With the popularity of digital media，Agricultural product marketing activities based on new media platforms are showing a rapid development trend。However，The current communication content of agricultural products is seriously homogenized，The promotion model is also relatively simple，Agricultural product bet365 tennis bet building and communication development lags behind。Despite competing on price、Influencers bringing goods and borrowing traffic can bring short-term sales growth，But it cannot promote the bet365 tennis bet vitality of agricultural products。

Communication content integration strategy。Deep dig into regional culture，Enhance bet365 tennis bet connotation。Regional culture is an important marketing resource for agricultural products。Dive into the local history、Humanities、Natural and other elements，Integrate these elements into the bet365 tennis bet’s positioning、bet365 tennis bet Story、Image communication, etc.，Give agricultural products more emotional value and cultural connotation，Thus achieving bet365 tennis bet differentiation。These regional characteristics can become important elements in branding，Bring consumers a unique emotional experience，And establish an emotional connection with the regional culture，Enhance consumers’ cultural identification with the bet365 tennis bet。

Insight into user needs，Tell the bet365 tennis bet story well。bet365 tennis bet story plays a very important role in bet365 tennis bet communication。But regardless of the origin of the bet365 tennis bet、Traditional craft，Still talking about bet365 tennis bet vision and social responsibility，It must be related to consumer needs and interests，Avoid talking to yourself。Especially agricultural products brands，bet365 tennis bet story must be in line with modern consumers’ views on health、Natural、Safety、The pursuit of environmental protection and other aspects。Telling a good bet365 tennis bet story can increase the bet365 tennis bet’s recognition in the minds of consumers。

Design visual identity，Enhance bet365 tennis bet recognition。Visual identity design integrates bet365 tennis bet concept、Convert abstract concepts such as bet365 tennis bet culture and service content into concrete symbols。Visual identification system can standardize the visual basic elements of agricultural product brands，Ensure that the bet365 tennis bet image is consistent across different channels，To improve bet365 tennis bet recognition and memory。For product homogeneity、In terms of the agricultural product market where short video content is highly homogeneous，This step is particularly important。bet365 tennis bet name、bet365 tennis bet Identity、Standard colors, bet365 tennis bet slogans and other visual identity elements，Not only to appear on posters、On advertising and packaging，Should also be in the live broadcast room、Follow unified design specifications in the dissemination of short videos and other channels。Enable consumers to easily identify the bet365 tennis bet and form a complete bet365 tennis bet memory。

Communication subject integration and communication channel integration strategy。Agricultural product bet365 tennis bet communication involves multiple communication subjects，At the same time，The integration of communication subjects and the integration of communication channels are multiple and intertwined。

First，With county government + mainstream media matrix，Build bet365 tennis bet credibility。County-level integrated media as a multi-channel aggregation communication platform，Can be linked through different platforms，Provide more comprehensive communication and marketing for agricultural product brands、Stereo、Diverse services and effective “endorsement”。

Secondly，Strengthening agricultural products enterprises + online and offline alliance，Enhance bet365 tennis bet penetration。To build an official bet365 tennis bet website、WeChat official account、Rural Enterprise Weibo、The official homepage of Xiaohongshu and major shopping apps，Disseminate through high-quality and valuable content，Let consumers have a truly comprehensive and in-depth understanding of product selling points and bet365 tennis bet values。In addition to promoting products and bet365 tennis bet images to market audiences through direct display，Also integrate the official website、Social media accounts and related bloggers rebroadcast and expand publicity。Place targeted advertising for different consumer groups，Make full use of elevator advertising、Outdoor media advertising and other offline channels with high reach that can enter into users’ life scenes，Increase bet365 tennis bet exposure and coverage。

AGAIN，With big V blogger + social media combination，Enhance bet365 tennis bet reputation。Agricultural product influencers are suitable for introducing the production standards of agricultural product brands、Special technology and other professional content；New farmer bloggers can conduct on-the-spot interviews，Promote relevant regional culture、Production experience，Opinion leaders are suitable for promoting environmentally friendly agricultural product brands、Public welfare and social responsibility related information；Other traffic bloggers can spread the usage scenarios of agricultural products in various ways、Features and advantages。The blogger matrix is ​​taking advantage of the trend to carry out word-of-mouth marketing。

Finally，Using ordinary users + interactive media strategy，Improve bet365 tennis bet conversion rate。Carry out various interactive marketing strategies through social media and official website，Convert ordinary users into disseminators of bet365 tennis bet information。Develop interesting interactive games and combine them with reward mechanisms，Can increase user engagement、bet365 tennis bet exposure and memory。Organize experiential activities，Relying on pop culture elements and trendy gameplay，Promote users’ in-depth participation in the production and dissemination of agricultural product-related content。These integrated media interactive participation strategies can improve users’ participation experience and bet365 tennis bet recognition，Increase user stickiness，Thus increasing the bet365 tennis bet conversion rate。

Regional and bet365 tennis bet resource integration strategy。In addition to focusing on product selling points, the communication of agricultural product brands、Beyond the bet365 tennis bet’s own image and story，We should also unite various resources in the region，Form an ecological alliance，Thus expanding the bet365 tennis bet’s influence to a wider group。For example，With local tourism、Joint marketing in agricultural production and other industries，Work together to create an industrial ecosystem。This not only brings more exposure opportunities to the bet365 tennis bet，It can also improve bet365 tennis bet awareness and reputation，Thus promoting the bet365 tennis bet to develop more systematically。

While integrating regional resources，Different agricultural product brands also need to integrate resources、Mutual beneficial cooperation and other ways，Joint advertising、Promotion and marketing activities，This is the joint communication strategy of agricultural product brands。Low bet365 tennis bet awareness、We-media traffic is limited、The inability to invest in high marketing costs is a pain point in bet365 tennis bet building of agricultural products，So agricultural product brands are cooperating with different brands in the region，Integrate resources、Reduce costs，Improve bet365 tennis bet influence and market competitiveness。When implementing a joint bet365 tennis bet communication strategy，Need to pay attention to the matching degree of bet365 tennis bet value between different brands，Consistency with the propaganda caliber in the marketing communication process。Fully consider the various risks of linkage，And formulate corresponding risk control measures，To achieve better joint communication effect。

Consumer needs and preferences are constantly changing，No matter how excellent the bet365 tennis bet strategy is, it cannot gain consumer loyalty once and for all。Therefore，bet365 tennis bet integrated marketing communication also emphasizes long-term maintenance of customer relationships，Not only pay attention to the horizontal integration of various strategies in the same period，Integrate these strategies vertically over time，Equally important for bet365 tennis bet communication。Building a bet365 tennis bet is a comprehensive long-term project，There are almost no brands that succeed by just making a single breakthrough。Do a solid job in the basic work of bet365 tennis bet building，Insist on implementing a systematic bet365 tennis bet communication strategy，The accumulation of bet365 tennis bet communication of agricultural products day after day，will eventually become the core competitiveness of the bet365 tennis bet in the minds of consumers。Ultimately realize the sustainable development of agricultural product brands to help rural revitalization。

　　(Author’s unit: School of Liberal Arts, Ludong University)