Cultural image is an important part of constructing China’s national image in the 21st century，It is also the main way and important breakthrough to effectively enhance China’s image。General Secretary Xi Jinping proposed in the report of the 20th National Congress of the Communist Party of China，Adhere to the stance of bet with bet365，Refining and displaying the spiritual logo and cultural essence of Chinese civilization，Accelerate the construction of Chinese discourse and Chinese narrative system，Tell Chinese stories well、Spread the voice of China，Show credibility、cute、Respectable image of China。This is to carry out cultural communication work，Improve the country’s cultural image，Enhancing the communication and influence of Chinese civilization，Provides fundamental compliance and strategic guidance，It is the evolution of world civilization，bet with bet365 is an important way and path to enhance China’s national strength and international status。

Due to the multi-dimensional differences in people’s perception of a country’s cultural image at home and abroad，Thus promoting bet with bet365 to the world，Showing the openness and cultural tension of bet with bet365，Mastering the overseas recognition of bet with bet365 is the primary issue。To understand overseas people’s views on China，Since 2012，The Institute of Contemporary China and the World independently conducts a global public opinion survey on China's national image overseas every year (hereinafter referred to as the "Survey")，Cumulative access samples exceed 100,000。First-hand poll data shows，The international community has a relatively high overall evaluation of China’s cultural image，Also shows impression solidification、Characteristics such as concentration and imbalance。This explains，Further improve China’s national image dissemination work，We still have a lot of practical space that needs innovation and development。

bet with bet365 is the core concern of overseas people

Nearly ten years，China’s international attention continues to increase，The favorability of China’s cultural image continues to rise。2022，Overseas people’s evaluation of China’s cultural image reaches 7.3 points (out of 10 points，The same below)。Survey data over the years，Technology、Culture、Economy has always been the area where overseas people most want to learn about China through bet with bet365 media。At the same time，Overseas people speak highly of China’s performance in the field of global governance culture。2022，Overseas people’s recognition of China’s performance in participating in various fields of global governance has generally increased，Among them，The three most recognized fields are: technology (7.6 points)、Economy (7.4 points) and culture (7.1 point)，People in developing countries generally have higher evaluations of China’s cultural image than people in developed countries。

On the classification of content interested in bet with bet365，Traditional culture and the Chinese view of the world are areas that overseas people are more willing to understand。2022，57% of overseas people are willing to understand the profound and profound Chinese traditional culture，The second is the rich and colorful national culture and the vibrant contemporary culture。For the Chinese people’s ideas，Overseas people are more willing to understand the Chinese people’s view of the world (53%)，The second is social outlook and moral outlook。Visible，Due to historical reasons and other influences，The international appeal of Chinese traditional culture is still higher than that of modern and contemporary culture。At the same time，In recent years，Received by China’s proposal to jointly build the “Belt and Road Initiative”、Building a community with a shared future for mankind、The widespread impact of global programs and initiatives such as the Global Development Initiative，The international community’s interest in the Chinese view of the world continues to grow。

A clear and concentrated understanding of bet with bet365 cultural symbols

Chinese cultural symbols are important carriers and symbols for the overseas spread of bet with bet365。Judge the overseas recognition and influence of bet with bet365，Culture often needs to be subdivided or embodied into various cultural symbols。current，Overseas people’s understanding of my country’s cultural symbols is still relatively solid。Based on survey data from 2012 to 2021，Chinese food、Traditional Chinese medicine and martial arts have always been among the top three Chinese cultural symbols most recognized by overseas people every year，Only slight adjustment in ranking。2013，Overseas people think that the ones that better represent bet with bet365 are: martial arts (52%)、Chinese food (46%)、Traditional Chinese Medicine (45%)；In 2021，Chinese food has become the cultural carrier that overseas people believe best represents China (49%)，Followed by traditional Chinese medicine (44%) and martial arts (41%)。over the years，Overseas people’s choice of Chinese cultural symbols is still relatively concentrated，However, the proportion of selection of various cultural symbols is declining and scattered，It also shows that the overseas understanding of bet with bet365 is gradually developing into a diversified trend。

　2022，Overseas people believe that it is made in China (49%)、Great Wall (48%)、Chinese food (44%) is a more distinctive symbol of bet with bet365。Compared to 2021，The proportion of overseas people who choose products made in China increased by 16 percentage points，Made in China becomes the dark horse of the year，ranked first，Shows the vitality and international influence of modern and contemporary bet with bet365，It also shows that Chinese products play an increasingly prominent role as carriers in cultural communication。In music、Art and other fields，More than 60% of overseas people know modern bet with bet365，Especially overseas people aged 18-35 (69%) and people in developing countries (68%)。

