ideological orientations that take the interests of the broad masses of people as the starting point。New Era，The main contradiction in our society has been transformed into the contradiction between the people’s growing needs for a better life and unbalanced and inadequate development。Changes in the main contradictions in society，Provides new opportunities for the popular dissemination bet365 voucher: First, the popular dissemination bet365 voucher must closely rely on the people，Believe in the powerful power of the people in the process of popularization bet365 voucher，Learning experience in cultural communication from the people、Wisdom，Relying on the people to bring vivid historical stories in red culture、Typical revolutionary hero、The rich revolutionary spirit spreads with greater affinity、More extensive。Second, the popular dissemination bet365 voucher must fully reflect the will of the people，Meet the spiritual needs of the people、Maximize the integration of values ​​and concepts into the development of red cultural resources、Development of red cultural industry、Red culture research and red culture promotion and other fields，Strive to realize the seamless connection between the content of red cultural communication and the will of the people，Increase the enthusiasm and initiative of the people to consciously accept and spread red culture。Third, the popular dissemination bet365 voucher must meet the needs of the people，On the basis of grasping the laws of mass communication bet365 voucher，It is necessary to vigorously promote theoretical knowledge、Artistic red culture，Satisfy higher level of knowledge、The elegant cultural needs of the people with strong appreciation ability，We must also vigorously popularize the theory、The national spread bet365 voucher and art，Meet different cultural levels、Basic cultural needs of the people with the ability to appreciate，Attention should be paid equally to the dissemination of different types bet365 voucher between "Yangchunbaixue" and "Lower Riba people"。

Adhere to "bet365 voucher" rather than "kitsch". "With fresh and lively、The Chinese style and Chinese style that are loved by the Chinese people”，That is, spreading red culture in popular language，Is an effective means to promote the popular dissemination bet365 voucher。The people are the creators bet365 voucher，Also a holder bet365 voucher，Only down-to-earth red culture can be vibrant，Only in order to maintain vitality and vitality forever。Therefore，Red culture should not be abstract、"White Snow" suspended on a high platform。Even though red culture is constantly being innovated to meet the needs of the times、Created，Take the practice and theoretical innovation reflecting the country’s exploration of the development and construction of socialism with Chinese characteristics as the main content，We should also firmly adhere to the popular position bet365 voucher，Specific、vivid、Vivid language，Colorful presentation。However，“Popular” is not the same as “kitsch”，To promote the popular dissemination bet365 voucher, we must correctly handle the relationship between "popular" and "kitsch"。On the one hand，We must have a Chinese style、Chinese style，Close to the public、A language that is popular with the public、Method，Integrating the values ​​contained in red culture、Transform the essence of thought, theory and character into something easily accepted by the people、Understand、Like to listen to popular stories and other forms，Promote the popular dissemination bet365 voucher。On the other hand，We must avoid blindly catering to public interests、Excessive pursuit of economic interests，Refuse to wantonly hype or even distort、Tampering with the essence and content bet365 voucher，Resist behaviors such as using red culture as a "cash cow" for profit-seeking。Art can give wings to imagination，But creation must have its feet on solid ground。Same，Promote the popular dissemination bet365 voucher，We must also give wings to our imagination，Innovative communication methods，But you must have your feet on solid ground，Adhere to the noble character bet365 voucher，Oppose turning red culture into a vulgar art that is trendy, "trendy" and "fashionable" by people with ulterior motives。

　　Exploring the bet365 voucher dynamics of mass communication.The popularization bet365 voucher is not just a matter for certain people and certain departments，It should become the consensus of the whole society。Therefore，Exploring and innovating the social motivation for the popular dissemination bet365 voucher，Promote red culture and social economy、Politics、Culture、Education、Integrate practical activities in publicity and other fields，Form a joint force to comprehensively promote the popular dissemination bet365 voucher。Vigorously develop red tourism including red tourism、Red Publishing、Red cultural industries including red film and television，While realizing the economic benefits bet365 voucher，Enable red culture to spread to a wider group and scope。Deeply dig into the ideological foundation bet365 voucher、Value form, etc.，Organically combine the content and form bet365 voucher with the needs of modern society，Continuously strengthen the party’s leadership in the dissemination bet365 voucher，Using the modern spread bet365 voucher as the forerunner to lead a healthy and upward social atmosphere。“Tell Chinese stories well with the rich connotation bet365 voucher”，Spread the voice of China”，Further consolidate the cultural confidence of the Chinese nation on the basis of widely disseminating red culture。At the same time，We must strengthen the red cultural education of primary, secondary and university students，Cultivate the red cultural awareness of socialist builders and successors，The red cultural heritage deeply rooted in young people，For the intergenerational transmission bet365 voucher、Laying a good foundation for international communication。We can enter the classroom through red culture、Red culture enters the countryside、Red culture training、Red culture promotion activities through various channels such as bringing red culture to the streets，Formation of “Red Culture Everywhere，Learn red culture from time to time，The red culture communication atmosphere of "everyone practices red culture"。

(This article is a phased result bet365 voucher National Social Science Fund project “Research on the Party’s Political Construction during the Central Soviet Area Period” (18BDJ044)

(Author’s unit: Research Center for the Revolutionary Spirit and Cultural Resources of the Communist Party of China, Gannan Normal University, a key research base for humanities and social sciences of the Ministry of Education、School of History, bet365 voucher and Tourism, Gannan Normal University)