General Secretary Xi Jinping pointed out at the ideological and political work conference of colleges and universities in the country，"To insist on using the Lide Shi as the central link，Through the whole process of ideological and political work throughout education and teaching，Realize the whole process、Education all -round，Efforts to create a new situation in the development of my country's higher education "。The importance of ideological and political work in colleges and universities is self -evident，But how to transform because of things、Enter due to time、New? Different times have different choices，Integrate short video into the ideological and political education of contemporary college students，It is a new attempt for melting media era。

Short video，refers to within 5 minutes、High -frequency push、Video content suitable for watching at the time of mobile status and casual fragments，Sometimes it refers to the mobile short video of about 15 seconds。Short video has extremely distinctive self -media attributes、Energy dissemination of the change of nuclear cracks、Interactive communication method、Gort -rooted communication content、Fragmented communication features。In modern life of time fragmentation，Short video won a huge market in a very short bet365 live casino games time，As of the end of June 2019，China's short video industry users exceed 820 million，Short video Monthly per capita use of more than 22 hours。Like other new things in the Internet era，Users of the short video platform show the distinctive features of young age。According to the "2019 China Network Audiovisual Development Research Report",，Short video loyal use households，Groups under 30 years of age account for nearly 70 %，Nearly 40 % of the student group in the school。Douyin、Short video app represented by Kuaishou has become a Weibo、"Phenomenon -level" mobile phone application after WeChat，It is deeply changing the ideological concepts and lifestyles of contemporary college students。

Analysis from the cultural level，Short video itself is neutral，It is an important part of social spiritual culture，Its popularity is the richness and diversity of the current social spirit and culture。College students found the network space of entertainment in short videos，At the same time of getting more attention and discourse, there are also some problems: some college students are indulging in short videos，It affects normal learning and life; some short videos spread bad values ​​and adverse marketing，The development of the correct behavioral specifications of college students，It also endangers the personal and property security of college students。

Short video is great to attract with contemporary college students，The platform for college students to receive information is more diverse，Diversified bet365 Play online games information receiving platforms have also further affected schools and teachers as the main status of information disseminators and values.，So as to form a huge impact on the ideological and political education of colleges and universities。How to guide college students to make good use of short videos has become a problem for ideological and political work in colleges and universities，How to use short videos to make ideological and political education on college students have become a new challenge for ideological and political work in colleges and universities。

General Secretary Xi Jinping pointed out，Use new media and new technologies to make work，Promoting ideological and political work Traditional advantages and information technology high，Enhance the sense of times and attraction。This has pointed out ideas for colleges and universities to promote ideological and political education by short videos: guided by Xi Jinping's new era of socialism with Chinese characteristics，Make full use of short videos such as young people who are willing to accept，Strengthen the topic settings、Content supply，Establish a global ideological and political education mechanism for the two spaces of reality and the network。

First，You need to create more, better and better short video boutiques，Need to increase the government's supervision，Reinforcement of self -discipline gesture of short video platform。The government further establishes and improves the short video regulatory system，Develop corresponding laws and regulations，Creation of short videos、Audit、Published、Report、Setting bet365 Play online games clear requirements for processing，Let the short video publisher be awesome、Compliance with the law，It is blame for the short video platform to keep the soil、Strengthen self -discipline。Short video creator publisher created in accordance with laws and regulations、Continuously launching the public's favorite short video products; short video platforms to stop the release and spread of bad short videos in time，The quality of the short video content is continuously improved by optimizing the "algorithm" content push system，Establish an incentive mechanism for excellent works，Actively assume the social responsibility of Internet companies。On this basis，Build a good industrial ecology，Create a batch of short videos that contain the excellent culture of the Chinese nation and the spirit of the times，Provides a good foundation for the role of short videos in the role of college students' ideological and political education。

Next，College teachers should recognize the availability of network resources such as short videos，Organize short videos in ideological and political courses and courses，Innovative practice educating people、"Internet+" and "+Internet" two -way paths such as cultural educating people and examples。College teachers must follow the laws of ideological and political work、Law of teaching and educating people、Student growth rules，In short videos with high attention of college students，Earnestly tap the ideological and bet365 live casino games political education resources contained in it，Supplement it into the content of ideological and political curriculum and curriculum，instill unidirectional、Passive ideological and political education mode，Converted into a vivid expression through short video、Active acceptance、Dialogue dialogue on two -way interaction，constantly exploring the role of excavation and strengthening short videos in the ideological and political education of college students。

Last，To increase the participation of teachers and students of universities，Let teachers and students not only become the receiver and user of short videos，It is also necessary to become the creator and spreader of short videos。College teachers participated in the creation and communication of short videos，Combine the combination of explicit professional knowledge with hidden ideological and political education into the short videos created by your own creation，Propaganda positive energy、Promote the main theme，Play your own short video in class and extracurricular，Specifically do a good job of students' ideological and political work。University counselors as ideological workers who deal with students directly，The scope of students' ideological and political education work should be extended to short videos，Speak in the field of short video，Short video that is closely related to student life and learning through creation、Forwarding the Internet celebrity short video that is good for students to grow、Excellent short video like created for students、Excellent short video works with bet365 Play online games higher attention produced by students to guide them as bonus points for comprehensive evaluation to guide students。University students as short video photographers and communicators，It should improve your media literacy and appreciation ability，Persist in the bottom line of law and morality，Video content of the production and communication around the core values ​​of socialism，Consciously resist the vulgar in short videos、Porn、A negative content such as violence。

The ideological and political work of colleges and universities is fundamentally done as a good job of students，Short videos can be surrounded by students、Care for students、Service Student，The new "signboard" for becoming ideological and political education in colleges and universities。Society、University、Teachers work together for several aspects，Conform to the requirements of the times，Accurately grasp the characteristics of college students，More and more high -quality short videos continue to improve students' ideological level、Moral quality、Moral quality、Cultural literacy，Finally achieve the educational purpose of "Lide Shuren"。

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