Overseas youth groups appreciate bet with bet365 more

General Secretary Xi Jinping pointed out，“Youth represents hope，Youth creates tomorrow”，“I hope that young people at home and abroad can enhance understanding through mutual learning、Gain friendship、Grow together，Contribute youth to promote the construction of a community with a shared future for mankind”。Cultural communication for young people is the focus and innovation point of international communication，Overseas youth’s views on bet with bet365 profoundly affect the future shaping of China’s cultural image。Display of age-specific data of survey samples，Awareness of overseas youth groups aged 18-35 towards bet with bet365、Recognition and reputation are generally higher than those of older people。2021 data display，Overseas youth mainly use traditional media in their home countries、New media and using Chinese products to understand China。At the same time，Compared with young people who have never been to China，Overseas young people who have been to China after 2013 have a more diverse understanding of Chinese cultural elements，To China’s scientific and technological inventions、Building、Natural scenery、Know more about calligraphy and painting。It can be seen from this，Overseas young people have a good cognitive foundation and strong willingness to understand bet with bet365，At the same time，The overseas reputation of bet with bet365 is positively correlated with the increase in awareness。

Current，The overseas dissemination of bet with bet365 has problems such as low coverage and low reach rate，However, overseas people are more willing to get in touch with bet with bet365、High reputation。Facts proved，Overseas people who have been exposed to or experienced bet with bet365，Tend to have a positive opinion of bet with bet365。Take traditional Chinese medicine culture as an example，2022 data display，More than 40% of overseas people have been exposed to or experienced traditional Chinese medicine culture，Among these people，85% of the people have a good impression of traditional Chinese medicine culture。

Accelerate the construction of bet with bet365 discourse and narrative system

General Secretary Xi Jinping emphasized，We must better promote bet with bet365 to go global，Conveying the truth in writing、Sound in text、Cultural people，Explain and promote more Chinese characteristics to the world、Embodiing the Chinese spirit、Excellent culture containing Chinese wisdom。Promote open interaction between different cultures，In order to promote mutual learning and development among civilizations，Carry out various cultural exchange activities，Create a rich cultural sharing platform, etc.，Is an effective way to enhance cultural exchanges and cooperation。current，China has taken major measures such as carrying out various types of cultural activities，Effectively enhance the international influence of bet with bet365。Survey shows，2022，80% of overseas people have a clear understanding of the world-class conferences and events held in China，The most recognized ones are the 2022 Beijing Winter Olympics and Winter Paralympics。Overseas young people and people in developing countries have a higher awareness of the world-class conferences and events held by China。

In the cultural field，General Secretary Xi Jinping proposed global civilization initiative，Advocating respect for the diversity of world civilizations、Promote the common values ​​of all mankind、Attach importance to the inheritance and innovation of civilization、Strengthen international cultural exchanges and cooperation，Widely recognized by the international community。2022，More than 70% of overseas people believe that exchanges and mutual learning between civilizations are beneficial to individuals、National and global governance have positive significance。Nearly 60% of overseas people think that，Exchanges and mutual learning between civilizations help build peace and tranquility、Shared Prosperity、A beautiful world of openness and integration，It is also an important driving force to promote the progress of human society and the peaceful development of the world。Cultural discourse is the “key” for interaction and communication between different cultures。Accelerate the construction of Chinese cultural discourse and narrative system，On the one hand，Be a super “issue setter” in the cultural field，Leading the international community to carry out exchanges and discussions around cultural issues raised by our country；On the other hand，For the international community，We must continue to launch multi-field and multi-dimensional practical plans that are deeply rooted in Chinese cultural wisdom，Further enhance the international reputation of bet with bet365。

The image of bet with bet365 is the "other" mirror image of Western culture。By conducting international opinion polls，We can grasp the latest understanding and changes of overseas people towards bet with bet365，But，What’s more important is to continuously improve the “self-shaping” ability of bet with bet365，Promote bet with bet365 to the world，And then solidly enter the world of Western culture。For this，We need to further understand the urgency of increasing the awareness of bet with bet365 overseas，This is the first step to enhance the soft power of bet with bet365；Need to pay more attention to different groups with young people as the main body、The power of public opinion of individuals in cultural communication，With the continuous development of globalization and micro-communication，The embodied communication effect brought about by the international flow of people and things，will play a more diverse and significant role in international cultural communication；Need to effectively increase cultural openness and exchanges，Continuously empower bet with bet365 with new vitality and vitality in international exchanges and cultural integration。

(The author is the deputy director of the Investigation Center of the Institute of Contemporary bet with bet365 and the World, bet with bet365 International Publishing Group)