The construction of district and county bet365 promo codes is a new measure for governance in the new era，It is also a position to strengthen news and public opinion、Improve the level of social governance、An effective method to open up the “last mile” of connecting the masses。The central government has clearly stated the task goal of “basically completing nationwide coverage by the end of 2020”，It is now the time for acceptance of results，The construction of district and county bet365 promo codes has achieved initial results，Basically completed and covering the whole country、In-depth integration、The pattern of district and county bet365 promo codes that leads public opinion。However，Activate the production vitality of district and county bet365 promo codes、There is still much room for improvement in achieving cross-border integration with social governance，Among them，Content construction is to improve the level of integrated media center construction、The core path to promote its in-depth development。

　　Existing problems in content construction of district and county bet365 promo codes

Media content is the key element and core link in the construction of district and county bet365 promo codes，If you stop at platform listing、Online，Relax content production and innovation，District and county bet365 promo codes are likely to become passive actors in the digital media era，Thus causing its construction to backfire。The following problems mainly exist in the content construction of district and county bet365 promo codes。

First，The content structure spread by most district and county bet365 promo codes is relatively simple，Propaganda that emphasizes political information，Lack of local roots、Good works that are directly relevant to the people，The content is less attractive to the public。District and county bet365 promo codes serve as public institutions，Operation concept、The production path is more conservative，The content production path is influenced by traditional propaganda thinking，Easy to position itself as a communication channel for party committees at all levels、Propaganda platform for government spirit，Main Publication Center、Province、City、Speech by the main leading comrades at the county (district) level、Instructions、Event or important meeting，Localized original content、There is less high-quality content for daily life and community use，The geographical proximity advantage of being close to the people has not yet been effectively transformed into content production advantages。This results in the replay of homogeneous content，Reduces the content’s appeal to local people，Also became the number of clicks on Fusion Media content、The crux of the problem is that reading volume is seriously disproportionate to the local population。

Second，Most district and county bet365 promo codes lack effective interaction mechanisms and platform awareness，It has not yet become a comprehensive information platform of “news + government affairs + services”。Instant interaction is the basic requirement for users in the mobile Internet era，However, district and county bet365 promo codes generally lack interactive mechanisms，There are few replies to questions and opinions in comments，Indirectly causing zero reply to the message、Zero interaction、The embarrassing situation of talking to oneself，Reducing user stickiness、Alienating the communication-recipient relationship also affects its supposed communication power、Guidance、Influence and credibility。At the same time，The bet365 promo codes have not yet jumped out of traditional media operation thinking，Lack of platform awareness and media ecological awareness，Failed to effectively activate the channel resources in hand，Nor become a resident to express yourself、Provide materials、Public space to connect within the community。This is why the integrated media center cannot effectively reach local residents、The reason why content resources cannot be discovered from daily life。

　Third，Information production relies on the internal strength of the media，Not yet open、Diversified content production review mechanism。User generated content is web2.The main method of network information production since the 0 era，Relying on a closed content production system within the media cannot form an effective content circulation production model。On the one hand，The limited staff of the Fusion Media Center must complete the publicity tasks of the county (district) government，We must also take into account the production of content on the integrated media platform、Review，Onerous tasks and a relatively lack of incentive mechanism make employees unmotivated to participate in reforms。On the other hand，In the Internet era, people’s enthusiasm for participation is unprecedentedly high，However, county-level bet365 promo codes are still stuck in the traditional production model of promotional content，Not yet making good use of big data、Research on new technologies such as algorithms and master local user information、Service requirements，The content production platform has not been opened yet，Inspire passionate users to produce their own content。In addition，The evaluation criteria for content are mostly limited to click-through rate or leadership instructions，Some bet365 promo codes have not even formed an effective content dissemination monitoring and evaluation system，Professional evaluation standards are missing in content review，Not conducive to efficiency、Scientific production of information content。

　　Activate the production vitality of district and county bet365 promo codes

In view of the existing problems existing in the content production of the above-mentioned integrated bet365 promo codes center，The vitality of content production can be activated from the following aspects。

