"Digital Poverty Farmers" is a peasant group at the end of the information technology application of the disadvantage of information technology。General Secretary Xi Jinping emphasized，"Let hundreds of millions of people feel more in the results of sharing Internet development"。2022 Central Document No. 1 clearly proposed to vigorously promote the construction of digital countryside，Continue to promote digital technology to empower rural public services，Promote the "Internet+Government Affairs" service extending to the countryside，Deepen information benefit people service。But，While a large number of digital service items are continuously transported to rural society，It also caused a large number of digital poverty farmers to not enjoy the service bonus brought about by rural information technology transformation。Under the inspiration of "Information Cocoon Room"，The "service cocoon house" constructed based on the algorithm mechanism provides new opportunities for digital poverty farmers to share digital services。

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Digital rural strategy，Although information technology is driven to bring a lot of convenience to rural social life，But a large number of digital poverty farmers are more difficult to enjoy the service dividend it brings。The author can realize it through research and development，Three key issues restrict the shared digital service of digital poverty farmers。

First，Digital service supply pays attention to technical thinking and ignores the concept of demand。Under the policy guidance of the Party Central Committee，Governments at all levels are constantly trying to drive digital bet365 live casino games services to sink to rural society to meet the needs of the people。But，During the advancement process of digital countryside，Local governments pay more attention to the construction and optimization of the digital service supply system，Lack of necessary attention to whether farmers can obtain digital services smoothly。Pay attention to digital service platform architecture from the perspective of "supply side",，But if digital services cannot be appropriate and matching with digital poor farmers，Then digital poverty farmers cannot share digital services fairly。

Next，The infrastructure of the supply of digital service lacks "suitable poverty" design。Related interviews by the author's research group in many places show，my country's farmers group (especially farmers in poor areas in the central and western regions) will not use (or cannot be skilled), the number of smartphones is huge。Rural elderly people and young people are on computers、There is a significant gap in the possession and use of digital devices such as mobile phones，Digital equipment share of young people、The usage rate is obviously higher than the elderly。This has the ability to weaken digital poverty farmers to obtain digital services，Gradually form a "service gap" in digital countryside。

Last，There is a gap between the access ability and understanding of digital service supply。Current，Digital poverty -stricken farmers group overall education level is low，Some rural elderly groups have not received educational or only received junior education，Lack of application and understanding of digital technology，Lack of resonance with the understanding and application of smart devices。Most digital poverty farmers represented by the elderly use smart machines that use elderly machines or children to eliminate，The imperfection Bet365 app download of the hardware equipment has also increased to a certain extent.。It is worth noting that，Limited by infrastructure，The digital gap between rural remote areas and other regions will continue to pull abroad，This will further exacerbate the dilemma of digital services in digital poverty -stricken farmers。

　　The algorithm mechanism is digital poverty farmersSharing digital services bring inspiration

One of the key points for measuring the effectiveness of digital rural construction，Whether digital poverty farmers in rural society can share digital dividends fairly。For this，Local government departments shall break through the technical problems of digital introduction and platform structure only from the perspective of "supply side"，And more from the perspective of "demanders" to observe the problem of digital poverty farmers to share digital services。Harvard University Professor Keis Santan proposed the concept of "information cocoon room" in "Information Utopia"，Used to describe the content of the information that individuals only choose or please your information content，Form a personalized information list。Algorithm mechanism is an important driving force formed by "information cocoon house"，You can prefer according to individual value，pleases in information recipients。

Study points out，Although the "information cocoon house" brings potential harm to the formation of social consensus，But the algorithm mechanism that supports the "information cocoon house" can be inspired by digital services for digital poverty -stricken farmers。Specifically，Local governments construct a digital service list based on the digital platform，Dynamic identification and active matching digital poverty farmers group with the intelligent algorithm mechanism，Form "Service Information List of Digital Poor Farmers"，Push personalized Bet365 app download digital services accurately to digital poverty farmers with different needs，and understand the service feedback of digital poverty farmers in time，The benign service relationship between the "supply side" and "demand side" of the digital service，Promoting digital poverty farmers fair sharing public service information。

