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Vlog is the abbreviation of Video Blog，Video blog，It is a product combined with short video and blog。As a new form of video records，Vlog generally describes from the first -person perspective of the blogger，Through text、picture、soundtrack and other methods，Shooting and editing daily life，and carefully made into a video diary with obvious discipline and personality。

　　Style aesthetics

With the development of the Internet，Visual content is becoming more and more central，and experienced the upgrade of the expression form of the text — image。During the development of short video，Ugly becomes an important tendency。The original and true meaning of the ugly ugly should be catalytic beauty -to promote thinking and incentive through the ugly form。Ugly in short videos not only become a form，It also becomes meaning itself，Yi Yanzhi，It is for ugliness and ugly。Various Internet celebrities with ugliness、Popularity of Tuwei Culture，Make Ugly caught a carnival with a significance of dispersion。People are immersed in the fun of watching，The criticism bet365 Play online games and reflection spirit that the ugly culture should have, but the smoke disappears，Even the offset of people's values。

In the previously popular short video form，UGC is that the user ’s self -generating content is thinner or even vulgar，PGC is that professional production content is also increasingly homogeneous and even vulgar，It is increasingly difficult for them to meet the needs of the audience for high -quality short video content。In this context，VLOG has won the favor of many audiences with its new aesthetic style。VLOG rebellion on the short video style of the ugly culture of the ugly culture，Daily living in VLOG gets aesthetic presentation。VLOG focuses on the content of life in the content，Documentary is its primary feature，But VLOG does not use deliberate ugliness and ridicule as a means，Instead, it is emphasized to discover beauty in daily life。

"Pick up the phone，Everyone is a recorder "，But not everyone is VLOG blogger。Vlog bloggers must have a certain arrangement and editing technology，Even needs to master more professional video editing capabilities。Under the blessing of the VLOG tool，VLOG bloggers through the screen、Music and text，An appropriate filter rendering，If necessary, it will also use convenient post -processing software to improve the fullness and exquisiteness of the bet365 live casino games content。Although it is recorded in daily life，But VLOG creates a processed mimic environment，Not a reflection of a plane mirror，The daily life in life get artistic treatment，VLOG shows obvious aesthetic style。

　　Evolution of content exhibition

As the French philosopher home, Dapo said，The current landscape society is the rule and cover of the real world of images and images，The entire social life is presented as a huge accumulation of landscape，If the reality cannot be displayed through the landscape，In many people, this reality actually does not seem to exist。Let daily life enter the lens，This is both the landscape needs of the creator，It is also a way for its self -performance。Daily life in VLOG becomes a onlookers、The shared landscape，The emergence of the real world in the landscape makes the landscape a true and credible object，Copy symbols and reproducible image as a real real。

VLOG bloggers will record the banner of recording life，but recorded here for a long time here，There are no essential differences with the various exquisite shooting in the circle of friends。In fact，Now it is difficult for us to shoot without utilitarian shooting，The mimic environment created by image creation becomes a seemingly real daily life，Real daily life is also reduced to simple images。Before shooting，bet365 live casino games Vlog bloggers often carry out thorough planning，Carefully study which materials are worth retaining，Which ones need to be hidden and deleted。When the camera is turned on，The exhibition close to socially starts simultaneously。

，Most people repeat ordinary and even monotonous life every day，For VLOG, these living materials are far from attracting audiences and fans。Although all daily life can be photographed in Vlog，But if you want to be a successful vlog，It needs to reflect scarcity in the content，or it must be unique in form，Therefore, it is often evolved into shooting for shooting。Vlog should have a strong real tone and personal color，But many VLOG bloggers In order to shoot an interesting or meaningful VLOG，I have to deliberately arrange my own life，I even adjust my behavior according to the possible expectations of the audience，and the theme of the story with fine editing exhibitions。So，The exhibition of the content of vlog content evolutionary color is self -evident。

　　Construction of meaning

VLOG uses the network with obvious publicity and sharing，The log content is open and visible, and it can spread in the network in a short period of time or even produce accumulated transmission，Have strong social attributes。Blog and audience conduct virtual bet365 Play online games "face -to -face" communication in the social space built by the audience。Vlog generally narrate from the perspective of bloggers，Can fully display the personality charm of VLOG blogger、View Emotional，It also helps bloggers to obtain psychological identity and group cognition of the recipient in the process of sharing and communicating。VLOG is constantly changing the mode of traditional videos that affects the audience，Realize the double identity of the viewer and the creator，Enhance the sense of substitution in the form of visual form，Establish an interactive relationship with the audience。

VLOG mainly uses the lens as the expression tool，The content of the record of the record has a sense of liveness and monuments，It can present daily life to the greatest extent，Make the blogger's body virtual present。This is easier，You can also show the scene that the audience has never experienced，Make the audience an agent participant，Realize the sharing and communication between the master and guests。It is the continuous interaction of "watching" and "being seen" to complete the psychological connection and online social of bloggers and the audience，When the public pays attention to a VLOG for a long time, it reflects high viscosity，Even if the audience and VLOG blogger have not bet365 live casino games met，It will also treat each other as a friend who is familiar and trustworthy in the subconscious，Recognize and accept VLOG blogger's life concept。Feedback and interaction based on the audience based on VLOG content，It also makes VLOG constantly build new value and meaning。

Although the content in VLOG is a subjective expression that is filtered or selected by the blogger，But this expression often refers to some abstract value symbols that the current audience pays attention to。It is a similar understanding of these symbols，VLOG audience likes、Comments、For the new type of social principles of "You understand me" and "I understand you"，No need to meet，You can get psychological common and spiritual comfort without leaving home。It is also the interaction between the audience and bloggers，VLOG's meaning is continuously enriched，This kind of interaction can constantly reproduce the follow -up value of VLOG，It can be said from this point，Vlog is a product of the Blog and the audience.。

　　(Author Unit: School of Cultural and Creative and Communication of Zhejiang Normal University)