General Secretary Xi Jinping pointed out in the report of the 19th National Congress of the Communist Party of China，"Promoting the construction of international communication，Tell Chinese Stories，Show the real、stereo、Comprehensive China，Improve the soft power of national culture "。Urban image is an important part of the national image。Effective urban image international communication，The image of a national city that is conducive to creating a dynamic diversity，Improve the ability and attractiveness of the city's development competition at home and abroad。Shanghai is an international metropolis，Building a city image with global competitiveness is an important task for a long time in the future。

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In order to understand the status quo of the image of Shanghai's urban image on foreign media "，We have analyzed reports on Shanghai in the mainstream international English media，Including the British "Financial Times" and "Guardian"，Australia "Australian News"，and the United States "New York Times", "Washington Post" and "Wall Street Journal"。Related studies have found several points。

First，The theme of "Shanghai Economy" has received the focus of the mainstream media abroad。English media reports to Shanghai economy account for 43%of all report themes，Among them, related companies、The topic of the macroeconomic and finance is high。other，Sports competitions in the cultural sector are given extremely high report enthusiasm，Shanghai's political sector and the content of the content of the living content is low。6 media focus on the report on Shanghai’s economic development and cultural activities，The media is especially for sports events、Travel、Enterprise、Trade、Interested in the macroeconomic and financial content。Comparison of comparison，Ying、Mei、Australian Three Kingdoms Bet365 app download media have less reports on politics and people's life，Especially for medical treatment、Policy and government officials have a low degree of discussion。Shanghai as the economic center of my country，Its performance in finance and trade is more attractive to the outside world，Political activities are more hosted by the capital Beijing，The number of related reports is also dispersed。

2，Foreign media evaluation of Shanghai's urban brand image。We use artificial coding methods，Pass Report Full Text，Based on the two aspects of words and words, the report emotional tendency is compiled into negative、Neutral and positive attitudes。Overall，Positive evaluation is more than negative evaluation。Drives according to the classification and quantification of valid samples，Neutral reports accounted for the most proportion，Positive reports far more than negative reports。This shows that foreign media's evaluation of Shanghai is relatively positive。

third，Foreign media is optimistic about Shanghai Economy，higher evaluation of technological innovation。Analysis found，Foreign media has the most positive attitude towards Shanghai scientific and technological innovation，The highest evaluation。This is due to Shanghai's open posture of scientific and technological innovation and the rapid development of local technology。From the perspective of foreign media，Shanghai is China's "High -tech Trade Platform"，Welcome、Preferential treatment of emerging technology companies，Actively deploy high -tech industry，It also has "the most advanced technology"。Macroeconomic aspects，Although the world economic situation is tight，But foreign media is optimistic about the macroeconomic development trend of Shanghai，Especially optimistic about the tentacles of Shanghai's continuous diffusion of trade cooperation around the world。

Fourth，Shanghai's literature and art、The image of the tourist attraction is more prominent。The cultural image of Shanghai is the category with the highest evaluation score among bet365 best casino games the topics。This is due to the rich and high -quality entertainment activities of Shanghai。The world -renowned opera、Fashion Exhibition、Film and television awards ceremony and popular sports events choose to hold it in Shanghai，attracted a large number of international tourists to Shanghai to participate。Another，Literary works produced in Shanghai，Such as "Sister Jiang" and "Thunderstorm" also received higher evaluations internationally，Has been sought after by overseas audiences。Shanghai also retains the old building、Dietary inheritance of traditional active innovation and popularity。In the "New York Times" and "Washington Post" "Global Travel Victory Tour"，Shanghai also appeared many times with high -end luxury image，It is considered a global city with ancient charm。

Fifth，Convenient city。Urban life image mainly refers to the living facilities of the city、The advantages and disadvantages of living level and living environment。Shanghai's ecological environment、Education、Medical and infrastructure construction，Rulin、Station、Convenience services, etc., all get higher scores。Especially when benchmarking New York subway，Shanghai Metro is fast、Win praise from time to time。

　　Development Trend of the World City Competitiveness Indicators

Judging from the development trend of the main indicators of the world's ranking，If a city wants to become a worldwide city，Must work in the following aspects。

First，Pay attention to the interconnection and influence between cities under the global network。Current，Investigation dimensions and indicators of the rankings of various cities，All attach great importance to the increasingly close connection and communication based on cities above the construction of global urban networks。such as，Globalization and World Cities Research Group and Network (GAWC) "Global Urban Potential Ranking"，Special emphasis on "global connectivity，The relationship between cities and other cities "。An important inspection dimension in the "Global Urban Index Ranking List" released bet365 live casino games by Cornen in the United States，It is to study the status and influence of cities in global information exchange。The "Global Urban Competitiveness Report" of the Chinese Academy of Social Sciences believes，All industries between cities、Communication between enterprises、The frequency of cooperation and contact、Method、Convenience，It is an important dimension to become the competitiveness of urban competitiveness，At the same time, it has also become an important indicator for studying the direction of urban development。

