rule of law is the main path and important link of social governance，It is an important sign of social governance modernization。The healthy and sustainable development of the cultural tourism industry is inseparable from a high -quality rule of law environment。Strengthen the construction of rule of law，It is important to promote the modernization of the cultural tourism market governance system and governance capabilities。In recent years，The domestic tourism market is growing at high speed，2019，The number of domestic tourists exceeds the 6 billion mark for the first time，The national travel per capita in the country exceeds 4 times，Tourism has become a new way of lifestyle。With the enthusiasm of people's travel, it continues to rise，The contradiction between supply and demand is prominent，Market chaos is endless，Give tourists、The operator and supervisor brought a lot of trouble。The development of the cultural tourism industry needs to rely on a good cultural tourism market，and only rely on the market mechanism to drive the subject spontaneously，It is difficult to achieve the improvement of the cultural tourism market，It is also necessary to use the rule of law to ensure the standardized operation of the tourism market。Travel market behavior can only be performed under legal specifications，can we effectively protect the legitimate interests of tourists。So，It is necessary to accelerate the improvement of the protection mechanism of the rule of law in the cultural tourism industry，Actively promote the modernization of the tourism market governance system and governance capabilities。

Jiangsu under the jurisdiction of Jianglinhai，Shao Huai Lake，Rich tourism resources、City Pulse Long，Cross the Yangtze River、Huaihe River North and South，The Beijing -Hangzhou Grand Canal passes through it，own Wu、Jinling、Huaiyang、The four most diverse culture of the Central Plains，is one of the birthplaces of ancient Chinese civilization。In recent years，Jiangsu Province's cultural tourism market is developing rapidly。

March 2020，The General Office of the Jiangsu Provincial Government issued the "Notice on Promoting Culture and Tourism Consumption Measures"，It aims to combine through the current and long -term bet365 live casino games plan，Vigorously improve the level of cultural and tourism consumption in the province，Continue to enhance the people's sense of gain、Happiness sensation。Looking at it specifically，In promoting industrial optimization and upgrading、Expand effective and high -quality supply，Jiangsu Province will create a number of cultural tourism project brands，Among them, guide high -level scenic spots、Travel Resort、Travel style characteristic towns and other plans for planning and construction of a group of small theaters，Create a batch of tourism performing products，until 2022，Cultivate 2-3 tourism performing arts boutique projects with regional brand awareness; develop cultural tourism products and lines with themes theme of the canal，Create the "Millennium Canal · Shuiyun Jiangsu" tourism brand; support cultural heritage land and various cultural venues optimized tourism functions，Support the development of intangible cultural heritage theme travel，Development of cultural tourism products and souvenirs with Jiangsu characteristics。It is worth noting is，This file also points out，To increase the supervision of cultural and tourism market，Strictly cracking down on illegal business behavior; further improve the standardization of public health facilities in cultural and tourism consumer places、Convenient level。This has created a good atmosphere of rule of law for the development of the cultural tourism industry in Jiangsu，Promoting the orderly and healthy development of the cultural tourism industry。

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　Establish and improve the relevant laws and institutional systems of the cultural tourism industry， Standardous industrial policy、Marketing、Marketing、Business talents、Marketing、Legal liability, etc.，is the element of regulating the cultural market、Important means to promote the healthy development of the cultural tourism industry。

