Accelerate the development of media integration and development，Must be good at looking at the problem from politically，Continuously enhanced political judgment、Political Execution、Political Execution，On the basis of deep understanding and scientific grasp of information dissemination laws，Bold innovation、Courage to pioneer，Hope to be down -to -earth、Soul Gathering Qi。

　　bet365 best casino games The Internet has greatly improved the efficiency of information production and communication，Information is everywhere、所 所、No one does not use，This brings a big change in the media ecology。Algorithm recommendation replaces the experience of editing，dominated news information flow; users play the role of the creator，Content production is becoming more decentralized，Western society has a so -called "post -truth" phenomenon。But keep your mind sober in the change，More political fixed force，Keep the most fundamental thing，The main aspects of the main contradictions and contradictions are accurately accurately，Can we respond、Seeking change。Adhere to the principle of party spirit，Adhere to the people -oriented、People -oriented，Persist in unity and stability and encouragement、positive publicity，It is a fine tradition formed by the party's propaganda and ideological work，It is the "confidence" of us to overcome difficulties in the era of all media。To maintain the determination of the correct political direction，Give full play to the propaganda of party management in the new round of media reform、Party management ideology、Advantages of Party Management Media，Innovative ideas、Innovation method，Keep and strengthen the party's leadership of the work of news public opinion。Make sure the people's new changes in the information needs of the people in the Internet era，Give full play to media integration in integrating information resources、Give play to the role of comprehensive advantages，Taking the needs of the people as the greatest development advantage。To adhere to "Positive energy is the total requirements，It is the last word，Good use is true "，Give full use of the melting media in unified thinking、Strong communication power in condensing strength、Mobilization，Comprehensively improve public opinion guidance ability。

　　Reform and innovation show "vitality".Media fusion is the result of innovation of the concept of communication，In the Internet era, it is even more brave to stand up，Keep vigor in reform and innovation。Take the update concept as the primary task，Aware that the development of integration is the general trend，Thinking of thinking with fusion and communication，Good at discovering、Use the media law of the Internet era，Stand hard at the forefront of media reform。Taking an innovative system as a powerful guarantee for the integration of the media，Establish an organizational structure and working mechanism that adapts to mobile priority strategies，Create "one -time collection、Diverse generation、Diverse Release "production and dissemination process，Further liberation and development of mainstream media communication。Take the innovation technology as an important driving force，Strengthen the forward -looking research of core technology，Realizing breakthroughs in key technologies in the media field; exploring big data、Innovative application of cutting -edge results such as blockchain，Good at transforming advanced technology into communication capabilities。

　　Focus on the content of "righteousness".Integration development must adhere to the content as king。How to update the communication technology、How to evolve in the media format，High -quality content is always a hard currency in media competition，Positive energy is always a total requirement。Many visual news in recent years、Positive Energy "Net Red"、Micro public welfare live broadcast is popular，Become a phenomenon -level melting media work。2020 epidemic prevention and control the most tight juncture，Each central media uses mobile live broadcast as an important carrier，Hundreds of millions of netizens have started as "cloud supervision" through all media platforms，Witness the power of China、China speed; colleges and universities、Hospital relying on Rong Media Platform to create a cloud classroom、Cloud Clinic，Provide rich high -quality information for the people at home，Meet the diverse needs of the masses，Effectively give play to the strong confidence of the new mainstream media、Warm people's heart、The role of gathering people's heart。Practice proof，Always placing content construction in strategy first，Constantly improving content quality，Expand high -quality content production capacity，traffic can become an incremental increase in confidence and consensus。

　　Serving the masses to connect with "grounding".The people -centered is the core and essence of Marxist journalism，"Earthquake" is the root of the mainstream media。Media deep integration is not only a fusion of traditional media and emerging media，It is a fusion of media content and mass life，essentially let the media truly say the masses、Creating the masses。With the emergence of all media platforms and the rise of various embedded services，People have more expectations for the media，No longer limited to obtaining information。The media must insist on being close to reality、Close to life、Close to the masses，What does the media "produce" and the masses "do" closely combine，Improve the targeted and intelligent level of information supply，respond to the needs of the masses more efficiently、Improve the lives of the masses，Establish a deep connection between people and the media。Rong media should "live among the people，Tongfeng with the people、Troubleshooting、Qi Ai and Hate "，Emotional stories and expressions poke their emotional "pain points"，Treat more resonance in the hearts of the masses，Effective enhancement of intimateness。To integrate the media and government affairs、Business、Service combined，Drives accurate services through precise communication，With new format、The distance between the new experience and the daily life of the masses，Make Rong Media shopping online、Online taxi、Express takeaway as "the masses cannot be separated"。

　　Baihua Qi to breed "angry".General Secretary Xi Jinping emphasized，"To form a resource set、Reasonable structure、Different development、Coordinated and efficient all -media communication system "。Media fusion is not copied in a copy、"Thousands of Media"，It is not a fight for traffic、"Zhan Mountain is King"，Not a family、"Bags to the World"。Must be able to give full play to the systemic advantage of all media，Play a combination of fist，Build an internal and external integration、division of labor、Specialized and combined media network，Expansion scale、Leading Demonstration、Form the matrix。Central media should create "media flagship"，Leading Demonstration。Industry media should be based on the field，Become an industry spokesperson。Provincial media should centralize the construction of regional technology platforms and communication platforms，Provide information support for local economic and social development。Municipal media、County -level media should adapt to local conditions，Forms a variety of unique media centers，Service Local Development and Mass Life。Foreign Propaganda media to integrate Chinese and foreign，Adapt to the movement of the field of international communication、Socialization、Trends of visualization，Collaborative Chinese stories with various subjects。Different media platforms should be complementary、Take the platform with each other，Use a good traffic、Full borrowing Taiwan，Realizing content interactive production、Platform interconnection、Introduction of traffic，Construct a coordinated operating mechanism and vibrant media ecology。

　　Team construction gathers "popularity".Win the media integration of this relay long run，The key is team building。The media must continue to raise its own development potential，Take out a more competitive talent policy，"Introduction"。We must continuously optimize the internal business process and incentive system，Director of learning、Excellent talents with exquisite karma are enriched to key positions at the media centers at all levels，"Keep the talent"。Universities must actively train the army for the media，Relying on related disciplines，Comprehensive ideological theory、News Communication、Economic Management、Information Technology and other disciplines，Create a "package" for cultivating media integration talents，Cultivate innovative type in the era of merging media、Compound type、Leading media worker。

　　(The author is the Minister of Propaganda Department of the Party Committee of Peking University)