The mobile client APP launched by the Central Propaganda Department "Learn Powerful Power"，Persist in mobile priority、Content dominance and user first principle，Create a new engine with new media and new applications，To promote Xi Jinping's new era of socialist thought with Chinese characteristics，expanded new channels、Gathering a new form、Cultivated new audience，Form of the theoretical spread、Content and effect new。

From "Auditorium" to "Supermarket"，Rich mainstream value structural supply。The requirements of General Secretary Xi Jinping，"Adaptation to the public、Differential communication trends，Accelerate the construction of a new pattern of public opinion guidance "。"Learn the Powerful Power" actively cope with the new changes of communication methods and audience characteristics，Dedicated to build a new platform for differentiation differentiation of the Internet mobile terminal，Moving theoretical communication from preaching "Auditorium" into its own "Supermarket"，Realized the supply -side structural reform of the content and form of communication，Formed a full range、Multi -layered、Stereo mainstream Bet365 lotto review public opinion matrix，Jana has rich categories、Diverse positive publicity information，Covering the theoretical communication almost all themes、Ten and Type，setting up pure theoretical channels such as "New Thought", "Nineteen Time" and "Learning House"，Only the "New Thought" channel has set up 11 column sections such as important speeches。Click to enter the theoretical "Supermarket"，From large application to small sections，From the main channel to the sub -column，From dynamic information to theoretical articles，From important speeches to interpretation and interpretation，Everyone who is walking in it has a full sense of gain，You can autonomously "order" for free "shopping"，Select the "Radio" button to rest eyes "Listen theory"，Open the "TV Station" switch to "see theory"，There are also theoretical learning content of diversified full -chain at different levels，Make the "New Thought" channel a holographic media for theoretical communication。spread theory、Users who accept and learn traditional preferences，Period of thought、Academic viewpoints need to be studied deeply，You can also subscribe to the People's Daily、Guangming Daily、Seeking the client。This is rich in content、Powerful theoretical communication mobile "supermarket"，Make Bet365 app download up the traditional lecture、Broadcast、TV、Shortboard for newspapers，It is highlighting the new advantages of the development of the media deep integration。

From "audience" to "user"，Expand the mainstream value influence。General Secretary Xi Jinping pointed out，"Where is a person，Where is the focus of publicity work? "。overwhelming news clients and various social media，The source of the first information for cadres and the masses has become the first information source。"Learn the Powerful Power" Focus on the theory of the theory and effective reach and accurate coverage，Use big data、Cloud computing and other new technologies gathered to attract learners，transforms the audience from the "audience" to specific "user"。First, the audience can choose to accept the field and study status，Both can read the important article published by General Secretary Xi Jinping published in the Magazine of "Shi Shi"，Watching CCTV pushed "Learning New Vision" or political theory documentary，You can also read an instantaneous reading of "Pinglei", "Classification of the Scriptures"，You can also exit or enter the study。Although the theoretical preaching is a positive sitting、Ear -to -face ritual sense，But because of random learning, he can better take care of individual interests and bet365 Play online games wishes，At the same time, it is accompanied by the dissemination and release and activating the motivation of the audience，greatly improved the efficiency and effect of theoretical communication and acceptance。Second, pay attention to observe the user experience and strengthen interaction，Whether it is the interface visual experience、Channel column settings，Still content update and click link speed，and video viewing、Download、Forwardlessly reposted，Its aesthetics、Comfort and fluency far exceed other mobile applications。Not only does it specialize in the "Learning House" service column，and open the comment area under each content，It is convenient for each user to publish learning experience and experience; set up WeChat in the sharing link、SMS、Nailing and other target paths，Expand the range of interpersonal communication circles。Third is to actively respond to the theoretical learning appeal of youth groups such as college students，In the discourse system、Content form and communication method more fashionable，"Socialism" Somewhat Tide "", "Super Burning in this era", etc.，All are young people invented the creation of popular web words，This lively words are common in the title and tweet of "learning power"，Let the young students have nothing to do with the bet365 Play online games theoretical spread of fresh winds，University campus uses a strong country platform to search and collect learning materials.。Proof of facts，"Learn the Powerful Power" user stickiness and loyalty is significantly improved，Airport、Station、Bus、Subway can be seen everywhere in the subway。

From "Communication" to "Application"，Promoting the precision value of mainstream value。General Secretary Xi Jinping calls on us to enhance the sense of urgency and mission，"Drive the 'algorithm' with mainstream values，Comprehensive improvement of public opinion guidance ability "。"Learning the Power" has achieved theoretical communication content and means innovation，Communication content changes from monotonous "high -headed charters" to rich "self -selected menu"，Direction mode from one -way "instilling" to diversified "interaction" transfer，Accepting attitude has gradually transformed from a single "want to learn" to active "I want to learn"，Resource Collection、Reasonable structure、Different Development、Coordinated efficiency，A "algorithm" -led all -media communication system is basically completed。Introduction to key technologies in content production and user services，From theoretical communication platform to comprehensive application service platform，Applications that change Bet365 lotto review the communication behavior of the audience into a "algorithm" -dominated application。Among them, "I want to answer questions", "learning report", "learning points" section，I have borrowed the puzzle in mobile games、Incentive mechanisms such as breakthroughs，Recently, the "Learning Power" platform has launched learning points exchange traffic and book vouchers，enhanced the fun and attractiveness of theoretical learning;，Refer to the integration and openness of other mobile phone applications，expanded platform storage、Discussion、Shopping and other new functions; "I want to talk", "Service Phone", "Live Prize" section，Some successful experiences and practices of common social media introduce common social media，Give the theoretical communication platform more fashionable meaning and popular color。I believe precise push through reading habits and legal customization，Big data、Customization of theoretical content of cloud computing and artificial intelligence，"Learning Strong Power" will build a new engine of more powerful theoretical dissemination。

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