One of the changes in China's social governance environment in the 21st century is the emergence Bet365 app download of the mobile Internet，This is a very worthy of the people's conditions and pictures in my country in the process of national and social governance。This article is simply defined by the Focusing pattern in the mobile Internet，Try to promote our understanding of the mobile Internet，To better recognize and define the current network social governance experience。Focus pattern is the source of understanding the many problems of the current mobile Internet，It is also an important background that national information governance must focus on，It is an important entrance to guide and build a harmonious online society in the future。

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The development Bet365 app download of the mobile Internet，Formally changed people’s daily communication，redefined the way of society's emotions and interaction。For example，In a sense，Mobile Internet eliminates "nostalgia"，The sense of space and distance of people is changed by the development of the mobile Internet。And，From the perspective of the depth and order of social interaction，Social interaction is while playing online and offline，Its density is deepening、Infinitely overlapping，The "sense of field" of social communication has been huge extension。One aspect，This is not available in the traditional way of communication; on the other hand,，Even the traditional Internet cannot have this instant scene。From this perspective，On the basis of the mobile Internet，The way and content of social connection are expanding significantly，At the same time, the mobile Internet has also compiled the order of bet365 best casino games people's daily communication。Traditional research usually pays more attention to the nature of network communication，For example, its virtuality (the technological development of the mobile Internet actually eliminates this virtuality)，There are also technical applications of exploring electronic government affairs，or follow the emotional mode in the mobile Internet、Self -Construction、Social expression。But，Discussion on the group ecology is not sufficient，Rudo News Communication is mainly based on public opinion communication nodes，It does not involve too many group interactive problems。This article hopes to explore the group interactive structure in the mobile Internet ecology。

Behind the phenomenon of many online social phenomena，We must see it effectively，The network group is presenting a focus trend，Focus Trends is the unique social aggregation mechanism Bet365 app download of the mobile Internet era。One aspect，Only in the Internet era can provide such a huge group foundation and communication volume; on the other hand,，Only the Internet can provide the necessary technical support for the point -to -point interaction between the group and between each other。Focus effect is the result of the booming consumer society。The Internet itself is a consumer gathering phenomenon，This provides the material foundation and spiritual source for the Focus of the Internet society。Today's social aggregation features are usually interpreted as "fragmentation"，But this is a surface interpretation。Fragmentation is just a social differentiation surface display，Behind the fragmentation，In fact, there is still a dark structural trend，That is the Focus。Social media is the most typical performance of the layer effect，This article takes social media as an example，Let's analyze the focus effect of the bet365 Play online games changes in network society。The term "Focus" is no stranger to media research，But usually only pay attention to the media effect of the public、discourse divide wild、Materials of the media people and agenda settings，However, the phenomenon of group differentiation behind social media。

　　From Volkswagen to Focus: The biggest public opinion features of the Internet

Production ecology in the discourse of user production content、Public opinion dominated by opinion leaders，and "vertical gathering" network group interactive form，The distribution of crowds in the mobile Internet is neither the collection of the public，It is not an atomic collection，but a situation of distributed gathering according to the topic label，that is, the "Focus Fair"。From the public to the public，is the biggest public opinion feature Bet365 app download of the mobile Internet。

First，The evolution of Volkswagen Media to social media has spawned the dissemination form of "user production content"。The rise of social media has made the public media era facing all audiences、One -way communication pattern is broken，Multi -direction、The disseminated communication pattern gradually forms，User is not only the receiver of information、Commander，More information producer。Users start to actively participate and produce content，The so -called UGC (User Generated Content)。