2，Pay attention to the original motivation played by "people" in the development of urban competitiveness。"Global Urban Potential Ranking" uses the happiness of residents as an important inspection dimension，That is, the residents' experience in the city has become an important indicator for investigating the potential of urban development。"Global Urban Index Ranking" clearly points out，The biggest differentiation factor that determines the competitiveness of the city is human。"Global Urban Competitiveness Report" also believes，The human development kinetic energy breed in the city determines the appearance and change of the city。Where，Housing burden、Social fair、Heritage protection、Production consumption mode、Social Security, etc. is a common short board for urban sustainable development goals。

third，The competitiveness of global cities comes from the balanced development of economic competitiveness and sustainable competitiveness。Economic competitiveness is the global control of urban economic functions，Sustainable competitiveness is the global attraction of the quality of the city's location。Global cities that emphasize economic functional competitiveness，Will face the economy、Society、Environment、Culture、Governance such as governance and other systems; and global cities with stronger sustainable development competitiveness，It may not have the economic function competitiveness of global cities。Economic income、Employment、Reduce society gap、Ecological Bet365 app download environment protection、The level of public participation in governance is the element that all urban development should be included。This is also the concept of sustainable development that the United Nations emphasized -place quality。For example、Infrastructure supporting、Evaluation of indicators such as innovation ability，Help investors consider the city's long -term investment potential and possibility of success，Reflecting the attention of the sustainable development of the city。

Enter the 21st century，People are increasingly realized that the development of global urban development requires two systems in two -way interaction、Support each other。So，Global cities from traditional economic significance to future outstanding global cities，Not to simply add addition along the past extension，Instead, you need to go to the next level，Develop at a new starting point。

　　Shape the image of Shanghai International City in the new era

Now，The Internet has connected the world into a whole，The shape of the city image, in addition to the improvement of hard power，The soft power construction of spread is also extremely important。The construction and communication of the image of the city have become an important engine for urban development。Effective use of urban brands、Urban culture and urban characteristics，Can broaden the radiation space of cities in the international community。For Shanghai，How to communicate in the environment of the entire media era and meling media，Fully spread the city image of foreign audiences who are happy to see，Become a subject worth studying。

First，We must pay attention to the image shape of the relationship between urban relations。The interaction and connection between cities is a more common way to assess the competitiveness of the city in the world。As the "faucet" as the Yangtze River Delta urban agglomeration，Shanghai should be shaping the international image，Pay attention to its role in the Yangtze River Delta urban agglomeration，In particular, it is necessary to highlight the interaction with other cities、Cooperation bet365 Play online games and traffic、Medical、Education and other aspects of co -construction sharing and other advantages，To show the "leading" status of Shanghai，Improve Shanghai's global city competitiveness。

2，Pay attention to the experience of people in the city image。Education、Housing、Social fair、Key elements of urban competitiveness such as social security，It can be improved targeted。For the degree of civilization and language environment、Dissatisfaction with the climate environment and other aspects，It is necessary to strengthen communication and communication，and improve the etiquette of public places。Be good at telling stories，Through the people’s own narrative，Improve the awareness and recognition of overseas media for Shanghai。At the same time，Pay attention to the influence of culture，Give play to the radiation role of cultural brands on other image，Breaking the inherent prejudice，Weaken the impact of gaming between national games on the image of the city。It is also necessary to improve the ability of cross -cultural communication，Avoiding cultural barriers leading to propaganda。Carry out cross -cultural communication training and knowledge popularization of different people，Improve cross -cultural communication ability。

third，To increase the international communication of the city's image。First，The infrastructure construction of the international community for Shanghai、Hotel service、Shopping consumption、Travel experience and other satisfaction，can continue to stabilize the image of this part，and systematically。Next，A good situation of high evaluation of Shanghai scientific and technological innovation，It is necessary to clarify the technical orientation of science and technology innovation，Push the benign interaction between the science and technology innovation center and the other four major centers。again，To innovate，Enhance the pertinence and effectiveness of overseas communication。Especially good at social media，Targeted classification of overseas people。Communication between bet365 Play online games the people，Forms a more comprehensive and objective understanding and understanding of each other。Strengthen media cooperation，Good at playing the role of external communication through overseas media。Invite well -known overseas media、Reporter formed an interview group，Visit and inspect in Shanghai，or through the media、University、Related forum meetings organized by scientific research institutions，Invite foreign journalists to come to Shanghai to exchange and visit the inspection。

　　(the author is the director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences)