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Civilization usually has two meanings。On the one hand，People regard civilization as a social and cultural complex body within a certain period of time and space，Ru Neo -Stone Civilization、Farming civilization、Mayan civilization、Confucian civilization, etc.。This concept of civilization regards civilization as a entity (entity)，Therefore, it can also be called a physical civilization view。On the other hand，People regard civilization as a behavioral standard，And this behavior standard is usually based on the instinct of spontaneous、Based on the physical impulse and emotional self -restraint and control。For example，Nasal nose with your hands、Uciders anywhere、Methods of Tutoring as a regular training child、The priority of the priority obtained by strong competing for resources (such as the rules of the man who do not follow the priority of the lady)，All are regarded as a behavioral standard that violates civilization。This concept of civilization can also be called the standard of behavior of behavior standards。

Understand civilization no matter in the sense，bet365 Play online games Civilization inevitably involves comparative and evaluation issues of different civilizations。Since you want to compare and evaluate，It must be based on a certain standard。So，Who will formulate this standard? In a civilized interior，often the elite to formulate this standard。In the communication and interaction of civilization and civilization，often formulate evaluation standards by strong civilization。Since human beings entering modern society，In fact, the formulation of the standard of civilization evaluation in European society。So，Since the era of European Enlightenment，European elite groups formed a European centralist civilization view。They regard European behavior standards as general standards for civilization，and use this to evaluate other civilizations。According to this evaluation standard，The behavior of some primitive tribes is classified as the category of "barbaric"。The civilization view of European centralism contains the racist position of the first -class European ethnic group。This position provides theoretical basis for their colonial behavior。Although in the era of colonialism，The concept of civilization is stripped off this racist connotation，But because civilization can be compared，and more must have advantages and Bet365 lotto review disadvantages，The concept of civilization does not leave the connotation of ideology。

How is the comparison of civilization? Some civilized elements are comparable (such as technology)，But some civilized elements are not comparable (such as dishes)。For this，When people formulate the standard of civilized evaluation，It is necessary to distinguish between two kinds of civilized elements: it can be applied to civilized elements and non -accessible elements。Civilized elements that can be regarded as a civilized element that can be compared with the quality of high and low: such as GDP per capita、Per capita disposable income、National satisfaction and happiness、Technology level、Average life expectancy、Baby mortality、Criminal crime rate、Infrastructure level; etc.。Unprecedented civilized elements is a civilized element that cannot be relatively high and low or unable to sort。For example，Different cuisines in different areas。People prefer a cuisine，It is from the habit，instead of due to advantages and disadvantages。Different people have different taste preferences，So，The quality of the cuisine is relative to people's taste preferences，The evaluation standard is subjective、Various of people，There is no general objective standard。

but，Those countries that have taken the lead in bet365 best casino games modernization，Try to treat all civilized elements as a accessible，It is believed that the evaluation of various civilizations can be commonly used in the world、Objective evaluation standards。And this standard is often the first -time realization of modern countries。Developed countries not only regard their own accessible civilization elements as the benchmark standard for evaluating civilization，and also deliberately or unintentionally pass on this information to underdeveloped countries: their own unspeakable civilized elements，Also constitutes the benchmark for superior civilized elements。For example，Do not eat dog meat、Pig internal organs，This is an irresistible civilized element，But Western society regards it as a accessible、Civilized elements with absolute evaluation standards。So，Before the Olympic Games in South Korea，The custom of eating dog meat for Koreans is regarded as "uncivilized" by Western society as "uncivilized"。In this way，Cultural relativity will be transformed into cultural absoluteness。

Compared with it，Some residents who have not yet achieved modernization or are under modernization，After being impacted by Western civilization，More or less developed consensus on some civilized elements evaluation standards，Therefore, to a certain extent, bet365 best casino games he denys that there is an irresistible civilization element in civilization，Instead of adopting the inadequate elements of developed countries (such as Hancheng forbidden to eat dog meat in the 1990s)。

As far as China，In the middle of the 19th century, the Opium War and the Sino -Japanese War in the late 19th century were defeated，Chinese people in the background of national sadness，Try to reconstruct the relationship between Chinese civilization and Western civilization。With "Middle School is the body，Western Xue is a strategy of using the strategy of using the West to use "Shi Yi Skills to Care" and other strategies，It means that the traditional civilization evaluation standards of Chinese people start to shake。The conversion of this civilized evaluation standard，It is also reflected in the changes in Chinese people's attitudes towards Western products and brands。The irresistible civilized elements (such as consumer lifestyle) in the West are regarded as a accessible、With superiority，It can be used as an element that can evaluate the standard of other people's civilization。Only with the development of China itself，This kind of civilized evaluation of the Chinese will change。

After reform and opening up，Chinese residents not only "Chongyang Mei" (such as home appliances)，And also began to pursue Bet365 app download the pursuit of the popular consumer lifestyle of developed countries (such as the elements of dietary civilization)。but but，With the continuous development of China's economy，and China increasingly integrated into the world，Consumption options of Chinese residents become complicated and diversified。On the one hand，Consumers in the younger generation of China have accepted and absorbed some of the consumer lifestyle elements in the West; on the other hand,，The attitude of consumers in the younger generation of China has also become more and more positive for Chinese traditional lifestyle elements，More and more supporting domestic products。Obviously，Consumption as a window，Let us see the public's replacement of the daily standards of civilization evaluation and the enhancement of civilized self -confidence。The goal of this article，It is an attempt to analyze the impact of the changes in this ordinary civilization evaluation standard on consumer choice from the perspective of sociological perspective。