Public opinion is a reflection of the hearts，People's heart is the biggest political。Positive public opinion propaganda guidance is to conform to public opinion proposal and call，Actively guide public opinion to develop in the right direction，It has an irreplaceable effect on promoting task goals and the development of social undertakings。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as its core attaches great importance to the publicity and guidance of public opinion in the new era，Emphasize that the work of public opinion is related to the future and fate of the party and the country，Emphasize the main public opinion publicity guidance as the main，firmly adhere to the correct political direction。

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Target Decisions。Adhere to positive public opinion publicity，First of all, it is necessary to clarify and correct the direction of public opinion guidance，Guide public opinion in the right direction。The major ideal goal of the Communist Party of China to lead the people of socialism with Chinese characteristics is to achieve communism，The political direction we must adhere to。The ideal goal of losing a big loss will lose the political direction that will be lost，Public opinion propaganda under the leadership of the party is serving the cause of the party and the people，The correct direction of propaganda and guidance is the ideal goal of communism and the party's struggle target in various periods。Public opinion propaganda guidance has strong foresight，Compared to each period、Specific goals in various fields，The ideal goal of communism has a key decision function。

Common goals to achieve great cause。"With a common purpose，I will do it together "，The clear common goal can condense the heart，to form a unified action，Do not take detours on the road to success、Take less detours。The Communist Party of China has achieved unprecedented great achievements in the long -term revolutionary bet365 live casino games war and socialist construction practice，The key lies in the distant ideal goal of communism that fits the hearts of the people and the direction of struggle goals in each period of time、Gathering Power，On the publicity of positive public opinion，Play the unparalleled leading role of other parties。On the road to moving，Public opinion propaganda work led by party leaders has always carried out positive publicity guidance for targets，evoke people's consciousness，Stimulate the power of the masses，Continue to forge ahead in the direction and road of the target guidance。The public opinion propaganda guidance of the party leadership is the same as the party's cause，It can always be guided by the big ideal goal，Summary experience lesson，Indicate the direction of the forward，​​Unity and lead the people from actual departure，Continue from victory to new victory。

A magnificent goal leads the new era。Today's World，Dimension and information technology at home and abroad，Newborn things and topics are endless，The media and methods of communication are complex and diverse，my country's public opinion propaganda work faces major opportunities and challenges。General Secretary Xi Jinping emphasized at the National Publicity and Ideological Work Conference，Do a good job of publicity and ideological work in the new situation，We must consciously bear the banner of lift、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the exhibition image。The top priority is to build a spirit of spirit with a firm ideals and beliefs，Together with the grand goals determined by the Party Central Committee, move forward。The Fourth Plenary Session of the 19th Central Committee of the Communist Party of China further promoted the public opinion guidance work that adheres to the correct orientation to the level of institutional construction and capacity building。The new era adheres to the correct guidance of positive public opinion propaganda guidance，On the one hand，The ideal goals of the communism far -reducing ideal goal and the new period must be、Development strategy，Combined with the topic of the times, transforming into public opinion on bet365 Play online games the positive spread of public opinion to the people; on the other hand,，It must be led with the ideal goal of communism.，Establish the correct goal for the spontaneous topic of the masses with Marxist methodology，Guide public opinion in the right direction。

　　Improve positive public opinion propaganda guidance

The target is the subjective idea of ​​the expected results of the event，Have natural cohesion and incentives，The promotion and promotion role of positive public opinion propaganda is not conspiring，The same way of returning。The party's goal of the party in the new era is highly summarized as the people's longing for a better life，visually explained the consistency of the party's goals and the people's expectations，Give full play to the condensation effect of various struggle goals and policy strategies、Incentive，It will greatly enhance positive public opinion propaganda guidance。

First，The correctness of the target direction provides fair and just support for public opinion evaluation。The Party’s major ideal goal and the new era of struggle are based on Marxist scientific theory and objective reality，Provided strong theoretical guidance and ideological weapons for public opinion evaluation。Seeking truth from facts、The value orientation of the people's position，Can guarantee objective、Justice、Comprehensive、True reflecting the opinions and attitudes of the people，Dialectical materialism theory and methodology are easier to see the essence through appearance，Use the truth to enhance the persuasion of public opinion evaluation。Positive public opinion propaganda must be good at distinguishing between right and wrong，Dare to Liang Sword Fight，Courage to expose conspiracy and rumors，Clarify the original face of public opinion，Provide the people with scientific and correct public opinion evaluation opinions。Positive public opinion propaganda should take the policy of propagating the party and the country as the responsibility，Whether it is news report or cultural propaganda，It is necessary to reflect the party's political will and political claims clearly，Always put the correct political direction in the first place。