First，Need to reform the management methods of publicity departments，Provide sufficient space for innovative content production in the integrated media center。Specifically，First, guide district and county bet365 promo codes to clarify their construction ideas，Point out that serving the people well is the greatest politics。Encourage district and county bet365 promo codes to focus on serving the masses while promoting political information、Service grassroots information work，Improving news dissemination capabilities for the Fusion Media Center、Optimize the public opinion environment and provide sufficient space。The second is to gradually transform release approval into a management method of ex post rewards and punishments，Creating openness for grassroots propagandists、Loose content production environment。The quality of promotional content can be improved、Introducing social influence into the employee assessment and evaluation system，Encouragement from the policy level、Guide、Require county-level bet365 promo codes to take active actions，Produce content with broad social impact；Changes and frequent deletions of manuscripts、Delete post、The behavior of closing information exchange channels，Gradually guide the integrated media center to become an information exchange、A platform for mass discussion。

Secondly，From the perspective of the work ideas of district and county bet365 promo codes，The relationship between service and guidance should be straightened out，County-level integrated media center takes root at the grassroots level，Not only must the form be rooted，The content must be rooted、Thoughts rooted。The key to media convergence is the integration of supply and demand、Integrate the hearts and minds of the people，Thus exerting its news media attributes and government service attributes，The need to establish a "county-level integrated media center is more of a means of serving grassroots governance，Rather than a simple propaganda platform" concept。We must combine the party’s line, principles and policies with local resources，Strengthen public opinion guidance on the basis of serving the masses，Think about the problem from the perspective of solving people’s actual problems，Facing the suffering of local people，Practice comes from the masses、The concept of going among the masses，Truly becoming a window that reflects the ups and downs of the people，Become a public opinion base for consolidating and strengthening mainstream ideas at the grassroots level in districts and counties。

AGAIN，Specific content production aspects of district and county bet365 promo codes，To change the path dependence of the traditional propaganda model，Actively innovate content production methods。The political discourse on which the traditional propaganda model relies，There is a big difference with people’s daily life discourse，District and county bet365 promo codes serve as connections between the party and the masses、Urban and rural、An important link between workers and peasants，The changes required are relatively simple、Boring preaching paradigm，Skillfully transform political ideas into people’s daily life discourse，Leverage your ability to be close to the grassroots、Close to the masses、Advantages of grounding，Really spread news information to people’s living world。Specifically，It is necessary to get rid of the previous content production model of "wait and wait", "copy once" and "turn once"，Deeply explore local news，Discover localization、Personalized materials and create content products that people love to see and hear。For example, the news spokesperson system established in Fengtai District, Beijing，Let nearly 300 grassroots people in the district become "Internet celebrities" who spread positive energy in the new era，The total number of views on the entire network reached 35 million times，Achieved good communication effect。This also explains，Only by going deep into the daily lives of the masses，Get rid of traditional path dependence and concept constraints，Only in order to create a more local flavor、Content with more dissemination and influence，Better play the role of county-level bet365 promo codes in connecting the party and the country with the masses。

Finally，From the perspective of integrating the bet365 promo codes center with the market，It is appropriate to carry out market-oriented reforms，Revitalize the production and dissemination of content by activating human resources。Specifically，Need to break the bet365 promo codes center’s complete dependence on government finance，Only by breaking this "golden rice bowl"，Integrated bet365 promo codes center content production can enter the market，Really produce content that attracts users，Thus increasing influence；Required in an Internet environment with user-generated content，Open information production platform，Encourage users to actively participate in content production、Under evaluation，Reward user production based on click-through rate and influence，And use this to guide the integrated bet365 promo codes center to become a public space for mass discussion；Improve marketing、Attach importance to the reuse of advertising and historical materials，Gain market appeal with high-quality content，Entering a virtuous cycle of sustained profitability。

　　(Author’s unit: Journalism and Social Development Research bet365 promo codes of Renmin University of China；School of Journalism, Renmin University of China)