With the rapid development of technology，The number of information that people contact the information will increase year by year，Especially the popularity of the Internet，Leading the problem of authenticity of information is increasingly serious。How to maintain the authenticity and credibility of news reports has attracted widespread attention from all walks of life。This reporter interviewed relevant experts and scholars。

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Fake news is not new，It has always used an error message、false information、Lies and other names exist。Because the current media structure is different from the past，Fake news brings more harm to society than ever。Introduction to Tawana Kupe, President of the University of Bertelia, South Africa，Early different media are often owned by different subjects，Many media sources of funds are non -commercial，Or consider less business factors when seeking financing。But since the 1980s，Many European and American media have begun commercial transformation，The consumers who position the audience Bet365 app download as the goods they want to sell。This transformation not only puts pressure on the media，It also reduces media diversity、Increasing the concentration of ownership。But because some media have reduced reports on scientific facts and academic progress，The journalistic decline caused by media reports，Because of the news, it also depends on rich information and academic knowledge。

Starting from the 1990s，Digital online platform has had an important impact on all areas of society。Now，Most people can use digital technology and online platform，Quick cross -domain cross -regional communication，Visit the online library and database anytime, anywhere。Especially with the development of technology，People can not only obtain more information than ever in various fields，You can also use personal digital tools to faster information、spread more widely。From Kupe's view，Because some people lack relevant background knowledge and discern ability，They may also spread some that they do not know、No factual verification、Source is not reliable information。

The spread of fake news may involve multiple "participants"。Angeliki Monnier, a professor of information and communication at Lorin University of France, further explained Bet365 app download to this reporter，First, the media including social networks。Under the role of a certain economic logic，Through relevant technical operations、Publishing activity，Pressing fake news intentionally or unintentionally。Followed by deliberately made by the media、People who spread fake news and attempt to profit from them。Finally, the audience of the news itself。Some audiences do not trust authoritative media，No responsibility awareness when forwarding messages，This will also expand the spread of fake news。

Get verified messages need to pay a certain cost。From Monier's view，The spread of fake news may also be related to this。Information asymmetry is the core element of many economic theories。Information asymmetry means communication through various forms of communication，Some people will have important information that others cannot get，and use them for profit。It is difficult for people to get perfect、Comprehensive information，Pay cost because of obtaining information。The cost here is not just the accounting cost that people usually call (accounting)，also includes opportunity costs (Opportonity Cost)。The so -called opportunity cost refers to the opportunity to abandon another business activity in order to engage in a certain business Bet365 lotto review activity，or use a certain resource to obtain a certain income to abandon another income。In order to obtain information or obtain authentication information authenticity，People need to receive education、On -site survey in the place of news、Order various information, etc.，This all requires the cost that can be calculated directly with money。The time used to verify the authenticity of information，It can actually be used to do other things that may bring benefits，This also involves opportunity costs。

　　Inhibiting fake news communication requires multiple efforts

Messages that can be called news need to meet three conditions。Kupe representation，First，Real reflection related facts。Facts are the origin of news，No facts，There is no news;，It is a rumor。2，must have new ideas。Wain -knowing things，Even the just happened，Can't become a news。third，Report must be timely。News needs to pay attention to timeliness，Delay in time turn the news into an old news。Among these conditions，Reality is important for news。

But，Verification of the cost of authentication information may be very expensive。People not only need to determine the original source of the information，It is also necessary to confirm the credibility of the source of the information。These Bet365 app download require detailed surveys、Establish a huge relationship network or help experts，From this, many costs will be generated。For professional media practitioners，They have to complete these tasks as soon as possible，To confirm the real information while ensuring the timeliness of the news，So obtain labor income。In this case，To maximize the cost and time required for searching reliable information，Some media may use fake news。To reduce the spread of fake news while controlling the cost，Monier Suggestion，The media includes self -media should strengthen its own ability construction，and try to quote messages from authoritative agencies，to reduce the cost required for information verification。

Boris Chaumette, a professor at McGill University in Canada, said，Scientists are often based on the analysis of facts，Summarize the relevant theory，and use these theories to perform new predictions or experimental activities。Scientific perspective、The formation mechanism of theory is very complicated，It is not easy to understand by non -professional people。Compared with patiently collecting evidence to establish a reasonable theory，People are more inclined to accept those information that meets their ideas，Choose to bet365 Play online games ignore or even discredit those information that is contrary to their own opinions。These psychological factors provide an environment for the spread of fake news to a certain extent。But，Refutability is one of the basic criteria for defining scientific theories，Questions about existing theories are also an important driving force to promote the continuous progress of science。The existence of some fake news indicates，People need to know more scientific information，Scientists need to make more efforts to popularize science。Scholars in various fields must not only pay attention to related research activities，should also actively participate in public debate，Post your own point of view，Explain what scientific research methods，Tell people why it uses scientific、Critical vision look at things。Higher education institutions should train scholars，Help them understand and use social networks，so as to spread more real information，Do not leave a transmission space for fake news。