From sensor news、Big data analysis to algorithm recommendation、visual presentation, etc.，Artificial intelligence is bringing a media technical revolution。While cheering technology brings huge benefits，Many humanist and scientists have a worry about artificial intelligence's risk of artificial intelligence。Intelligent Media as an important part of artificial intelligence，Its reality and future risks include "one -way person", "information cocoon room", "information overload", "self -intercepting", "replacement", "transparent person", "black box", "objective", etc.，These phenomena have received widespread attention in recent years。

　　bet365 best casino games One -way person

The 1960s，Malcusse criticized the developed industrial society in "Unidirectional People"，He believes that modern new technical forms have been fully manipulated and controlled by people，Loss of negative、Critical、The second direction thinking of transcendence，This leads to "one -way person"。He thinks，Volkswagen Media is the "microphone" of the country，Is a tool for power，"Gong" must。

Therefore，"Unidirectional People" is not caused by artificial intelligence medium，Even the arrival of the Internet era has disappeared to a certain extent the unity of the people during the public media period: people are also producers and consumers at the same time，The main bet365 Play online games communication status is enhanced; netizens have established public discourse space，"Opinion Market" on the Internet。These are effectively promoting the comprehensive development of people。

But the widespread application of intelligent medium has changed these situations，"Information Cocoon Room" forms a one -way enhancement and polarization of people。One，Intelligent media knows people's preferences，Customized information builds "Information Cocoon Room"。In intelligent、"Co -conspiracy" of the Movement Media，Some people's thoughts are addicted in extremely narrow fields，Become a typical "unidirectional person" than the era of the public media。Media scholar Yu Guoming believes，The algorithm can even leave the public from the facts in the "Information Cocoon Room" woven by their own will，Weaken its rational judgment，To achieve the manipulation of the public。Its two，The high threshold for intelligent media technology set up a high wall at the periphery of the "information cocoon house"。neural network、Technical obstacles to the tools such as deep learning and other tools are difficult for ordinary netizens，It is easy to cause "intelligent worship"，Make Internet users "follow" the factual interpretation of facts given by the intelligent medium。Its three，Big data technology and improper media operations，It is easy to according to gender、Age、Purchase behavior and other precise portraits，Make people "transparent people"。"Transparent Man" is convenient for information bet365 best casino games mining、Classification，Become a lobby、Objects to be promoted，Then it becomes a "ticket warehouse" and "market"，but other directions are abandoned，This has enhanced the effect of "information cocoon house"。

To sum up，Intelligent media technology uses its recommendation algorithm to set up "information cocoon house" for many netizens，High threshold for technology、The transparency of a person has built two high walls outside the "information cocoon room"，In this case, the one -way one is further improved。

　The main risks of the current intelligent medium:Algorithm Black Box

"Algorithm News" refers。Oxford Reuters Institute "Digital News Report 2017" display，54% of the respondents prefer to screen news stories through algorithms。The complexity of the algorithm technology itself，It is difficult for the audience to understand the production process of the algorithm's new news like the operating process of the traditional media，Therefore, this intermediate link is often called "algorithm black box"。

The risk of algorithm black box is mainly algorithm bias，using the seemingly objective algorithm instead of all aspects of the news，Output violates objective and real results。For the public，The technical neutral posture claimed by the algorithm often has great deception。and algorithm prejudice mostly comes from algorithm designers、Enter data and programming。

Media is information，The algorithm is power。British cultural research expert Scott Lash emphasized，"Society in a media and code everywhere，Power is more and more existing bet365 best casino games in the algorithm "。The algorithm's own high threshold、Mystery puts on the "black box" coat，The technical objectivity of its advertisement covers algorithm prejudice，However, the mimic environment shaped by algorithm prejudice will bring real damage to objective and true。

　The real risk of future intelligent medium:People are objectized

History of human communication is a history of continuous expansion of rationalism，In fact, it is also a history of continuous enhancement of human subjectivity。News Communication spreads from mouth、The official release until later professional production and then "Everyone has a microphone"，All reflect the powerful extension of technology。

McLuhan pointed out in the book "Understanding Media"，Any invention or technology is an extension or self -interception of the human body。Imagine the scene of future intelligent media reporting fire news: when the fire occurs，The sensor distributed at the scene can judge the size of the fire and preliminary judgment of the casualties，and fax on -site image and information to the intelligent system。After receiving the information, the system，Quickly process it into visual news，Push to the audience screen。In this scene，Apart from the system design maintenanceer，Editorial reporters in the traditional sense have been "disappeared"。At this time，The identity of a person becomes a person who prevents the algorithm from running off、Engineers who are constantly upgraded to algorithm systems and recipients of recommending Bet365 app download news。French philosopher Jacques Ellul believes that technology is autonomous relative to people: "We have seen，In terms of self -growth of technology，Technical advancement along its own route，More and more independent of others ... Humanity has been reduced to the level of catalyst。”

The discussion we often hear now is: artificial intelligence can only be competent in the field of news reporting.，Lack of depth and humanity，Do not divert thinking，No overall thinking。This self -confidence actually has great subjectivity，Selective cover for the development of artificial intelligence technology。The future development of artificial intelligence has two ways，The first is to simulate human thinking，Use neural network、Deep learning plus human -machine interface and other technologies，Mimic human brain with a computer; the other way is exactly that many scientists are more worried，That is, artificial intelligence across existing human thinking logic，Select the new path，By surpassed by human beings in terms of thinking and practical ability。In recent years，Some humanities do not replace the concerns of human beings by the concerns of scientists，Ray Kurzweil, who is known by Bill Gates as "the most authoritative person in the future of artificial intelligence"，Artificial intelligence will surpass human intelligence，and beyond the speed is much faster than people expected。

Pozman pointed out，Any kind of tool prejudice in concept，All will tend to build the world into a specific form，Emphasis bet365 best casino games on a specific thing，Strengthen a specific sensory、Skills or attitude。What you need to propose is，When the autonomy of the intelligent machine enhances and breaks through the "strange point"，How to ensure that the purpose of the intelligent medium is consistent with the overall values ​​of human beings? Whether the intelligent medium will seek with some humans or smart machines，Become a rumor maker、Privacy collectors or riots? After the intelligent machine is merged into the Internet of Things，The boundaries of news and control information will become blurred，Is the possibility that intelligent medium becomes a direct actor? These problems require us to think deeply。

From the one -to -one person、Algorithm prejudices people are objectized，The risk of intelligent medium gradually strengthened，and presented the features of staged risks。The unidirectional risk of people has existed widely in the era of the public media，Just the intelligent medium strengthens it、Polarization; the algorithm is reported by the technical neutral coat，It is the main reality danger we face; the breakthrough development of intelligent media technology in the future，It may really endanger the subjectivity of people。This article is not the future of intelligent medium with pessimism，But in any case, you must see，Technology itself cannot bring rescue，and only reflection on the nature of the technical will provide a future。

(Author Unit: School of Journalism, Renmin University of China)