Culture is the soul of tourism,Deep integration of tourism and culture,Can improve the quality of tourism products,Rich product type,Enhance the attraction of tourists' consumption,better meet the people's growing good tourism life needs。
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Tourism products injected unique cultural connotation and strong cultural and creative,Can show features,Improve quality,Enhance product attraction。Travel and cultural resources deeply integrates in content,Formed inheritance tourism、Film and Television Cultural Tourism、New Tourism Format of Industrial Site Tourism,greatly enrich the types of tourism products。Tourism and cultural resources deeply integrated in the region,Formed a town of cultural tourism、Theme park、Special Tourism Commercial Street and other tourist destinations,greatly expanded tourism development space。
Tourism is the carrier of culture,Deep integration of culture and tourism,Can promote cultural communication,Prosperous Cultural Industry,Promoting cultural self -confidence,better meets the people's growing good cultural life needs。"Traveling is the basic needs of people",Give full play to the public participation of the tourist public、A wide range of communication,Consumption objects that can expand cultural products,Promoting cultural communication bet365 best casino games and communication。"Tourism is the product of a market economy",Give full play to the creation of tourism in the brand、Market management and other aspects of industrialization、Market -oriented advantage,Can enrich and optimize the supply method and supply type of cultural products,Improve the popularity and competitiveness of cultural products。Tourism can "enlightenment in travel,Apartment Beauty ",Give full play to the educational function of travel,Let culture be appreciated by wider tourists,Use tourism to show cultural self -confidence,Show Chinese culture,Contributions to improving the soft power of national cultural culture。
Cultural Tourism integrates to enable a beautiful life
Overall,Deepen the integration of cultural tourism to empower a beautiful life,You can fusion from the product、Service integration and market fusion find a focus point。
First, focus on promoting product fusion,Provide high -quality cultural tourism products for a better life。Adhere to "Yilong, Rong、The principle of being able to merge "" principle,by activation、Reorganization、Extension, etc.,Make full use of modern technology、Performing Arts、festival activities and other means,Promoting folk travel、Red Travel、Tourism Performing Arts、Theme park、Tourist festivals and other cultural tourism products to develop and upgrade the quality of cultural tourism products。Establish the concept of "culture +" and "tourism +",Promoting cultural tourism and sports、Education、Kangyang and other related bet365 best casino games industries integrate and develop,Constantly cultivate new formats of cultural tourism。
Second is to promote the integration of service,Provide high -quality services for a better life。Adhere to "integration sharing、Complement of Function "Principles,Strengthen tourism function in public cultural service facilities,Support Museum、Art Museum and other public cultural facilities to expand tourism activities,R & D Cultural and Creative Products,Provide services such as travel information consulting,Create public cultural facilities into "taste、Experience "attractions。Incorporate cultural functions in public service facilities in tourism,Support in distribution center、Visitor Center and other places to carry out cultural benefits to the people,Create the public service venue of tourism as a display culture、Important window of experience culture。
Third is to promote market integration,Create an efficient and orderly market environment for a better life。Adhere to "reform and innovation、Unified order "principle,Continuous deepening "decentralization of service" reform,Optimized business environment,Promote the construction of the innovation and entrepreneurial platform of the country and local cultural travel,Cultivate a group of cultural tourism companies,Promoting the integration of market players。Promote the reform of law enforcement in culture and tourism market solidly,Construction in the credit system、Special bet365 live casino games action rectification、Certificate management and other work,Establish a unified and orderly market comprehensive law enforcement,Realize the integration of market supervision。
Firmly follow the road of integration of cultural tourism
Improve the top -level design of the integration of cultural tourism。At present, the "14th Five -Year Plan" of economic and social development in all parts of the country,Take this as an opportunity,The "Fourteenth Five -Year Plan" planning in the integration of cultural tourism in the country。On the basis of carrying out the census of cultural tourism resources and re -evaluation,Detailed planning and special planning of cultural tourism integration in key areas should be prepared as soon as possible,Improve the development planning system for the integration of cultural tourism。At the same time,The content of cultural tourism development should be included in the new type of urbanization、Village Revitalization、Land Space and other related plans,Fully reflect the requirements of "cultural tourism +" and " + cultural tourism" concepts,Promote "multi -regulation and one"。
Accelerate the construction of major projects in the integration of cultural tourism。Combined with the strategy of new urbanization and rural revitalization,Relying on the large number of historical and cultural cities in my country、Famous Town、Famous Village and History and Culture Street,Focus on cultivating a group of cultural tourism integration demonstration counties、Demonstration Village and Demonstration Street。4A、5A -level scenic spots are the focus,In bet365 best casino games -depth digging cultural connotation,Improve the accommodation of the scenic area、Catering and other cultural products,Vigorously introduce the theater、Art Museum and other cultural formats,Focus on the construction of a number of national cultural tourism integration boutique scenic spots and cultural tourism integration development complex。Take a local declaration,Methods identified by the Ministry of Culture and Tourism,Preparation of national cultural tourism integration development key project list,Projects listed in the list in the policy、Approval、Marketing and other aspects should be given key support。
Integrated policy integration policy integration。In terms of fund guarantee,The financial support for key projects of cultural tourism integration should be increased,Increase fiscal funds to purchase public cultural services from social forces; support cultural tourism enterprises through equity transfer、Issuing bonds、PPP and other methods of financing loans,Reduce the threshold for loans; support cultural tourism enterprises to develop intellectual property rights、pledge financing products such as artworks,Expand financing channels。In terms of land use protection,The construction land of cultural tourism projects in various places should be included in the land and space planning,Support the construction of cultural and tourism projects in unused land and abandoned land,Indeed to ensure the needs of cultural tourism industry land。
Strengthening the Integration bet365 best casino games of Cultural Tourism Integration。Cultural and tourism integration is a major change in the field of culture and tourism in my country,It is bound to face a lot of new problems、New situation,This has higher requirements for cadres of culture and tourism system,It should strengthen professional knowledge learning and management ability training,Ensure that the cadre talent team meets the requirements of the new era of cultural tourism。Universities should adjust the professional curriculum setting of tourism,Actively docking the government and enterprises,Increase cultural and tourism integration professional courses,Efforts to cultivate a high -quality cultural tourism practitioner team。Cultural tourism enterprises should increase talent introduction in the field of cultural tourism integration products and cultural and creative products.,In particular, we must pay attention to the introduction of various youth "makers",Let them become a vital army that promotes the integration of cultural tourism。
(This article is the Hebei Social Science Fund Project "Research on the Integration of Tourism Resources Integration (HB17YJ086) in Hebei Province)
(Author Unit: Tourism Research Center of Hebei Provincial Academy of Social Sciences)
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