Look at the current，Data are pouring into our lives，Its tentacles are omnipresent，Almost all of our electronic products are producing、Transmission、Share、Use data，Our life is becoming more and more inseparable from data。Data is gradually replacing oil、Coal and other traditional material resources，It becomes a new engine and new power for social development。Data has become an important driving force for the sustainable development of informatization society，It has also become an important battlefield for the fourth scientific and technological revolution today。Why does the data become "new energy" in the digital age? Why is it closely related to the platform of Chinese society at the moment?。

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Before explaining why the data becomes important，First of all, what is the data。Combining information about the definition of propagation of Claude Shannon，Data refers to the combination of unit information。The unit information here refers to the record of an individual unit of an object or a certain phenomenon。The development of data form is accompanied by the continuous evolution of media media，The process of contemporary digitalization enables large -scale data to be separated from structural、Unable to extend the carrier of the body and be independent of the human brain，and digital storage exist in more diverse and changeable forms。If the data sample continues to increase and presents the aggregate effect，There is also the "big data" we have seen today。

If you look at the historical development of data，The form of data is changing from a variety of media bet365 Play online games to a single medium，Quantity is experiencing an exponential increase from less to more，Update time is shorting from length。Different from petroleum，This new energy new energy has no "scarcity" attribute，On the contrary，Massive、Acceleration、Expansion has become a commonly used word for defining data。So why is the data called "new energy"? How important is the data?，Data has become the "new energy" of today's society，But this "new energy" is not always important。In other words，Data has an important side，There is also an unimportant side。

Data important，It is because of the perspective of enterprise development and social governance，Data is actually the behavioral information aggregation of modern social people，Effective data can not only show many veins of human history development，It can help the current government、Social organizations and enterprises better formulate strategies。Take a comprehensive，Big Data is timely、Comprehensive、Three important features of predictiveness。Time refers to the data that can achieve full time、Data accumulation in long periods; widely collected by comprehensive index index，can be touched large; predictiveness refers to the guiding role of future expectations and action。From this perspective，The value of the data is mainly reflected in its aggregation and prediction。For example, in recent years，The consumption of electric vehicles is becoming increasingly popular，The Ministry of Industry and Information Technology established a new energy vehicle national regulatory platform，Simultaneous monitoring and management of 1.6 million vehicles can be achieved，and can carry out safety supervision in real time、Dynamic prediction、Vehicle management and subsidy accounting。

At the same time，Data is actually not important。Bet365 lotto review Data is like "crude oil"，Social energy that has not been refined and processed，The original data may be rough、Fragment、disorderly or random accumulation。It is basically unlikely to inform the user's behavior experience with the original data alone。Data wants to transform into resources with analysis and predicts，Must be appropriately collected、excavation、Analysis。This is why in recent years，Data visualization、Data interpretation、Data analysis becomes a popular industry。The huge amount of original books are piled up with useless things，Under this logic，Big Data "big" and "data" are not important，What is important is how to refine and control these data，and transform into social productivity。

　Data driver and platform economy

With the rise of the platform economy and a large number of platform Internet companies in recent years，The platform has become the main arena of "new energy"。The platform here refers to a virtual or real trading field based on digital technology。It is actually a market hawder。With my country's manufacturing industry service、Industrial informationization、Enterprise Digitalization，Platform economy has become the mainstream trend of China's digital economy development，and to a large extent affects the people’s economic and social life trends。Big to Tencent、Ali、Jingdong、Baidu，Small and medium -sized platform enterprises in various industries，China's current platform economy can be described as colorful、Lang Lang full。

Various platforms that are digitalized generally have a strong aggregation effect，Through the subdivision and precision transmission through the audience market，The platform will gather a large number of users and use traces。And these users can generate content to a large extent to a large extent for the sustainable Bet365 lotto review recycled resources of the platform。The most representative example should be the e -commerce platform。Customers will browse on the e -commerce platform、Select、Buy、Share product，Forms an individual consumer portrait。Platform storage and analysis of these data traces，It can effectively grasp the user's purchase path、Preference、Feedback and even consumer mentality。So，Integrated digital platform data can be an important basis for predicting consumption and guiding user behavior。

