Questionnaire as an important research method，Widely used in academia。Designing high-quality questionnaire bet365 premier league odds is the guarantee of collecting real data，Researchers often improve the validity of bet365 premier league odds through reliability and validity tests。This kind of test is certainly important，But at the same time, we cannot ignore the various potential impacts that individual bet365 premier league odds have on the interviewees。For example，When faced with such problems，May be concealed、Overestimating or underestimating your actual situation，Excluding omissions or misremembering，This is largely due to the bias caused by the problem itself，We call such bet365 premier league odds sensitive bet365 premier league odds。

Researchers will take different approaches when facing bet365 premier league odds issues。First, they are not aware of the existence of such problems，The resulting data bias is inevitable。Secondly, although I am aware that there are such problems，But there is no good solution，Data deviation still exists。Third, since deviation is inevitable，Just delete it。Obviously，The above practices either collect biased data，Either this valuable information is lost。The safer way is，Acknowledge its existence first，Reanalyze its causes and types，Finally, strategies to reduce bias in this type of problem are proposed。

　　The meaning, causes and types of bet365 premier league odds issues

Sensitive bet365 premier league odds refer to those that involve the protection of the interviewee’s self-image，In the process of filling in the questionnaire，You may feel ashamed when facing these problems、Fear or concern，Without checking the options that suit your true situation。They sometimes overestimate those behaviors and attitudes that are praised by the public，Sometimes they underestimate or even conceal behaviors and attitudes that violate social moral norms。Researcher designing questionnaire bet365 premier league odds，Need to be more vigilant about such issues，Otherwise, the data collected will be biased，And this is wrong for research。

The reason why there is a sensitivity issue，Mainly because the questionnaire bet365 premier league odds themselves are embedded in the social and cultural context in which they are located。According to the relationship between the topic and social culture，We can divide it into neutral bet365 premier league odds and sensitive bet365 premier league odds: Neutral bet365 premier league odds mean that the respondent does not involve the protection of self-image when answering such bet365 premier league odds，You can fill in the answer with confidence；The opposite is true for sensitive topics。In fact, we can also refine sensitive bet365 premier league odds into three categories: concealed bet365 premier league odds refer to behaviors and attitudes that are prohibited by social and cultural norms，When faced with issues such as drunk driving and domestic violence, the respondent may not report it；Overestimation bet365 premier league odds refer to behaviors and attitudes that are approved or supported by social and cultural norms，Respondents may report higher when faced with charity fundraising and volunteer issues；Underestimation bet365 premier league odds refer to bet365 premier league odds that violate social and cultural norms，Respondents underreport when faced with alcoholism and tax evasion。Obviously，Researcher designing questionnaire，Need to identify the relationship between different questionnaire bet365 premier league odds and social and cultural context，Make plans for various bet365 premier league odds in advance，Control data deviation to the smallest possible range。

Going further，The social culture mentioned above mainly refers to the general social and cultural concepts related to the general public。If further investigation is required，We also need to consider gender、The potential impact of factors such as class and education level on various questionnaire bet365 premier league odds。In other words，If reliability and validity testing is to measure the quality of the bet365 premier league odds from the inside，Then looking at the nature of different bet365 premier league odds from the perspective of social and cultural context is an external measure of the quality of the bet365 premier league odds。Both are equally important，Don’t be partial。

　　Main ways to reduce problem sensitivity

The direct consequence of sensitivity issues is that biased data is collected，Quantitative researchers have spent a lot of thought on this。View these options，Can be summarized as desensitization of survey bet365 premier league odds、Three aspects of anonymization of the investigation process and familiarity of interpersonal relationships。

The first is to desensitize the investigation problem。This strategy refers to the researcher modifying the question content to make it less sensitive。First, make the questionnaire bet365 premier league odds more common。The researcher clearly informed that these bet365 premier league odds refer to relatively common behaviors and attitudes，The interviewee’s answer is not too unusual。The second is to quote expert opinions。The researcher first introduces experts’ views on this type of topic，Desensitize the interviewee as much as possible，Let the respondent make a choice。The third is to set a more threatening question before the sensitive question，Interviewees don’t care so much when answering real bet365 premier league odds。