Promoting local legislation in the field of culture and tourism。Development of the cultural tourism industry，It is inseparable from the government's top -level design and policy support。The central and local governments are committed to issuing relevant laws and regulations、Policy documents，Further deepen the reform of the cultural tourism industry on the track of the rule of law，Increase the guidance of the development of the cultural tourism industry，Make it more standardized and legal，Sustainable development of the cultural tourism industry。Except for in -depth implementation of existing laws and regulations、Policy documents outside，It should also formulate strategic regulations and policies to promote the development of the local cultural tourism bet365 best casino games industry in accordance with the actual situation and development trend，and protection of cultural relics development、Protection of intellectual property rights of cultural tourism industry、The protection of the consumer rights and interests of tourists has local characteristics、practical、Detailed rules regulations with strong operability、Policy documents。Jiangsu Province actively plays the leading and promoting role of laws and regulations，Starting from the actual development of cultural and tourism reform，Accelerate local legislation process in the field of culture and tourism。For example，2019，The Legislative Research Project of the Jiangsu Provincial People's Congress "Jiangsu Provincial Cultural Industry Promotion Regulations"，According to the compliance method、Highlight local characteristics、A forward -looking requirements，Carry out related research and draft text draft。2020，To create a first -class business environment，Stimulate the vitality of various market entities，Liberation and development of social productivity，Promote high -quality development，The "Regulations on the Optimization of the Business Environment" drafted by the Jiangsu Development and Reform Commission for public opinion from the society。

Establish a sound credit commitment system。Establish a credit commitment system，It is an important measure to improve the modernization of the cultural tourism market governance system and governance capabilities。One aspect，To accelerate the construction of tourism service quality and integrity system，Improve the quality of travel service quality and trustworthy joint incentives and dishonesty joint disciplinary system。Establish a credit commitment system for tourism business units，At the service content、Make a promise in quality and integrity; combined with the "List of Responsibility" and "Right List"，Disclosure of fulfilling the commitment，Promote related actors to establish integrity。On the other hand，Establish and improve the effective acceptance system for tourists，Including hotline complaints to accept phone、Online acceptance system、Tourism Police and Comprehensive Law Enforcement, etc.; Establish a collective lawsuit and legal aid system for tourists，To reduce the time and expenditure of a single tourist to undertake legal litigation。For this，Jiangsu Province actively carried out the "red list" management work，Explore the establishment of an administrative examination bet365 live casino games and approval service "tolerance for acceptance" mechanism; promote the classification management platform of tourism complaints，Accelerate the progress of the complaint，Further enhances tourist satisfaction。

Formulate a legal system that matches the development model of the "Internet+"。In the era of online economy，Develop the cultural tourism industry，We must use Internet technology，Strengthening technical application and promotion brand，Innovative cultural tourism service mode，Accelerate the promotion of brand power transformation and upgrading。Related management departments should actively introduce relevant policy documents，Actively practice administrative reward rules，Matching connection with civil and business rules，Make "Internet+Cultural Tourism" can be dependent on，Standardize the development of cultural tourism industries on the track of the rule of law。One aspect，To support the digital construction of key scenic spots，Promote the full coverage of wireless broadband networks in various scenic spots。For example，At each airport、High -speed Railway Station、Tourism Consultation Center and Tourist Collection Center，Use the Internet to establish digital tourism information while，To strengthen information supervision，Accelerate the formulation of supporting regulations and policies of civil and commercial rules of the offline tourism industry。On the other hand，To continuously improve travel complaints、Travel weather、Travel Guide、Tourism and early warning, the formulation and integration of tourism specifications。

　Promoting the effect of law enforcement reform to ensure the effect of rule of law

Innovative tourism market supervision mechanism，Promote the reform of comprehensive tourism enforcement，It is both an important content of the development of the cultural tourism industry，It is also promoting the brigade of Yixing、Important measures to travel according to law。Actively integrate the administrative law enforcement team in the province of Jiangsu，Formed unity、Efficient tourism comprehensive law enforcement agency，A scientific tourism market supervision administrative law enforcement system and mechanism。

Improve law enforcement management mechanism。Clarify the responsibilities of the administrative management departments and law enforcement departments，Build high efficiency、Coordinated administrative law enforcement management mechanism，It is a comprehensive performance bet365 live casino games of legal duties，Standardize tourism administrative law enforcement，Timely handling travel complaints，Maintain harmony and order、The important basis for the standardized tourism market order。At the level of the local government，To join the public security、Industry and Commerce、Quality Supervision and other departments，Establish and improve province、City、The county's third -level tourism market complaint acceptance mechanism and the joint law enforcement long -term mechanism of the cultural tourism market。For example，Jiangsu Province in -depth implementation of reform requirements，Deep integration culture、Cultural Relics、Publication、Radio and TV、Film and Tourism and other market law enforcement functions，A scientific configuration of internal institutions，Constantly improving law enforcement efficiency。

