long time，China’s efforts in bet365 offers construction have never stopped。Liang Shuming's "bet365 offers Construction Theory"、"Russian China" by Fei Xiaotong、"Chinese Countryside: Imperial Control in the 19th Century" by Xiao Gongquan, etc.，They are all important texts reflecting the process of exploration。Since the 21st century，From the proposal of “building a new socialist countryside”，To "bet365 offers revitalization" was promoted to a national strategy，The countryside as a whole、Systematic ecological space and cultural field，The huge value potential it contains is becoming increasingly apparent。

Urban and bet365 offers areas are just the definition of spatial characteristics，Not a distinction between good and bad quality。The basic connotation of bet365 offers culture is to cope with nature、Organic growth、Stability and success。Village culture、Life is unfolding，External participation is only auxiliary。This kind of stability in the countryside，It just constitutes a balance to the ever-changing modern life。Most modern people are crowded in the city and wanderers in foreign lands，The popularity of some short videos of pastoral scenery just shows that modern people have a strong bet365 offers complex。Therefore，The revitalization of bet365 offers culture should adhere to continuity、Ethics、Holistic and creative。“Continuity” means inheriting the context，Old China opens new one，New with old content，Rebuilding the relationship between people and land；“Ethics” means having a reflective attitude，Dare to abandon，Learn and learn from the bet365 offers culture of different regions in a discerning manner；“Holistic” means protecting the indigenous people、Ruins、Architecture、Craftsmanship、Folklore、Diet、Symbiotic relationship with specialty products，Plan the countryside、Country customs、Synthetic niche of bet365 offers culture；“Creativity” means drawing on resources from ancient and modern times, both at home and abroad，Pursue uniqueness，Avoid patterning。For example，Yidu Town, Yongchun County, Fujian Province is in the process of improving the living environment，In line with the concept of building new rather than discarding old，While the infrastructure is getting a new look，The "old" Zeng's screen、Gujing Culture、Mazu religious beliefs and other cultural heritage are completely preserved，The renovated houses also adopt the new Fujian style of "gray tiles", "red bricks" and "white walls"，Not only improves the external appearance，And pass on the non-renewable historical and cultural heritage。

The bet365 offers past is in our hearts，The future of bet365 offers areas is in our hands。We can intervene through industry、Artistic intervention and technological intervention, etc.，Promote the revitalization of bet365 offers culture。

Cultural industry is an important part of revitalizing bet365 offers industries。2022，Ministry of Culture and Tourism、Ministry of Education、Ministry of Natural Resources、Ministry of Agriculture and bet365 offers Affairs、National bet365 offers Revitalization Administration、Opinions on Promoting Cultural Industries to Empower bet365 offers Revitalization jointly issued by the China Development Bank，Aims to integrate the cultural industry’s empowerment of bet365 offers revitalization into the overall pattern of comprehensively promoting bet365 offers revitalization。bet365 offers areas should be based on in-depth exploration of natural landscapes and cultural genes，Cultivation of characteristic cultural industries。First, rely on bet365 offers living habits and customs，Combining traditional local culture with modern aesthetics，Integrating traditional humanistic resources with modern production systems，Realizing the creative transformation and innovative development of bet365 offers cultural resources。The second is to explore excellent traditional folk festival resources，Cultivation of the festival and exhibition industry with local and national characteristics。Folk Festival、Farming solar terms and traditional events are the inheritance of China’s excellent traditional culture、An important carrier to promote the organic integration of the three industries。The third is based on the construction of bet365 offers ecological aesthetics，Utilize the natural coupling between culture and tourism，The organization has a sense of ritual、Participatory、Scenario-based bet365 offers innovation activities，Promote the integration of bet365 offers culture and tourism。

Art creation is an important means to activate bet365 offers aesthetics。“Xucun Plan” launched in 2007、“Bishan Project” launched in 2011、The "Guizhou Yubulu Village Art Project" launched in 2016, etc.，All are driven by the concept of art intervention in society and the sinking of contemporary art、Cultural practice of bringing public art to the countryside。Art intervention in the countryside is not just a simple renovation of the village，But a comprehensive aesthetic creation。Artistic bet365 offers construction contains an artistic life，Need to think about the issue of “relational aesthetics”，For example, whether it is artistic or social，Is it the regeneration of art or the regeneration of the countryside。In order to promote the diverse development of local art，Art creation requires in-depth involvement of local knowledge。

Digital technology is an important link connecting the bet365 offers world。High-speed rail in contemporary society、Highway、The emergence of network and other hardware facilities，Make the countryside no longer far away。The image of the countryside、Fengwu is spread through short videos in the new media era、E-commerce live broadcast and no longer "raised in a boudoir unknown to people"，bet365 offers resource endowment、National skills have achieved innovative development due to the empowerment of digital technology，Cultural consumption in bet365 offers areas、Product marketing has also expanded its market space due to the empowerment of digital technology。In Xinhua Village, Heqing County, Yunnan Province，Villagers dig deep into local resource characteristics，Vigorously develop the production and processing of silver and bronze wares，Give silverware new cultural connotation and aesthetic value，Also relying on the "Internet +" platform，Introducing digital platforms such as live streaming e-commerce，Achieving simultaneous online and offline sales of silverware。

Mr. Liang Shuming thinks，"bet365 offers Construction，Not actually building a village，Intended for the construction of the entire Chinese society”。The countryside is the birthplace of the traditional culture of the Chinese nation，The nation must be rejuvenated，The countryside must be revitalized。Currently bet365 offers cultural construction is in public service、Special Town、bet365 offers Tourism、A series of achievements have been made in village protection and other aspects，Population loss at the same time、Old problems such as bet365 offers hollows have not yet been effectively solved，The challenges of new production and lifestyle to traditional culture，Standardization、New issues such as the impact of standardized modern culture on bet365 offers characteristics occur from time to time。bet365 offers revitalization requires the use of aesthetic vision to reconstruct people and people、Man and nature、The relationship between people and society，Recreate bet365 offers traditional culture through aesthetic approach，Stimulate the vitality of bet365 offers industries，Optimize bet365 offers governance structure，To achieve "everything clean" in the place、Both are beautiful、Everything is in order、All are habitable、Everyone can visit”，Thus achieving the prosperity of bet365 offers industries、Ecological and livable、bet365 offers Civilization、Effective governance、The overall goal of living a prosperous life。

　(The author is the deputy dean bet365 offers School of Media and Communication, Shanghai Jiao Tong University、Professor)