Promoting the construction of the Guangdong -Hong Kong -Macao Greater Bay Area，It is a major decision made by the Party Central Committee with Comrade Xi Jinping as its core，It is General Secretary Xi Jinping personally plan、Deploy in person、National strategy promoted personally，It is a new measure to promote the formation of a new pattern in the new era，It is also a new practice to promote the development of the "one country, two systems"。July 1, 2017，Under the witness of General Secretary Xi Jinping，The National Development Reform Commission and the Guangdong -Hong Kong -Macao Government jointly signed the "Deepening the Guangdong -Hong Kong -Macao Cooperation and Promoting the Construction Framework Agreement in the Greater Bay Area" in Hong Kong。After a few months，The construction of the Guangdong -Hong Kong -Macao Greater Bay Area was written into the report of the 19th National Congress of the Communist Party of China。February 2019，Central Committee of the Communist Party of China、The "Outline of the Development Planning of the Guangdong -Hong Kong -Macao Greater Bay Area" issued by the State Council (hereinafter referred to as the "Outline")。Where，In terms of shaping the humanities bay area，"Outline" pointed out that it is necessary to enhance the soft power of the Greater Bay Area，Further enhances the degree of cultural literacy and social civilization of residents，Commonly shaped and enrich the humanistic spiritual connotation of the Bay Area。

The Guangdong -Hong Kong -Macao Greater Bay Area is a large project of cross -border integration: Bet365 app download cross -system、Cross -region、Cross the economy、Cross -culture。Pearl River Delta Jiu City and Hong Kong Special Administrative Region、Macau Special Administrative Region covers a wide area，There are many immigrant talents，Easy to form creative energy field，The representative industry has finance、Shipping、Electronic、Internet, etc.，In the future, you can be in a creative cultural industry、Artificial Intelligence、Form features for the formation of smart cities，Create "Cultural Silicon Valley"，Construction of Lingnan Humanities Bay Area，Sharing cultural resources，Condensing the power，Build a cultural community，Improve cultural soft power。In order to better promote the development of cultural integration in the Guangdong -Hong Kong -Macao Greater Bay Area，We can make efforts from the following three aspects。

First，Innovative development of traditional culture，Promoting new and old integration。The Guangdong -Hong Kong -Macao Greater Bay Area is located on the Maritime Silk Road，People in this area drink the Pearl River Water、Speaking of Cantonese dialect，Culture of the same roots，It has been open and inclusive since ancient times、Cultural characteristics of both acceptance and accumulation。We can learn from the advanced experience of the Greater Bay Area in other parts of the world，Long -term tonic，​​Population advantage in the Guangdong -Hong Kong -Macao Greater Bay Area、Cultural advantage、Location advantage，​​With the help of the "Belt and Road" construction，Unicom Global Overseas Chinese，Communicate the excellent traditional culture and contemporary creative culture of the Greater Bay Area to the World。In the Internet era，We respond to the creative transformation Bet365 lotto review and innovative development of the traditional culture of the Greater Bay Area，To adapt to the cultural needs of contemporary audiences。First, pay attention to systemic，Overall design area positioning，Highlight regional cultural characteristics。Surrounding the "Belt and Road" construction，Actively develop the creative cultural industry of the Greater Bay Area，Fusion of cultural symbols on the Maritime Silk Road，Highlight the new features of the 21st Century Maritime Silk Road。We can also infuse Lingnan cultural elements，Incorporate Lingnan folk customs into the creative cultural system，Fusion of Cantonese embroidered Cantonese cuisine、Guangcai Guangdiao and other elements show the style of Lingnan style。The second is to promote the development of urban agglomerations to promote the Pearl River Delta Water Village、Qiao Township Culture, etc.，Design feature town、Cross -border fusion creative projects of rural culture，Construction of water and garden，Develop the tourism industry of the water village，Create a more livable, livable, business、The world -class Greater Bay Area creative cultural tourism base with traditional cultural heritage and personality characteristics; create a fusion Chinese and foreign culture、Cultural and creative industry projects of local traditional and marine culture。