When these data accumulate to a certain degree，Algorithm models are also continuously upgraded，Machine learning ability is further improved，The data of the platform has begun to develop in the direction of "intelligence"。Although the platform intelligence at this stage is only in the "weak intelligence" stage，It is impossible，But a series of market forecast mechanisms，If "guess you like", "algorithm push news", "maybe you will buy" and other interactive products push have been put into use by many e -commerce platforms。A change of such a change，It indicates that intelligent communication and human -computer communication will become an important driving force for future socio -economic development。and the booster behind this motivation，It is an increasingly rich and expanding "data new energy" played a role。

The process of continuous development of platform，In fact, it is also the process of continuous accumulation of digital resources。Cut in from the perspective of political economy，The most important data accumulation in the process of platformization is production、circulation、Three links of consumption。Data records of dynamic processes and long -term time，It can effectively predict the supply and demand of the market、Changes in consumer power and Bet365 app download the difference between time and space differences of logistics。

New mechanism of communication

No doubt，"Data New Energy" is breaking the traditional "personal -media" communication mechanism and reconstruction of society's communication ecology。The development of media communication has gone through three processes of "one -way communication", "two -way communication" and "network communication"。New mechanism described here，Is on the basis of continuing this development context，Inquiry how the dissemination of "data" affects and acts on the communication landscape of the information society。

First，Data becomes the goalkeeper and maker of the communication strategy。From the perspective of news production，Data's role in media institutions to formulate topic selection and communication strategies is increasingly important。"Data News", "Digital News", "Visual Media", "Honesty Message" and other digital production forms are largely dependent on the accumulation of data。The strategy of media dissemination is Guangsha.com or precise communication，Diverse communication or professional first，Original or handling synthesis? Such a variety of communication strategies can find the decision -making basis in data feedback。Data transformed into a reference system for news production，The production link that is widely involved in social communication。At the same time，Standardized and quantitative "Reference System" will generate "access standards"，Determine whether the relevant topics can become a communication issue。

2，The meaning of communication transitions from information dissemination to value communication。The development of human modern times has gone through three industrial revolution，These three industrial revolution are steam engines、Electricity and the Internet as a medium and logo for Bet365 lotto review production，Material、Energy、A variety of communication forms with information。And to the era of data intelligence，The significance of communication will be largely transformed from information dissemination to the spread of value and significance。The effective accumulation of deep learning and data In the long run, it is not only the collection of information，It is more likely to be a manifestation of the value concept and consciousness of an institution。When human -machine communication and intelligent communication become the mainstream channel for future social communication mechanisms，The spread of rational and tooling will no longer constitute technical and strategic obstacles。On the contrary，The socialization of human beings and the intelligence of the machine is more relevant、Value、Culture will become the main topic of communication research。

third，Dissection of the "Reconstruction" ecosystem under the globalization。If you start from the historical context of the Internet development，The development of the world's Internet industry has gone from opening to closed、The transformation from globalization to localization，The scene of the "Focus Section" is formed。One of the most important reasons is，Platform and platform groups have gradually formed a "data separation" production pattern。Since each platform is competing and enhanced user stickiness，Popularity dividend is gradually transformed into data dividends。When the data becomes a renewable and available new energy，For the need for data and preservation of self -competitiveness，The Internet platform will form a competitive relationship。Especially large digital platforms，The "data ecology" and communication mechanism that will form a self through market expansion and mergers，This has further bet365 best casino games exacerbated the "re -blog" pattern in the global communication ecology。Exploring how human beings form new communication characteristics and social characteristics in the era of "re -tribe"，It will be an important issue for future intelligent communication research。

　(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)