bet365 sign up offer transformation and risk society have become hot topics of research in Western academic circles in the past two decades。This theoretical research inherits the Western theory of industrial society、Theoretical research context from post-industrial society to information society。Researchers discovered after in-depth analysis of Western society，Three major revolutionary changes in today’s era—Quantitative Revolution、The migration revolution and mentality revolution caused huge changes in power，Promote the further development of risk society。

Nearly twenty years，Chinese academic circles have conducted localized research on bet365 sign up offer transformation based on the development of Chinese society。Related research focuses on bet365 sign up offer stratification、Gap between urban and rural areas、Lifestyle、System transformation and other issues，Launch large-scale investigation and analysis。Research results show，Our country is in a period of rapid transformation and development towards a modern society，Risk society and related topics continue to attract attention。In the current so-called new round of visual culture communication boom，The polarization of the image public opinion field is increasingly obvious，bet365 sign up offer transformation and its risk representation can be expressed through various images。Therefore，The risks and crises contained in the image public opinion field are particularly worthy of our attention and vigilance。

1986，The "risk society" theory proposed by German sociologist Beck，In post-industrial society，Risk instead of danger，Becoming an important feature of the times。British sociologist Giddens believes，Risks appear with the modernization and development of society，Is an important feature of modern society。Based on the analysis of modernization and modernity, American scholar Huntington believes: “Modernity breeds stability，The process of modernization breeds unrest。”For the Chinese society undergoing great changes in modernization transformation，Baker believes that Chinese society is in the form of historical condensation，Present various problems in bet365 sign up offer transformation，Bringing unprecedented clash of civilizations and cultural collision。In this context，On the one hand，Risk society is mainly represented through the currently developed image system，On the other hand，Images also reinforce and inspire bet365 sign up offer risks。In recent years，Environmental issues、Urban Governance、Financial Security、Many large or small public opinion incidents inspired by various images in the real estate market and other fields，Image narrative contained within，Existing images of noisy emergencies，There are also stereotypes and even stigmatized images，This also brought about controversy in the field of image public opinion。

Analysis from an individual perspective，bet365 sign up offer risks, crises and their image representations have an explicit or implicit relationship with every individual’s daily life。With the large-scale development of image technology empowerment and individual application of image technology，bet365 sign up offer risk crisis and its image representation begin to become personal，bet365 sign up offer risk crises and their image representations are increasingly perceived by individuals。Among many risk and crisis themes，Personal safety、Financial Security、Food Safety、Travel safety、Safety themes such as environmental issues and bet365 sign up offer ethics issues are the most prominent，The forms of expression are also more complex and diverse，And affects people’s understanding of bet365 sign up offer risks and crises。At the same time，Image addiction brought about by image empowerment、Image technology risks such as improper processing of image information and confusion of image recognition，In fact, it is becoming more and more prominent。In emergencies，These bet365 sign up offer risk and crisis themes are highlighted，And mostly displayed in various image forms，Intensified the violent reaction of bet365 sign up offer individuals。

From a constructivist perspective，In risk society，Information transmission is a key factor in amplifying bet365 sign up offer risks。In emergencies，Individual imagination is intensified by various related images，The multiplication effect of new media images and public opinion is more obvious。There are research findings，Differences in individual abilities to cope with various bet365 sign up offer risks，Increasingly becoming an important reason for new types of mass incidents。Analysis from this perspective，Frequent financial developments in recent years、Education、Medical、Urban governance and other emergencies，You can analyze the bet365 sign up offer risk and crisis themes and individual understanding of the image and picture contained in it。

Therefore，We must make full use of the communication characteristics of new media image bet365 sign up offer circles，Reinforce traditional geo-situational emotions、Intimate relationships with relatives and friends and regional cultural identity，Create a good bet365 sign up offer image and bet365 sign up offer scene，To deal with the situational confusion that occurs when individuals (category groups) face the risk and crisis image in the bet365 sign up offer transformation period，Enhance their awareness of bet365 sign up offer risk sharing and responsibility。This is also the important value of image public opinion field research in the process of modernity transformation。

French sociologist Talde’s “Law of Imitation” believes，Simulation is the most basic bet365 sign up offer relationship，Society is a group of individuals who simulate each other。bet365 sign up offer facts are spread by simulation、Communicating personal emotions and ideas。Because there are many simulated modes，Individuals who make different choices will inevitably have confrontations and conflicts。The result of conflict is that both parties adjust to adapt to each other，Thus achieving bet365 sign up offer balance。Starting from Talde’s theory，We can see，bet365 sign up offer mentality is the emotions and concepts that can be imitated，There is a positive bet365 sign up offer mentality，There is also a negative bet365 sign up offer mentality。In the new media era，In virtual space，bet365 sign up offer mentality is easier to simulate and spread。In emergencies，Choose groups with different imitable models，The emotions and concepts it presents are different，The risks and crises caused by this are also different。Analysis from a long-term perspective，bet365 sign up offer risk crisis and its image representation，Essentially a typical practice of contemporary Internet culture。Thus enriched，It is an expression symbol on the Internet and some controversial bet365 sign up offer themes and bet365 sign up offer images。“The more uncertain the society becomes，The more people want to know、Compare、Refer to other people’s opinions and perspectives，The more I hope to stand with the majority of people，Risk of interpretation、Assess risk、The power of harnessing risk。”Therefore，Public opinion field combined with images of emergencies，Fully understand the crisis characteristics of the current image representation of risk society，Analyze the deep-seated image factors contained in it and its contradictory operating rules；Focus on shaping the officialdom、Organizations, celebrities, idols and other subjects have the courage to take responsibility、Authority、Responsible image，And give full play to the reference value of these images for individual risk sharing，It seems very urgent and important。

French communication scientist Wuerton believes: “The ever-increasing acceleration of information production and transmission，Not enough to create more communication。It may even amplify misunderstandings and increase disputes。This is also the first time in history that information and communication are decoupled。”Analysis from the perspective of visual culture communication，In the context of the visual transformation of today’s overall society，The phenomenon of "information dissemination decoupling" does not seem to have been fundamentally changed。Image can be enlarged, misunderstanding，Intensify bet365 sign up offer discourse conflicts and opposition in public opinion fields。Therefore，In addition to cultivating a good bet365 sign up offer mentality，On the one hand，We should also work on the technical level，Fully understand the bet365 sign up offer risks that new media image dissemination may bring in both macro and micro aspects，Increase the formulation of new media image communication standards and the cultivation of image literacy。On the other hand，We must pay attention to the deep crisis structure of the image public opinion field and the complex influencing factors of bet365 sign up offer mobilization，Further improve the communication effectiveness of the "community" image narrative system in the new media space，Give full play to the important role of bet365 sign up offer identity and cultural factors in building bet365 sign up offer consensus in the modernization process。

　　(The author is a professor at the School of Journalism and Communication, Nanjing Normal University、Researcher at Jiangsu Province Geographic bet365 sign up offer Resources Development and Utilization Collaborative Innovation Center)