The second is the anonymization of the investigation process。This strategy refers to the researcher minimizing the respondents’ concerns about filling in real information by keeping them anonymous to the greatest extent possible。First, the anonymization of the data collection process。The researcher can ask a group of respondents to fill in the bet365 premier league odds at the same time and then collect it all，You can also collect the completed bet365 premier league odds through the ballot box。These two methods can fully ensure that the respondent will not be identified by the interviewer。The second is to use computer-assisted survey management to avoid interviewers from intervening in the respondent's answering process，This also ensures anonymity。Respondents filled in the bet365 premier league odds on their own on the computer，The data is then transmitted to the server terminal through technical means。The investigator only plays the role of assistant during the investigation，I don’t know the information filled in by the respondent。

The last step is the familiarization of interpersonal relationships。This strategy refers to the researcher reducing the adverse effects of sensitive issues by improving the interpersonal relationship with the interviewee。The researcher does not change the content of the question and the data collection process，Slowly gain the trust of the interviewee by asking other questionnaire bet365 premier league odds first，Ask these sensitive bet365 premier league odds later in the investigation。As opposed to anonymizing the investigation process，Familiarity with interpersonal relationships means that interviewers will be deeply involved in the investigation process，This is indeed a challenge for both parties involved in the investigation。

It is worth mentioning，Nowadays, many solutions are designed to deal with such sensitive issues，But relatively speaking, the above strategy is more feasible，Interviewers can be flexibly combined according to the survey bet365 premier league odds and the actual situation of the respondents during the survey process。Furthermore，A real researcher is one who recognizes the various loopholes and limitations of the questionnaire bet365 premier league odds，We will still find ways to eliminate these deviations。

　　Towards method-conscious question design

Researchers conduct questionnaire survey，Or it is an independent research and development topic，Either learn from existing bet365 premier league odds。When learning from existing bet365 premier league odds, especially foreign questionnaires，Be sure to pay attention to the impact of the topic in different social and cultural contexts。Differences in social culture embedded in the topic，We can divide the nature of the bet365 premier league odds into four categories: Type 1，It turns out to be a neutral question，It is still a neutral question；Second type，It turns out to be a neutral question，Now it has become a sensitive topic；The third type，It turns out to be a sensitive topic，Now it has become a neutral question；The fourth type，It turns out to be a sensitive topic，It is still a sensitive issue。The same type of bet365 premier league odds (the first and fourth types) shows that there are commonalities between different social cultures，Researchers can adopt the same strategy to conduct surveys；The opposite types of bet365 premier league odds (the second and third types) show that there are differences in different social cultures，We need to treat them differently here。Facing the first and third types of bet365 premier league odds，Researchers can survey respondents according to conventional methods；Facing the second and fourth bet365 premier league odds，Researchers need to adopt the above strategies to avoid survey bias。In short，Learning from foreign questionnaire bet365 premier league odds (index、Scale or questionnaire) need to pay attention to the social and cultural context behind it，Otherwise, no real data will be collected。

The author thinks，Exploring the implications of sensitive issues、Source、Types and resolution strategies，Clearly pointed out that researchers need to maintain sufficient method awareness of measurement tools (questionnaire bet365 premier league odds) in survey research，It is to look at the different connections between the questionnaire bet365 premier league odds and the social and cultural context behind them from a connection perspective，Distinguish bet365 premier league odds of different nature based on the substantive relationship between the two，Then take corresponding countermeasures。This approach goes beyond the previous approach of simply designing questionnaires to some extent，Instead, analyze the questionnaire question design as a research process，This will greatly increase researchers’ confidence in collecting real and reliable data。

(Author’s Affiliation: School of bet365 premier league odds Sciences, Wuhan University)