Adjust the communication strategy according to the "hotspot" of social networks
July 30, 2021 08:06 Source: "China Social Sciences", July 30, 2021, Issue 2219 Author: Chen Yu Tong/Compile

  Bet365 app download The official website of the University of Pennsylvania reported on July 20 that Douglas Guilbeault, a assistant professor of the University of California Berkeley, and Douglas Guilbeault, Damon Center, a professor of communication from the school, New Study。Research results show,When promoting products or projects,The power of public figures with high social influence is not necessarily the best strategy。

Researchers discovered,The communication ability of information in social networks is related to the type of information。If it is easy to digest、Entertainment information that is not easy to cause controversial,People with high social influence can play a great role in spread。If you want to challenge some existing concept、Create a new ideological and behavioral mode,Then bet365 live casino games you need to start with a more hidden social network.,Reach effective communication。

The outer edge of the social network has a social cluster that can be used as a trigger -effective starting point,Increases the driving force for the promotion of new ideological behavior。Gilbert thinks,The center of the communication network is changed according to the content of the communication。The more uncertain people are on a new point of view,Compared to people with a wide range of social relationships,Bet365 app download Only a small number of social relationships on the edge of social networks can play a better role。Monotol's proposal,This new study has subverted our long -term concept on social impact to a certain extent。When we realize that everything is spread in the same way in the same way,can better determine the "hotspot" in social network maps,Adjustment of communication strategy。

  (Chen Yutong/Compilation

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