Second，Taking the Greater Bay Area as the theme，Create cultural boutique。Create theme works on the culture of the Greater Bay Area，On the basis of in -depth investigation and research，Broadly understands the daily life and cultural characteristics of the people across the Greater Bay Area，Create cultural boutique，Prosperous Cultural Market，Rich residents' bet365 Play online games cultural life。For example，Some painters hundreds of times have penetrated the construction site inspection，Creation of a series of paintings about the Hong Kong -Zhuhai -Macao Bridge，Show the construction process of the world's longest sea -crossing bridge with panoramic view。Another，Some literary creators pay attention to tap regional cultural characteristics，Follow the Literature of the Greater Bay Area、Dance、Music、Photography、Movie、Painting and other latest development dynamics，In -depth analysis of the characteristics of folk cultural activities，Think about how to better innovate and develop characteristic local literature and art，If the dance design in the Greater Bay Area highlights internationality、Marine、Immigration，And learn from literature and film elements innovation dance art。other，Literature and Art of the Greater Bay Area should adhere to diversified development，Form planning and design、Publishing and Communication、Convention and Performing Arts "One Dragon" industry chain，Jiwen Dance Music Painting Film and Television，Creative reproduction of diaspora immigration、Return to return、Chinese and foreign trade、Canton Fair Cultural Expo and other characteristic cultures，For the mass production of the public、Knowing classic cultural products。

third，Grasp the cutting -edge technology，Promoting the integration of media culture。Current，Continuous development of all media，We should accelerate the development of media integration，Make the mainstream media have powerful communication、Guidance、Influence、Trustworthiness，Formation of online and bet365 Play online games offline concentric circles。First，During the development of cultural integration in the Greater Bay Area，We can use new technology innovation media to spread，Develop new media creative carrier，Realize the cultural and creative industry of Guangdong, Hong Kong, Macao、Information of information，Do a good job in the development and publicity of cultural and creative industries in the Greater Bay Area。Under the background of the high -tech deeply affects the cultural industry，Guangdong、Macau、Hong Kong can play their respective advantages，Together with each other，Accelerate the development of the cultural industry。Guangdong cultural and creative industries are mostly advertisements、Boutique printing、New degree of creativity，Especially in Guangzhou's online game development、Anime production and distribution is at the forefront of the country，But in the depth of content、New degree of creativity、In terms of the breadth of communication，Create cross -border creative products with international influence，such as science fiction movie games、New animation industry, etc.; Macau can continue to expand the authoritative newspaper journal of the Greater Bay Area and other various digital platforms，and in the creativity、Continue to expand space in the development of high -tech culture; Hong Kong has active creative cultural fields，But the Internet economy、The development of high -tech creativity and the development of industry -university -research development needs to be improved。Next，We can use the IoT big data advantage，Construction International University Group、National condensation，Strengthen the development of education and cultural resources in the Greater Bay Area，Bet365 app download From institutional innovation、National condensation、Education cooperation、Education cooperation、Talent Economy、Cultural Liban and other angles improve the quality of cultural development，Cultivate composite talents for the development of the cultural industry。again，Development of the Marine Shipping Industry of the Greater Bay Area，Cross -sea transportation construction technology is increasingly high -tech，The Guangzhou -Shenzhen -Hong Kong high -speed rail has been built、Hong Kong -Zhuhai -Macao Bridge、Nansha Bridge, etc.，Traffic hubs in all directions，But you can continue to expand in the information China Unicom。In the 5G era，Guangdong, Hong Kong and Macao can create a common new media carrier，Development new instant messaging tool，Realize instant communication of mobile wireless network information，This is more conducive to cultural identity in the Greater Bay Area、Gathering people's heart。Last，We can use the convenience conditions of big data sharing，Simplified people's transit procedures in the Greater Bay Area，Promoting the development of the tourism and cultural industry in the Greater Bay Area。In the Times of Intelligent Media，Media Institution、Internet companies have broad space for expansion，Currently urgently need to build a "media brain" platform，Integrated artificial intelligence technology in the media field、Productization、Commercial application，For personalized production、Visualization presentation、Interactive communication and open up new channels。In short，With the help of high -tech network、"Belt and Road" creative culture construction，Make the cultural industry in the Greater Bay Area better to the world。

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(The author is a professor at the School of Arts of South China Normal University)