Since the 18th National Congress of the Communist Party of China，The Party Central Committee attaches great importance to the development and govern the Internet，made a series of major decisions，Historical achievements have been achieved in promoting my country's Internet information industry。false information governance，Especially false information governance in social media，It is an important part of network governance，Treatment of false information，First of all, you should understand why and how to generate it，Crack from root and essentially。

false information in social media is generated in social media、Genome on the Internet。As a specific media form and platform，Social media has a unique Internet ecological environment，Especially carrying Chinese culture and economic foundation，Forms a rich and individual network structure、Social culture and context ecosystem。

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With the high -speed development of social media and mobile Internet，Traditional media have embarked on the road to media fusion。While the traditional media transformation and upgrade and move closer to the emerging media，There is still another path in the integration of my country's media，That is the new media platform and the self -media born based on the platform to approach the traditional media，Including the professional process of learning the content published by traditional media，Seeking the discourse resources of traditional media、Cooperation path、Social Network, etc.，The product form of the product formal product form is transformed。In addition to the above content producers with "integration" as the main feature，There bet365 live casino games are still more original users in social media，Compared with traditional media with stronger professionalism and higher information literacy, and self -media that integrates learning from traditional media，The production of their content is more casual，Lack of system review and strict "Guardians"，Whether the actual operator behind these social media accounts is an individual or a group，From the perspective of quantity，These users actually constitute the biggest part of the current social media platform。

Take a comprehensive，The social media platform gathers a variety of types、Content producers of different styles，This has caused different information quality in the platform、The status quo of good and bad。

　　Information overload and traffic: The basis of the interests of false information production

Content is an important adhesive to connect with people in social networks，With the expansion of the connection of people，When the network node is getting more and more、Relationship chain becomes more and more complicated，It will inevitably bring the increase in the amount of connection between people，Even the heavy pressure of excessive connection，That is content overload and information overload，Information Ocean reduces the prominentness and recognition of false information in it，Give false information hidden。It is precisely because of the mass increase of information content in social media，It has spawned another universal Internet ecological phenomenon，That is, the pursuit of traffic under the guidance of "attention economy"。A person’s attention and energy are limited，Facing a large amount of information library，The information that can really be touched by users and leaves impression is just a drop in the sea。Therefore，How to grasp the audience’s attention is a fundamental question for content producers。

bet365 Play online games From this，"Title Party" and "Marketing Number" and other phenomena have gradually exposed，until it is generally existed in social media and even the entire Internet world。"Title Party" generally refers to the propagators by fabricating、Exaggerated、distorted、Splicing and other methods，Delicate transformation of communication text (title、Content、Picture、Links, etc.) to attract the attention of the audience，It is a way to produce false information。"Marketing Number" refers to the network information publisher specifically used for marketing and interests for the traffic and interests，and most of them are malicious marketing，Create false information through processing or fabrication，and combined with the strategies such as "Calling Water Army" and "Social Network Accounts" and other strategies to attract or transfer the attention of netizens，Then disrupt the network information environment，To achieve the purpose of affecting public opinion。"Title Party" and "Marketing Number" and other chaotics originated from the contradictions between scarce attention resources and rich communication resources in Internet dissemination，Graving attention resources by making false information，essentially to chase economic benefits。

The era of mobile Internet with social media as the core product and basic logic，Another manifestation of attention resources is "traffic"。An consensus that circulates and default in the Internet industry is: user = traffic = money，Through effective promotion methods and increase user stickiness to obtain traffic，Then obtain economic benefits through traffic。Such market logic has spawned "100,000+", "Explosion", "Virus Display"，It also allows content producers to use false information to achieve the purpose of attracting the audience to obtain traffic，Even malicious bet365 live casino games guidance flow。With traffic，Content producers can attract the attention of capital or public opinion，and capital can rely on traffic to earn more benefits，Repeated cycle，It is easy to make some content producers add addictive dependencies，Constantly output false information。

　　Media Intelligent: Accelerate the production and circulation of false information

