Exploring the cultural strategy of rural revitalization
September 27, 2022 10:01 Source: "Chinese Social Sciences" September 27, 2022 Author: Li Kanghua

For a long time,The efforts of rural construction in China never stopped。Liang Shuming's "The Theory of Rural Construction"、Fei Xiaotong’s "China China"、Xiao Gongquan’s "Village in China: Empire Control of the 19th Century" and so on,All are important texts that reflect the exploration process。Since the 21st century,Proposal from "building a new socialist countryside",to "Rural Revitalization" is promoted to national strategy,Village as a whole、The ecological space and cultural field of the system,The huge value potential it contains is increasingly manifested。

Urban and rural are just a definition of space characteristics,Division of not quality and disadvantages。The basic connotation of rural culture is to respond to nature、Organic growth、Stability and Success。Culture in the countryside、Life is unfolding,Foreign participation is just auxiliary。This kind of stability of the countryside,It just constitutes a balance of modern life that is changing with the moon。Modern people are mostly crowders in the city and wanderers in foreign countries,The popularity of some rural scenery short videos just bet365 live casino games indicates that modern people have a strong rural complex。So,Rural Culture Revitalization should adhere to continuity、Ethics、Plateral and creative。"Continuousness" is to inherit the veins,New Middle School New,New China with Old,The relationship between reconstruction and land; "ethics" is to have a reflection attitude,Dare to abandon,Learn from rural culture in different regions; "overallness" is to protect the Aboriginal people、Site、Architecture、Craft、Folklore、Diet、Specialty relationships of specialty products,Rural planning、V country style、Xiangbang Culture Synthetic Little Habitat; "Creativity" is to draw resources from ancient and modern Chinese and foreign,Pursue uniqueness,Avoid modelation。such as,Yidu Town, Yongchun County, Fujian Province, during the improvement of the living environment,Based on the concept of building a new non -waste,While the infrastructure is renewed,"Old" Zeng Shi screen、Ancient Well Culture、Mazu's religious belief and other cultural heritage can be completely retained,The residential houses that have been renovated also adopted the new Fujian style of "gray tile", "red brick" and "white wall",Not only improves the external value,and the passing continued unparalleled Bet365 app download historical and cultural heritage。

The past of the countryside is in our hearts,The future of the countryside is on our hands。We can get through industrial intervention、Art intervention and technical intervention,Promote the revitalization of rural culture。

Cultural industry is an important content of revitalizing the rural industry。2022,Ministry of Culture and Tourism、Ministry of Education、Division of Natural Resources、Agricultural and Rural Ministry、National Rural Revitalization Bureau、The "Opinions on Promoting the Revitalization of the Cultural Industry for the Empowerment of the Rural Rejuvenation" jointly issued by the National Development Bank,It aims to incorporate the rejuvenation of the cultural industry into the overall pattern of comprehensively promoting the overall pattern of rural revitalization。The countryside should be based on the in -depth excavation of natural landscape and cultural genes,Cultivate characteristic cultural industries。First, rely on rural living habits and local people's conditions,Combining traditional local culture with modern aesthetics,Integrate the traditional humanistic resources with the modern production system,Creative transformation and innovative development of rural cultural resources。Second, excavate excellent traditional folk festival Bet365 app download resource,Cultivate festivals exhibition industry with local and national characteristics。Folk Customs Festival、Agricultural solar terms and traditional events are inherited Chinese excellent traditional culture、An important carrier for promoting the organic integration of the three production。Third, on the basis of the construction of rural ecological aesthetics,Utilize the natural coupling of culture and tourism,The organization has a sense of ritual、Participation、Scenic village innovation activity,Promote the integration of rural cultural tourism。

Art creators are an important means to activate rural aesthetics。"Xucun Plan" initiated in 2007、The "Bishan Plan" initiated in 2011、The "Guizhou Yufu Village Art Plan" initiated in 2016,All are sinking to contemporary art under the promotion of art intervention in art intervention、Cultural practice of public art going to the countryside。Art intervention in the countryside is not just a simple village Ronghuan,Instead of comprehensive aesthetic creation。The construction of art hometown contains an artistic life,Need to think about the "relationship aesthetics" question,For example, whether it is an art or social orientation,Is the regeneration of art or the regeneration of the countryside。To Bet365 app download promote the diverse development of local art,Art creators need to be involved in local knowledge。

Digital technology is an important link to connect the rural world。Contemporary Social high -speed rail、Highway、The emergence of hardware facilities such as the network,Makes the countryside no longer far away。The image of the countryside、Wind in the new media era due to short video dissemination、E -commerce live broadcast instead of "raising in the deep girlfriend's unknown",Village resource endowment、National skills have achieved innovative development due to the empowerment of digital technology,Cultural Consumption in the countryside、Product marketing also realized the expansion of market space due to the empowerment of digital technology。Xinhua Village, Heqing County, Heqing County, Yunnan Province,Villagers can excavate local resource characteristics by in -depth excavation,Vigorously develop silver copper production and processing,Give silverware to new cultural connotation and aesthetic value,Relying on the "Internet+" platform at the same time,Introduction of digital platforms such as live broadcast e -commerce,Realize the online and offline sales of silverware。

Mr. Liang Shuming thinks,"Village Construction,Real Non -Building Village,It is intended to build Bet365 lotto review the entire Chinese society "。The countryside is the birthplace of the traditional culture of the Chinese nation,Ethnic rejuvenation,The rural must rejuvenate。Currently rural cultural construction in public services、Special Town、Rural Tourism、Village protection and other aspects have achieved a series of achievements,Loss of the population at the same time、Elderly problems such as rural areas have not been effectively solved,New production and lifestyle challenge to traditional culture,Standardized、Modified modern culture on the impact of rural characteristics has occurred from time to time。Rural revitalization needs to re -build people with aesthetic eyes、People and nature、The relationship between people and society,Reappear rural traditional culture with aesthetic path,Stimulate the vitality of rural industries,Optimize rural governance structure,To reach the place "All clean、All beautiful、All are orderly、Ecological livable、can be visited ",So as to achieve the prosperity of the rural industry、Ecological livable、Township Civilization、Effective governance、The overall goal of wealthy life。

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