Chang Jiang Distinguished Professor of Shenzhen University，Director of the Media Convergence and International Communication Research Center of Shenzhen University，Secretary-General of the Chinese bet365 live casino games History Society，National Social Science Fund Major Project “Digital bet365 live casino games Theory、Chief Expert of Methods and Practical Research，Main research field is digital bet365 live casino games、Digital Media Culture Research。

With the deepening digitization of global bet365 live casino games，Mainstream bet365 live casino games practices are undergoing an accelerated transformation。The new media ecology not only requires the bet365 live casino games industry to optimize traditional news production procedures，Adjust the relationship between various elements in the news circulation mechanism，Explore the rules of news acceptance and consumption activities，We hope that news practitioners and researchers can re-examine existing news concepts based on new production practices，Anchoring the relationship between bet365 live casino games and society at an overall cognitive level。This critical period of historical transformation，Digital bet365 live casino games emerged as a new paradigm of bet365 live casino games in the new technological environment and new historical conditions，And started a comprehensive reform process for the development of bet365 live casino games discipline。

Compared with classical bet365 live casino games，Digital bet365 live casino games embodies three new characteristics。One，The entire bet365 live casino games discourse system changes from "professional center" and "text center" to "user center"，Digital bet365 live casino games theory pays more attention to the extensive participation of ordinary digital media users in news practice、The behavioral logic and social impact of intervening in the news ecology，Users, as the most important news actors, have become the most active elements in the current news ecosystem。Part 2，bet365 live casino games research goes beyond single subject and linear analysis，Increasingly, the cyclical and highly contextualized "relationship" and "interaction" are used as the basic unit of analysis，People and people who continue to form the news ecosystem、People and Technology、People and institutions、Exploring the path to understand the laws of news in the dynamic connection between institutions and technology，The most basic relationship is the relationship between news ecology and the behavioral logic of actors。Third，Technological changes have created new ethical dilemmas for bet365 live casino games practice，The trend of personalization of news experience has created a series of “anti-publicity” crises for the bet365 live casino games industry，Shaken the credibility of news media institutions and the legitimacy of the mainstream news agenda，The boundary between digital bet365 live casino games practice and general digital information practice is no longer clear，Journalistic ethics is increasingly becoming an integral part of mass digital media ethics，This calls us to rebuild the normative system of bet365 live casino games。

Digital bet365 live casino games in the above-mentioned paradigm shift，Influenced by two conceptual traditions。The first tradition is mainly derived from actor network theory，It emphasizes that social existence and social processes are composed of network of relationships between various types of actors，Nothing but relationship，People are just a type of actor that constitutes this network of relationships。Technology、System、Thoughts、Machines and other production factors play an equally important role in this network，Therefore our understanding of social processes should come from the analysis of the relationships between different actors。The second tradition is a series of classic interpretive frameworks of media environment studies，This framework adheres to the idea of ​​ecologicalism，Reject the functionalist view that regards the information dissemination process as a linear chain from production to reception and with effect analysis as the core，Emphasis on the impact of the media environment composed of technology on behavior、Habit、Cultivating mechanism of relationship and culture，And constantly put forward reflexivity based on the pursuit of "ecological health"、Critical media norm theory。Actor network theory provides a basic action system for digital bet365 live casino games research，Media environment studies promotes digital bet365 live casino games theory to continuously integrate knowledge production and value reaffirmation，They constitute the fundamental force driving the development of digital bet365 live casino games theory。

China is a representative country in global information dissemination and digital transformation of daily life，The unique experience of China’s local news practice has important implications for the construction of the theoretical system of digital bet365 live casino games。On the one hand，The functions of China’s local news concepts on media “communication”, “exchange” and “organizational mobilization”，Highly consistent with the "root-block" epistemological structure of the digital news ecosystem，Let the transformation of the entire Chinese news industry have a smoother logic，And provides an explanatory framework for the dynamic balance of "government-platform-user" for digital bet365 live casino games，Instrumental thinking that prompts the academic community to reflect on the "efficiency first" of traditional bet365 live casino games，Introduce ecological thinking into bet365 live casino games practice and research。On the other hand，Long time，The "people's view of history" upheld by China's contemporary mainstream political philosophy has cultivated a news public with cultural initiative，In the digital age, this group is constantly transforming into new news subjects with a strong sense of participation and willingness to innovate, and is reshaping the overall culture of bet365 live casino games，Promote the development of interventional bet365 live casino games represented by constructive bet365 live casino games，Form a unique development model that is both integrated with global trends and different from European and American societies，Provides a solid empirical foundation for the shift of the academic focus of bet365 live casino games research from "institution" to "user"。

