Arrival of Mai Su, a hometown of traditional handicrafts, has gone through a long psychological and spatial journey。

Around 2015，No. 4、No. 14 subway line，A large public welfare advertisement with the theme of Mai Su Town, Derge County, Ganzi Prefecture, Sichuan Province，The content includes the daily production and life of local farmers and herdsmen、festival, etc.，Mainly traditional handicraft。The picture is extremely visual impact，Make the audience strongly feel the determination and efforts of the traditional handicraft to move towards the global market and urban society。At that time, the author had worked in the field in Kang District, Sichuan for several years，Mai Su is just a small place in Kang District，I can't help but be surprised: What is the charm of Mai Su Handiculum? Who promoted it to the visual center of urban society?

The location of the author's field is mainly in the village in Muya area in the east of Kang District。At that time，Nearly ten young people in the village study in Maijiu Town。Village and Mai Su are far from the main line of traffic，More than 600 kilometers apart，Before the Tuer Mountain Tunnel runs through，Due to the difficult traffic conditions of the Plateau on Western Sichuan，One way between the two places take three days and two nights。The author's surprise adds a bit: how much is the magical place in the Kang District，Why did Mai Su attract young people in the village? Before the field visit，The author is full of expectations and is out of reach of Mai Su、Dark and bitter imagination。

Summer 2019，The author is invited by a public welfare institution to participate in the field inspection of the local young people's computer Bet365 app download skills，Finally set foot on Mai Su Journey，Visit Zongsa College、Tibetan Hospital (and Pharmaceutical Factory、Tibetan Medicine Heritage School) and many handicraft workshops。After sinking and leaving the field，With the further accumulation of knowledge in the region，The author gradually understands，The three origins of this imagination and the process of arriving in Mai Su have potential theory and practical meaning。

Mai Su is the Tibetan titles of the Maiqu Basin, which traditionally in the Jinsha River,，It means "the place where the gods are left for medicinal materials"，It is an important birthplace of the Nanpai Tibetan medicine; Mai Su is also usually called Zong Sa by outsiders，Represents another dimension outside the secular culture。And the dege belonging to Mai Su is one of the birthplaces of the Kangba Cultural Center and the birthplace of the three major Tibetan culture，Mai Su traditional handicrafts are a strange style on this fertile cultural soil。In particular, what is particularly surprising is，Mai Su's total population is only 5,000 people (less in history)，But there are nearly a thousand handicrafts，Support Thangka、cast copper、pottery、Ceramus sculpture、Painted、Copper carving、woodworking、Weaving、Sewing、Gold and Silver Word Processing, including more than a dozen categories of handicraft tradition。Handicraft traditions not only are still leafy in the daily life of local people，Driven by local governments and elites，Some varieties are like weaving、Clothing、cast copper、Thangka, etc. has moved to the external market，Even attracted international attention，The world's top British St. Martins (Central Saint Martins，CSM) Organize teachers and students every year to communicate with Maiju。Because of the existence of Mai Su，bet365 live casino games In 2020, Dege County was awarded the "Hometown of Traditional Chinese Tibetan Handicrafts" awarded by the Chinese Folk Artists Association。Why a traditional handicraft in a small town of deserted town has such a powerful diversity、vitality and radiation? We need to enter the depths of history and reality to explore carefully。

"Hundred Works" that grows from the context of local culture and society。The source of the Mai Su Handiculum is the division of labor formed by the historic building of the local cultural center Zong Sa。From the early 1980s，With national policy support，Mai Su residents launched local traditional culture reconstruction，But most of the handicrafts required are on the verge of loss。Under the driving local hometown of "Charisma"，Some old artists come forward to open a woodworking and painted class to teach apprentices，At the same time，He also arranged many young people to go to the investment teachers to learn art。Reconstruction lasted for more than 30 years，Traditional handicrafts slowly bloom in the Maiju area.。This is a aspect of supporting the reconstruction of traditional culture through the revival of traditional handicrafts。On the other hand, traditional culture is also in turn to feed and bless the development of Baigong。For example，Local black pottery artists dates back to the artist born in 1820，According to legend, he discovered the two raw materials of "colorful" gold ore and black blue earth and invented the black pottery technology; Great painter。Another example，Mai Su Handicraft Workshop door almost hangs a piece of "Gong Mingming Thangka painting class (or pottery class、Weaving Class) "Paper。These legends and plaques are a kind of effective endorsement for the market that the market is attractive to the market.，The deep fusion of the Mai Su Handiculum Bet365 lotto review and the cultural characteristics of the local society。Visible，In the context with a small population base，Rare diversity and stability in the local handicraft tradition，It is mainly rooted in the tight dependence relationship formed between the resident and the traditional cultural center in the long history。The dual -name system of Mai Su and Zongsa is the key to solving the mystery of the prosperity of local traditional handicrafts。

