News research should face social needs
January 11, 2022 09:32 Source: "China Social Sciences" January 11, 2022, Issue 2327, January 11, 2022 Author: Xie Jinwen

News is a very practical,Disciplines with social functions。Ancient people,"The article is together",Therefore, journalism research must face social needs、Reflecting the characteristics of the times,Make news communication better for society。

The so -called demand,refers to the needs that people can get met。Social needs for news communication,It is the needs and demands that society can get met in news communication。For example,Delivery through news information、Opinion exchange、Propaganda guidance、Public opinion supervision and other functions,Give full play to look at、Communication、Integrated、Innovation、The role of regulation。

Current,There is also a series of problems that need to be solved。For example,What is news,What is a rumor,How to maintain the authenticity of the news,How to incorporate various information into the vision of news work,How to respond to social bet365 best casino games concerns in time、Provide information services、Grasp the orientation of public opinion,etc.。Now,Some articles published in some news communication academic journals to pursue the so -called "influencing factor",The paper is getting longer,The problems discussed are getting farther and farther from social needs。These factors only look at the number of times the average article is cited by other articles,Regardless of the actual role of society。So,Some journals are keen to publish quantitative research results,or there are many data that can be referenced,Summary experience、Discover problems、Articles that propose countermeasures do not care。All these,All need to reintegrate the current journalism research。We need to recognize,Research purpose of journalism,Not to "create articles" in the ivory tower,Instead, we must fully play the functions and functions of news communication,Find out real problems from reality to study,Find the cause and solution from the discharge,Then summarize、rising to theory,To better guide practice。

Bet365 lotto review In the era of mass communication,Journalism research is often based on news of narrow concepts,That is, reports of news value on the mass media。News is defined as a new fact that reflects attention,To be true、Comprehensive、Objective、Justice,The news media should be objective、Neutral、Independent。News Communication Theory Consid by,News is a kind of communication content,To meet the needs of the recipient,News media should pay attention to spreading effects,Give play to the positive function、Prevent negative function。News sociological theory Consid by,News is a kind of information,To meet the needs of society and the public,News media to play a supervision role,News Communication and Media Responsibility、Social regulation is inseparable。

and in the new media、The era of mobile communication,The content of the news spread greatly exceeds the news of narrow concepts。Commander、Media、Dissexual and spreading method,and news communication、The relationship between news media and society,Also changed a lot。So,News bet365 Play online games research should be based on the broad concept of news,The author defines it as true、Fresh、The information required by the propagation object。We should re -examine the process of news communication in today's era、links and methods,and its impact on society,Summary with new concepts and theories、Explanation、Guide new practice。For example,Formed、Develop the theory of news production in the development of users and artificial intelligence,Public space theory aggregated on the network platform,Use the news selection of the algorithm、Processing、Push theory,Contains social media forwarding、News diffusion theory of user sharing and comments,News ecological theory of new relationships with news and society,New change theory of news communication and industry,New theory of news law。

other,Journalism research is not limited to studying news problems,You can also study news communication and its media inquiry history、Reflection now、Grasp the trend。If the author discovered,The duration of the feudal society in China is particularly Bet365 app download long,Slow development at the same time,presents "hypercolicism" features。This is mainly based on the feudal rule of the news media at the time,Lack of benign interaction with the economy and society,Failure to play a positive role in improvement and innovation directly。Another example,Research on Guo Zhenzhi, a professor at Tsinghua University, the frequency of frequency of the words "people" and "public" on the People's Daily,Discovery the word "people" in 1949 The highest frequency appeared at the beginning of the founding of New China,From the 1950s to the 1960s, it showed a downward trend,After the reform and opening up in 1978, it gradually increased,The term "public" with similar meaning is gradually increasing,Show some changes in the Chinese media on the "people" issue。"Media is the message",Study different times in this way、News media of different society,can help us better understand the history and environment of news communication,can also better understand today's society。

In the new media、Mobile spread、Artificial Intelligence Age,In order to do a good job of journalism,On the bet365 Play online games one hand,We should be committed to expanding the field of research,Carry out cutting -edge research。To combine the needs of the times and social development,Actively promote media integration,Use mobile communication、New technologies such as artificial intelligence to create a new pattern of multiple communication。On the other hand,Due to the communication channels and contents of the new media era, they can increase infinitely,So,We have to turn from the channel to the king to the content of the content、Demand is king、The audience is king,Make journalism research can meet the needs of the audience。

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