Cultural image is an important content of constructing the image of the 21st century Chinese country，It is also the main way and important breakthrough that effectively enhances China's image。General Secretary Xi Jinping proposed in the 20th National Congress of the Party，Persevere in Chinese cultural position，Refine the spiritual logo and cultural essence of Chinese civilization，Accelerate the construction of Chinese discourse and Chinese narrative system，Tell Chinese Stories、Propagate Chinese Voice，Show credible、Cute、Dear China image。This is to carry out cultural communication，Improve national cultural image，Improving the influence of the communication of Chinese civilization，Provides fundamental follow -up and strategic guidance，is the evolution of world civilization，Chinese culture boosted an important way and path to enhance China's national strength and international status。

Due to the multi -dimensional differences in the cultural image of a country at home and abroad，Therefore, promote the better Chinese culture to the world，Show the openness of Chinese culture and cultural tension，Mastering the overseas cognition of Chinese culture is the first problem。To understand the overseas people's views on China，Since 2012，Contemporary China and World Research Institute to independently carry out the global public opinion survey of the Chinese national image overseas each year (hereinafter referred to as "survey")，Cumulative visits to more than 100,000 samples。First -hand poll data display，The overall evaluation of the Chinese cultural image of the international community is higher，At the same time, it also shows impression solidification、Concentration and imbalances bet365 best casino games and other characteristics。This description，Further do a good job of spreading China's national image，We still have a lot of practical space that needs innovation and development。

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In the past ten years，China's international attention continues to increase，Chinese cultural image has continued to rise。2022，Overseas people evaluate the Chinese cultural image of 7.3 points (10 points for full score，Same below)。Data of the survey data over the years，Technology、Culture、Economy has always been the field of overseas people who want to learn about China through Chinese media。At the same time，Overseas people highly evaluate China's performance in the field of global governance culture。2022，Overseas people's recognition of China's participation in various fields of global governance generally increases，Where，The three areas with the highest recognition are: Technology (7.6 points)、Economy (7.4 points) and culture (7.1 points)，People in developing countries are generally higher than those in developed countries。

Classification of content interested in Chinese culture，Traditional culture and the world view of Chinese people are areas that overseas people are willing to understand。2022，57%of overseas people are willing to understand the profound and profound Chinese traditional culture，Followed by colorful national culture and vibrant contemporary culture。The concept of Chinese people，Overseas people want to understand the Chinese view of the Chinese (53%)，Followed by social view and moral outlook。Visible，Due to historical reasons, etc.，The international appeal of Chinese traditional culture is still higher than that of modern and contemporary culture。At the same time，In recent years，It is proposed by China to build a "Belt and Road"、Building a community of human destiny、The extensive bet365 best casino games impact of global plans and initiatives such as global development initiative，The international community's interest in the world's view of the world is continuously enhanced。

Chinese cultural symbol cognition is clear and concentrated 

Chinese cultural symbol is an important carrier and logo for overseas communication of Chinese culture。Judging the overseas cognition and influence of Chinese culture，often needs to subdivide or become various cultural symbols。Current，Overseas people are still solidified by the cognition of Chinese cultural symbols。According to the survey data from 2012 to 2021，Chinese food、Chinese medicine and martial arts have been ranked among the top three Chinese cultural symbols that are most recognized by overseas people each year，Slightly adjusted in only the time。2013，Overseas people believe that the more representative of Chinese culture is: martial arts (52%)、Chinese food (46%)、Chinese medicine (45%); by 2021，Chinese food becomes an overseas public that the cultural carrier that can most represent China (49%)，Followed by Chinese medicine (44%) and martial arts (41%)。Over the years，Overseas people's choice of Chinese cultural symbols, although they are still more concentrated，But the decline and dispersion of various cultural symbol selection ratios，It also shows that the overseas cognition of Chinese culture is gradually showing a diversified development trend。

2022，Overseas people believe that Made in China (49%)、Great Wall (48%)、Chinese food (44%) is a more distinctive Chinese cultural symbol。Compared to 2021，The proportion of overseas people made in China has increased by 16 percentage points，Made in China as a dark horse，Level first，Show the vitality and international influence of Chinese modern and contemporary culture，It also shows that the effect of Chinese products in cultural communication is becoming more prominent。Bet365 lotto review in music、Art and other fields，More than 60 % of the overseas people cognitive Chinese modern culture，Especially overseas 18-35 -year -old people (69%) and developing countries (68%)。

