Hu Yiqing, Professor, School of Journalism and Communication, Nanjing University，Vice Dean of the Institute for Advanced Studies in Humanities and Social Sciences, Nanjing University。Start from getting involved in communication research，I have always had a paranoia about theorizing communication。First try to take the path of intellectual history，Today we see the dawn of a new ontology brought about by the materiality of bet365 offers，Always want to promote the philosophical process of communication。

The medium is a thing，This has been recognized by more and more people，But this concept was different in China 10 years ago，It’s unthinkable。However，bet365 offers is a special thing，It can access people’s spiritual world and conceptual world。As Kramer wrote in her editor's "bet365 offers、Computer、Reality - Appearance of Authenticity and New bet365 offers" said in the book: bet365 offers is a device used to produce an artificial world，It opens up a new way of practice for us，without this device，This world is inaccessible to us。The reason why the bet365 offers has such ability，Related to the duality of its material basis。Different from ordinary objects which only have material form，bet365 offers has a material presentation surface - interface。Due to the existence of the interface，The content system can construct a virtual time and space that involves attention。But the bet365 offers as an object has been objectified and made transparent in American communication studies，Becomes a simple channel and communication tool，Even the game rules of the content supply system behind the interface are turned a blind eye，Communication has therefore become a behavioral science—a typical pseudoscience disguised as psychology。However，bet365 offers is the same as all technologies，It cannot be just a means and a tool，It must become a tool at the same time，Specifies the relationship of all elements related to it。After picking up the sesame seeds of communication psychology in the United States，Walk away with watermelons all over the ground。

However，The medium is so powerful，It is destined to be impossible to be covered forever，Therefore, the rediscovery of bet365 offers has become the most active field of communication theory in Europe and China。Mass bet365 offers is obscured as a medium，It’s because mass bet365 offers mainly plays the role of content producer and publisher in real life，It has no decisive influence in the technical and economic fields。Mass bet365 offers plays an extremely marginalized role in the fields of capital operation and technological innovation，Even in the tide of bet365 offers convergence，Traditional bet365 offers has always been “paced” by new bet365 offers，The profit model becomes uncertain，Technical research and development capabilities are almost zero。This is not because traditional bet365 offers is challenged by new bet365 offers，But it is not good at capital operation and technology research and development，It does not represent capital flow and technology development trends。New bet365 offers technology companies are completely different from mass bet365 offers，They represent the mainstream development of the current computer industry，Also represents the most active productivity of the digital economy。They come to this world，Soon became the economic foundation of the world，Also incorporate this world into their way of thinking。So to speak，The whole world is being reconstructed on new bet365 offers platforms。This is how new bet365 offers breaks into the world，Become the technical carrier of everything。It is for online shopping、Online ride-hailing、Shared bicycle、Map software、QR codes and other methods are reconstructing social business formats and lifestyles。So，We have to admit，Mobile Internet、5G communication technology and other elements，Already like water、Electricity、Natural gas、Car、Public transportation has also become the infrastructure of our society。If one day there is a problem with basic elements such as the Internet operating platform or mobile communications，The consequences and energy crisis、Water and power outages are the same，Many people may no longer be able to imagine how to live in reality after the Internet is cut off。

So，bet365 offers research has a very clear development direction，Research on bet365 offers as infrastructure，Study the ways in which the properties of this medium structure our time、Space、Power、Order and relationship。Although some historians have paid attention to the canal long ago、Railway、Tram、Yidao、How transportation infrastructure such as cars constructed the society at that time，But in the past, few people regarded such research as bet365 offers research，Because this does relate to the production of research texts、The traditional communication studies of communication and consumption are far apart，It is also difficult to imagine that this is a bet365 offers perspective with important theoretical prospects。Peters' "Strange Clouds" discusses infrastructure bet365 offers at greater length，The communication academic community began to pay attention to this bet365 offers metaphor。Infrastructure bet365 offers allows us to "see" the otherness and background of bet365 offers，Seeing the technical system that is so huge and complex that it is often completely transparent。Infrastructure bet365 offers allows us to "see" in addition to transmitting information，How the bet365 offers adjusts our social relationships。Here，The transmission of information, which we regard as an important function of bet365 offers, has become unimportant，On the contrary, as a medium of beings, how to construct social order has become extremely important。Compared with super bet365 offers infrastructure such as 5G and the Metaverse，The infrastructure of mass bet365 offers is negligible，So Peters sees mass bet365 offers as a historical anomaly，Because their infrastructure is not as good as the calendar、Map、More primitive bet365 offers such as timers。

