Simply speaking，The relationship between communication and society and society and society。Although the perspective can be diverse，For example, functional theory focuses on the function of spreading in social structure，Interactive theory mainly focuses on interpersonal communication and communication rules，But they are all understanding communication and spread in social contexts。

The development of spreading sociology is almost synchronized with sociology，Europe and the United States in the late 19th century and early 20th century，Marx、Weber、Turkan、Zimeer、Freud、Parker and other classic social theorists all against the news、Public opinion、Dedicated or indirect discussions in communication and dissemination。The United States in the 1930s and 1940s，The promotion of the two World War and the funding of the US government，Each social sciences have participated in the research of cross -disciplinary communication，in order to plan a plan for psychological warfare or propaganda war。Sociology moved to prosperity in the 1950s and 1960s，Especially representative is Merdon、Colombian schools represented by Razhafeld and Brumer、Chicago school represented by Goffman。1970s，Internet sociology、Media Sociology has emerged with social trends and academic trends。Internet sociology and media sociology emphasis，The network or media as one of the elements of communication is of vital significance.，It can also be regarded as some kind of replica or narrowing in the broad sense，But in another sense, it may also be regarded as a sign of spreading sociological surrender to technicalism。

The relationship between communication research Bet365 app download and sociology，British communicator McGuire described as a "one -way road"，It is mainly sociology to deliver various concepts of unidirectional transmission to communication、Theory、Methods and personnel，Relatively lack of reverse delivery。By the 1980s，American sociologist Gans sighs，Communication research and sociology are becoming more and more "in mutual competition relationships"，instead of "partners who cherish each other"。Many communication research today seems to be deeply affected by the 1970s and 1980s，Occupible professionalization、Specialized and refined way，Study a single node or a single node of the transmission process of the dissemination structure，with the previous sociological tradition and its attention to the social structure is increasingly alienated。On the one hand，These studies have severely criticized the communication sociology that previously mainly based on Columbia and Chicago Schools; on the other hand,，I am trying to get out of the interdisciplinary position in the 1930s and 1940s，Development of the "Cross Interse" and developing the development of "crossroads" into a professional "communication science"。Research on the Like of Communication Research in Classic Social Theory at the end of the 19th century，No one asked because of its too far away and grandness，At most, it is an antique that a few theoretical scholars will cherish。

Social reality、Alienation of social structure，Fragment of the traditional heritage of sociological tradition，It seems that the communication research has poured away the babies and bath water。So，Several research trends depicted and criticized by Mills in Sociology，It still seems to be popular in the current communication research community。First，Western theory is prevalent。These western theories bet365 live casino games are obsessed with media、medium、Media、Yuan Media、Infrastructure Media、Material、Abstract concepts such as confession，Continuously split and combine these concepts，Although all kinds of esoteric concepts are constructed，But it seems to largely ignore experience reality，Especially the social structure and its changes that are existing in the media technology and its rapid change。Second，Methodism、Technicalist continuous popularity。Different from the concept of obsession with the grand theory is，Methodism and technicalism obsessed with statistics、Computer、Big Data、Blockchain、Yuan Universe、Artificial intelligence and other methods and technologies，It seems that these methods and technologies have fundamentally influenced or even determine the entire society，Therefore, it can be used to explain and solve all problems。Of course，Various qualitative studies may not avoid suspicion of methodism。third，Pursuing Practical Purpose in a section -based manner。Many communication studies are practical、utilitarian purpose，In the end, it is not serving the market and business，is the government and bureaucrat，instead of concern to public issues such as the status and role of spreading in the social structure。Especially a combination of the second combination，Formed a sectarian system、Government and enterprise cooperation in the project system，Pay attention to the popular method of using big data、Popular media technical changes in artificial intelligence，can be described as the most cutting -edge、The most popular communication research paradigm。

It seems that some kind of scientific philosophy is behind the above trend.。This scientific philosophy takes natural science as an example，Whether it is theory、Method or purpose，Try to find a theoretical framework、bet365 live casino games A set of method programs，Produced products that can be sold in accordance with certain organizations。From Mills,，These repeated explanations that researchers are slaves of various theories and methods, not masters，It is a manifestation of lack of sociological imagination。These trends have transformed actual social problems into formalism abstract conceptual issues or operating technical problems，Not studying the real society，Instead, try to use the concept combination、Method to use、Technical renovation to answer questions。For communication research，Since always attached importance to news reports、Network text and other materials，Add over emphasis on media technology，It seems to be more alienated with real society and social problems。and get rid of people、Fragmentation of social reality and social structure，Even the theoretical framework is mysterious，Method program and then standard，Following the media again，What is the significance of the interpretation and resolution of actual communication problems?