Overseas youth groups appreciate Chinese culture more 

General Secretary Xi Jinping pointed out，"Young representative hope，Youth Create Tomorrow "，"I hope that Chinese and foreign youths will improve their understanding in mutual learning、Get friendly、Common growth，Contribute youth for promoting the construction of a community of human destiny "。Cultural communication facing youth groups is the focus of international communication and innovation，Overseas youth's views on Chinese culture profoundly affect the future shaping of Chinese cultural image。Investigate the age data of the samples，Overseas 18-35 -year -old youth groups' awareness of Chinese culture、recognition and reputation are generally higher than those who are older。2021 data show，Overseas youth mainly through the traditional media of the country、New media and use Chinese products to learn about China。At the same time，Compared with young people who have not been to China，3939_3969，Invention of Chinese science and technology、Architecture、Natural scenery、Calligraphy and painting cognition more。This can be seen，Overseas youth has a good cognitive foundation and strong cognitive willingness for Chinese culture，At the same time，The improvement of overseas reputation and cognition of Chinese culture is positively related development trend。

Current，The overseas communication of Chinese culture has problems and low touch rates，But overseas people have a strong willingness to contact Chinese culture、High reputation。Proof of facts，Overseas people who have been in contact or experience Chinese culture，Often actively evaluate Chinese culture。Take Chinese medicine Bet365 lotto review culture as an example，Data display in 2022，More than 40 % of the overseas people contact or experience Chinese medicine culture，Among these people，85%of the people have a good impression of traditional Chinese medicine。

Accelerate the construction of Chinese discourse and narrative system 

General Secretary Xi Jinping emphasized，To better promote Chinese culture to go global，Taoism with a text、Biography with text、Cultural people，Explain and promote to the world more with Chinese characteristics、Reflection of Chinese spirit、Excellent culture of Chinese wisdom。Promote the open interaction of different cultures，Only to promote the development of mutual learning between civilization，Carry out various cultural exchange activities，Create a rich cultural sharing platform, etc.，It is an effective way to improve cultural exchanges and cooperation。Current，China has carried out multiple types of cultural activities and other major measures，Effectively improved the international influence of Chinese culture。Survey shows，2022，80%of the overseas people have a clear understanding of world -class conferences and activities organized by China，Among them, the highest awareness is the 2022 Beijing Winter Olympics and the Winter Paralympic Games。Overseas young people and developing countries have higher awareness of world -class conferences and activities organized by China。

In the cultural field，General Secretary Xi Jinping proposed the global civilization initiative，Promote respect for the diversity of world civilization、Promote the common value of all human beings、Pay attention to civilized inheritance and innovation、Strengthen international cultural exchanges and cooperation，Get widely recognized by the international community。2022，More than 70 % of the overseas people believe that civilized exchanges and mutual learn from individuals、National and global governance is positive。Bet365 lotto review Nearly 60 % of the overseas people think，Civilized exchange mutual learning helps to build peaceful tranquility、Common prosperity、The beautiful world of open integration，It is also an important driving force to promote the progress of human society and the peaceful development of the world。Cultural discourse is the "key" for different cultural interaction and communication。Accelerate the construction of Chinese cultural discourse and narrative system，On the one hand，To do a good job of super "issuer" in the cultural field，Leading the international community to conduct exchanges and discussions on cultural issues proposed by our country; on the other hand,，For the international community，We must continue to launch multi -dimensional practical solutions that are well -known by Chinese cultural wisdom，Further increase the international voice of Chinese culture。

Chinese cultural image is the "other" mirror of Western culture。Through international public opinion surveys，We can master the latest cognition and change of overseas people for Chinese culture，but，More importantly, constantly improving the "self -plastic" ability of Chinese culture，Promote the better Chinese culture to the world，Then walk into the western cultural world solidly。For this，We need to further understand the urgency of improving the awareness of overseas Chinese culture，This is the first step to enhance the soft power of Chinese culture; it is necessary to pay more attention to different groups with youth as the main body、Public opinion power in cultural communication，With the continuous development of globalization and micro -propagation，The body propagation effect brought by the international flow of people and things，It will play a more diverse and significant role in international cultural communication; you need to effectively increase cultural openness and communication strength，Continuously empowers bet365 best casino games the new vitality and vitality of Chinese culture in international exchanges and cultural integration。

(The author is the Deputy Director of the Investigation Center of the Contemporary China and the World Research Institute of the Foreign Literature and Cultural Bureau of China)