However，When Peters is encouraging and calling for new bet365 offers technology to lead communication research back to infrastructure bet365 offers，While poetically using elements from the entire human environment as a medium，He forgot the more basic "meta-bet365 offers" of digital technology。1974，Heidegger declared in an interview with the German "Mirror"，Philosophy will no longer be philosophy，But cybernetics。At that time, no one knew how to understand the profound meaning of Heidegger’s words，However, today we do feel that Heidegger grasped the key node of historical turning point。Before cybernetics became popular，Numbers are not technology but a language that explains the world。In his later years, Husserl discussed the spiritual crisis in Europe in his own unique way。He pointed out，Starting from Galileo’s introduction of mathematics into natural science research，Mathematics monopolizes the scientific explanation of the world，This interpretation led to the European spiritual crisis and the crisis of Western humanity。Husserl believes，The world constructed by digital interpretation，Not the daily life world，Therefore he advocates returning to the daily world itself。However，The idealistic Husserl did not predict the direction of development，The final say now is the Wieners who introduced binary mathematics into cybernetics。In a cybernetic universe，Only existence and non-existence，Then everything in the world is as Kittler said，All can be encoded using common binary bet365 offers、Transmission and Storage。All complexity disappears，Replaced by the binary world of 0 and 1。Digital has changed from a technology for interpreting the world to a technology for replicating and creating the world，Thus becoming the infrastructure of infrastructure。Numbers have changed from interpreters of the world to actors in the world、Creator。So，Studying how digital technologies organize our way of existence，Is one thing better than discussing insects、Whether fire and clouds constitute bet365 offers is a more realistic matter。Digital technology even completely penetrates the boundary between the real world and the virtual world，Let them be joined together indivisibly。Today，If people leave the support of digital technology，Can’t even exist in the natural world，Not to mention the social world。

Entering into the infrastructure bet365 offers of the digital age，In fact, it opens up a new space for communication research。Here，The embodiment of bet365 offers is “visualized” in various ways，Thus bringing people's understanding of the relationship between bet365 offers and existence to a whole new level。This perspective is of great significance to the study of the materiality of communication。However，What’s even more dazzling，Questions about infrastructure bet365 offers bring a new set of questions。For example, China Telecom is a company that maintains communications industry infrastructure，Replying the application、Very unprofessional in running a new bet365 offers platform。This type of infrastructure enterprise with bet365 offers attributes is in the space、It may be very successful in constructing time and relationship，But self-presentation can be a mess。It can be seen that they are also bet365 offers，Concerning the infrastructure of the bet365 offers and paying attention to the presentation of the bet365 offers are two completely different issues。Focusing on the infrastructure of bet365 offers is far from enough to study the materiality of bet365 offers，The presentation side of bet365 offers—how the interface connects the spiritual world and the material world，I’m afraid this is another new area worth studying in the next step。However，It is definitely a good thing to discover a lot of new problems and new areas，This is a valuable asset in any discipline。

Even more fortunately，Research on Chinese Communication Theory，No matter the development level of the research object、Researcher’s problem awareness，It is still the theoretical accumulation aspect of the subject，We are already on the same starting line as the bet365 offers’s forefront。China’s communication theory research is ushering in an era of “open sesame”。