Starting from the perspective of communication/communication，American communication scholar Byeham called the interpersonal communication of the digital media era as "the interaction of the cloud"，It is a image and romantic description。From the level of essential characteristics，All digital media support、No need to take the interpersonal form of interpersonal communication with the premise of the premise of physical space，All belong to "cloud communication"。This method of communication is becoming the most common and daily means to realize interpersonal relationships。

Break through the natural limitations of the body and time and space，"Cloud Communication" under digital media intermediary was originally imagined by people's imagination of the "free will" of communication/communication，It has become a universal reality at the moment。Everyone who is in it，You can notice it effortlessly: the way of interpersonal communication and information communication becomes more and more diverse，There are more and more channels for individuals to establish social associations with others and extremely convenient。The uniqueness of the digital age is，Technology intermediaries that promote social connection have experienced rapid transformation，Digital transformation of communication/communication intermediary，Open a new social and cultural form，It also provides more bet365 live casino games practical propositions that need to observe and think。

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Social interaction with the intermediary of the digital media era，From the main body of communication to time and space structure、From practical to cultural psychology and other links, profound changes have taken place，or digital media changes the nature of social relations。Some scholars are concerned about the shallow and virtuality of interpersonal communication in the digital age，Symptoms of the threat of the unprepared control of technical ethics and the threat of the media platform hegemony expressed pessimism，Even the increasingly common interpersonal intermediary interaction will destroy the subjectivity of people。But at the same time there is another type of view，New media technology has created more tough and powerful connections and more diverse relationship chains for humans。No matter how people develop and use media technology，No matter what new media technology brings to people、Rebellion or even disaster，They still believe in human self -adjustment ability，and finally committed to maintaining self -authenticity，Dedicated to cultivate meaningful social connection instincts。

Although there is a huge difference in the position and mentality of understanding the reality of new communication，But scholars have two points of understanding are consistent。One，Agreement of digital media has become the technical condition or environment of normalized communication in modern society，People use these methods without thinking。Its two，Recognition is currently our new technology、Explore new communication，Bet365 app download and the best time to reflect on the relationship between the two。

　　The technical rules of "cloud communication"

According to the evolution path of media technology，The connection rule of Internet technology is the fundamental logic of "cloud communication"; and digital technology provides the maximum convenience and new "media confession" for communication/communication。Technology creates a new social language context for people。

Digital media intermediary social communication and the biggest difference between traditional interpersonal communication is，The asynchronousness of the interaction and the vagueness of social clues or even missing，Then lead to a decline in intimacy and quality of communication。But a more objective understanding is，The intermediary social communication should be regarded as a novel and compatible method of communication，Various forms of "cloud communication" while vagueing of traditional social clues，Created a new social clue。If you create a language、Writing and image compatible with all -round communication experience，Make a new social "presence"。

Kevin Kelly proposed the "connectionism" of the Internet earlier，And believe that there are two typical forms in this great associationist。1 is social media。Their goal is to be as many as possible，Link everyone with everyone except him。The second is to rely on the huge number of machines、processor、Mobile、Router and even satellite and other machine connections，Development to the end is the "unified object" of all things interconnection。According to the current technological evolution trend，Whether it is humans or machines (or objects)，The degree of connection Bet365 app download will continue to increase，and people will also generate super dependence on the technologies that realize and guarantee their connections。Just as now，People highly rely on social media construction and maintain various social relations，And think that losing this cloud connection communication is incomplete，Even if it is unable to achieve。

　　The main body of "cloud communication"

　　The most significant impact of "cloud communication" in the practice process is manifested at the main level。Internet and digital technology changed the traditional communication mode，It also brought qualitative changes in social relations and communication practice: Who is in communication，It has become a primary problem that needs to be seriously explained。

constantly pushing out a new new media to reshape the human living environment and lifestyle in its own way，Technology has also continuously re -shaped the form and content of people's communication。So，When people’s communication activities、Division practice and even basic survival methods are used as the most common tool meaning of new technical medium，The people behind the media will definitely encounter the technical reshape and the challenge of the situation that follows。

Pay attention to the problem of the main body of the relationship in the new media technology environment，Direct correlation with the main confusion brought by technology。Mark Poster thinks，Since the use of new media technology in the late 20th century，Technology continues to promote the construction of a new relationship with interpersonal communication，The most important feature is that technology has Bet365 lotto review introduced new identities or scattered the subject。Identity innovation and the subjective scattered in the "cloud communication" reflected very much，The time structure of the flowing space and multiple clues，It can meet people's decentralized subjects while implementing。At the same time，People can also use virtual identity or symbolic subject to establish social relations。Although this symbol subject does not have complete independence，Its authenticity is also controversial，But it breaks through the uniqueness of individual identity，Create a diverse main body for ordinary individuals in the relationship。virtual subject、Digital main body and even intelligent "super body"，The subjectivity that has a certain significance。So，Reconstruction and expansion of the main body of the intersection，It will inevitably become the basic characteristics and practical results of "cloud communication"。

　　The cultural change of "cloud communication"

What kind of cultural characteristics will the highly connected social relationship be presented under the blessing of the new media? When the Internet becomes a boundless space，All things and behaviors can be included in the cloud; when network applications can help people satisfy almost all life、When the needs of work and communication，"Cloud Communication" reflects its own unique cultural trend。

"Cloud Culture" praises "Continuous Online"，People are expected or even required to be online at any time、Keep a connected state。This is here，Except for the extraordinary situation，It will be regarded as a disadvantage forever online。Of course，In this cultural internal，It will also produce a trend of Bet365 lotto review social burnout and anti -connection.。

"Cloud Culture" pursues "digital things"，More parts of life content will be recorded、Catch、Dataization and analysis，It will also change people's understanding of the concepts of privacy and sharing。"Cloud Culture" will inevitably move towards "more intelligent"。The cloud is regarded as a super huge platform and database，The important function of the cloud is to share people’s data and behavior。All data and interaction are intertwined together，Smart is the inevitable result。"Cloud Culture" will also produce strong norms or ethical conflicts，In the ubiquitous cloud world，People will question what their behavior should take as the standard。"Cloud Culture" can also be the maximum self -extension，If the wheel is an extension of the leg，Camera is an extension of the eyes，So，"Cloud" is the extension of consciousness and self。

The communication/communication in the digital era has expanded to the cloud，Forms a huge and boundless interaction space，All practices in this space have changed from virtual and imagination to reality。Of course，"Cloud Communication" while subverting traditional interpersonal relationships, it also faces many confusion: people are everywhere in connection，It is still lonely;，Also surrender it; control social，Also lost freedom; people rely on cloud interaction，I feel scared of this dependence ... So，Understand the specific practice of "cloud communication" and the cultural trend brought by these practices，It is an important way to understand the future era and its future。

　　(Author Unit: School of Journalism and Communication of Shaanxi Normal University)