Continuously improved law enforcement procedures。Difficulties in law enforcement、Law enforcement is not strict is a major obstacle to the sustainable development of the cultural tourism industry。There are more relevant subjects in the cultural tourism industry，Government、Travel Agency、Tourist products、Tourists and even tour guides are the subjects participating，Once a dispute occurs，The cost of solving disputes is high，The difficulty of investigation and evidence is also relatively large，Standardizing law enforcement procedures is to achieve justice law enforcement、Efficient and important guarantee，Therefore，Accelerate the improvement of the administrative law enforcement process of the cultural tourism industry。One aspect，Need to develop according to the development of the cultural tourism industry，Fully summarize and learn from the cultural tourism industry's law enforcement experience，Therefore, law enforcement procedures that adapt to the development of the cultural tourism industry; ensure that each law enforcement link is in line with the law、Regulations，Implement the law enforcement responsibilities to each law enforcement link and law enforcement officer。On the other hand，Need to be based on administrative license hearing procedures，According to the characteristics of law enforcement in the cultural tourism industry，Avoiding、Hearing and other procedures to refine，Formulate detailed law enforcement regulations。

Strengthen the construction of law enforcement teams。The life of the law lies in execution。Strengthening team building is the core of the reform of comprehensive tourism enforcement。One aspect，To further increase training and education，In particular, we must strengthen the publicity Bet365 lotto review and education of policy and law，Improve the comprehensive quality of law enforcement officers，and strengthen the management of tourism administrative law enforcement qualification management，Require law enforcement officers to pass the training examination，After obtaining the qualifications of administrative law enforcement，Fang Fang can engage in comprehensive administrative law enforcement activities in accordance with the law，Ensure the integrity of law enforcement qualifications、Legality。On the other hand，Further strengthen internal law enforcement supervision，Strict liability for law enforcement error，Strict law enforcement rewards and punishments，Ensure the quality and effect of law enforcement。other，The government can appropriately increase the allocation of special funds for cultural tourism law enforcement，Establish a special fiscal expenditure project，Improve the salary benefits of relevant administrative personnel，Give appropriate financial subsidies。Only this，can be reasonable、Reconcentralized the problem of abuse of administrative punishment，can gradually eliminate chaos that is replaced by punishment instead of supervision。Jiangsu Province attaches great importance to the construction of law enforcement teams in the field of cultural tourism，While promoting the integration of the team，Follow function fusion、Business integration、Management fusion; and take the lead in formulating a unified management method for the unified cultural market comprehensive administrative law enforcement personnel，Provides institutional specifications for deepening the management of comprehensive law enforcement teams。

In recent years，Jiangsu Province attaches great importance to the construction of the rule of law in the cultural tourism market，After the efforts of all parties，Regulating the order of the tourism market、Protection and reasonable development of tourism resources、Promoting the healthy and orderly development of the tourism industry，achieved significant results。but，Facing the increasing diversity of the people、Quality tourism needs，The development of the development of the cultural tourism industry in the province is still long，There are still many places that need to be improved。For this，We must continue to strengthen the system construction、Promoting law enforcement reform，Provide necessary support for the development of the cultural tourism industry at the level of the rule of law，Actively respond bet365 best casino games to changes in market demand at the same time，Constantly improving the modernization of the cultural tourism market governance system and governance capabilities。

(This article is the study of cultural and tourism scientific research topics "Research on Administrative Law Guarantee of the Optimization of the Business Environment of the Jiangsu Culture and Tourism Market" (20YB22)、Jiangsu Provincial Department of Justice's government rule of law research project "Research on Administrative rule of law in Jiangsu tourism business environment optimization" (2020JSSF015) phased results)

(Author is an associate professor at the School of Tourism Management of Nanjing Vocational College of Tourism)