Of course，Also, some communication scholars realize how the problem is。As Kaz said，The relationship between American sociology and communication research，After experiencing mutual abandonment and division，It seems to start to go back to communication and cooperation again，Although there are still problems that pay too much attention to information technology and social media。In short，Only soil rooted in social reality and social structure (media technology change is just one of the most obvious changes)，Pay attention to the problem of communication among them，Putting individuals and society、Life and history、Think about the connection with the world，and fully absorb rather than simply splitting classic social theories at the end of the 19th century、Research bet365 live casino games on cross -disciplinary communication in the 1930s and 1940s、The Sociology Heritage of Communication in the 1950s and 1960s，can you make a research on communication with sociological imagination。

Specifically，Research on communication with sociological imagination，Strive to discover the status and role of spreading in the modern social structure，Especially the dissemination of information or knowledge that is unblocked or unpleasant in the social structure，Explanation and solving the obstacles of communication，Promoting communication between different parts in the social structure。If described by a classic sociological metaphor，It can be said that society is the body，Communication is blood pulse。The mission of spreading sociologists is like cardiovascular experts，Earnestly study the dissemination of social body，Discover、Explanation and dredging、Open the place where the social body is stocked，Make information and knowledge more smoothly in social body。If the perspective of social imagination in this broad sense，instead of the narrow "communication science" angle of the "communication science" defined since Schraim，It can be found that there are already many research examples worth learning in sociology。For example，Zimeier explained the social and cultural consequences of currency as a pure medium，Manheim discusses the origin and dissemination process of knowledge，Elias has studied the spread of the etiquette and feelings from the palace noble to the middle class。

Last，What still needs to be added is，The sociological imagination proposed by Mills is not flawless，One of its shortcomings may be in culture、Cultural mentality and their diversity lacks full attention。There are quite a lot of discussions about Chinese and Western cultural differences，No need to repeat it。But how to disseminate the bet365 Play online games imagination of sociological imagination, how to absorb Chinese and Western cultural differences，Develop Chinese communication sociology，still needs to be explored in -depth。That's for this，The rise of localism may be a trend that is different from Chinese communication research and Europe and the United States。Mills despite the historical perspective as an important content of sociological imagination，But it does not agree with the excavation and patchwork of historical data，Instead, it emphasizes the analysis of the structure and its changes from the perspective of sociology，Especially exploring how the contemporary social structure is formed。Therefore，Digging and expressing traditional Chinese culture from the perspective of communication has a certain value，However, the more critical issue seems to be how these traditional Chinese culture is related to the issue of contemporary communication，How to continue in contemporary social structure and social practice。

Lucky is，Sun's article、Fei Xiaotong, etc. have already opened a good head for China to spread sociology。Sun's article is both comprehensive and different schools and prominent cultural psychology，Emphasize both Chinese culture, but also collects and stores Western culture，From the perspective of cultural sociology and social psychology, "Communication"、Public opinion、Rumors、Publicity、Cultural communication and cultural disorder。Fei Xiaotong used his life's academic energy to study Chinese society from agricultural society to industrial society、Structural changes in the information society，In the early years, it proposed the "differential order pattern" for comparative Chinese and Western interpersonal relationships (interpersonal communication)，Still proposing "cultural consciousness" Bet365 lotto review to respond to cross -cultural communication issues，All laid the foundation for the imaginative Chinese communication sociology。They understand the problem of communication in the Chinese social structure and their changes，instead of simply emphasizing some kind of abstract theory、Standard method or media technology。As Fei Xiaotong said in his later years: "Information society can promote communication between culture，This is positive，But people who use information technology are still people，and people live in different cultural or value concept systems。”

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