Industrial thinking、Market -oriented、Farmers participation、Corporate drive、Policy support is an effective way to lead rural tourism development，It is also a magic weapon for tourism poverty alleviation，Consolidate the results of tourism poverty alleviation、Powerful guarantee for deepening the effectiveness of poverty alleviation。

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Tourism poverty alleviation as an important way for industrial poverty alleviation，It is the development of the industry itself，That is, the high -quality development of the tourism industry，Consolidate the results of tourism poverty alleviation，Release the industrial poverty alleviation capacity。Current，Although there are some resource excellent、Policy is good、Poor areas with good industrial foundation，The successful realization of poverty through the development of rural tourism，But the overall level of industrial development is not high，The results of poverty alleviation are still unstable。

With the development of tourism poverty alleviation，Poor areas have greatly improved public services，Road traffic、Come and accommodation reception、Toilet and other facilities have a certain foundation。In the future, we should bet365 best casino games continue to strengthen the construction of foundation and supporting facilities，Fight for projects and fund support，"Hard Environment" for further enhancing the development of rural tourism。At the same time，The focus of tourism poverty alleviation work should also be transferred to the optimization of "soft environment"，Comprehensively improve the quality of rural tourism。First, strengthen standardization management，Use industry standards to guide rural tourism standardized development，Improve management level; second, we must strengthen specialized operations，Provide differentiated rural tourism products according to the needs of different tourists，Improve business capabilities; Third, we must strengthen professional services，Training service skills training for poor farmers，Improve service quality。

　Expansion and promotion marketing channels

"Going out" and "Introduction" are the two key links of rural tourism poverty alleviation，How to let tourist products from hidden villages get out of poor areas，Attract tourists who live in a distant city。Rural tourism poverty alleviation follow -up development is weak，From a market perspective，Mainly lack of a "fast channel" between tourist products and tourists，Therefore, it should be expanding and promoting marketing channels、Create a full article on the supply and demand channel。

One is the combination of online and offline，Contact more target customer groups。For better "drainage"bet365 best casino games ，While using traditional media，Internet technology should also be widely used，Use Weibo、WeChat、Short videos and other means to carry out online marketing，Convert new media "traffic" into "tourist quantity"。The second is to shape the brand image，Improve tourism attraction。Current，The contradiction between supply and demand between rural tourism homogeneity and "seeking differences" psychology is very prominent，Future marketing must play "Battle of the Brand"。Through excavation of local culture and resources，or a new business format for cultural creativity and tourism，or combined with local characteristic labels，Shape a unique brand image，and through online marketing、Public marketing and other manufacturing hotspots，Attract market attention。

　　Innovative tourism poverty alleviation mode

Current，Rural tourism poverty alleviation mainly relies on assistance，The operating mode mainly includes "scenic spots and villages", "capable people with households", "company+farmers", "village collective+farmers", "company+village collective+farmers", etc.。These models have obvious effect on the effectiveness of tourism poverty alleviation，But there are disadvantages in the distribution of poverty alleviation income，The company and the village collectively get the maximum benefits，Poor farmers are still in a passive state of low -level participation。

Travel poverty alleviation emphasizes "people -centered"，That is, the poverty Bet365 lotto review -stricken farmers participated in the development of rural tourism and obtained benefits from it to achieve poverty alleviation。First, drive the poor farmers to participate widely。Promote the peasant cooperative、Farmers small and micro enterprises、Family Farm and other participation forms，Drive individual participation with group participation。The second is to broaden the channels of poor farmers' participation。Except the transfer of land operation rights、Assets shares and other forms participate in rural tourism development，It also encourages poor farmers to operate farmhouses、Travel workers and agricultural and sideline products are involved in rural tourism development。Third is to ensure that farmers operate the main position。Encourage poor farmers to start their own business、Autonomous operation，Exploring the "growth" participation mode operated by farmers，Changing depends on the outside world to help passively getting passive poverty alleviation as active poverty alleviation。

　Create an industrial integration of poverty alleviation chain

Leading enterprises are industrial poverty alleviation、The main force of precision poverty alleviation。Poverty alleviation in future travel、During the poverty alleviation process，Leading enterprises should actively play their own advantages，greater strength support、Deeper to participate in rural tourism development in poor areas，Improve the interest connection mechanism with poor farmers，bet365 live casino games Driven poor farmers from poverty alleviation。

First，Encourage leading enterprises to start tourism development companies in poor areas or lead the formation of rural tourism cooperatives，Vigorously cultivate ecological recreation、New travel formats such as leisure vacation。Support leading enterprises to create tourist attractions in poor areas、Resort，Create a batch of high -quality farmhouse、Features B & B、Ecological courtyard、Leisure Farm and Agricultural Theme Park。Second，Relying on leading enterprises to build industrial parks、Base, etc.，Give full play to the gathering effect of poverty alleviation projects，Create agricultural travel、Industrial Travel、Business Travel、Cultural Tourism Industry Integrate Poverty Alleviation Chain，Forming agricultural planting、Ecological breeding、Agricultural products are deep processing、Specialty Product Sales、Traveling and tourism industry circular economy model，Provide more employment opportunities for poor farmers，Let poor farmers share the value -added income of the integration of rural industries。

　　Constructing a long -term mechanism for poverty alleviation for tourism

Rural Tourism Poverty Alleviation Agricultural District Change Scenic Area、Product Change Products、Green Water Green Mountains Change Jinshan Yinshan，cannot be separated from the support of poverty alleviation policies。Especially after achieving a certain amount of poverty alleviation，It should also maintain policy stability，Build a long -term mechanism bet365 live casino games for tourism poverty alleviation。

1 is to enhance industrial status。Encourage and support conditions for poor areas to cultivate rural tourism into characteristics、Advantage、Leading industry，upgrade the tourism poverty alleviation from the "work starting point" of poverty alleviation to the "valid way" for industrial cultivation，Give greater strength policy support。Second is to improve the factor protection。Formulate finance、Finance、Employment incentive policy，Promote funds、Land、Technology、Talents and other elements more flow to poverty -stricken areas，Injecting new kinetic energy into rural tourism poverty alleviation。Third is to strengthen evaluation and inspection。Build economic benefits、Evaluation system composed of social benefits and ecological benefits，Evaluate the effectiveness of tourism poverty alleviation，Ensure that true poverty alleviation、Poverty alleviation、Not returning to poverty。

　(This article is the special project of the Social Science Development Research on Social Sciences Development of Hebei Province "Study on Countermeasures for Precision Poverty Alleviation in Taihang Mountains" (201601418) phased results)

(Author Unit: Tourism Research Center of Hebei Provincial Academy of Social Sciences)