2，The consistency of Bet365 app download target interests provides a long -lasting cohesion for public opinion opinions and behaviors。The formation and development of public opinion is inseparable from the public's demands of interests，The legitimate target interests are conducive to guiding the public's opinions and behaviors to concentrate in the correct direction。"Good at turning the party's policy into a masses" was called "the leadership art of Marxism -Leninism" by Comrade Mao Zedong，While fully affirming the powerful guidance function of public opinion,，It also emphasizes the incentive effect of target interests on the masses。Carry out positive public opinion publicity guidance，Not only must people understand our actions，Let the public understand the action goals，"It is to make the masses know their own interests，united，Struggle for your own interests "。The incentive role of target interests can mobilize the wisdom of the people、Passion，Make people’s correct words and deeds a consciousness，Make more people consciously become positive public opinion propaganda guides。Facing the diversification of public opinion guidance subjects in the new era、Content fragmentation、Challenges of the media diversification and model interactive，In front of various miscellaneous events and public opinion，Targets should be proposed from the front，Clarify the relationship between the public and the target interests，The correct direction to point forward for the people，Give full play to the positive guidance of public opinion propaganda。

third，The demonstration effect of the target behavior provides the most direct driving force for positive public opinion publicity。Establishing goals and action to achieve the goal can directly affect and change the public's attitude and view，The power of the example is endless。Earthquake in Wenchuan、In front of the new crown pneumonia，The actual actions adopted by the party and the government have directly led public opinion orientation，and some public opinion crisis，It is often caused by the disposal of the disposal behavior。Positive public opinion propaganda should be publicized and reported to achieve the advanced Bet365 app download deeds and typical characters that emerged to achieve the common goals of the people，"It should be investigated and analyzed and praised by typical good people and good things in various places，Make the whole party align with these good models，Promoting righteousness，overwhelming evil qi "。

　　Create a good public opinion environment for the realization of national rejuvenation

In the era of all media，Except for news information services、Outside the communication platform with media attributes and public opinion mobilization functions，Everyone may become the initiator of public opinion，and the transmission speed faster，The range of influence is wider。Under the situation of the publicity and guidance of public opinion propaganda guidance，The supervision and management of the functional department's publicity of public opinion is transformed from "management position" to "control world"，Implement the principle of party management media，Strengthen the leadership of the party's propaganda for public opinion，Requires to adhere to target -oriented，Innovative ideas and methods，Comprehensively improve the level of supervision and management of public opinion publicity。

First，Strengthen forward -looking research and target standard construction，Strengthen the supervision and management of public opinion propaganda guidance。Strengthen the preview research on the party's struggle goals and policy strategies in the new era，Research and formulate public opinion propaganda guidance goals and standards，Clarify the limit and negative boundaries and the list of matters，The weight of the Standard Indicator of the Directability，Perform layers of decomposition from top to bottom，Clarify the responsibility of the relevant units、Right、Li and properly open，In order to carry out public opinion evaluation and supervise、The evaluation provides the basis。Regularly check the implementation of policy strategies and the completion of the goals，The entire process of supervision and testing through the publicity of public opinion，Timely correction bias。Strengthen the pre -judgment of the public's attention and thinking tendency analysis，Timely study providing the correct goal direction and guidance strategy，bet365 best casino games Develop a public opinion crisis response plan，Actively prevent and resolve the "Black Swan" and "Gray Rhino" incident。

2，Strengthen public opinion publicity mechanism and efficiency construction，Strengthen the main responsibility and supervision responsibility of mainstream media。Strengthening the construction of internal operation mechanisms and external regulatory mechanisms with the goal of improving effectiveness in the vision of the whole media，Improve institution、Perfect system、Optimized program、With strong manpower and material resources，Effectively improve the comprehensive ability and operating efficiency of the competent department and functional units。Clear rights and responsibilities，Mainstream media must dare to face the problem，Good at public opinion evaluation，Claims and clarify the views and claims in the form of comments，Can't people Yun Yiyun、Ambiguous，Even posting an error view，To give full play to the role of the demonstration of mainstream media。Strengthen the supervision of mainstream media to all sectors of society and other media，Good at discovering various problems、Insurance and wrong words and deeds，Good at objective reports and conduct positive evaluations，Good at all the wrong words and deeds of the same misunderstanding and hostile propaganda。

third，Strengthen the construction of the entire media supervision and management system and accountability mechanism，Punishment and defense and create a healthy public opinion environment。The main body of public opinion for the entire media、Characteristics and communication methods，Establish and improve an institution、Regulations、Team and Technology's all -round supervision and management system for protection。Strict supervision and supervision of various words and deeds that violate party and national policies and regulations and political directions，Quickly prevent the spread of improper remarks，The scope of the control effect and the adverse effects。Improve and optimize accountability mechanism，Clarify illegal matters and lists，Division of public opinion subjects，Clarify different accountability bet365 Play online games methods and punishment measures，Public accountability basis、Process and results。At the same time, establish and improve the protection mechanism of proper words and deeds for public opinion，Support and encourage public opinion subjects to publicize party and national policy policy，Post positive information and correct guidance comments，Carry out a healthy upward learning、Training and entertainment activities，Create a good public opinion environment for the Chinese dream of the great rejuvenation of the Chinese nation。

　　(The author is the executive dean of the Marxist College of Hebei Normal University、Professor; Associate Professor of Marxism College of Hebei Normal University)