Focus on the important value of the research of image public opinion field in modern transformation
December 10, 2019 09:16 Source: "China Social Sciences", December 10, 2019, Issue 1833 Author: Yu Deshan

Social transformation and risk Society has become a hot spot for research in the Western academic circles in the past 20 years。This theoretical study extended the relevant Western industrial society、The theoretical research context from the post -industrial society to the information society。Some researchers found in in -depth analysis of Western society and found,The three revolutionary changes in today's era -quantity revolution、Migration Revolution and Mental Revolution caused great changes in power,Drives the further development of the risk society。

For the past 20 years,my country's academic circles conducted localized research on social transformation in combination with Chinese society。Related studies for social layers、Gap in urban and rural areas、Lifetime、System transformation and other problems,Expand large -scale survey analysis。Research results show,Chinese society is in a period of rapid transformation and development to modern society,Risk society and related topics have been continuously attracted。In the current so -called new round of visual cultural communication boom,The differentiation of the field of public opinion fields is increasingly obvious,Social transformation Bet365 lotto review and their risk portraits can be manifested through complicated images。So,The risk crisis contained in the image of the public opinion field is particularly worthy of our attention and alert。

1986,The "risk society" theory proposed by German sociologist Beck,Post -industrial society,Risk replacement of danger,Become an important feature of the times。British sociologist Gadenus believes,The risk appeared with the modernization of society,It is an important feature of modern society。American scholar Huntington On the basis of analyzing modernization and modernity: "Modernity is stable,The modernization process breeds turmoil。"Chinese society for modern transformation,Beck believes that Chinese society is concentrated in history,Present various problems in social transformation,Bring an unprecedented civilized conflict and cultural collision。In this background,On the one hand,Risk society is mainly characterized through the current developed image system,On the other hand,The image has also strengthened and stimulated social risks。Urban governance,Environmental problems、Urban governance、Financial Security、Various images in the real estate market and other fields inspired by large or large or small emergencies,The image narrative contained in it,A hustle and bustle of emergencies image,There are also stereotypes and even stigma images,This also brings controversy bet365 live casino games in the field of public opinion。

Analysis from an individual angle,Social risk crisis and their image representation have a clear or dark relationship with each individual's daily life。Large -scale development of image technology empowerment and individual image technology applications,Social risk crisis and their image representation start to personalize,Social risk crisis and their image representation are becoming more and more perceived by individuals。In many risk crisis themes,Personal safety、Financial Security、Food Safety、Travel Safety、Environmental problems and other security topics and social moral issues are the most prominent,Its expression form is also more complicated and diverse,And left and right people's understanding of the social risk crisis。At the same time,Imagement addiction brought by image empower、Image information improper processing and image understanding and other image technical risks,In fact, it is more and more prominent。In an emergency,The theme of these social risk crises is prominent,And mostly displayed in various images,exacerbated the intense response of individual social individuals。

From the perspective of construction theory,In a risk society,Information transmission is the key factor of social risk amplification。In an emergency,Individual imagination is intensified by various related images,The multiplication effect of the new media image public opinion is Bet365 lotto review more obvious。Study found out,The ability differences between individuals to deal with various social risks,Daily increasingly becoming an important reason for the new type of group incident。Analysis from this angle,Frequent finance in recent years、Education、Medical、Urban emergencies in urban governance,It can be analyzed that the theme and image scene of the social risk crisis contained in it can be analyzed。

So,We must make full use of the propagation characteristics of the socialization circle group of new media images,Reinforcement of traditional geographical scene emotion、A close relationship with relatives and friends and regional cultural identity,Shape a good social image and social scene,To cope with individuals (category groups), the scenes appearing in the risk crisis image of the social transformation period,Enhance their social risk sharing awareness and sense of responsibility。This is also an important value in the process of modernity in image public opinion fields。

French sociologist Tarder's "imitation law" believes,Simulation is the most basic social relationship,Society is a group of individuals simulated by each other。Social facts are spread by simulation、Personal emotions and concepts of communication。Because there are many simulated modes,Individuals who make different choices inevitably occur in opposition and conflict。The result of the conflict is the adjustment of the two Bet365 lotto review parties to adapt to each other,To achieve social equilibrium。Depart from the theory of Tald,We can see,Social mentality is imitating emotions and concepts,Among them, there is a positive social mentality,There is also a negative social mentality。In the new media era,In virtual space,Social mentality is easier to simulate and spread。In the emergency,Select a group of different imitation modes,Different emotions and concepts presented,The risk crisis caused by it is also different。Analysis from a long -term perspective,Social risk crisis and their image characteristics,essentially a typical practice of contemporary network culture。Thus enriched,It is a network expression symbol and some controversial social themes and social image。"The more uncertainty in society is,The more people want to know, the more people want to know、Comparison、Refer to the opinions and opinions of others,The more I hope I can stand with most people,Form an interpretation risk、Evaluation risk、Power of driving risks。"So,Combined with the emergencies of the image of the public opinion field,Fully understand the crisis characteristics of the current risk social image characterization,Analysis of the deep -seated image factors and its contradiction operation rules included; focus on shaping the official、Organization and Celebrity Idols and other subjects bravely responsible、authority、bet365 live casino games Responsible image,and use these images to learn from individual risk sharing value,It looks very urgent and important。

French communicator Wu Erdon believes: "The growing information production and transmission acceleration,Not enough to create more communication。It even enlarge and add disputes。This is also the first phenomenon in history in history。"Analysis from the perspective of visual culture,In the context of the overall social visual transformation today,"Decoming information" phenomenon does not seem to have changed fundamentally。Images can magnify misunderstandings,Increase social discourse conflict and opposition between the field of public opinion。So,In addition to cultivating a good social mentality,On the one hand,We should also be at the technical level,Fully understand the social risks that new media image dissemination may bring in macro and micro aspects,Increase the formulation of new media image dissemination and cultivation of image characteristics。On the other hand,We must pay attention to examining the deep crisis structure of the public opinion field and the complex influencing factors of their social mobilization,Further enhances the effectiveness of the communication system of the "Community" image narrative system in the new media space,Give full play to the important role of social consensus in modernization in the process of modernization。

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