General Secretary Xi Jinping pointed out at the National Conference on Ideological and Political Work in Colleges and Universities，“We must insist on cultivating people with moral character as the central link，Incorporate ideological and political work throughout the entire process of education and teaching，Achieve full education、Comprehensive education，Strive to create a new situation in the development of my country’s higher education”。The importance of ideological and political work in colleges and universities is self-evident，But how to adapt to the situation、Advance with the times、New due to the situation？Different eras have different choices，Integrating bonus bet365 into the ideological and political education of contemporary college students，It is a new attempt in the era of integrated media。

Short video，refers to the duration within 5 minutes、High frequency push、Video content suitable for viewing on the move and during leisure time，Sometimes it refers to short mobile videos of about 15 seconds。bonus bet365 have extremely distinctive self-media attributes、Energy propagation of nuclear fission changes、Interactive communication method、Grassroots communication content、Fragmented propagation characteristics。In modern life with fragmented time，bonus bet365 have won a huge market in a very short period of time，As of the end of June 2019，The number of users in China’s short video industry exceeds 8.200 million，The average monthly usage time of bonus bet365 exceeds 22 hours。Same as other new things in the Internet era，Users of short video platforms show distinct characteristics of being younger。According to the "2019 China Internet Audiovisual Development Research Report"，Among loyal short video users，The proportion of people under 30 years old is close to 70%，Students account for nearly 40%。With TikTok、Short video APP represented by Kuaishou has become the successor to Weibo、The “phenomenal” mobile application after WeChat，It is profoundly changing the ideas and lifestyles of contemporary college students。

Analysis from the cultural level，The short video itself is neutral，Is an important part of social spiritual culture，Its popularity shows the richness and diversity of the current social spiritual culture。College students have found online space for entertainment and recreation in bonus bet365，While gaining more attention and voice, some problems also arise: some college students are addicted to browsing bonus bet365，Having affected normal study and life；Some bonus bet365 spread bad values ​​​​and bad marketing，Hindering the development of correct behavioral norms among college students，It also endangers the personal and property safety of college students。

The huge appeal of bonus bet365 to contemporary college students，Make the platform for college students to receive information more diverse，Diversified information receiving platforms have also further affected the main status of schools and teachers as information disseminators and value transformers，Thus forming a huge impact on the ideological and political education work in colleges and universities。How to guide college students to make good use of bonus bet365 has become a difficult problem in ideological and political work in colleges and universities，How to use bonus bet365 to provide ideological and political education to college students has become a new challenge for ideological and political work in colleges and universities。

General Secretary Xi Jinping pointed out，Use new media and new technologies to make work come alive，Promote the high integration of traditional advantages in ideological and political work with information technology，Enhancing the sense of the times and attractiveness。This points out the idea for colleges and universities to use bonus bet365 to promote ideological and political education: guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Make full use of bonus bet365, a new form that young people are willing to accept，Strengthen issue setting、Content supply，Establish a global ideological and political education mechanism in both real and online spaces。

First，Need to create more, better and higher-quality bonus bet365，Need to increase government supervision，Strengthen the self-discipline posture of short video platforms。The government further establishes and improves the short video supervision system，Formulate corresponding laws and regulations，Creation of bonus bet365、Review、Release、Report、Processing an explicit request，Let short video publishers feel in awe、Abide by laws and regulations，Let short video platforms have the responsibility to defend their territory、Strengthen self-discipline。Short video creators and publishers create in accordance with laws and regulations、Continuously launch short video products that are popular with the public；Short video platforms promptly stop the release and dissemination of bad bonus bet365，Continuously improve the quality of short video content by optimizing the "algorithm" content push system，And establish an incentive mechanism for outstanding works，Proactively assume the social responsibilities of Internet companies。On this basis, we should develop both management and construction，Build a good industrial ecology，Create a batch of high-quality bonus bet365 containing the excellent culture of the Chinese nation and the spirit of the times，Provide a good foundation for giving full play to the role of bonus bet365 in ideological and political education for college students。

Secondly，College teachers should be aware of the availability of online resources such as bonus bet365，Organically embed bonus bet365 into ideological and political courses and ideological and political courses，Innovative practice education、The two-way path of "Internet+" and "+Internet" such as cultural education and role model education。College teachers must follow the rules of ideological and political work、The rules of teaching and educating people、Student growth pattern，In the bonus bet365 that attract high attention from college students，Carefully explore the ideological and political education resources contained in it，Supplement it to the ideological and political courses and the content of the ideological and political courses，One-way indoctrination、Passive acceptance of ideological and political education model，Transformed into vivid concreteness through bonus bet365、Accept actively、Two-way interactive communication dialogue，Continuously explore and explore the role of bonus bet365 in the ideological and political education of college students。

Finally，To increase the participation of teachers and students in colleges and universities，Let teachers and students not only become recipients and users of bonus bet365，You must also become a creator and disseminator of bonus bet365。College teachers participate in the creation and dissemination of bonus bet365，Integrate explicit professional knowledge with implicit ideological and political education into the bonus bet365 you create，Spread positive energy、Promote the main theme，Play your own bonus bet365 in class and outside class，Do a good job in students’ ideological and political work subtly。College counselors are ideological and political workers who deal directly with students，The scope of students’ ideological and political education work should be extended to bonus bet365，Speak up in the short video field，By creating bonus bet365 that are closely related to students’ life and learning、Repost bonus bet365 of Internet celebrities that are beneficial to students’ growth、Like the excellent bonus bet365 created and published by students、Guide students by using excellent short video works that are produced and disseminated by students as bonus points for comprehensive assessment。College students as short video shooters and disseminators，You should improve your media literacy and appreciation skills，Stick to the legal and moral bottom line，Produce and disseminate positive video content around the core socialist values，Consciously resist vulgarity in bonus bet365、Porn、Violence and other negative content。

Ideological and political work in colleges and universities is fundamentally about doing a good job for students，bonus bet365 can completely focus on students、Care for students、Serving students，Becoming the new “signature” of ideological and political education in colleges and universities。Society、College、Teachers work together in several aspects，Conform to the development requirements of the times，Accurately grasp the characteristics of college students，Continuously improve students’ ideological level through more and more high-quality bonus bet365、Political awareness、Moral character、Cultural literacy，Finally achieve the educational goal of “cultivating people with moral integrity”。

　　(Author’s unit: School of bonus bet365, Northwest Normal University)