Driven by 5G communication technology，The trend of media intellectual media is increasingly obvious，People and people、The relationship and collaboration between people and machines are closer。The machine's full intervention of content produces the convenience of time and space，But the machine's fraud ability is extremely strong，and the replication speed is extremely fast，Elimination of information transmission obstacles with 5G technology，It is not difficult to produce false information through the machine batch，I don't even need to monitor real -time monitoring，Just enter a piece of code，It can make the machine autonomously create false information and publish it in various social media platforms and application scenarios。Especially with the deep application of artificial intelligence，"Deep Facing" with key technologies centered on integrating neural networks and generating network technology as the core，Provides new forms and channels for the production of false information。It can insert people's faces and sounds into audio and video，Make false information more hidden、Even more elusive，Algorithm recommendation technology pushes false information to more accurate、Orientation production line。

Another manifestation of media intelligence is the efficient weaving of the Internet of Things，In the relationship network connected by the object，The social relationship between people is not limited to a special social media platform。or，The bet365 Play online games definition and boundary of the future social media platform will change with the form of the Internet of Things。For example，In the future, people may complete online social through smart home equipment，People’s social networks and the Internet of Things are intertwined together，Social scene conversion is smoother and diverse。Correspondingly，The production scenario of false information is also expanded due to the integration of the Internet of Things，plus the features of "Number present" in the 5G era，That is, by digitning and high speed by using the current physical space、Transmission of large capacity，The existence of "I" in a fixed space can be realized in multiple spaces，The extension of the subject of the person，The same false information can be generated in multiple digital spaces at the same time，and circulate at the same time in social networks and the Internet of Things。

　　"The truth of the post": the success rate of the production of false information

The connotation expressed in "post -truth" refers to the influence of objective facts on public opinion than to resort to emotion and personal beliefs，It does not mean to negate the truth，Instead of admitting and considering the effects of other factors other than "objective facts", the effect on the truth，Including the emotions of the audience、Perception、Experience、Faith, etc.。On the one hand，"The truth" expresses the information content between objective, true and fiction，that is "emotional reality"; on the other hand，In the "post -truth" era，The ontology of "Truth" is objective facts、Subjective facts and noise jointly build，Facts that are emotional are selected or created，Reconstruct the truth with emotions，The value constructed by the truth，In turn, it will drive the formation of emotions，Then affect the truth。

The formation and development of "post -truth" cannot bet365 best casino games be separated from the help of social media。In the era of traditional mass media，Influential information output facing the public is concentrated in the hands of the mass media，The public is familiar with the information production method and process based on the mass communication mode，and acquiesce the facts of the facts of "facts constructing the truth"。and the emergence of social media，Decentralization and fragmentation become the normal state of information dissemination，The fragments of the truth are also smaller and scattered，It is not easy to add and restore the complete truth in a short time。At the same time，​​As social media greatly increased the rate of information production and dissemination，Real -time content leads to the gradual progress of the truth excavation，and weakened the closing link of information in social media。Facing massive、Segment information，Ordinary public despite having the power of spreading to the extreme，But I have not received professional training like journalists，and lack professional information screening ability。For them，Real judgment rationally、Value judgment angle distortion information、Screening information is not something everyone can do，Most people can only be based on personal intuition、Experience and emotional appeal to choose the information you want。

The basis of social media is social networks and interpersonal communication，In people as a node、The relationship is the spread of the communication chain，Can cause extensive resonance of the audience，The issues and content that get widespread attention and induce extensive dissemination is often related to emotions and emotions。At the same time，Due to the powerful effect of interpersonal communication in social media，Emotions will continue to be amplified and infected during the bet365 best casino games spread of emotions。Take a comprehensive，Social media accompanied by "post -truth"、Affairs。Social media destroy the order and mechanism of traditional truth production，but failed to create a new order and new mechanism，From this，Gradually evolved the result of "post -truth"。

　　(Author Unit: School of Journalism, Renmin University of China)