User production content is the most important feature that is different from the public media in the public.。Today，Whether it is social media or a shared community with consumers as the main body，They are all providing consumers with platforms and opportunities。The original media organizations all transformed into one of the many expression subjects to some extent，Users can express their demands，You can also participate in the topic，Even setting topics。A lot of instant Bet365 lotto review interactive messages、Pictures and even videos were transported to social platforms in time，This constitutes a large amount of media content。Of course，These massive contents have become the basis of "public noise"，irrational expression、Emotional output and other issues will follow。Due to massive information，In addition, a large number of users do not think they are media people，Instead of consumers，These information cannot be used as objects that have been publicly published for censors，Instead, it is regarded as "the right to freedom" and "the right to express"，Then strengthen or even indulge the excessive overflow of the opinion of the expressionist，Even infringing the legitimate rights and interests of other people，Excessive exposure to others on Weibo is a typical case。A more novel and typical user production content case is a barrage -a short comment on the work in the screen during the playback process of film and television works，This is originally a niche video website method，But now it is popular on major video websites，Even to some extent, the word of mouth of related film and television works。But，The "word of mouth" in the barrage is unreasonable，It is also a regular touch of the legal bottom line。

Second，Opinion leaders have emerged in different forces。In past studies，Networks are usually called virtual communities，But actually，The development of Internet technology makes the network more and more real，Even the network platform with live broadcast as the main content。In these online social media，The actor is not a virtual，Instead of structure。The biggest feature of social media is，Opinion leaders become the most energy among them、Internet actor who is vitality and the right to speak。Due to the limited attention of users、Large social bet365 live casino games frequency，Social media is extremely vulnerable to leaders of opinion leaders。The rest of the actors are either followers of opinion leaders，Either a silent watcher。If you want to break the established prejudice of the opinion leader，Unless competitive opinion leader -this is also a reversal on the Internet、The important reasons for extreme phenomena such as hand -tear and scolding war。

Specifically，Opinions in social media leaders are divided into the following two types: organizers with organizational nature and individual opinion leaders。Opinions in traditional media are still active in today's Focus Media，But at the same time，A large amount of grassroots or the names of grassroots leaders exist in the public opinion space of social media。In the current social media form，More prominent individual opinion leaders are distributed in food、Beauty、clothing、Fitness and other fields。Some of them belong to the company，Carefully build by the company，Formulate corresponding marketing strategies according to different audience groups; some are managed and managed by personal operations，Attract users through various forms of content in social media，and show the corresponding influence。

　　Focus Fair: According to the topic "Vertical Gathering"

The so -called Focus in this article，Actually，It means that the group is not a "popular gathering"，Not a fragmented atomic dispersion state，but a "vertical gathering" based on a certain characteristics。The so -called vertical gathering，It means high homogeneity inside the group，In -depth communication at the same time，Forms a solid and sticky community。But at the same time，The barriers between each group are strengthening，The communication between each other is weakening，It even forms an opposing state。

The biggest feature of bet365 live casino games the Focus Fair is，It gathers according to the issue of a certain vertical field，Not a one -dollar gathering like a Volkswagen era，Topics in different vertical fields、Text and relationships are completely different，There are relatively large barriers。In other words，Everyone is mixed with different circles，Do not link between each circle。Another，Focus pattern in accordance with the special rules and values ​​of the specific circle layer，The concept and code of behavior between each other is solidified with the deepening of the communication。This means，They are interacted and deeper in the group because they are increasingly similar，while outside the group, tend to maintain as much circle barriers as possible。Therefore, it can also be said，Focus is a split、Volkswagen with barriers，But the combination and interaction in the people are becoming more and more interested and solid。

Focusing pattern is actually under the circumstances of scale and magnitude，Components paid for the depth and accuracy of exchanges。Between scale and precision，Focus reached a balance。Mobile Internet communicationers and audiences also adjusted their strategies in the Focusing pattern: Communicationers in many dissemination markets、Resources and channels, etc.，Must make communication more accurate and effective。So，A large number of opinion leaders who are targeted at specific people are cultivated，And the audience will also choose to spread the main body that is more useful to them when receiving information capacity。So，Market communicationrs and audiences have reached a consensus in the Focusing pattern，and the two are the increasingly increasing opinions leaders or "net red"。This is the reason for the increasing "Internet celebrity"，"Net Red" is an inevitable product Bet365 app download of the mobile Internet focus pattern，They are the information link center of the market and individuals，It is an intermediary that improves the accuracy of information and reduces the difficulty of choice。

　(Author Unit: School of Public Management, South China University of Technology、National Governance Research Center; National Governance Research Center of South China University of Technology)