　　Explore driving digital poverty farmersShare digital service path

Under the inspiration of "Information Cocoon Room"，The purpose of constructing a "service cocoon house" is to accurately realize the dynamic docking between digital service content and digital poverty farmers，Forms "List of Dynamic Digital Services for Digital Poor Farmers"。Inspired by the analysis of the political system，On the basis of "Entering (Requirement Analysis) - Decision (Consultation and Discussion) - Output (Policy Production) - Feedback (Evaluation (Evaluation)"，Interaction of the algorithm mechanism，Practical process of "Precision Identification -Precision Matching — Precision Push -Precision Feedback"，A practical problem that solve digital poverty farmers cannot share digital services。

1. Precise recognition: Prerequisite for digital service sharing。Reality based on the insufficient digital ability of digital poverty farmers，Digital service supply subjects should accurately identify villagers' differentiated services with the help of related technical tools，Manage the service needs and service categories，Dynamic adjustment of digital services、Optimization and filter，Transfer the service information that meets its needs to the local government，Ability to improve the needs of local governments to identify digital poverty -stricken farmers' service information。

2. Precise matching: Key of digital service sharing。Government departments should actively capture the big data information of farmers in daily life，bet365 live casino games Using the algorithm mechanism to analyze the service needs of digital poverty farmers，Category of digital service requirements for digital poverty farmers、quantity、Cost and other situations。Relying on the algorithm mechanism to help digital poor farmers find the service content that suits them in the ocean of digital service，A precise match between the supply side and the demand side。other，Government departments can also compare local financial data with local public service data，Help government service resources、Benevolent match between the needs of digital poor farmers and government supply capabilities。

3. Precise push: Objectives for digital service sharing。Precise push is an important part of whether digital poverty farmers can effectively obtain digital services。In the past，Local governments usually use the practical strategy of "service demand research -service supply -service acceptance" to relieve service supply problems，But this will make it difficult to improve the efficiency of public services。Digital Age，Local governments should use algorithm mechanisms to classify digital service demands，According to the past information and current situation of poverty -stricken farmers，Use intelligent algorithm，Grabbing key service requirements data，Management of information behavior traces，Therefore, it continuously pushes its personalization that meets its needs、Diversified digital service content。Of course，Digital service push requires effective coordination between the diversified supply subjects，Scientific division of responsibilities between supply subjects，Only benign service relationship between the supply side of digital service supply and digital poverty farmers。

4. Precision feedback: the guarantee of digital service sharing。Precision feedback is the test gold stone that tests whether digital services can meet bet365 live casino games the needs of digital poverty farmers，It is also the key to evaluating the science of the supply process of digital services。Generally speaking，Digital service supply subjects shall understand the digital services of digital poverty farmers through questionnaire surveys and on -site depth visits。Questionnaire survey can be based on the habits and characteristics of digital poor farmers，The way to issue an open questionnaire with an online platform，Learn the overall situation of digital service supply through the algorithm mechanism; on -site in -depth visits, they focus on understanding problems existing in digital services for digital poverty farmers、Reasons formed, etc.。Analysis report，Supply quality of digital services、Digital service demand side satisfaction、The scientific and reasonable degree of the digital service process makes an overall evaluation。These feedback helps the main body of the digital service supply to accurately grasp and respond to the real needs of digital poverty farmers，To ensure the efficiency of digital services、Precise supply Lay the foundation。

In short，Local governments should take the initiative to rely on the intelligent algorithm mechanism，Construct a digital service list，The service requirements of identifying and matching digital poverty farmers，Personalized、Diversified Bet365 app download digital services accurately push to digital poverty farmers，and understand the service feedback in time。This process helps to realize the "emotional integration" of the party and the country's digital poverty farmers in grassroots society，Contributing to the promotion of modern Chinese -style modernization。

　(This article is the State Social Science Fund project "Study on Public Service Information for Digital Poor Farmers" (21BZZ060) phased results)

(Author Unit: School of Public Management of Guangzhou University)