With the world's polarization、Economic Globalization、Social Informatization、Diversified in -depth development，The competition between the country is no longer limited to the game of hard power，It is also manifested in the contest of soft power，Especially in the face of a strong discourse siege from the Western hegemonic country，Chinese discourse and Chinese narrative need to break out from this "he plastic"，Not only must Chinese culture "go out"，Also need to "walk in"，Tell Chinese Stories，spread Chinese voice，Show a real to the world、stereo、Comprehensive China。General Secretary Xi Jinping emphasized when presiding the 30th collective study of the 19th Central Political Bureau，To deeply understand the importance and necessity of strengthening and improving international communication work under the new situation，Drop at the atmosphere to strengthen the construction of international communication capabilities，Forms an international discourse right with comprehensive national strength and international status in my country，Create the environment for the stability of my country's reform, development and stability，Active contribution to promoting the construction of a community of human destiny。This can be seen，Build a Chinese discourse and Chinese narrative system，Both the global perspective should tell the "small story" of China's development，It is also necessary to use Chinese practice to do a good job of international communication，At the same time, it is necessary to use common value to set up the bridge of communication and mutual learning。

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Talk about the "little story" of China's development

For international communication，"Dialogue" is the ontology，It is the fundamental that the communication can achieve practical results。At present, "Western Qiang East Weak" discourse landscape，It is not consistent with the current comprehensive strength and international status of China。Therefore，Facing the imbalance of information dissemination in international communication，The "deficit" between information flowing out of flow，Chinese people's hard work、Good、Wisdom、Brave real image and "contrast" in Western stereotypes，Build a Chinese discourse and a Chinese narrative system that matches the world issues，It has become an imminent topic of the times，Let the world be visible、I can hear、I can understand China，Let Chinese stories broadcast the world away，Deep people's hearts。

As early as the 1990s，The Copenhagen School proposed the theory of security，Security is considered to be shaped by the subject through speech behavior。This warning of discourse safety，It also needs to deconstruct the Western discourse hegemony in theory and practice，You must have your own words "frigate"，To maintain national cultural security，Build your own discourse system and narrative system，In -depth integration of Chinese stories with the world discourse system。For example，In the report to celebrate the 100th anniversary of the founding of the Communist Party of China，CGTN has carefully created the story of 30 episodes of party members "One of 90 million"，Start with a small incision，Tell an important group，The moving "little story" of ordinary party members among more than 95 million party members。series of video viewing on overseas social platforms is extremely large，The story of the grass -roots bus driver，Bet365 app download A single entry received 2.43 million global reading，Interactive volume of 10,000; the story of the Qin Warriors restoration division，Getting 4.5 million readings worldwide。The discourse system and narrative method that the audience can accept in the world，New concepts of Chinese and foreign、New discourse、New expression，Fully demonstrated the powerful international communication potential contained in the "small story" in China's development。In other words，Build a Chinese discourse and Chinese narrative system，must have a global vision，Express Chinese characteristics in a cognitive network composed of a series of world issues，Let Chinese stories cross time and space、Breaking through national borders entering the world of all -media all -media communication。If you say，Global vision provides an opportunity for Chinese discourse to enter the world issue，So，The lively and vivid "small story" in China's development and change has become a possibility of Chinese discourse and the Chinese narrative system that can integrate into the global discourse system。

　　Practice path: Use Chinese practice

Do a good job of international communication "big article"

General Secretary Xi Jinping pointed out，"To speed up the construction of Chinese discourse and Chinese narrative system，Using Chinese theory to explain Chinese practice，Using Chinese practice to sublimate Chinese theory "。Western hegemonic states rely on their dominant position，Suppress China's development and progress through international public opinion，It makes the image of an oriental civilization country unable to truly display it on the international stage。Therefore，The primary condition for improving China's international discourse is to build a Chinese discourse and a Chinese narrative system，This is an important proposition to solve the "how to tell"Bet365 lotto review , "how to speak" and "what to say" in international communication。