Comparison with it，At the same time, the dual problem that constitutes the theory and practice is，Village in the eastern region，Traditionally there are two forms of handicraft division of labor: one is to divide the handicraft industry in one village, one town, and even a county.，A craftsman involved in an industry may be hundreds of thousands; the other is a variety of small workshops inside the community in a smaller scale，The number of practitioners is small、Low population ratio，Products need to be produced and live、Marketing sales。Both of them are directly facing the market，and as stated by Jacob Eyferth，Labor division、Relying on each other and exchanges to produce a community。and the soil that grows traditional handicrafts of Mai Su is not horizontal exchange and dependence，It is rather a vertical gift flow or reporting relationship after the formation of the community of the integration center of Zongsa。So，In terms of the more fundamental level of social and cultural significance，The future of Mai Su traditional handicraft depends on the position change of the traditional cultural center in daily life。But there are outside，With the craftsmanship since the 21st century, the handicraft gradually moved towards the external market，and the continuous adjustment and optimization of social governance models in ethnic minorities in the past ten years，Traditional handicrafts face some Bet365 lotto review new opportunities and challenges。

Marketization process driven by local people。Media and researchers for the development of Maiju's handicraft industry，Almost unable to ignore the unique contribution of the local "Karrisma" character。In the author's view，There are three different elite driving modes in the development of the Maiju handicraft industry: the first is to rely on local traditional culture and community residents，Open the road to revival of traditional handicrafts; the second is to use its own social enterprises and collective trademarks to be in line with the external market，The handmade workshop facing scattered sand reconnects and brings it to Beijing and London; the third is the economic thinking of the digital age that keeps pace with the times，The first to push the Maiju crafts on the mobile social and video social platform to the world，Make the workshop get a new commercial gene。Three practices almost fully fit the three different sources of bringing the author to Mai Su: Local culture、Metro Advertising、Computer Skills Training。

On the surface，Driven by the new generation of people，Mai Su traditional handicrafts will enter "productive protection" and product -centric fast lanes。But the surprising thing is，Not only these places capable people，Even many ordinary artisans have rich international flow experience and deep local cultural consciousness。The combination of the two makes the Maiju craft always adhere to some traditional customs，such as Thangka、Buddha statue、A magic artisans must not smoke、Drink、Killing、诳。Persistence of these customs，Make Mai Su handicrafts recognized by consumers worldwide，can also be sold directly in the local market。

National Effects: The solution of the bottom type。Mai Su is within the "Three State Three Districts" scope of precision bet365 live casino games poverty alleviation，Realizing the overall poverty alleviation in 2020，The current revitalization of rural areas is promoting in an orderly manner，Among them, the handicraft industry contributes。Local governments have built ethnic handicraft industrial parks，The leading craftsman who promises to help more than 5 households to establish a file to establish a card poverty -stricken household，You can settle freely for the government for free、The spacious bet365 Play online games "Poverty Alleviation Workshop"。There are 27 poverty alleviation workshop Mai Su，absorbed nearly a thousand apprentices and workers。Local governments also purchase workshops directly，Guidance、Support handicraft products to participate in the exhibition，Invite video social platforms to carry out substantial assistance for handicraft product drainage，Subsidies and upgrades by rating some of them as "non -heritage productive demonstration bases" and "non -heritage training and transmission bases"。These near -pocket -bottomed solutions include a new concept and new pattern of rural skills，Discovery in the 20th Century Social History of A living with Ajebo in "Bamboo as a Sichuan Paper Village" is completely opposite。The latter pointed out，With science、Pursuit of the large -scale industrialization of rational rational，The country has launched the "socialist de -skills" of folk crafts (skill collection)。But in the past ten years, a new social governance model based on precision poverty alleviation and rural revitalization，Especially in the face of ethnic minority areas，It has been transformed into a re -empowerment of rural handicraft skills，and activate rural vitality。In fact，It is under the support of the country's pocket，Most of the handicrafts are still happy to stay in the countryside，and still maintain a calm creative rhythm。

bet365 Play online games "Poverty Alleviation Workshop", "Non -Heritage Productivity Demonstration Base/Training and Training Base" and "Gong Qiao Ming Department of a certain Class" and other plaques at the entrance of the Mai Su Hand Workshop，means country、Society、The market is promoting the hometown of traditional handicrafts in the Kang District to move towards a brand new future。

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