Over the past ten years，There is a consensus on the development of bet365 live casino games theory at home and abroad，There are differences again。Overall，The development of bet365 live casino games in China reflects the emphasis on practice、Emphasis on policy、Characteristics of heavy specification，It has a more distinctive humanistic and speculative color than the European and American bet365 live casino games system。Exhibited in the path of theoretical development，On the one hand，Chinese bet365 live casino games circles pay more attention to the continuous formation of normative theories on ethics and values ​​from cutting-edge practices driven by new technologies，Through repeated analysis and in-depth discussion of hot concepts such as "information cocoon room"，Committed to applying new normative theories to different areas of practice；On the other hand，China’s national media policy and dominant ideology play a very important role in the development of bet365 live casino games theory，Not only has a strong influence on the academic community's standards for learning from European and American experience，And it has cultivated an independent innovation theory that is completely different from European and American countries，Becoming an important component dimension of diversified news epistemology。In comparison，The development of bet365 live casino games in Europe and America reflects the emphasis on theory、Heavy method、Characteristics of reinterpretation，Fruitable empirical research results，But normative theory is less discussed。Compared to China，The Western bet365 live casino games community has adopted a highly robust (and therefore relatively conservative) growth strategy，Be very cautious in proposing new concepts and new theories。

However，We also want to see，Although the specific paths of the evolution of mainstream bet365 live casino games theories in China and the West in the digital age are different，But the basic logic governing its evolution is relatively consistent。One，Academic circles generally believe that digital bet365 live casino games is more important than classical bet365 live casino games，The first thing is a systematic rather than an intellectual change。This change is in the conceptual framework、Many aspects such as interpretive discourse and theorizing style，Essentially transforming classic bet365 live casino games；Digital bet365 live casino games does not explain “digital” journalistic practices by expanding or updating traditional theoretical resources，Regard "digitality" as an essential ideological core，Restructuring and reconstructing the value of classic bet365 live casino games，This is significantly reflected in the context of theoretical research on bet365 live casino games in both China and the West。Part 2，Digital bet365 live casino games “binds” global culture to the deep digitalization process of daily life，Therefore, the theoretical perspective and penetration are significantly improved compared to classic bet365 live casino games，The development of which is influenced by multiple cutting-edge disciplines related to technical analysis、Academic tradition in multiple contexts，and the influence of national discourses that intervene to varying degrees in the development trends of bet365 live casino games。These factors are constraints on the free growth of digital bet365 live casino games theory，It also leaves a huge space for the dialogue between this new paradigm and different classic or cutting-edge concepts and discourses。Third，Whether in China or European and American countries，The basic concept of returning to bet365 live casino games appears in all of them、Reconstructing the basic categories of news research、The "essentialist" trend of thought that redefines the historical mission and social role of bet365 live casino games。The academic community gradually realizes，In the process of "deep digitalization"，Originally constitute the core elements of our “basic journalistic epistemology”，includes authenticity、Objectivity、Professional concepts such as people’s nature，And public opinion supervision、Information democracy and other value principles，All have new forms or connotations。And valid for one、Construction of a useful digital bet365 live casino games system，Requires the academic community to “re-root”，Generate new knowledge based on new experience。

Therefore，Chinese and foreign digital bet365 live casino games researchers have a solid foundation for effective dialogue and the prospect of building “theoretical unity”。This prospect is based on the shared weal and woe of the global information ecology in the digital age as an empirical premise，To accurately explain the increasingly complex and profound interactive relationship between people and technology as a practical form，The value destination of bet365 live casino games is to continue to maintain its own cultural importance and promote the realization of information civilization under new historical conditions。In this process，China’s experience is not only unique，And it’s important，It is about how the news experience of 1.4 billion people serves public welfare，And how Chinese cultural traditions contribute to information civilization。Based on local practical experience and academic tradition，Enter active and productive dialogue with the global academic community，will enable better participation in bet365 live casino games research in China、Involving in and even leading the development of global mainstream bet365 live casino games academic and discourse systems，Condensing universal meaning from uniqueness。This is for Chinese scholars，It is an urgent task，There is also a bright future。