The "Belt and Road" initiative has been proposed in 2013，Won the extensive support and participation of the international community，China and the countries along the route are "discussion、Co -construction、Sharing "has carried out positive and extensive cooperation，achieved significant and inclusive results。The important goals and key tasks of "Belt and Road" to spread bet365 live casino games external communication are the concepts and methods of innovation and communication，Through targeted、Explanation、Information exchange of infectious and persuasive information，Maximum eliminates the cognitive gaps and misunderstandings of foreign people's cognitive gaps in the “Belt and Road”，Win their understanding and identity，Create a good public opinion environment for the establishment of the "Belt and Road"。

In the era of mobile Internet and big data，Unidirectional、Publicization、stereotype traditional communication is facing great challenges，It is manifested as "Chinese story is wonderful，Chinese discourse is scarce "。Rhetoric dissemination is an important idea of ​​clever use of rhetoric skills to enhance spread potential energy。In response to General Secretary Xi Jinping's "Innovation and Foreign Publicity Method，Focus on creating a new concept and new expression of integration, Chinese and foreign "," telling Chinese stories，Show the truth、stereo、Comprehensive China "call，Tell the story of the "Belt and Road" story urgently to pay attention to the important role of rhetoric，From the current scattered use to a national communication strategy，However, what kind of rhetoric transmission concept can show the spiritual Bet365 app download core of the "Belt and Road"? What kind of rhetoric transmission can be close to the original intention of the "Belt and Road"?。

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　The historical source of rhetoric is far away，As early as the ancient Greek era，Available resignation，The western sages represented by Aristotle regarded the rhetoric as "persuasive art"。Similar to the spread of the general sense，Rhetoric dissemination is an information transmission activity using symbols，The difference is，Rhetoric spread more focuses on the targetedness and direction of spread，Can be able to follow the social context that is very different in the audience、Accept habit、Accept habit、Psychological features and other factors adjust information transmission and discourse expression method，Show strong adaptability and strong vitality。

Rhetoric spread is to use rhetoric and methods to process language and non -language information，To stimulate the specific meaning of the audience to generate a specific significance。The current "Belt and Road" communication is limited to domestic media reports and publicity，Rhetoric expression is far from enough。Rhetoric dissemination of rhetoric signs because of its graphic combination、Communication symbols that meet the characteristics of the object、Explication with appeal and infectious power，More in line with the fragmentation of the Internet situation、visualization、Interactive transmission concept and practice。First，Can effectively integrate the spiritual resources of the “Belt and Road”，Deep cultivation，Precise rhetoric spread，Solve "Want to Speak" and "Want to Hear"、"Should Speak" and "Can speak"、Chen Qing and Said、Digesting between the communication method and the acceptance method。2，It is helpful to enhance the closeness of the "Belt and Road" story、richness and vitality，Enhance the reasonable power and emotional charm，Solve the problem of poor bet365 live casino games external communication effects in the “Belt and Road”，Realize significant persuasion effect，The overall goal of conforming to the national image shaping。third，You can spread the "Belt and Road" rhetoric to spread the sample library、Key Demonstrate、Picture library、Video library, etc.、Domestic and foreign media reporting products、Content products consumed by people consumed at home and abroad、Cultural and Entertainment Products、Travel gifts，Promote our literature、Film and Television、Documentary、Cultural and Creative and other rhetoric spread the development of related industries。Fourth，New weather can be injected into the Chinese discourse system，Demonstrate the charm and governing wisdom of the national leaders in the new era。Consensus、Talk to the "Belt and Road" rhetoric propagation strategy and action guide can discover the important value of rhetoric spread，Transition "high、Big、Full "type of narrative method，Enhance my country's international communication influence。Implement the "Rhetoric China" strategy of implementing a full -scale full system，It is conducive to improving China's international discourse right。

　Necess and inevitable rhetoric spread in one area

"Belt and Road" has become a solid carrier and cutting -edge position for my country's foreign communication。2017、The two "Belt and Road" international cooperation summit forum in 2019 is even more attractive。But at the same time, I have to see，People from some countries along the route are lacking channels for obtaining information，Coupled with the deliberate solution of Western media，There is a certain misunderstanding of the spiritual connotation and co -construction principles of the "Belt and Road"，The in -depth implementation of the "Belt and Road" initiative brings certain resistance。How to innovate the "Belt and Road" discourse expression，Expansion attraction bet365 live casino games and influence，Improvement recognition，It is an important practical problem that must be solved。The complicated international public opinion environment urgently requires China to strengthen the construction of the "Belt and Road" discourse system，The ability and level of improving the "Belt and Road" to spread bet365 live casino games external communication，Take more and more efficient communication methods to tell the "Belt and Road" story，Shape the truth、stereo、Comprehensive national image。