First，To build a Chinese discourse and Chinese narrative system based on Chinese practice，Rich foreign discourse communication content，Use the facts to explain China。Not only should you take the initiative to attack on the issue of world issues、Active voice，It should also expand Chinese practice original discourse expression，Dare to innovate the language system and narrative method，Breaking the discourse framework set by Western media，Fighting for the initiative of discourse，"Self -Plastic" credible、You can kiss、Dear China image。Second，To put China's value、The position cleverly integrates into the real stories in China's development and changes，and rely on the vivid practice of China's modernization of civilization，Explaining China's concept of development、Civilization View、Ecological view、International Outlook on Order and Global Governance Outlook，The content spread can resonate with the international audience emotionally，Unified the feeling of what they heard。Last，To improve the public opinion ecology of international communication，Especially when spreading Chinese voices outside，Do not avoid the specific problems encountered by China in development practice，Really and objectively explain how China solves the actual problems encountered，Put Chinese words in every specific practice，Put on every small story and every character。For example, "China Daily" website "81 Public Welfare" Slow Train "normalization of China Trip is conveying China temperature"，81 pairs of green leather cars through the mountains all year round，benefit 21 provinces and ordinary people in 35 ethnic minorities，12 million people along the route every year，But the fare per kilometer Bet365 app download is less than 6 cents，Not only does it provide convenience for local people's travel，At the same time, it is also on the road of poverty alleviation and development to allow the local people to stay steadily，Become a support for local economic development。This vivid story in the practice of Chinese development，Not only does it provide opportunities for Chinese discourse to go to the international communication stage，More referred to the world、Chinese plan that can be used for reference，It also makes the Chinese image on the international stage more lively。

　　Communication effect: Use common value

"Interchange Bridge" for communication and mutual learning

In the global spread，Chinese discourse and Chinese narrative system can obtain international recognition is the key。The essence of cross -cultural communication is not simply cultural output，Instead of the communication interaction based on "empathy"，In the multi -dimensional interaction of the main body of the multicultural subject，Reached "Beauty and Beauty，Beauty of Beauty，The United States and the United States and the Communist Party，The emotional effect of Datong in the World "。Further,，Construction starting with official discourse，Academic discourse is support，Folk discounts are supplemented，System with a reference for the global co -values，Tell the world "The Story of the Communist Party of China、The story of the Chinese people struggle to make dreams、The story of China adheres to the win -win development cooperation and win -win "，Make more ideological power and spiritual power to the world at the same time，Enhance the creativity of Chinese discourse and Chinese narrative system、Appeal、Creditability。

Today's world is undergoing a big change in a hundred years，China's connection with the world is closer，Chinese people love peace、The gene of the neighbors of the relatives and goodness，Let China work hard to achieve win -win cooperation bet365 Play online games with countries、Common Development，Promote cross -border、Cross time and space、Cross -civilized communication and mutual learning，Carefully care for the only home that human beings live in the earth。For example，Reporting the Chinese and English think tanks released by Xinhua News Agency to the global media report "The Pursuit and Exploration of the Common Value of All Humans -Chinese Practice of Democracy and Free Human Rights" and the documentary，China has a vivid and touching Chinese story on multi -national media，Explaining the historical logic of the Chinese people's unswerving pursuit of the common value of all human beings、Practical logic and theoretical logic。This is true of building a Chinese discourse and a Chinese narrative system，Not imagined out of thin air，but from the common value，Caring for human destiny。In essence，It is the content display of the socialist road with Chinese characteristics、Experience Explanation、Thought shows and value appears，Had the unprecedented important role in the common development of the world and the reconstruction of global new order，Not only is it important to China's future development，The development of the world, especially the development of developing countries, also enlightenment。At the same time，Chinese discourse and Chinese narrative system is also open、Dynamic，It will provide a Chinese solution that can stand the test of the community of human destiny。

(This article is the State Social Science Foundation Western Project "Research on the Construction Strategy of Network Language Ecological Civilization Based on Comparable Language Library" (18xyy011) phased results)

(Author Unit: School of Foreign Languages ​​from Northwest Normal University、Northwest Normal University Guoba and Regional Research Institute)