Use rhetoric to spread and improve the construction of the country's foreign language system，Tell the "Belt and Road" story，It is an inevitable result called by the Chinese nation and the international community。On the one hand，The story of the "Belt and Road" story is to spread the "Belt and Road" story.。Due to historical reasons，The traditional missionary communication mode emphasizes the directional communication from top to bottom，Ignoring the interaction and feedback of the receiving and understanding process，With obvious single channels、One -way features。Step into the new era，China goes unprecedentedly to the international community，From publicity to rhetoric dissemination paradigm transformation，is to "follow the law of news communication，Innovative methods，Establishing a foreign spreading language system，Enhanced international discourse rights "practical practice。On the other hand，Tell the story of the "Belt and Road" is the identity identity of the people in the country、One of the important means of realizing the great rejuvenation of the Chinese nation。Rhetoric dissemination is the use of symbols to conduct communication activities with clear purposes，It has a strong condensing effect on people with common social experience。The naming of the "Belt and Road" initiative highlights the unique historical symbol of the "Silk Road"，In the actual promotion process, it fully demonstrated bet365 Play online games the thousands of years in my country.，Excellent tradition of ourselves and people "。The use of rhetoric spread in the "Belt and Road" spread will undoubtedly help improve my country's national identity and pride，Move the most extensive people for people，Really tell the "Belt and Road" story well。

　　Strategic Guide to tell the Belt and Road Story

The world is facing a big change in the world today，The revival and rise of China have brought unprecedented opportunities and challenges。It should be based on the social environment at home and abroad，Find the appropriate rhetoric communication strategy，Tell the "Belt and Road" story。This is to strengthen the construction of the national discourse system，Show the Chinese style、Persist in China Road、Contribute Chinese wisdom、The meaning of building a community of human destiny。

First，On the main body of communication，We must continue to promote the transformation of the national communication paradigm from propaganda to rhetoric，The spread of the mainstream media in strengthening the mainstream media、On the basis of influence，Fully stimulate commercial groups、Folk Organization、Citizen's Personal Communication Vitality。If it is guided to form the "Belt and Road" cultural group、Discuss the hot topic of the “Belt and Road” network、Give the “Belt and Road” communication talent team。Through these methods, the discourse system is richer and more diverse，More extensive for the crowd，Enhance the external spread of the "Belt and Road" story。

Second，On the content of the dissemination，Focus on improving "Cultural Channel，Economic Singing "traditional content framework，Balanced politics、Internal connection of economic and cultural information content。Especially pay attention to the spiritual and cultural symbols of the countries along the line，May wish to make "cultural singing"，To bet365 best casino games find the essence of human nature、Common understanding of the pursuit of cross -cultural background，Enhance the consensus of telling the story of the "Belt and Road" story。

Last，In the form of communication and rhetoric，Combining the advantages of traditional media with new media。It should be fully conforming to today's visualization、Movement、Socialized communication characteristics，From "Big Freehand" to "Gongbi Painting"，Details on the "Belt and Road" story。On the one hand，You can pull out the "Belt and Road" story from the limitations of language text，Under the perspective of rhetoric spread，The text、Picture、Image、Various symbols and other symbol cross -combination。On the other hand，You can put traditional media、Weibo、WeChat、Short video、Headlines and other channels to penetrate，Construction of a three -dimensional cross communication network for the "Belt and Road" rhetoric in the integration of the field of vision。If you carry out the "Belt and Road" theme video exhibition，Production and broadcasting countries along the line、Short video story，Adopt personal person、Metaphor、Blind、Shuangguan and other rhetoric design "Belt and Road" animation、Comics or mascots、Emoticon package, etc.。Through these forms, the "Belt and Road" story is really integrated into the characteristics of the times、Meeting a variety of communication forms of different audiences，Propagation of the spread of discourse expression、Attraction and influence。

China is playing an increasingly important role on the world stage，Show the responsibility and responsibility of the great country。"Tell a good story in China，Propaganda China Good Voice "is an important starting point and pointing of various international exchanges and cooperation represented by the" Belt and Road "，We must fully attach great importance to and use rhetoric to bet365 best casino games spread，Innovation method of bet365 live casino games external communication，Master the art of communicating the mind，Promote the construction of the national discourse system，Help the great revival of the Chinese nation。

(The author is a professor at the School of Journalism and Communication of Nanchang University)